Content Marketing: Page 653

  • "Killing the Buddha: PR 2.0 and Social Media Marketing Nirvana"

    "Embrace nothing:If you meet the Buddha, kill the Buddha.If you meet your father, kill your father.Only live your life as it is,Not bound to anything." -Buddha Shakyamuni Blogs. Twitter. Facebook. Tumblr. What do they have in common? They're all amazing tools for increasing communications and...

    By • March 27, 2008

  • Advertising vs. Reality

    Social media is overtaking advertising in part because it's an issue of honesty. Too often the product fails to live up to the beautiful glossy ad. Social media sheds light on the product, revealing it for what it truly is. German web site Pundo300.com has compiled a video of product packing ima...

    By Ryan Moede • March 26, 2008

  • Social Networking Appeals to Wealthy Consumers

    AS more and more poeple get involvedin social media sites, social media training becomes a must for marketing and PR practitioners According to The Luxury Institute's latest WealthSurvey, "The Wealthy and Web 2.0", wealthy online consumers ( average income $287K and net worth just over $2 milli...

    By • March 26, 2008

  • Finding & Utilizing User Generated Content

    User generated content can be an elusive piece in the social media mix. Where do you find it? How do you leverage it? This is one of my favorite parts of my job. As a Community Manager I'm doing the following things concurrently: 1. Listening - My email brings in the Google alerts that I have ...

    By • March 26, 2008

  • The value of social media and my gift to you

    The value of social media is in its ability to quickly convey messages that are: important useful interesting entertaining to people, in groups or individually, with the added bonus of correction, elaboration, clarification, and other feedback from those who received the message so that the o...

    By • March 26, 2008

  • Have You "Networked" With Your Spouse?

    My wife doesn't participate in social networks. She doesn't fully understand what I do all day: blogging, commenting, studying and connecting with people.When our book came out she did actually skim read it and her comment was "Looks like a good book for businesses to learn how to use the web ...

    By • March 26, 2008

  • Feed Reader Down, Reading Up

    A few months ago I did some serious pruning on my Google Reader, which was choked by an overgrowth of blog feeds. I'd been trying to stay around 200-250, but somehow the number kept climbing toward 300. One day I decided I had officially hit Information Overload. I was either spending so much ti...

    By • March 26, 2008

  • Collecting All Social Media Metrics

    Even the companies that are most forward-thinking in their use of social media tools are looking for other examples of what people are tracking and counting in order to judge the success of their investments. There are some things that are inherently difficult about this - can we, and should w...

    By • March 26, 2008

  • Authors Corner: Co-Authoring The Age of Conversation II - Why Don't People Get It?

    And So it BeganDrew McLellen and Gavin Heaton are two of the top marketing bloggers in the world. They identified this new era of social media as the "Age of Conversation" a year ago. As the editors, they decided to recruit 100 of the world's leading marketers, writers, thinking and creative inn...

    By • March 26, 2008

  • Social Media for B2B Marketing

    Social media is in its infant stages in many businesses that market to other businesses. Because of the term social, many are wary about the value social media brings to their marketing effort. But in reality, online business communities can enhance your marketing strategy by providing a more f...

    By • March 25, 2008

  • Fast Company on AOL: Dead Man Walking

    Fast Company is truly re energizing itself and this article on AOL is excellent. One of my favorite quotes:"Neither Time Warner's now-CEO Bewkes nor Falco or Grant would agree to speak with us. But in extensive interviews with dozens of current and former AOL insiders (many of whom would speak ...

    By • March 25, 2008

  • Envisioning a Newspaperless Democracy

    The New Yorker The devotes 6,600 meticulously edited words to the impending death of newspapers, examining objectively the promise and perils of a new-media world which writer Eric Alterman sees embodied in the Huffington Post. Drawing on sources ranging from Walter Lippman to The Simpsons, Alte...

    By • March 25, 2008

  • Bentley College Students Learn How to Blend Social Media with Personal Branding

    Yesterday I went back to Bentley College and gave a talk on the fusion of personal branding with social media. This time the students were taking one of the first ever social media classes. From my 4 years at Bentley, it was obvious that this school was far ahead of others, with leading technolo...

    By • March 25, 2008

  • Starbucks embraces customers' input

    by Charlene Li Today I tried out Starbucks' new customer feedback and idea generation site at mystarbucksidea.com, which is powered by Salesforce Idea (it's the same product that's behind Salesforce's own Idea Exchange and Dell's Ideastorm). Josh and I feature these two sites in our Groundswell...

    By • March 25, 2008

  • What's Next in Advertising & Marketing

    Paul Isakson has put together a great deck about what's next in advertising and marketing. One slide in particular captures the ethos of his presentation, and is one that I wrote about several months ago as well: "We're not in the business of keeping the media companies alive," Mr. Edwards says ...

    By Ryan Moede • March 24, 2008

  • 89% of Your Customers Don't Blog

    Far be it from me to be a pessimist; I think I'm more of a glass-half full kind of strategist, or at least that I have idealist/humanist leanings. That said, I can say that after checking out Josh Bernoff and Charlene Li's Harnessing The Power of Social Applications from the Sloan Review, that ...

    By • March 24, 2008

  • Will Money Follow Free?

    The past economic models of business have focused on "silos of capital and expense allocation" called the proverbial "budgets". Every year the "budgeting cycle" creates activity centric to projecting what the new years cost will be then finding new sales, new markets etc. to generate revenue t...

    By • March 24, 2008

  • A Brand Assessment of the 2008 Presidential Candidates

    I was asked about 50 times to do a brand evaluation of the presidential candidates, but I really can't voice a strong opinion because I have no interest in politics and haven't been following the race closely enough to make a full analysis. Brandon Wright was one of the people who asked me and s...

    By • March 24, 2008

  • Fake it 'til you make it

    Warning: if you're not interested in a rambling, slightly unfocused blog post, this might not be the right post for you. I'm not a pro blogger and social media isn't my career; it's my hobby. I'm an IT guy who knows more about "meatball" business processes and mid-range, antiquated enterprise...

    By • March 24, 2008

  • Media Buying Needs to Evolve!

    Thinking about buying media? Well, it's no longer just about ad space or traditional print. Today media has to "sing and dance." It has to have a tight connection to the brand at the same time it distributes the brand with rich experiences online through social media - social networks (like Face...

    By • March 24, 2008

  • Enterprise 2.0, meet Social Media Monitoring

    I am a huge believer in the potential of Enterprise 2.0, the set of Web 2.0 tools targeted for use inside the organization. Others have delivered excellent examples and descriptions of Enterprise 2.0 and how it can bring value to an organization (Andrew McAfee, Chris Brogan, & Scott Gavin, a...

    By • March 23, 2008

  • Jericho: When nuts aren't enough

    by Josh Bernoff In 2007, an amazing groundswell of support did what many thought was impossible -- persuaded CBS to retract its cancellation of the show Jericho and promise to air it again in 2008. We wrote about this in our Sloan Management Review article, describing how CBS Entertainment head...

    By • March 23, 2008

  • How Much Have You Deposited?

    Everywhere we turn we are being surrounded by the message and the means for "giving". It used to be that the message of giving was centric to religious institutions, non-profit causes and seasonal holidays. Today the message is permeating our culture through every means of media that surrounds ...

    By • March 22, 2008

  • H&R does it with Twitter but do their accountants do it?

    Social Media Case Study: Blatantly Advertising ... And Getting Away With It | Social Media Explorer As it turns out, H&R Block not only gets the outreach portion of it, but has figured out a way to be 100-percent, totally marketing/advertising to people using social media tools and some...

    By • March 21, 2008

  • Mzinga and the Power of Community

    Grant Robertson from DownloadSquad.com interviews Aaron Strout (VP of New Media) from Mzinga at SXSW 2008. Aaron talks about how Mzinga helps customers leverage the power of community with their enterprise-class, white-label social media platform. SXSW 2008: Mzinga from Download Squad on Vimeo...

    By • March 21, 2008