Content Marketing: Page 662

  • Why Comparing Social Media to Advertising is a Mistake

    Ever have one of those projects where you think you have successfully positioned the value of a social media-based WOM program and then in the 11th hour, someone decides that all they want are click-throughs to the ad campaign microsite? Don't use WOM for awareness aloneDon't get me wrong, the ...

    By • Feb. 9, 2008

  • Just saying "No" - two ways to advertise

    Have you noticed how the word "No" has gained currency in advertising? This ad from Shell has been running in some magazines and tells of how the world is full of nay-sayers and those who put down ideas as impractica.l "What does it take to turn no into yes?" it asks. "Curiosity. An open mind. A...

    By • Feb. 8, 2008

  • Why is Newsgator Rockin?

    NewsGator has been transitioning from a consumer RSS feed-reader company to an enterprise company over the past few years. And their strategy seems to be paying off since the company reported 300% annual revenue growth in 2007 and has taken a fifth round of funding to fuel their sales and marke...

    By • Feb. 8, 2008

  • Is The Old Being Transformed to the New?

    We've been monitoring the activity of well known brand names and their attitudes towards use of the social web.Just one year ago the best descriptive to define the general attitudes would be "watching and wondering".That was one year ago and today we would define the general attitudes as "jum...

    By • Feb. 8, 2008

  • Get it Together, Baby!

    My blogging buddy Robb Hecht invited me to join (yet another) burgeoning online community (created via Ning). This one is called Brandhackers, which describes itself as: "...a user-generated branding media 2.0 group. we're brandhackers - discussing amongst our community how consumers are gaini...

    By • Feb. 8, 2008

  • Social Media and Politics: Beyond November 2008

    Very interesting gathering last night at Social Media Club Boston, many thanks to Todd Van Hoosear and the SMC team for putting it all together. You could have followed the event live last night or catch up through the Twitter feeds of Doug Haslam, Greg Peverill-Conti, or Steve Garfield. It wa...

    By • Feb. 8, 2008

  • What Does Free Earn? GoDaddy Go Figure

    The perplexing question for businesses is "how can we make money using the social web?" Most view the social web as a playground, a place where people connect, converse and businesses view the economic game as purely one of advertising. For years businesses have continuously tried to develop m...

    By • Feb. 8, 2008

  • And On the Tail: "Airline"

    The latest mergers rumored in the airline industry are proof that brands in air travel have become irrelevant, only to be replaced by blank, white tails on which the word "airline" will appear. Delta and Northwest are close to acquiring one another's planes, gates, labor contracts and fuel co...

    By • Feb. 8, 2008

  • What's wrong with mobile marketing

    I spent the day in New York at the OMMA Mobile conference. As I've blogged before, I've started covering mobile marketing and advertising as part of my day job. But 2008 isn't going to be the year that mobile makes it big - and the longer recession looms over us, the longer mobile's emergence...

    By • Feb. 7, 2008

  • Twitter vs. Facebook: tools of choice

    Social Media consultant Tom Raftery recently wrote a blog post about the power of Twitter versus Facebook as communications tools. Tom had recently used both tools to aid his search for a new job. Ultimately, he found the Twitter community responded to his to his messages much more frequently t...

    By • Feb. 7, 2008

  • A Society of Publishers

    Paul Gillin, author of The New Influencers, gave a lecture last Thursday in Waltham, MA about his book and implications of social media for marketers. I read the book several months ago and recommend it to anyone seeking to gain a quick understanding of what's going on NOW with respect to socia...

    By • Feb. 7, 2008

  • In a Web 2.0 World, Customer Service Still Matters

    With all the do-it-yourself technologies prevalent in today's Web 2.0 environment, customer service is very often stripped down to an IM chat or email. Often it's impossible to get a human on the phone when you most need it, and when you do happen to "catch" a customer service representative, c...

    By • Feb. 7, 2008

  • VP of Marketing Responsible for Shipping & Logistics?

    Harry Joiner, a marketing recruiter and good friend, asked me to comment on his blog regarding what a VP of eCommerce or VP Marketing candidate should be asked or should answer regarding shipping & delivery logistics. Here's what I said... As you know, I believe word of mouth is the most ...

    By • Feb. 7, 2008

  • Social Media: The New Tool of Protest Movements?

    Here is a very fine piece by Bernhard Warner, a freelance journalist and media consultant, appearing in the UK's TimesOnline. Entitled, "Social protesters stand up to Microsoft," it's actually about online social media protests in general, with Mircosoft being used as a recent example in the con...

    By • Feb. 7, 2008

  • Author's Corner: 8 Things You Didn't Know About Me

    Personal branding is about connecting with other people and blog's are the cheapest, most cost effective way to "meet and greet." Scott Monty, a Boston social media marketing guru, tagged me in one of his recent posts and asked me to write one of my own. The post was called "8 Things You Didn't ...

    By • Feb. 7, 2008

  • Biz Growth Live Free Teleseminar: What's YOUR brand story?

    Have you ever been at a presentation or workshop where the speaker has been so magnetic that you are able to retain and recite what you learned to others? The chances are that the facilitator or speaker used stories. Story telling in building your corporate brand, your employer brand, your inte...

    By • Feb. 7, 2008

  • The LED Stunt Wasn't Funny

    Bloggers have commemorated the one-year anniversary of the LED scare in Boston with at least one notable omission: the stunt was stupid, the perpetrators stupider, and claims of it being an act of misunderstood artistic expression stupidest. The gig was the result of corporate marketers trying...

    By • Feb. 7, 2008

  • Blogging Cool?

    For many of the digital cognoscenti, blogging is so passé. What with Twitter, Seesmic, Qik and countless other tools that tout and tweet, who has time for that once-heralded, longer-form RSS-enabled conjecture? It's just so outré. But for the rest of America, e.g., those outside of Silicon'...

    By • Feb. 7, 2008

  • PerkettPR Interview Series: Bambi Francisco, Vator.tv

    As proponents of better communication and connection between the PR industry and influencers, PerkettPR will be featuring an ongoing series of interviews with reporters, bloggers, analysts, vendors and social media experts. We begin with Bambi Francisco, CEO/co-founder of Vator.tv and former sy...

    By • Feb. 6, 2008

  • How Twitter Can Expand Your World - Frenemies and All

    We admit, Twitter is difficult to understand from an outsider's perspective. You really need to participate in the community to understand its value. But once you do engage, the power of this eclectic community comes shining through. Several of us at PerkettPR have personal Twitter accounts and...

    By • Feb. 6, 2008

  • Web 2.0: A Business Case for Widgets

    I have taken a particular interest in widgets lately, for my own use and those of existing and potential clients. For those who may not know, a widget is anything that users can embed in a web page (see this entry in Wikipedia). You will find widgets on some home page sites, social networks, per...

    By • Feb. 6, 2008

  • The Ethics of Social Media

    Tamar Weinberg has a fascinating post on her blog entitled, Zicam and the Reputation Management Fiasco that made me think of the ethics of social media. In it she recounts using Zicam, which was recommended by friends, and then realizing her taste sensations were extremely dulled. Being a good ...

    By • Feb. 6, 2008

  • Advertising Age slams GoDaddy

    Bob Garfield at AdAge said it best, describing how Madison Avenue dropped the ball with the Super Bowl, spending client's money frivolously. "GoDaddy once again covers itself with shame." - Caption for photo of Danika Patrick from the commercial Link to original postLink to original post

    By • Feb. 6, 2008

  • Personal Branding and Dating Form a Relationship: Get Ready for Valentines Day!

    Recently, I spoke with dating expert and extraordinaire, Joe Tracy, about how personal branding ties in with dating and relationships. The timing was perfect for this because Valentines day is right around the corner. Joe has over a decade of experience in the online and offline publishing indu...

    By • Feb. 6, 2008

  • Have We Become The New Intermediaries?

    In economics, disintermediation is the removal of intermediaries in a supply chain: "cutting out the middleman". Entire industries have been designed using "intermediaries" to sell and distribute products and services. Dis-intermediation initiated by consumers is often the result of high mark...

    By • Feb. 6, 2008