Content Marketing: Page 644

  • Next big thing = the internet for things

    At the moment the internet is useful for finding information or for communicating - it does not readily link back to actual physical things in the real world and their geographical locations. Nor does it enable us to drill down deeper into such information while we are on the move.What is comin...

    May 11, 2008

  • Internet Marketing and PR Strategies Work for BtoB

    More B-to-B marketers have been using email,SEO-organic and webinars for more than 3 years than BtoC Although many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser...

    By • May 11, 2008

  • On Demand Services. Hasso loves Google Earth

    Software world is looking at Google, it's not a new thing.We can find some examples of common Google functionalities in SAP products. Even Hasso in his keynote, (SAPPHIRE Orlando 2008) pointed out to Google Earth.In Web 2.0 age, User is the King, and if you want to talk about a "king style" use...

    By • May 11, 2008

  • Build The Twittering Journalist List

    As a means to help PR people keep up with journalists and media outlets utilizing the social media microblogging application Twitter, My Creative Team has begun this wiki. The list initially was compiled here from information provided by Red66, CNET, Poynter, as well as Twitter keyword searches ...

    By • May 10, 2008

  • Introducing the New Bonnie and Clyde for Careers

    As you all probably know already, I'm highly connected on the career front. Recently, I crossed paths with the Bonnie and Clyde of the career world. Bonnie and Clyde were notorious outlaws, robbers and criminals during the great depression. Back then, they were publicity superstars, appearing...

    By • May 10, 2008

  • Making Mistakes and Amends in Blogger and Media Relations

    In the rapidly shifting era of blogger and media relations, we can expect one thing to occur as we forge ahead, mistakes. It happens to the best and the worst of us.This isn't a generic post on how not to make mistakes, or if you do, how to apologize, per se. This is an example of true transpar...

    By • May 9, 2008

  • Is There Passion in Business?

    As brands and people flock to the web the rate of change grows exponentially on a daily basis. From the Big courting Mergers and Acquisitions to the little creating new applications, new communities and new ideas, the conversations are swelling like rivers. This collective attraction is creatin...

    By • May 9, 2008

  • Good marketing material in this post from Rachel Happe

    http://www.socialmediatoday.com/SMC/33133

    By • May 9, 2008

  • Are YOU Ready to Escape From Corporate America?

    Pamela Skillings is an author, journalist, blogger and entrepreneur who spent twelve years working as a marketing executive for major New York companies. In 2004, she realized that corporate life wasn't working for her anymore. By 2005, she left the world of steady paychecks and free office su...

    By • May 9, 2008

  • Secrets of Blogger Relations

    Since embracing social media two years ago, Dell Computer has learned a few lessons. One of its key blogger relations people shared some secrets last week in a keynote interview at the New Communications Forum in Santa Rosa, Calif. Richard Binhammer is charged with monitoring and engaging with...

    By • May 9, 2008

  • Situational Applications and Productivity of Social Media

    'Situational Applications' have long been desire of business people. A situational application is just that. One that fits the requirements at that time for the innovative needs of a small group. It could begin with a survey, which turns an idea into a product. What one application enables s...

    By • May 8, 2008

  • SMB7 - Hiring/Getting hired in a Web 2.0 World

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... On the morning of Thursday May 1st, Bryan Person hosted the seventh Boston area Social Media Breakfast. This time around, the venue switched to...

    By • May 8, 2008

  • Are your consumers using social media?

    Ad Age thinks so & has nine profiles of who your targets are and where they might be online.This is all very interesting since marketers appear to be shifting more of their spend to online channels: "88% of marketers who use social media plan to spend more on it this year, and 31% of those ...

    May 8, 2008

  • More on the Role of Blogs in Business Communication

    Here is another follow-on inspired by Andrew McAfee. This time I am adding more to my post, Can You Trust Your Blogger? What is the Role of Blogs in Business Communication? I briefly mentioned Andrew's post, Evidence of the Value of a Blog, at the end of the first post. It deserves more attentio...

    By Bill Ives • May 8, 2008

  • Thinking About the Social Web? Do Something!

    Thinking About the Social Web? Do Something!Dave Evans' ClickZ Series on marketing and social mediaLink to original post

    By • May 7, 2008

  • Twittering Journalists: The List

    OK, I'm making it easier for you to get the regularly updated list of journalists who are twittering. Instead of having to read previous posts and do a cut and paste, I've compiled the Twittering Journalists List in Word format for you. If you want to know when an update is available, subscribe ...

    By • May 7, 2008

  • Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

    Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry? In his 1983 book, On Advertising, master David Ogilvy held forth on the central tenet to sell products: "You can do homework from now until doomsday, ...

    By • May 7, 2008

  • 9 eNewsletter Improvements You Cannot Forget

    In early April, I promised to give away free enewsletter advice. I am happy today to report back on the communication of a non-partisan, civic participation non-profit. They asked me not to mention them by name, so the organization will hereafter be known as "the client." And, this client's ene...

    By • May 7, 2008

  • A Case Study in Viral Marketing

    For my first blog post I did a case study into viral marketing and the power of the "Digg Effect". Let me know what you think and if you like please Digg the article: An awesome exercise in the power of Social Media and Social Networking Many people talk theory about the power of Social Media...

    By • May 7, 2008

  • Morgan Stanley Comments on Web 2.0

    < Mary Meeker, of Morgan Stanley, overview of the internet economy from the Web 2.0 summit is up. The big coming trends were online advertising growth (of course), local momentum and video monetization. From the transcription on Oreilly:If we look at the five most highly capitalized Intern...

    By • May 7, 2008

  • Content as a marketing strategy

    Even before being included in Junta42 Top 42 Content Marketing Blogs list, I've given serious thought to content as a marketing strategy, especially since Brian Clark began touting it via his new Teaching Sells initiative. Junta42 defines content marketing as "a marketing technique of creating...

    By • May 7, 2008

  • Ad Creative Seeks Social Media Stimulus

    So, this week our brand is being pitched new ad creative for 2009. It's sure to be exciting with seven different concepts and art boards galore from our new ad agency. On one hand, it's always refreshing to update the look of our brand - give it some real emotion and make it pop with eye-catchi...

    By • May 7, 2008

  • 4 dos ladder of association social responsibility

    Following The Global Summit, I've come up with a simple tool to help association leaders think about their social responsibility efforts. Not surprisingly, I call it the "4 dos ladder of association social responsibility." Here is a brief explanation of each level: do something-Individual staff ...

    By • May 7, 2008

  • Elemental Marketing: Designing Sociable Media

    Ever have a term buzzing around in your head, & not sure why? Well I do now and I'm actually writing this post ass backwards, starting with the title and seeing where it takes me. You see, I'm praying in front of the laptop god hoping it takes me some where good, and I've been praying for ...

    By • May 6, 2008

  • How to Make Your Blog Stand Out in a Crowd

    I answered this question on LinkedIn so I thought I would share my answer here with you as well, but with a bit more elaboration. The way to gain visibility for your blog is to make it an ongoing marketing project.  Do all the marketing basics that you would do for any activity: Pick your t...

    By • May 6, 2008