Content Marketing: Page 643

  • Niche Marketing in Social Networking

    Niche marketing is nothing new, It has been around since before I was born. However, it becomes much more important on the internet, as the growth of social networking continues. It is also working in entirely new ways that targets the consumer of social networking much better than the "old medi...

    By • May 15, 2008

  • Ebook Authoring Tips: How To Format Your E-book

    One of the strategies I encourage attendees of my workshops or programmes to adopt is the creation of audio tutorials, special reports, white papers or e-books which they can use on their business blog or website to attract people to register for their ezine or newsletter. E-books continue to b...

    By • May 14, 2008

  • The realities of customer engagement (hint: it's not all positives)

    The other day I jumped into a conversation thread on the SWOM forum and caught this bit of genius from "Wandering Dave Rhee": As a former Dell competitor (at the time when they introduced their initiative last year), I can say that we closely looked at the pros and cons of creating such an ini...

    By • May 14, 2008

  • Success Story: Historian Discovers Personal Branding is a Reality

    Who is Katherine Banning? Currently living in the US, Katherine is a member of the National Trust (UK), as well as English Heritage, the Royal Oak Society, Friends of Kew, and the National Trust for Historic Preservation (US). An energetic and enthusiastic professional, she plans to graduate fr...

    By • May 14, 2008

  • Learning to listen - the real "quiet revolution" that is social media

    This is the second in our ongoing series of guest posts. Today's is from Maddie Grant, who pens Diary Of A Reluctant Blogger. So, listen up. I was thinking about what to write as my guest post for the THINKing blog. Since I write about social media specifically as it pertains to associations and...

    By • May 14, 2008

  • Is Time The Driving Factor?

    With so many demands vying for our time and attention, sometimes even a simple, uninterrupted phone call seems to be a stretch of the imagination. Cell phones, personal digital assistants (PDAs), instant messaging, pagers, faxes, emails and the list goes, on all contribute to information availa...

    By • May 14, 2008

  • Are Media Database Companies Complicit In PR Spamming?

    NOTE: This is a joint piece, co-authored by John Cass and Jason Falls. It is cross-posted on PR Communications and SocialMediaExplorer.com. The blogosphere has been abuzz this week here and in other places about Gina Trapani's PR Spammers wiki and the blacklisting of public relations professiona...

    By • May 14, 2008

  • AP Style Standard Meets Social Media Revolution

    With 140 word Tweets, IM applications and new social media release templates calling for narrow, bulleted points it's no wonder the journalism and PR communities are so vocal about social media these days. If I were a veteran newsie, I'd be a little dismayed too. The back and forth dispute abou...

    By • May 13, 2008

  • What do I Twitter about?

    If you're on Twitter I suggest you do a Tweet Cloud. It's very telling. Tweet Cloud even shows you the number of times you used each word. This is my Tweet Cloud without the @ replies. If you use del.icio.us you can also mash up your del.icio.us tags into your Tweet Cloud. Technorati Tags: Twitt...

    By • May 13, 2008

  • Launching Your Startup: Social Media

    Here's a short video from the panel that I participated in at StartupCamp the other day, at Moscone Center. The panel was moderated by Neil Vineberg, and it deals with the things that startups need to do to succeed in social media.Link to original post

    By • May 13, 2008

  • Looking for Those Elusive Influencers?

    Working with bloggers is a new media relations 'must' We know now that bloggers are influencing the news. But the trick is to find the righ bloggers that are influencing the news in your filed. And once you've found them, how best to approach and interact with them. We've all seen those 'egg o...

    By • May 13, 2008

  • Social Technographics: Forrester And The ROI Of Social Media

    Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers. The thing that is still missing is quantifiable data ab...

    By • May 13, 2008

  • Oh, So Now You're Interested In Customer Retention

    I've been saying it for years, marketers want the thrill of new business and spend way more money on it than they do on retaining the business they have. But every time there is a hiccup in the economy, you customers start to be a marketers new BFF. A new story in B2B citing a Chief Marketing Of...

    By • May 13, 2008

  • Which Perspective Works for You?

    There is clearly a divide between businesses who understand the "shifts" happening and those that don't. Whether a Fortune 500 or a small business owner the divides in understanding will separate the winners from the losers. Consider These Conversations Tim Leberecht writes: "In a panel on "B...

    By • May 13, 2008

  • The Ethics of Ethics

    Consumers are willing to pay more for ethically produced products, according to a study published in yesterday's Wall Street Journal and the MIT/Sloan Management Review. The researchers, both Canadian academics, defined "socially responsible" companies as those which are: Considered to have pr...

    By • May 13, 2008

  • Push vs. Pull Marketing

    Someone on LinkedIn last week asked the question about the difference between push vs. pull marketing. The definitions posted for push marketing by various marketing folk were pretty consistent. Push marketing is when you use various activities to get your message in front of your ideal client....

    By • May 13, 2008

  • Meme of the week - "Blacklisting Bloggers" and bad PR pitches

    What seems to have come to a head over the last few days is the concept of Bloggers "blacklisting" PR firms that pitch them in a way they don't want to be pitched. Gina Trapani of LifeHacker published a wiki listing PR firms that have spammed her with pitches. Suddenly, everyone's taking sides ...

    By • May 13, 2008

  • A growing list of Social Media Metrics: A great resource

    I came across this excellent resource (thanks Beth) this morning on several methodologies to measure social media. Rachel Happe, who blogs over at the Social Organization put together this quite awesome list of metrics used to measure social media in the enterprise. This list goes beyond the co...

    By • May 12, 2008

  • Conversation. Collaboration. Community.

    By now, many of you will have seen Clay Shirky's great Web 2.0 Expo keynote, Gin, Television and Social Surplus. The link is in the slides. If you've not seen it, you need to; it's inspiring, transformative stuff. I'm actually a little cross at Clay. He obviously sent aliens to steal my ideas fo...

    By • May 12, 2008

  • The Best Job Search Tools on LinkedIN

    One of the less promoted features of Linkedin is their job search tools.While LinkedIN heavily promotes its ability to connect you to friends of friends of friends, it also features some tremendously powerful job search tools. I'll discuss some of the best today.LinkedIN JobsInsider: LinkedIN Jo...

    By • May 12, 2008

  • Why Social Media PR Gets a Bad Rap

    I'm continually frustrated by the swirling cloud of negativity around the PR 2.0 and social media PR posts I read daily. While thought leaders like Brian Solis and Chris Heuer offer up their ideas and suggestions for change, traditionalists are trying to shoot holes in the progress. To their cr...

    By • May 12, 2008

  • Why PR Folks Should Blacklist Bloggers

    view on flickr»" href="http://farm1.static.flickr.com/36/112361126_0ab0a427f7.jpg" target="_blank" rel="lightbox">I'm a PR guy by trade and, in light of recent developments in the PR-bashing arena, am suggesting a list of blacklisted bloggers. These folks are perfo...

    By • May 11, 2008

  • Data chart of the week: Seniors

    by Josh Bernoff This week we'll look at a group that gets less attention online, seniors. (If you're new to this weekly data chart or the Social Technographics Profile, check out the previous weekly data charts.) This chart is from Chapter 3 of Groundswell. This chart raises an interesting ques...

    By • May 11, 2008

  • Sound advice for pitching bloggers

    The biggest mistake a PR professional can make is insulting the gentle sensibilities of a blogger. Influential bloggers are the Buddhist monks of the online world. They live simple, serene, ascetic lives and can find even the slightest upset or break with their daily routine emotionally jarring...

    By • May 11, 2008

  • Socialutions: What About Results?

    Often we hear business leaders ask about the value gained from all the social computing tools and activities. Many look at social web initiatives as marketing tools while others consider it a means of communicating with various stakeholders. Socialutions looks at advanced social computing too...

    By • May 11, 2008