Content Marketing: Page 648

  • What Are We Learning?

    Terabytes of information appears daily and is exchanged with hundreds of millions of individuals globally. The collective conversations represent an abundance of information about anything, everything and everyone. It is from these conversations that we individually and collectively are inspire...

    By • April 23, 2008

  • Corporate Antisocial Behavior: the Enemy is Us.

    This bugaboo of a word "social" is the irritant with social software in the enterprise. Social just has too many negative connotations in corporate circles from socialism to socialites. I once heard from a Wall Street executive that he was no longer permitted to use the word "social" when descri...

    By • April 22, 2008

  • Testing out Scribefire

    I am currently testing out Scribefire, an add on for the Firefox browser which allows you to write a blogpost while surfing and without leaving your browser window. This blogpost has been written from "within" the browser and while I have several tabs (webpages) open. Am curious how it will loo...

    By • April 22, 2008

  • Personal Brand Statement Contest - Win The Full Issue 4

    In light of the launch of the sample of issue 4, I would like to hold a contest. The sample issue has been made available since Monday and you can download it for free. There are only 5 articles and if you want to quench your thirst for personal branding, you have to purchase the full subscript...

    By • April 22, 2008

  • More Proof That Blog Sentiment Mining is Big Business

    Collective Intellect has closed another round of financing this time worth $6.6M. Their total take so far is $11.2M. The bulk of the services they provide are social media tracking and sentiment analysis. An interesting note from this article is that it appears their initial foray into sentimen...

    By • April 22, 2008

  • Online reputation management...Practical Ecommerce article

    I'm fortunate to write a monthly article for Practical Ecommerce magazine. This month I chose as the topic, Online Reputation Management. Like it or not, people are talking about you online. They're talking about your brand, your products, industry and competition. Do you know what they are sa...

    By • April 22, 2008

  • Finding Your Community

    The question that is currently battering around in my head is "Can I find my community or will my community find me?" I'm in a completely new role now and one of the activities we are pushing towards is the development of an online community in which to engage with our users. The folks we are ...

    By • April 22, 2008

  • Is Convergence Now?

    From Venture Beat: Social networks like Facebook and MySpace are often just one click of a bookmark away on users' web browsers. Google looks to be one-upping them by turning its personalized home page, iGoogle, into a social network of sorts.With the new developer sandbox for iGoogle, Google ...

    By • April 22, 2008

  • What Factors Provide Leverage?

    What factors create the greatest influence with relations in the virtual world? Is it the relationship or technology? First the definition of "Relationship" defined as connection or association; the condition of being related.Second the definition of "Matrix" defined as something within or fr...

    By • April 22, 2008

  • Review: Social Media Release Template Version 1.5

    This weekend Todd Defren shared his latest version of the Social Media Release Template. The newest version pops with more social content than the previous version, which in my opinion is a good thing. I suspect adding more "technology" to the new press release template will draw some criticism...

    By • April 22, 2008

  • The Press Release Page A New Approach

    So I've never really considered the whole 'press release vs. social media release' debate an either/or situation. The way I see it, there's arguably utility and merit in both formats, as there are gaps and drawbacks. Frankly, I'm not convinced either approach is really the best way to think abou...

    By • April 22, 2008

  • Aren't we Really Disconnected?

    What is the difference between being connected vs. disconnected? While many may think that we are already connected thus united. Not so. We're connected in silos but disconnected because of silos. Just consider how many different "places" you enter to connect with others in different ways throu...

    By • April 21, 2008

  • Remember "Who's On First?"

    One of the most famous baseball comedy acts to ever take place was the humorous exchange between Bud Abbott and Lou Costello. Today's networked world reminds us of the famous conversations between Bud Abbott and Lou Costello. Well much of what some hear about the social web todays sounds a...

    By • April 21, 2008

  • Skype Hates You

    Rarely does a business do its utmost to offend, alienate, and outright reject the patronage of even the most tolerant customers. Skype is one of the exceptions. And it didn't have to be this way. In case you're not aware of it, Skype was the first branded effort to bring VOIP telephony (for Vo...

    By • April 21, 2008

  • Can a community be successful with low brand awareness?

    Ok, here is something I'm wrestling with: Can a community be successful with low brand awareness?If you are a big tech brand like Dell or Microsoft, you have no problem launching a community. In fact, many of these organizations have several communities.But what if you are a small SaaS vendor? F...

    By • April 21, 2008

  • Big Boy Marketing - Part 3

    Our final lessons from the Fortune 1000 Big Boys: Choose Partners Strategically. The Big Boys know how to find a partner who fits their needs. They search for partners whose market demographics and psychographics mesh. They find a partner who can bring something to the table they don't currently...

    By • April 20, 2008

  • Join the Conversation. Now Shut Up - IBM's New Anti-Social Networking Commercial

    You have to wonder what the nice folks at IBM were thinking when they came up with the latest in their series of "Stop Talking. Start Doing" commercials. You've seen it: middle-aged female manager walks into young guy's office and asks him what he's up to. "Social networking," he says. "Ev...

    April 20, 2008

  • Everybody, Somebody or NoBody?

    What is your strategy? Confuse the masses. Contain and control them or unite and free them. The global community is struggling through a disconnected web-indirectly failing themselves - are getting to a tipping point which will spark unity of effort and voice, an organized movement. The coll...

    By • April 20, 2008

  • Big Boy Marketing - Part 1

    Photo By mshades (Flickr) In working with our Fortune 1000 clients I have come to see that we all can learn a few things from these Big Boys. They may miss the boat on some things, but they get a lot right. Let's review. Strategy Before Tactics. Big Boys figure it out upfront and then develop...

    By • April 19, 2008

  • The Craftsman

    In thinking about how we design, build, cultivate and nurture, Tim Manners at Reveries shares a wonderful insight: In The Craftsman, Richard Sennett "gathers case after case in which we see how the work of the hand can inform the work of the mind," writes Lewis Hyde in a New York Times book revi...

    By Ryan Moede • April 19, 2008

  • I'm a consumer and I demand to be heard!

    Yes, that's right and I hope you are listening! You see, I just left your place of business and twittered my network (via my cell phone) about my experience there. And then when I get home, I am going to go online to YELP and write a review about your products and services. I hope for your sake...

    By • April 19, 2008

  • What Is So Blurry?

    Gadgets at Work: The Blurring Boundary between Consumer and Corporate Technologies The boundaries between work and play are beginning to disappear as consumer technologies â€" including social networking tools, user generated content and wikis â€" are increasingly adopted by corporate America....

    By • April 19, 2008

  • What if online shopping was like real space shopping?

    That prospect sounds delightful. The alternate... is quite revealing...Viral videos... for your viewing pleasureAdd to CartProceed to CheckoutFoot LotionHow do we fix it? With a new twist on behavioral optimization... I'd love to hear your feedback...Link to original post

    By • April 18, 2008

  • I've been thinking about this a lot lately...

    I posed this question on another site and got some great responses. But my thinking goes like this... I'm reading a lot of the same things on a lot of different sites when it comes to the art of marketing or branding through social media. Which leads me to think.."Are there that many experts o...

    By • April 18, 2008

  • How to create a (free) powerful media monitoring and measurement system with Google Reader, RSS, Google Alerts and Blist

    Media monitoring is a staple part of PR life. You monitor target media to find out what things are being said about your organisation or client (good, neutral, bad) and you track whether your key messages are getting picked up (or not). Clearly there can be a lot more to it than this - but gener...

    By • April 18, 2008