Content Marketing: Page 648

  • Social Media and Theology

    PC(USA) - Office of Theological Education - Social Media Presentation I just found out that the Office of Theological Education for the Presbyterian Church used my New Media vs Web 2.0 definition for a presentation. It's always a little surprising to me what happens to your content when you pu...

    By • April 18, 2008

  • I LOVE people who "don't get it"

    Spend an hour browsing blogs or watching the conversation on Twitter, and you will inevitably hear some derisive comments about someone who "doesn't get it." You see, in order to be cool, you need to "get" social media, and all that it implies, immediately, which is of course impossible. Forget...

    By • April 17, 2008

  • Is "copy and paste" journalism the norm online? Evidence from Metrica?

    Metrica's first annual PR industry benchmarking report - Metrica Numbers 2007 - is now out. And as Brendan Cooper says: "it's a serious piece of work." Like Brendan, I haven't gone through the results with a fine tooth comb, but Metrica have helpfully provide a good precis on their blog. Two thi...

    By • April 17, 2008

  • How Creative Can You Think?

    Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird from The McKinsey Quarterly The Quarterly asked: Engagement, moraleâ€"what else is critical for stimulating innovative thinking? Brad Bird: "The first step in achieving the impossible is believing that the imposs...

    By • April 17, 2008

  • Oh surprise, content is king not channel...

    An article in "The Guardian" on 15 April called "survey shows darker picture for the TV channel" caught my eye. Although the story, for me, stated the obvious - it did make we wonder if others saw the world differently.The article by Katie Allen starts: "Television remains people's favorite mas...

    By • April 17, 2008

  • Social Media Geeks, Like Us, Aren't Normal

    We're social media geeks. All of us who work at Ignite Social Media. Most of you who read this blog are, too. That means we're not normal. I tell my clients all the time that nobody in the room is normal. They think about their product more than any normal person would, and I think about socia...

    By • April 17, 2008

  • Personal Brand Stereotypes #10: Connections to Corporate

    This will be the last "personal brand stereotypes" post I do for a while, to make room for all the other special content I have lined up for all of you. I was thinking about doing a Greek stereotype post (fraternities and sororities) or a racial stereotype post (Black or Asian people), but today...

    By • April 17, 2008

  • What Does a 5 Year Old Think?

    My five year old came into the office early this morning and asked his usual question, "Dad, whatcha doing?". I said "Just watching people talk on Twitter". He said "What is Twitter?" I said "It is a place on the internet where people have short conversations". He said: "What are they saying?"...

    By • April 17, 2008

  • Collaborative Blog Post - What's Your Favorite Social Media Tool?

    I asked on Twitter what people's favorite social media tool was (other than Twitter) and why and I got some great answers: spin @tabz Gtalk, because it allows one on one, one on many, integrates with shared items and doesn't parade around who you know. chris_moody @tabz Skype, because sometime...

    By • April 16, 2008

  • Working with your fans

    by Josh Bernoff Since we've been talking about Groundswell we've developed a base of fans and followers. Just like the fans of your brand they are a creative and powerful force. And also just like the fans of your brand, they make you ask yourself what you really stand for. On Friday, we noticed...

    By • April 16, 2008

  • What Can You Learn in 2 Minutes?

    A CEO of a large public bank set up a meeting with our team because the bank was considering using social media as a tool to enhance customer relations. The assistant to the CEO said "He is a two minute manager so you'll have two minutes to get to the point". We met with the CEO and he sai...

    By • April 16, 2008

  • Attention Social Media Today Shoppers

    Web 2.0 has triggered the development of a wave of new collaborative tools and web sites designed to harness the power of groups. But, are companies really incorporating these tools (personal profiles, rating, tagging, wikis, bookmarking and commenting) into their sales process and customer ma...

    April 16, 2008

  • When Values Shape Brand Loyalty

    No, this is not yet another "social media will save the world or at least my company brand type of post," but Eric Reynolds, CEO and founder of Nau clothing, affirmed an idea that that is beginning to take hold in exciting new ways: the brand loyalty of tomorrow will be shaped by corporations wh...

    By Ryan Moede • April 16, 2008

  • Building Your Personal Brand

    The best brands are always looking to improve. Same goes for personal brand building. If you aren't learning something new, you're wasting space and hurting your brand. Digital technology makes it easy to pick up some new skills or knowledge. Books and lots of them can be found free and online...

    By • April 16, 2008

  • Soft Skills are Necessary for Personal Branding in Any Work Environment

    Gretchen Neels is the president of Neels & Company. Her company is the leading provider of soft skills training to professional services firms, covering all areas of business communications. Gretchen has over ten years of experience recruiting and retaining top talent at a number of prestigi...

    By • April 16, 2008

  • The Next Generation Of Social Media Experts

    view on flickr»" href="http://farm1.static.flickr.com/79/250236754_b2fa5a2265.jpg" target="_blank" rel="lightbox">All good technology ideas are hatched in garages, right? Or basements. Perhaps that's why it didn't surprise or concern me Wednesday when Nick Huhn and...

    By • April 16, 2008

  • Does Experience Help?

    NO! Not if we're doing the wrong things. Old ways of doing things sometimes get in the way of innovation, creativity and breakthrough advances. Ever heard: "We don't do things that way here". We're sure that you heard it numerous times in your professional career and walked away wonder "Boy,...

    By • April 16, 2008

  • Corporate Blogging Grown Up

    I guest-lectured at a colleague's graduate class at Johns Hopkins where I also teach a class. One of her students - a young man in his twenties studying to enter marketing and/or communications - asked seriously, "Can I just wait out the whole blog-thing, wait till it fades away or do I have to ...

    By • April 15, 2008

  • Personal Brand Stereotypes #9: Jews Have Big Noses and Bald Spots

    There will be one more post in this series, marking #10. Today, I wanted to bring out religion, so that maybe we could have a great discussion around the perception of Jews. Feel free to examine the information in this post, as well as my analysis and comment on it. This series has been much bet...

    By • April 15, 2008

  • What If We Were United?

    The current virtual environment keeps us divided in voice and in force. Consider all the different networks, blogs and forums with threads of conversations. Billions of ideas, opinions, positions and issues discussed daily but disconnected and with little influence. Now consider the traditiona...

    By • April 15, 2008

  • Top Six Reasons Why Enterprise Marketing Fails to Reach the Mid-Market Customer and Partner (the second in a series of five posts)

    Continuing in this series on why centralized marketing is failing in the mid-market, I will be discussing the failure to correctly define the mid-market and the pitfalls of "one-size-fits-all" customer segmentation (for a good angle on segmentation, see Needs-based Segmentation). First, let's ta...

    By • April 14, 2008

  • J&J's Camp Baby: A Social Media Mistake or Social Media Opportunity?

    Today I ran across a Brandweek article that covered Johnson and Johnson's latest social media attempt to reach and engage mom bloggers: a three day conference entitled "Camp Baby". Now, I had been following this for quite some time, read interesting articles from Scoble and his wife, Maryam (wh...

    By • April 14, 2008

  • A Problem with StumbleUpon?

    Last week, Jiannis wrote a great post called "Why You Shouldn't Stumble Yourself" in which he brought up the seemingly little-known fact that the more you stumble pages within the same URL, the less effective your stumble becomes. The post stirred up a lot of great discussion and got me thinking...

    By • April 14, 2008

  • Sweet Tag Clouds Above

    We talked about TagCrowds a month agok and how it can be extremely helpful in communicating your message. Tag clouds are all the rage again, but this time mashing up with our good friend Twitter. Bryan Person has a good summary (he was writing based on a post from Sam Lawrence) and his own Twi...

    By • April 14, 2008

  • Twenty Online Media Relations Links

    Release Distribution PRWeb PR Newswire Marketwire Businesswire PRLeap PR.Com List Development Online PR Media Links Easy Media List Send2Press Reference/Research Reference Desks Links Online Conversation Tracker SurveyMonkey Forms Developing A Media List Preparing A Spokesperson Preparing ...

    By • April 14, 2008