Content Marketing: Page 661

  • Podcast: Getting started with online video

    Are you wondering how to bet get started with video online to build buzz about your brand - be that your corporate brand, employer brand or personal brand? Well over at "The Podcast Sisters" the focus of the show was about video and we discussed how you can get started in using video on your bl...

    By • Feb. 15, 2008

  • Wire Services Bypass Bloggers and Journalists

    Whether you like it or not, the headline is true...Looks like I wasn't the only one to receive an interesting email from BusinessWire, ReadWriteWeb already ran the story about it.BusinessWire is a press release wire service that, among other things, is one of the largest players in the industry...

    By • Feb. 15, 2008

  • Your competition: The press release

    It hasn't gotten a lot of notice, but Richard MacManus has a post up at Read/Write Web that I thought was pretty interesting, about an email he got from Business Wire, in which the press release service brags about its ability to bypass the blogosphere and traditional media and go directly to th...

    By • Feb. 15, 2008

  • Social Media Marketing - what is it good for?

    In preparing for the SXSW Social Media Marketing Metrics panel at 5pm on Saturday, March 8th, I've been giving further thought to the use of Social Media for marketing purposes. Many companies continue to struggle with how to best leverage Social Media. This struggle goes beyond marketing, but r...

    By • Feb. 14, 2008

  • Doc's World

    I did get a chance to swing by the SAP offices in the West Village yesterday afternoon to hear from the likes of Cluetrain co-author Doc Searls, former Lego man Jake McKee, Forrester's Josh Bernoff, and Technorati and Conversation Group's (the event sponsor) Peter Hirschberg. Each had his own...

    By • Feb. 14, 2008

  • Is The Cluetrain Leaving The Station?

    In the old days when the conductor of the train was ready to leave a station the whistle blew and he shouted "All Aboard!". Yesterdays presentation at the SAP Anniversary session of The Cluetrain ignited the blogosphere with conversational rivers that will likely swell for weeks. Doc Searls p...

    By • Feb. 14, 2008

  • Euroblog 2008, Public Relations and the web meet in Brussels.

    Euroblog 2008 will take place in Brussels on 13/14/15 March and promises to be one of the best gatherings of PR professionals, educators and social media specialists of this year. Philip Young, one of the organizers just posted an almost final version of the 3 day agenda and it is quite impressi...

    By • Feb. 14, 2008

  • Trend Watch: Gen-Y is Adopting Personal Branding from their Parents

    Today I felt like playing Sherlock Holmes to discover new trends I was seeing with online personal branding. Robert Scoble is everyone's favorite and notorious "geek " blogger, who writes content about technology and will soon be directing his own podcast show on FastCompany.tv. Millions of peop...

    By • Feb. 14, 2008

  • Twitter: PBWiki doing Conversations or Pitching?

    Being a marketer in the Social Media space, I always tell clients that people do not want to be pitched to but rather have actual conversations...just like in real life. Recently this week, I was reminded exactly what that means. I recently asked the "Twittersphere" on their thoughts on wikis (...

    By • Feb. 14, 2008

  • Branding v3.0: The Evolution of the Company Brand in 2010 & Beyond

    Your brand is evolving. Do you hear it? The traditional marketing model is being challenged, and (CMOs) can foresee a day when it will no longer work. McKinsey Quarterly, 2005, Number 2 For those of you that read my blog...Link to original post

    By • Feb. 14, 2008

  • Why Comparing Social Media to Advertising is a Must

    Ever have one of those projects where you think you have successfully positioned the value of a social media-based WOM program and then in the 11th hour, someone decides that all they want are click-throughs to the ad campaign microsite? Okay, that's the same intro to another post. It illustrat...

    By • Feb. 14, 2008

  • How Does Viral Marketing Work?

    Um, it happens when people watch videos on YouTube, right? Close. Viral Marketing is quite the buzzword right now, but I am surprised how many people I talk to misunderstand the basics of how the process works. The concepts that YouTube is the sole repository of viral videos, or that "it's all a...

    By • Feb. 13, 2008

  • Getting Social with 3 talks on Social Media.

    I have a busy week coming up with 3 talks on 3 amazing topics at 3 diverse un/conferences. Here are the details: Event Style Show: Expo and AwardsHost: BizBashTalk: Gen 2.0: Join the Viral Marketing Revolution9:15am February 20, 2008 Direct Energy Centre, Toronto Social Media MarketingHost: Op...

    By • Feb. 13, 2008

  • Social Media: Made for a Recession

    Social Media: Made for a RecessionDave Evans' ClickZ Series on marketing and social mediaLink to original post

    By • Feb. 13, 2008

  • Blog Marketing Skill #1: Master the Ego

    Blogs are all about ego. Anyone who disagrees is just kidding themselves. Of course, ego is a word that comes with all sorts of connotations. Many people assume it is bad. To a degree, marketing has always been about ego, because it is a necessary element of each of your personalities. H...

    By • Feb. 13, 2008

  • Which stage of outside-in collaboration are you in?

    As background, Jive addresses two markets: Internal company collaboration (we have a people-centric alternative to Sharepoint) and Online Communities. The Online Community marketplace has been around a long time. It's mature, has proven value and a budget. Recently, it's moved a bit higher in th...

    By • Feb. 13, 2008

  • Social Media Releases In Action

    I recently ran "The Definitive Guide to Social Media Releases," which has received some great feedback. Thank you everyone! Even though it's a blog post, it doesn't mean that its shelf life is merely limited to the brief period of time in between new posts. I'd like it to live on and evolve ov...

    By • Feb. 13, 2008

  • Post2Post Virtual Book tour: Creativity Today

    The P.I. Blog is proud to be today's stop on the February Post2Post Virtual Book Tour organized by blogger Paul Williams. Our book this month is Creativity Today by Ramon Vullings, Godelieve Spaas, and Igor Byttebier. I posed a few questions to Ramon by e-mail, and here are his responses. Q: Why...

    By • Feb. 13, 2008

  • Facebook to make it easier to quit Facebook

    NY Times.Thanks to El Blogador.Link to original post

    By • Feb. 13, 2008

  • Say Goodbye to Traditional Resumes - Say Hello To Virtual Resumes (URL's)

    I've spoken about different options for diving into the recruitment process, while learning more about companies and having them magnetically come to you. Also, I've given you a glimpse into the future of recruitment many times. I even went so far as to proclaim the traditional resume dead and...

    By • Feb. 13, 2008

  • Are We Headed For Chaos?

    An average commuter will drive 60 miles a day which equates to $21,098 in cost a year per person commuting. This cost continues to rise as the cost of fuel goes up. The average worker spends in excess of 50 hours a week away from home. As businesses try and get leaner the demands on workers ...

    By • Feb. 13, 2008

  • Wahoo for Micro-hoo!

    Although initially postponed, I think the idea of a merged Micro-hoo makes perfect sense. I can't think of two brand names that would make better sense working together. Microsoft is synonymous with computing, consistently delivering great experiences whether in professional, personal, or gam...

    By • Feb. 13, 2008

  • New Site Tracks Presidential Online Ad Buys

    Read Scott Martin passes along a new site he's running that tracks online advertising by the presidential candidates. The data and analysis both look good, and when I asked where the information came from, Read replied: The research I have license for is The Media Trust Company, www.themediatru...

    By • Feb. 13, 2008

  • There Is No "Campaign" in Social Media

    When marketers use the word "campaign," it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.This kind of thinking creates a danger zone for marketers when it comes to social ...

    By • Feb. 13, 2008

  • Changing your marketing mindset: 12 steps to the interactive future

    We recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilised as part of your digital marketing arsenal as well as the effectiveness and increased use of these online tools. So while we are on the topic of integrating innovative techniques int...

    By • Feb. 12, 2008