Content Marketing: Page 652

  • Feed Reader Down, Reading Up

    A few months ago I did some serious pruning on my Google Reader, which was choked by an overgrowth of blog feeds. I'd been trying to stay around 200-250, but somehow the number kept climbing toward 300. One day I decided I had officially hit Information Overload. I was either spending so much ti...

    By • March 26, 2008

  • Collecting All Social Media Metrics

    Even the companies that are most forward-thinking in their use of social media tools are looking for other examples of what people are tracking and counting in order to judge the success of their investments. There are some things that are inherently difficult about this - can we, and should w...

    By • March 26, 2008

  • Authors Corner: Co-Authoring The Age of Conversation II - Why Don't People Get It?

    And So it BeganDrew McLellen and Gavin Heaton are two of the top marketing bloggers in the world. They identified this new era of social media as the "Age of Conversation" a year ago. As the editors, they decided to recruit 100 of the world's leading marketers, writers, thinking and creative inn...

    By • March 26, 2008

  • Social Media for B2B Marketing

    Social media is in its infant stages in many businesses that market to other businesses. Because of the term social, many are wary about the value social media brings to their marketing effort. But in reality, online business communities can enhance your marketing strategy by providing a more f...

    By • March 25, 2008

  • Fast Company on AOL: Dead Man Walking

    Fast Company is truly re energizing itself and this article on AOL is excellent. One of my favorite quotes:"Neither Time Warner's now-CEO Bewkes nor Falco or Grant would agree to speak with us. But in extensive interviews with dozens of current and former AOL insiders (many of whom would speak ...

    By • March 25, 2008

  • Envisioning a Newspaperless Democracy

    The New Yorker The devotes 6,600 meticulously edited words to the impending death of newspapers, examining objectively the promise and perils of a new-media world which writer Eric Alterman sees embodied in the Huffington Post. Drawing on sources ranging from Walter Lippman to The Simpsons, Alte...

    By • March 25, 2008

  • Bentley College Students Learn How to Blend Social Media with Personal Branding

    Yesterday I went back to Bentley College and gave a talk on the fusion of personal branding with social media. This time the students were taking one of the first ever social media classes. From my 4 years at Bentley, it was obvious that this school was far ahead of others, with leading technolo...

    By • March 25, 2008

  • Starbucks embraces customers' input

    by Charlene Li Today I tried out Starbucks' new customer feedback and idea generation site at mystarbucksidea.com, which is powered by Salesforce Idea (it's the same product that's behind Salesforce's own Idea Exchange and Dell's Ideastorm). Josh and I feature these two sites in our Groundswell...

    By • March 25, 2008

  • What's Next in Advertising & Marketing

    Paul Isakson has put together a great deck about what's next in advertising and marketing. One slide in particular captures the ethos of his presentation, and is one that I wrote about several months ago as well: "We're not in the business of keeping the media companies alive," Mr. Edwards says ...

    By Ryan Moede • March 24, 2008

  • 89% of Your Customers Don't Blog

    Far be it from me to be a pessimist; I think I'm more of a glass-half full kind of strategist, or at least that I have idealist/humanist leanings. That said, I can say that after checking out Josh Bernoff and Charlene Li's Harnessing The Power of Social Applications from the Sloan Review, that ...

    By • March 24, 2008

  • Will Money Follow Free?

    The past economic models of business have focused on "silos of capital and expense allocation" called the proverbial "budgets". Every year the "budgeting cycle" creates activity centric to projecting what the new years cost will be then finding new sales, new markets etc. to generate revenue t...

    By • March 24, 2008

  • A Brand Assessment of the 2008 Presidential Candidates

    I was asked about 50 times to do a brand evaluation of the presidential candidates, but I really can't voice a strong opinion because I have no interest in politics and haven't been following the race closely enough to make a full analysis. Brandon Wright was one of the people who asked me and s...

    By • March 24, 2008

  • Fake it 'til you make it

    Warning: if you're not interested in a rambling, slightly unfocused blog post, this might not be the right post for you. I'm not a pro blogger and social media isn't my career; it's my hobby. I'm an IT guy who knows more about "meatball" business processes and mid-range, antiquated enterprise...

    By • March 24, 2008

  • Media Buying Needs to Evolve!

    Thinking about buying media? Well, it's no longer just about ad space or traditional print. Today media has to "sing and dance." It has to have a tight connection to the brand at the same time it distributes the brand with rich experiences online through social media - social networks (like Face...

    By • March 24, 2008

  • Enterprise 2.0, meet Social Media Monitoring

    I am a huge believer in the potential of Enterprise 2.0, the set of Web 2.0 tools targeted for use inside the organization. Others have delivered excellent examples and descriptions of Enterprise 2.0 and how it can bring value to an organization (Andrew McAfee, Chris Brogan, & Scott Gavin, a...

    By • March 23, 2008

  • Jericho: When nuts aren't enough

    by Josh Bernoff In 2007, an amazing groundswell of support did what many thought was impossible -- persuaded CBS to retract its cancellation of the show Jericho and promise to air it again in 2008. We wrote about this in our Sloan Management Review article, describing how CBS Entertainment head...

    By • March 23, 2008

  • How Much Have You Deposited?

    Everywhere we turn we are being surrounded by the message and the means for "giving". It used to be that the message of giving was centric to religious institutions, non-profit causes and seasonal holidays. Today the message is permeating our culture through every means of media that surrounds ...

    By • March 22, 2008

  • H&R does it with Twitter but do their accountants do it?

    Social Media Case Study: Blatantly Advertising ... And Getting Away With It | Social Media Explorer As it turns out, H&R Block not only gets the outreach portion of it, but has figured out a way to be 100-percent, totally marketing/advertising to people using social media tools and some...

    By • March 21, 2008

  • Mzinga and the Power of Community

    Grant Robertson from DownloadSquad.com interviews Aaron Strout (VP of New Media) from Mzinga at SXSW 2008. Aaron talks about how Mzinga helps customers leverage the power of community with their enterprise-class, white-label social media platform. SXSW 2008: Mzinga from Download Squad on Vimeo...

    By • March 21, 2008

  • An orgy of infographics

    This is just a quick round-up of some interesting and useful data visualizations that I came across during my online travels today. Hope at least one of these floats your boat... First up, Josh Bernoff shares a simple, free tool that lets you create a Forrester Social Technographics profile fo...

    By • March 21, 2008

  • The "Verticalization" of Social Media and the Two-Sided Trick Coin

    Recently, the folks at Pandemic Labs asked me to write a guest article on social media. The article can be found below. The "Verticalization" of Social Media and the Two-Sided Trick Coin By: Jacob Morgan As marketers and spammers (granted they are not the same, their objectives are similar and ...

    By • March 21, 2008

  • Influence vs. Desire

    A lot of advertising tries to trigger desire. We portray products as critical to filling a painful gap. e.g. that toothpaste will make my smile whiter at the same time as preventing cavities; a whiter smile will make me more attractive to people, etc and so forth. With an abundance of choices - ...

    By • March 21, 2008

  • Linkedin Shifts to Business Profiles

    Last year we wrote about Business profiles vs. Personal profiles and about a company called Business 3.0. Our post included: Next Wave Factors Profile Difference: Business vs. Personal Business 3.0 Apps on Social Networks = The New Order of Things to Come Get Your Business Ready for Op...

    By • March 21, 2008

  • How Do We Understand, Prepare and Act?

    Consider some of today's hit TV shows i.e. Extreme Makeover,The Big Give, The Law of Attraction etc. with each demonstrating the transformational power of giving and thinking about giving. Unlike institutional messages of the past the underlying themes surrounding us today is aimed at changing ...

    By • March 21, 2008

  • Join SNCR & Social Media Today in Sonoma County CA for NewComm Forum

    We hope you'll join us for the 4th Annual New Communications Forum at the Hyatt Vineyard Creek Hotel & Spa in Sonoma County, Calif., April 22-25. You'll enjoy a memorable experience filled with knowledge sharing, discussions, insights and debates, and the opportunity to relax ...

    By • March 21, 2008