Content Marketing: Page 650

  • Blogger Social, The Echo Chamber And Editorial Purpose

    http://farm3.static.flickr.com/2419/2389246351_5966406b94.jpg" target="_blank" rel="lightbox">Having spent the weekend at Blogger Social in New York with 80 of the top marketing bloggers from around the world, it would be hard for me not to write about it here. Yet, for some reason, I strongl...

    By • April 6, 2008

  • Marketing Meltdowns Revisited

    Today on the Membership Marketing Blog, Tony Rossell asked for feedback on his article in Association Now titled, Marketing Meltdown No. 1: How to arrest a membership decline. Tony mentions four strategies: revisiting the economic model; testing messages, graphics, lists and offers; adapting th...

    By • April 5, 2008

  • Guest Post: Instant Crowded Room - Just Add Social Media

    [The following is a guest post from SF BETA organizer and Zaptix CEO Christian Perry.] One of the fascinating parts of Silicon Valley -- and an aspect that most people outside the culture miss -- is that the center of the digital world still does plenty of meeting and mingling in the meatspace...

    By • April 5, 2008

  • Web Trumping Old Media For Campaign Info

    According to eMarketer, ...the percentage of Americans relying on traditional news sources has remained static or declined slightly since the last presidential campaign, according to the Pew Research Center for the People & the Press and the Pew Internet & American Life Project. bookm...

    By • April 5, 2008

  • New Blog Design: feedback about the design and functionality?

    It's been a while but the new design is finally up. Please tell me what you think! I actually designed the look and feel myself in Photoshop; and hired Unique Blog Designs to code it and build in the functionality. We ran into a few database issues with my old hosting company. Well ... to tel...

    By • April 5, 2008

  • Do You Have TADD?

    We are all bombarded with invites, offers, news, connections and an overload of information from the web on a daily basis. The proliferation of communications that can reach us anywhere, anytime with anything and everything has and is at times overwhelming to say the least. With so much informa...

    By • April 5, 2008

  • Crystal Light Case Study: When Brands Overpower Social Media

    Lately I've been keeping my eye out for brands that are making a dive into social media, so I thought that I'd share one brand I came across a few weeks ago: The Kraft brand, Crystal Light. I actually came across this effort in a very organic way. I was looking for social networks which skewed ...

    By • April 4, 2008

  • Broadcasting the Social Life Mixtape

    The last two weeks have brought launches of two important social products. Last week's was Loladex, the Facebook app that let's you create recommendations for your favorite restaurants, bars and local business services - something of a Yelp for the Facebook crowd. And this week's launch of Socia...

    By Ryan Moede • April 4, 2008

  • Southwest Airlines - social media history in the making

    Southwest Airlines and the FAA are currently in hot water with the US government, and air travellers in general, over concerns about Southwest's aircraft inspection processes and how well the Federal Aviation Administration is doing their policing job. They are currently in the midst of congr...

    By • April 4, 2008

  • Not "Noteable" Enough for Wikipedia? Biographicon Wants You

    I'm so doing this. I've often thought it would be cool to have a wiki entry to list all the stuff that Facebook, MySpace and LinkedIn don't cover. Ars lists a few other sites, I'll have to check a few of them out first before picking one. "Go on, admit it: you have at least toyed with the thou...

    By • April 3, 2008

  • Corporate Twitter Entities - Yay or Nay?

    There have been some interesting discussions lately - both online and off - around the business value of Twitter. As part of those discussions, we've noticed some varying opinions on whether or not corporations should establish their own entity on this rapidly-growing micro-blogging community....

    By • April 3, 2008

  • Surprises from the SEOmoz SEO Industry Survey

    Search marketing hub site SEOmoz recently released the results of a survey of more than 3,000 search marketers covering demographics, practices, tools used and other topics. Their article, The SEO Industry Survey Results, by SEOmoz staff members Nick Gerner, Rebecca Kelley, Jeff Pollard and Ran...

    By • April 3, 2008

  • Personal Brand Stereotypes #2: Glasses Make You Look Smart

    The previous post in the personal brand stereotypes series examined why tall people are perceived as beingm basketball players, even when most don't play sports. I also touched on how height may be a factor when confronting the opposite sex and why girls go for taller male counterparts. Today, I...

    By • April 3, 2008

  • Which Community Do You Live In?

    Economists think about reality in terms of markets. In practice, a market is just an abstraction, and drawing the limits of markets out of actual information is a difficult task. Consider the social networking market today and one can easily conclude that the rate of change makes it difficult ...

    By • April 3, 2008

  • Should you talk about your competitors?

    By Josh Bernoff It's a truism in the marketing world that you don't, in general, talk about your competitors. The apotheosis of this was reached in those silly old soap commercials that compared the company's product to "Brand X" which it beat hands down. As a consumer, your reaction was "who ...

    By • April 3, 2008

  • Market to Change Customer Behavior, not Attitudes

    Harvard Business School professor John Quelch once said "The purpose of marketing... should be geared to changing and reinforcing customer actions rather than customer attitude." I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come un...

    By • April 3, 2008

  • Advanced Blogging: Building Regular Traffic and DOING Something With it

    It is the golden chalice of blogging, or of any online marketing activity really. Traffic. We all want it. We all need it. But we all don't get it. Sometimes you can do something online for months or years - write a blog, update a website - and no matter how hard you work it just doesn't happen...

    By • April 2, 2008

  • Personal Brand Stereotypes #1: Tall People Are Basketball Players

    This is the first post in a series of posts examining the many stereotypes our brands encounter due to our appearance. Today, I examine the "since you are tall you must play basketball" stereotype that some of us are a victim of. Don't even deny it for a second. I will even admit to asking peopl...

    By • April 2, 2008

  • All A Twitter

    Admittedly, when I first heard about Twitter I thought, "that is the dumbest thing I've ever heard of." But now that I am utilizing it, the benefits are becoming clearer. If you are Twittering, wade into the conversation and tell us what is your favorite use. I'm dropping this note onto Twitte...

    By • April 1, 2008

  • Classical pianist gets conversational media marketing

    Reading Chris Brogan's blog is always time well spent, but his post about aspiring classical pianist Grace Nikae really caught my attention. The post outlines her use of conversational media as a marketing tool and includes such things as a blog called Stretching Intervals, where she gives a b...

    By • April 1, 2008

  • Social Media Press Release News: Is Your Association Ready?

    The blogs are all a twitter (Twitter's twittering, too) with the release of Digital Snippets, a new web service designed to take the work out of creating the ultimate Social Media Release (SMR). Digital Snippets comes from the group that did this SMR for Ford. The tool itself is among a new gen...

    By • April 1, 2008

  • Jump-start your Twitter experience with the Twitter Pack

    Following along our post last week about why to use Twitter, today we provide a bit more information on how not only to start, but how to maximize, your presence on Twitter. For many people, the experience of using Twitter for the first time can conjure anxiety similar to the first day of high...

    By • April 1, 2008

  • What Is The Next BIG Thing?

    Most of us spend little time looking at the future. Instead we concentrate on avoiding the obstacles in our current path. The next relationship networking wave of technology-driven change is fast approaching, and once again, people are ready but few of the BIG seem ready. A Revolution is in Pro...

    By • April 1, 2008

  • Let's Make a Blogger Deal

    There was a bit of buzz last week about Forbes' most recent announcement of a new (presumably) revenue share for its old (presumably) blogger network. Then the New York Times has been weighing in with "So You Want to Be a Blogging Star" and "Why Blog: Reason #92 Book Deal." about the $300K boo...

    By • March 31, 2008

  • Socially Focused

    Let's talk social network focus today. You can get Gathered, LinkedIn, MySpaced, Facebooked, and you can get all a Twitter, Beboed, BuzzNetted, Flickred, Friendstered, MeetUpped and Orkutted. I've noticed that a number of today's bloggers have joined every social network known to man and try to...

    By • March 31, 2008