Content Marketing: Page 649

  • Why Should We Organize?

    Seth Godin writes "Most power occurs because one side is better organized than the other. Labor is usually less well organized than management, criminals are usually less well organized than the police and customers are always less well organized than producers. The internet promises to change...

    By • April 18, 2008

  • Email Is For Retention, Paid Search Is For Acquisition

    Email - in the early days - was a great tactic for acquiring new customers. No longer. There has been too much abuse. But if you have a relationship with a customer, email is a superb tactic for customer retention. According to a new Forrester Research report released by trade group Shop.org, pa...

    By • April 18, 2008

  • Is It Possible To Brand Yourself By Accident?

    I get a lot of books by authors looking to promote on my blog. Sometimes I receive press releases, or a PR person contacts me without being authentic. When an author contacts me directly, with a personalized message, then I take more interest, especially when they send me a copy of their book (...

    By • April 18, 2008

  • PR OpenMic: A Social Network for PR Students, Faculty and Practioners

    PRCA 3330 Students Join PR OpenMic. Spend some time in class looking around within the site. Respond to the following questions in the Comments area of this blog posting. You can either put your entire comment in the posting, or provide a hyperlink to your own blog and respond there. What is t...

    By • April 18, 2008

  • Is Netweirding Funny?

    Sometime my brain aches from thinking, Probably because it is too small or it simply has too many thoughts in it. Reading, studying and simply trying to keep up with developments within the social web, all these contacts, all the twits, flixs, smallcast (rather than broadcast), netweirdorks,...

    By • April 18, 2008

  • Social Media is Journalisms Future

    Newspaper editors aren't happy with the changes in the Associated Press' rate structure or the CEO's comments that I mentioned here. With as valuable a service as they provide it seems to me like news papers and the AP are heading down separate paths. It will take some bold moves from some inova...

    By • April 18, 2008

  • Social Media and Theology

    PC(USA) - Office of Theological Education - Social Media Presentation I just found out that the Office of Theological Education for the Presbyterian Church used my New Media vs Web 2.0 definition for a presentation. It's always a little surprising to me what happens to your content when you pu...

    By • April 18, 2008

  • I LOVE people who "don't get it"

    Spend an hour browsing blogs or watching the conversation on Twitter, and you will inevitably hear some derisive comments about someone who "doesn't get it." You see, in order to be cool, you need to "get" social media, and all that it implies, immediately, which is of course impossible. Forget...

    By • April 17, 2008

  • Is "copy and paste" journalism the norm online? Evidence from Metrica?

    Metrica's first annual PR industry benchmarking report - Metrica Numbers 2007 - is now out. And as Brendan Cooper says: "it's a serious piece of work." Like Brendan, I haven't gone through the results with a fine tooth comb, but Metrica have helpfully provide a good precis on their blog. Two thi...

    By • April 17, 2008

  • How Creative Can You Think?

    Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird from The McKinsey Quarterly The Quarterly asked: Engagement, moraleâ€"what else is critical for stimulating innovative thinking? Brad Bird: "The first step in achieving the impossible is believing that the imposs...

    By • April 17, 2008

  • Oh surprise, content is king not channel...

    An article in "The Guardian" on 15 April called "survey shows darker picture for the TV channel" caught my eye. Although the story, for me, stated the obvious - it did make we wonder if others saw the world differently.The article by Katie Allen starts: "Television remains people's favorite mas...

    By • April 17, 2008

  • Social Media Geeks, Like Us, Aren't Normal

    We're social media geeks. All of us who work at Ignite Social Media. Most of you who read this blog are, too. That means we're not normal. I tell my clients all the time that nobody in the room is normal. They think about their product more than any normal person would, and I think about socia...

    By • April 17, 2008

  • Personal Brand Stereotypes #10: Connections to Corporate

    This will be the last "personal brand stereotypes" post I do for a while, to make room for all the other special content I have lined up for all of you. I was thinking about doing a Greek stereotype post (fraternities and sororities) or a racial stereotype post (Black or Asian people), but today...

    By • April 17, 2008

  • What Does a 5 Year Old Think?

    My five year old came into the office early this morning and asked his usual question, "Dad, whatcha doing?". I said "Just watching people talk on Twitter". He said "What is Twitter?" I said "It is a place on the internet where people have short conversations". He said: "What are they saying?"...

    By • April 17, 2008

  • Collaborative Blog Post - What's Your Favorite Social Media Tool?

    I asked on Twitter what people's favorite social media tool was (other than Twitter) and why and I got some great answers: spin @tabz Gtalk, because it allows one on one, one on many, integrates with shared items and doesn't parade around who you know. chris_moody @tabz Skype, because sometime...

    By • April 16, 2008

  • Working with your fans

    by Josh Bernoff Since we've been talking about Groundswell we've developed a base of fans and followers. Just like the fans of your brand they are a creative and powerful force. And also just like the fans of your brand, they make you ask yourself what you really stand for. On Friday, we noticed...

    By • April 16, 2008

  • What Can You Learn in 2 Minutes?

    A CEO of a large public bank set up a meeting with our team because the bank was considering using social media as a tool to enhance customer relations. The assistant to the CEO said "He is a two minute manager so you'll have two minutes to get to the point". We met with the CEO and he sai...

    By • April 16, 2008

  • Attention Social Media Today Shoppers

    Web 2.0 has triggered the development of a wave of new collaborative tools and web sites designed to harness the power of groups. But, are companies really incorporating these tools (personal profiles, rating, tagging, wikis, bookmarking and commenting) into their sales process and customer ma...

    April 16, 2008

  • When Values Shape Brand Loyalty

    No, this is not yet another "social media will save the world or at least my company brand type of post," but Eric Reynolds, CEO and founder of Nau clothing, affirmed an idea that that is beginning to take hold in exciting new ways: the brand loyalty of tomorrow will be shaped by corporations wh...

    By Ryan Moede • April 16, 2008

  • Building Your Personal Brand

    The best brands are always looking to improve. Same goes for personal brand building. If you aren't learning something new, you're wasting space and hurting your brand. Digital technology makes it easy to pick up some new skills or knowledge. Books and lots of them can be found free and online...

    By • April 16, 2008

  • Soft Skills are Necessary for Personal Branding in Any Work Environment

    Gretchen Neels is the president of Neels & Company. Her company is the leading provider of soft skills training to professional services firms, covering all areas of business communications. Gretchen has over ten years of experience recruiting and retaining top talent at a number of prestigi...

    By • April 16, 2008

  • The Next Generation Of Social Media Experts

    view on flickr»" href="http://farm1.static.flickr.com/79/250236754_b2fa5a2265.jpg" target="_blank" rel="lightbox">All good technology ideas are hatched in garages, right? Or basements. Perhaps that's why it didn't surprise or concern me Wednesday when Nick Huhn and...

    By • April 16, 2008

  • Does Experience Help?

    NO! Not if we're doing the wrong things. Old ways of doing things sometimes get in the way of innovation, creativity and breakthrough advances. Ever heard: "We don't do things that way here". We're sure that you heard it numerous times in your professional career and walked away wonder "Boy,...

    By • April 16, 2008

  • Corporate Blogging Grown Up

    I guest-lectured at a colleague's graduate class at Johns Hopkins where I also teach a class. One of her students - a young man in his twenties studying to enter marketing and/or communications - asked seriously, "Can I just wait out the whole blog-thing, wait till it fades away or do I have to ...

    By • April 15, 2008

  • Personal Brand Stereotypes #9: Jews Have Big Noses and Bald Spots

    There will be one more post in this series, marking #10. Today, I wanted to bring out religion, so that maybe we could have a great discussion around the perception of Jews. Feel free to examine the information in this post, as well as my analysis and comment on it. This series has been much bet...

    By • April 15, 2008