Content Marketing: Page 661

  • Will Social Media Weather the Coming Recession?

    Last week, Brian Morrissey of Adweek published a much-needed article confirming what viral marketers have been claiming for the past six months: viral and social media marketing will weather the coming (current?) recession. The industry may even gain significant market share. That is, if you bel...

    By • Feb. 12, 2008

  • Is your brand a social media loozr?

    In her Online Spin for this week, Seana Mulcahy writes: "Social media marketing is not just throwing up a page on MySpace, Facebook or any other social media site for that matter. You've seen some of the biggest U.S. agencies do that for their clients over the past year or so. These folks have ...

    By • Feb. 12, 2008

  • Rising Popularity of Widgets for Social Media Marketing

    In my experience, clients calling a social media agency like Ignite are trying to figure out how to get more traffic to their website. A laudable goal. So in instances where we talk about incorporating widgets into their strategy, we often get blank stares. "First of all, who would want to down...

    By • Feb. 12, 2008

  • When You Finally Matter

    Back in the mid-1990s I started working for a smallish alcoholic beverage company. While it had some popular local and regional brands, it was known more for creating or importing cheap alternatives to popular products. As management began to turnover with new leaders in place and with some yo...

    By • Feb. 12, 2008

  • Brand Yourself as a Movie Director: An Interview with Tom Clifford

    This is part of my series of posts called "Brand Yourself As." Today, I decided to interview Tom Clifford, who directs corporate video's. As you can see to stage right, there is a picture of Tom in his director's uniform (notice the hat). If you have an angle or a unique personal brand, please e...

    By • Feb. 12, 2008

  • Breaking News - Creative Director required

    We are currently searching for a talented and experienced Digital Creative Director to join us. Based at our accessible offices in Stockport, Cheshire this is an opportunity to join KMP's dynamic Management team with responsibilities in both studio and executive management. The role involves exp...

    By • Feb. 12, 2008

  • Are you a "visual type" ?

    Some people are more "visual" than others - concept thinkers, instead of analytical thinkers - and the web has found a nice little solution for those among us who like images... WebSlides let's you create a slideshow from any RSS feed and place this slideshow on your website/blog in the form of ...

    By • Feb. 12, 2008

  • Pandemic Labs Launches Viral Dictionary and Library

    Pandemic Labs has launched a totally revamped website based on user feedback obtained over our first year of business. The new community-oriented features include: The Viral Dictionary- An attempt to aggregate terms and definitions used in viral and social media. The Library- A gathering of valu...

    By • Feb. 12, 2008

  • Facebook Group Leads to Juno Nomination

    The children's music CD "Music Soup" by Jen Gould had been out for a few months when her husband Hayes Steinberg (a former colleague of mine at MacLAREN McCANN in Toronto) came up with an idea to get the word out about it. Hayes put together a Facebook group called "Kids Love Jen Gould's Music...

    By • Feb. 11, 2008

  • The Cartoon Wears Prada

    Fashion house Prada is breaking new ground with multi-media creative content. Its latest effort is a CGI short called "Trembled Blossom," in which a neutered cartoon character strolls through an antiseptic forest to acquire a gender (high heels and a dress) and a handbag (a cloven character t...

    By • Feb. 11, 2008

  • Retail displays transform transactions and markets

    I was invited to a Microsoft forum on advanced retail display technology last week and came away with a strange sense that, although the future is going to look a lot like BladeRunner's stifling advertising environment, it could also be useful and powerful for the customer, not just the adverti...

    By • Feb. 11, 2008

  • Have you closed your personal website(s)?

    This past week, I closed my personal website. Bolt Records was something I desperately needed back in the 90's when it was launched, but had become a $15 a month expense that I simply did not need anymore. Why is this? When it was launched, the Bolt site served a few key purposes. First and f...

    By • Feb. 11, 2008

  • Realty Blogging...The Most Amazing Dog?! I don't get it.

    Not sure I get that exactly, but I've been called much worse. Don't know about Richard, however. Or, maybe the person didn't like the book, calling it a dog. Or, maybe I'm having some fun with you (yes, I am) and this is nothing more than just a link from a splog (spam blog), which it is. (but,...

    By • Feb. 11, 2008

  • SMR: Social Media Redux

    Dave Fleet posted an item last week that took PR Web to task for allegedly "taking the social out" of the social media news release (SMR).Apparently, PR Web has changed the submission parameters, something Dave learned after his SMR was kicked back with the following explanation:"Please review ...

    By • Feb. 11, 2008

  • A word of thanks to small business marketing bootcamp hosts

    I want to say a quick thanks to Charles Gaiennie of the W.L. Gaiennie Company and Vic Lafont, Executive Director of the South Louisiana Economic Council, for inviting my cohort Jared Allardyce and I to speak at the small busininess marketing bootcamp this past Saturday. Both Jared and I really ...

    By • Feb. 11, 2008

  • The Connected Agency

    Forrester published a piece yesterday that takes a hard look at the future of advertising agencies. It's what used to be called, in Forrester parlance, a "Big Idea," i.e. a concept not necessarily in practice today, but best practices looking 5 to 10 years out and beyond. (The first Big Idea ...

    By • Feb. 11, 2008

  • Foremski says: Pitch me on Facebook

    Bloggers continue to evolve in how they want PR professionals to pitch them. Tom Foremski of Silicon Valley Watcher is embarking on an experiment and asking for all PR people to pitch him through Facebook. My advice is to use Facebook's messaging instead of writing on Tom's Fun Wall or sending ...

    By • Feb. 11, 2008

  • Economic Recession? Have No Fear Personal Branding is Here

    The mainstream media has reported long-term unemployment and talk of an economic recession for the United States. Since this is a blog about personal branding, my goal is to capture any piece of news that may positively or negatively impact your brand now or in the future. Here are the facts (pa...

    By • Feb. 11, 2008

  • Blogging & Recruitment.

    With a new "war for talent" going on in the marketplace companies are looking for - what they call - "innovative" approaches to discover, attract and recruit employees. One of those tools is blogging. It seems that "a blog to recruit" makes much more sense, or is easier understood by companies t...

    By • Feb. 11, 2008

  • CreativeCamp: Writing And Promoting Your Book With Social Media

    You might recall the information I shared last week about CreativeCamp taking place on the 8 March 2008 in Kilkenny. I am hosting a session entitled "Writing And Promoting Your Book With Social Media". During the session I will be covering practical tips on how you get get that book written, pu...

    By • Feb. 11, 2008

  • How Does "Free" Impact Your Business?

    The internet is free. The tools are free. Content is free. Social networks are free and users have gained the freedom of expression and connectivity without constraint for free. The only factors of user and producer cost is time, attention and trust. The "free" model doesn't fit well with trad...

    By • Feb. 11, 2008

  • Books 2.0: Neil Gaiman goes free

    Cory Doctorow over at BoingBoing has the news that author Neil Gaiman has gotten approval from his publisher to offer one of his books online for free â€" perhaps inspired by the story of Brazilian author Paulo Coelho, who started pirating his own books and noticed that sales of actual physical ...

    By • Feb. 11, 2008

  • Triple Bottom Line Marketing: Redefining ROI

    From Wikipedia: The triple bottom line (or "TBL", "3BL", or "People, Planet, Profit") captures an expanded spectrum of values and criteria for measuring organizational (and societal) success; economic, environmental and social.A while back the association blogoclump had a smackdown about "tradit...

    By • Feb. 11, 2008

  • Daily reading 02/10/2008

    15 Fundamental Truths About Social Media Marketing tags: social_media_marketing, social_media_useful These are solid tips for managing social media expectations from a practitioner. - post by pgillinLink to original post

    By • Feb. 10, 2008

  • AC International Conference 2008: Inspirational Coaching at the Performance Edge

    For those of you who are in the field of coaching or are leaders who are embedding coaching into your organisation, you might be interested in attending the forthcoming Association for Coaching International Conference taking place on 13-14 March 2008 at the Victoria Park Plaza, London. The th...

    By • Feb. 9, 2008