Content Marketing: Page 653

  • Banner ads are dead, finally...

    Realistically, banner ads aren't dead. Yet, their purpose and effectiveness are long gone. What used to be the only type of online advertising has now become archaic, and even downright annoying to the end-user. Until now, this type of ad media has been typically found encompassing the spaces w...

    By • March 20, 2008

  • Starbucks Opens Up the Conversation

    Starbucks, one of my favorite places in the retail world, recently opened up a Salesforce brainstorm forum to get ideas for their customers (thanks to Jeff Jarvis over at BuzzMachine for the tip). The "forum" is really a mixture of a lot of social media tools. You and other users can add your ...

    By • March 20, 2008

  • The future of social networks: It's in the niches

    I'll never forget the day I attended Dr. Ralph Wilson's seminar on Internet marketing in Atlanta a few years ago. It consisted of a well-planned, logical progression of practical information on how to use the Internet as a marketing vehicle. In all the wealth of knowledge Dr. Wilson shared that...

    By • March 20, 2008

  • The role of Twitter vs. the role of your blog

    Amy Gahran, who I've been following on Twitter, writes an interesting post about her experiences using Twitter vs. her standard blogs. Quoting from her post: ...I remember that blogs have always been an awkward tool to satisfy my deepest desires for conversational media. Yeah, I love to write ...

    By • March 20, 2008

  • The Virtual Organization Model

    In an earlier post this week we discussed "Free Inc". and asked "Could Free Be An Organization?" We mentioned that theories of business have shifted over time as globalization sparks more competition and technology fuels innovation but the three fundamental elements remain the same: people. pro...

    By • March 20, 2008

  • Brandweek: Brian Solis on Facebook Becoming a Hub for Personal Brands

    Brandweek has run my latest post discussing the role of social networks in framing and portraying your online persona.Excerpt:Social networks are becoming the very mechanisms for connecting with people, ideas, brands, news and information. But thinking of social networks as a personal playgroun...

    By • March 20, 2008

  • Purists and corporatists -- you respond

    by Josh Bernoff Thanks for all your responses on the scale I posted. Recall that 10 is an extreme purist (power to the people!) and 0 is an extreme corporatist (power to the corporation!). I saw people coming in all over the scale. Here's what I learned: 1. Nobody likes to be pigeonholed. I love...

    By • March 19, 2008

  • What The Facebook Changes Mean For Your Brand

    As many of us read in the Silicon Valley Insider yesterday, Facebook is about to pass MySpace in terms of global traffic. This morning, Facebook unveiled a series of new features that enable a more split-personality type experience, allowing users to separate their work lives from their persona...

    By • March 19, 2008

  • What Motivates Us?

    There are those that get paid to think and those that think to get paid. Then there are those that get paid to create and those that create to get paid. There are those that get paid to think and create regardless of their outcomes and those that think and create and don't get paid unless the o...

    By • March 19, 2008

  • Just want to get crackin' - part 2

    In this post yesterday I talked about the first of two useful - and FREE - e-books that can help associations get started on developing their customer service driven strategies within the world of social media. The second e-book is Learning 2.0 for Associations by Jeff Cobb. (I linked to his bl...

    By • March 19, 2008

  • Do Agencies Get Social Media?

    Late last week, MediaPost's Cathy Taylor wrote about the shortcomings of marketing agencies (large ones at least) when it comes to really understanding and utilizing social media on their clients' behalfâ€"or even their ownâ€"in Blogger's Block - And Other Ways Agencies Aren't Walking The Walk ...

    By • March 19, 2008

  • Blogs and the settling of the Wild West

    Mike Arrington has a lengthy post at TechCrunch about the evolution of the blogosphere â€" a topic he launches into with a roundup of some of the financing rumours that are swirling around properties like Silicon Alley Insider and PaidContent, both of which are reportedly looking for several mil...

    By • March 19, 2008

  • The State of Social Media Marketing is more than just Digg, links and widgets

    I just finished up reading Search Marketing Standard magazine (a great read by the way and I would recommend it to all my friends and colleagues); specifically a few articles/interviews about social media marketing. In an awesome interview with Cameron Olthuis about the State of Social Media ...

    By • March 18, 2008

  • A Big Thank You!

    I was introduced to Social Media Today by Jay Deragon. I am not a regular blogger and at first I was admittedly a little shy about what to write about. I consulted with Jay and he simply said, "Share your views but don't sell your views". I asked "What is the difference? His response opene...

    By • March 18, 2008

  • Could Free Be An Organization?

    When we look at the old models of business we see "organizations" built around a hierarchy of people, processes and power. Sure there are products and services as an output of the business and there is capital to fuel an "organization's" efforts aimed at gaining more capital but the three "P's...

    By • March 18, 2008

  • The Issue of Plagiarism in Social Media

    More questions than answers regarding the acceptance of plagiarism in social media. The other day, I visited my favorite social news site, Mixx, and saw something that sparked a lot of questions in my head. It was an article, quite popular on Mixx in the few hours it had existed, that had an int...

    By • March 17, 2008

  • Social Software removes crap from the Enterprise

    I saw the movie Helvetica this weekend and it reminded me of what's happening with enterprise social software. Helvetica is a font that has been around for 50 years and it was created by the Swiss just after World War II as a way to refresh the world with something open, social, practical, moder...

    By • March 17, 2008

  • Social Networking and the Popular Girls

    It is ironic to me that the majority of voices I hear discussing social media and social networking are male. Not that there is anything wrong with that - it's great but here's the conundrum for me: high school girls, particularly the popular ones, have a sophisticated understanding of social n...

    By • March 17, 2008

  • Will Conversations Converge?

    A conversation is communication by two or more people often on a particular topic. Conversations are the ideal form of communication in some respects, since they allow people with different views of a topic to learn from each other. Those engaging in conversation naturally relate the other pers...

    By • March 17, 2008

  • Yahoo Buzz a Digg Killer

    ReadWriteWeb seems to think so. It has the mainstream audience Digg has needed, and if Buzz takes off like it should, it may very well relegate Digg to the niche-market for good.

    By Ryan Moede • March 17, 2008

  • Schawbel Report: The Current State of Personal Branding Worldwide [March 2008]

    David Sifry, who is the founder of Technorati, used to always make a "State of the Blogosphere" report. These reports would analyze the amount of blogs being tracked on Technorati (a blog search and ranking system) and other metrics, including how many posts per minute. Relative to when he last ...

    By • March 17, 2008

  • The Changing Art of the Conversation

    When I was in high school 20-some-odd years ago, the only way I could really speak to my friends was directly, live and in-person (or close to it). We met face-to-face at school, the mall or various other places teens gathered. We talked on the phone (like many others, I had a second line in my ...

    By • March 17, 2008

  • You can opt-out of Facebook but you can never leave

    Alex Pell writes on how Facebook makes it so difficult to resign from its services.The way out? "To delete your details permanently you must first unearth the anonymous-looking customer service form that is hidden away at tinyurl.com/2xv52v. (...) When completing this form tell Facebook in bot...

    By • March 17, 2008

  • Quick Post: Del.icio.us Gets Spammed

    There's been a lot of fear of Social Media and spamming. On Friday, I saw a perfect example of this on Del.icio.us: Among the usual top Delicious articles about twitter and social networks were three adult websites. All seeded by the same account and all had tags added by same users. Going back...

    By • March 17, 2008

  • The birth of the PR 2.0 Press Room

    This week we have been getting a little over excited while David K put the finishing touches to our latest innovation, the KMP PR 2.0 Press Room. This will be the place where the Social Media Press Release that Paul F talked about in the last blog is hosted. The KMP PR 2.0 Press Room will use...

    By • March 16, 2008