Content Marketing: Page 650

  • What If We Were United?

    The current virtual environment keeps us divided in voice and in force. Consider all the different networks, blogs and forums with threads of conversations. Billions of ideas, opinions, positions and issues discussed daily but disconnected and with little influence. Now consider the traditiona...

    By • April 15, 2008

  • Top Six Reasons Why Enterprise Marketing Fails to Reach the Mid-Market Customer and Partner (the second in a series of five posts)

    Continuing in this series on why centralized marketing is failing in the mid-market, I will be discussing the failure to correctly define the mid-market and the pitfalls of "one-size-fits-all" customer segmentation (for a good angle on segmentation, see Needs-based Segmentation). First, let's ta...

    By • April 14, 2008

  • J&J's Camp Baby: A Social Media Mistake or Social Media Opportunity?

    Today I ran across a Brandweek article that covered Johnson and Johnson's latest social media attempt to reach and engage mom bloggers: a three day conference entitled "Camp Baby". Now, I had been following this for quite some time, read interesting articles from Scoble and his wife, Maryam (wh...

    By • April 14, 2008

  • A Problem with StumbleUpon?

    Last week, Jiannis wrote a great post called "Why You Shouldn't Stumble Yourself" in which he brought up the seemingly little-known fact that the more you stumble pages within the same URL, the less effective your stumble becomes. The post stirred up a lot of great discussion and got me thinking...

    By • April 14, 2008

  • Sweet Tag Clouds Above

    We talked about TagCrowds a month agok and how it can be extremely helpful in communicating your message. Tag clouds are all the rage again, but this time mashing up with our good friend Twitter. Bryan Person has a good summary (he was writing based on a post from Sam Lawrence) and his own Twi...

    By • April 14, 2008

  • Twenty Online Media Relations Links

    Release Distribution PRWeb PR Newswire Marketwire Businesswire PRLeap PR.Com List Development Online PR Media Links Easy Media List Send2Press Reference/Research Reference Desks Links Online Conversation Tracker SurveyMonkey Forms Developing A Media List Preparing A Spokesperson Preparing ...

    By • April 14, 2008

  • How Big Is Yours?

    Big and BIGGER has always been the goal of many. As adolescents we wanted to be taller, stronger and part of the Bigger crowd of in people. As adults we pursued BIG jobs, BIG positions and BIG money. Men and women pursue their own sense of BIG whether it be bank accounts, homes, cars or parts ...

    By • April 14, 2008

  • Social media news release: One year later

    Shannon Whitley pointed me to this post from John Furrier about social media news releases. I started following links within and ended up reading this post from Matthew Ingram, which John was summing up. Matt's post was prompted by this one from Mark Glaser, which provides a pretty good history ...

    By • April 13, 2008

  • Are We Looking for Quick Fixes?

    In today's hyper speed networked world of changes many individuals and business alike are in a hurry to find answers to their existing problems or to quickly capitalize on opportunities before them. Many of us are used to quick fixes or what I call "answers in a box" so we can move on to the ne...

    By • April 12, 2008

  • You're a brand social marketer, but you don't know it yet...

    Yes, you are ; all of you. Every peoplehave one day complained about, a brand, a product, a firm : damn, such sillypeople, nut product, any imagination and such dumb idea. Let me tell you thestory...After morning wake-up, in a middle state ofawareness (!), you go to the fridge, take the milk bo...

    By • April 12, 2008

  • The 11th P of Blogging: Perspective

    The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? pointed out the need for an 11th "P" wordâ€"perspective.Why do you blog? Probably for many reasons, but most of the bloggers I most...

    By • April 11, 2008

  • The Holy Grail of social media continued ...

    Let's see ... is social media about conversions, traffic, click though rates and sales; or is it more along the lines of conversations, authenticity, transparancy and building a sense of community? I guess it really depends on who you ask. My colleague at Intel, Bob Duffy, who works on my team ...

    By • April 11, 2008

  • PR industry: Still grasping for a clue

    Mark Glaser has a post up at the PBS Media Shift blog about the "social media press release" and how it is still a work in progress. He has a good recap of how it started a couple of years ago, how some forward-thinking PR practitioners and agencies came up with the idea of an SMPR â€" and he al...

    By • April 11, 2008

  • The Other 6 P's of Blogging

    Following up on my recent post on The 4 Ps of Effective Business Blogging, here are six more Ps to keep in mind for business blogging success.PlatformThere are a wide array of options for building and hosting your blog, from the big 3 online optionsâ€"Blogger, TypePad and WordPressâ€"to softwar...

    By • April 10, 2008

  • MR MD

    By • April 10, 2008

  • Marketing News column: Are Your Customers Ready For Social Applications?

    by Josh Bernoff Concurrent with the release of Groundswell, I've begun writing a column in Marketing News, the magazine of the American Marketing Association. I'll share these columns with you as a regular blog feature. Here's the column from the April 1 issue. If you're reading Groundswell, you...

    By • April 10, 2008

  • SMT Readers Save $65 on Full-Day Social Media Marketing Workshop in Raleigh, NC

    Need to get up to speed on social media marketing? I'm leading a full-day workshop for the Triangle (NC) Chapter of the American Marketing Association next month and, since you found out about it through social media, I can hook you up with a $15 discount. But hurry, the early bird discount ...

    By • April 10, 2008

  • Personal Brand Stereotypes #6: Ageism Puts Gen-Y in Danger

    I hope everyone is enjoying this personal brand stereotype series. I think a lot of encounters we have with others go unnoticed and some of the ways we react to physical appearance can either hurt or help another person. The funny thing with personal branding is that sometimes you have little to...

    By • April 10, 2008

  • Going viral with YouTube

    One of the major riddles in the fields of online marketing is the YouTube platform and its public. Its peculiarity lies in the fact that it doesn't have the form of the major social networks (digg, stumbleupon, sphinn, etc.) but neither does it have the structure and rules of blogs. Indeed, deco...

    By • April 9, 2008

  • Will The Real Social Media Expert Please Stand Up?

    Social Media is everything you know and nothing about what you think or do in marketing. Sounds strange eh? It's true though.Think about how you approach marketing campaigns today and the picture will become a bit clearer.- You evaluate target demographics.- Develop strategic messages.- Conduct...

    By • April 9, 2008

  • Personal Brand Stereotypes #5: Only Punks Wear Mohawks

    As we continue with the many personal brand stereotypes that plague our culture, I hope you're being more observant as to people who are wearing pink shirts or glasses and are more understanding of their situation. No one wants to be made fun of or laughed at because of what they wear. People ha...

    By • April 9, 2008

  • Don't put lipstick on the pig

    Today's issue of PR influences covers 'greenwashing' - "the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service."It's good to see professional PR folk in action. Part of their job is to make sure that companies don...

    By • April 9, 2008

  • Your Place or Mine?

    The Internet has accelerated connections to people and things faster than any other medium in history. Beginning in 1956 with the Dartmouth Artificial Intelligence conference, technology has improved at an exponential rate. Marshall McLuhan made the idea of an interconnected global village par...

    By • April 9, 2008

  • Best Insight From Duncan Wardle at Disney

    Disney surprised me at the Media Relations Summit 2008. Duncan Wardle, VP of Global PR Disney Parks, talked openly about having some challenges launching social media-based programs inside the company. The legal department was mentioned several times with a knowing tone in his voice. They have ...

    By • April 8, 2008

  • At Forrester's Marketing Forum

    I'm at Forrester's Marketing Forum in Los Angeles today. And again, I'm up at 4 am local - is this technically jet lag? I won't be doing a lot of blogging or tweeting because my schedule's full. However, you can get updates from a variety of sources: - Forrester's Marketing Blog, which has a...

    By • April 8, 2008