Content Marketing: Page 663

  • Why Social Applications Will Thrive In A Recession

    by Josh Bernoff Is a recession coming? Don't ask me -- I'm not an economist, and even the economists don't really know. But if it's anything like the last recession, advertising will plummet and experimental media will crater. (In the 2001 recession, US advertising dropped 9% and Internet advert...

    By • Feb. 6, 2008

  • Marketing Needs to Prepare for the Distributed Web

    Everything on the Web today is becoming more distributed. Sales applications, human resource applications, even marketing applications. This works well for us, because it's easier to implement functionally important applications without knocking on the CIO's door to ask permission. And it's grea...

    By • Feb. 6, 2008

  • Designing a blog for ROI

    ProBlogger Darren Rowse says he's got a contest going for people to win a copy of Web Design for ROI, a book that he's been enjoying in the past few weeks. The book is called Web Design for ROI, and I have not read it, but I know that there's plenty of research out there [...]Link to original post

    By • Feb. 5, 2008

  • What My Twitter Friends Are Talking About

    I read articles in my Twitter feed more often then I read the ones in my RSS Feed Reader. I think it's the personal touch of having a "friend" share it with me. Here's some blog articles my Twitter friends recommended recently: Sashi shared his blog entry: Using Technology to create cool mash...

    By • Feb. 5, 2008

  • Super Bowl advertisers failed to connect viewers to online, especially social media

    The reports are in: Not one Super Bowl XLII advertiser sent viewers to any type of social media site. Not one. That's pitiful. MediaPost blogger Joe Marchese had this to say in response... Besides making Monday a miserable and unproductive work day, the Super Bowl is a great example of why no ...

    By • Feb. 5, 2008

  • Analyzing the Twitterati's take on the Super Bowl Commercials

    by Josh BernoffMy colleague Jeremiah Owyang created twitter.com/superbowlads so we could all rate the Super Bowl ads live. Twitter.com/superbowlads received over 2500 tweets during the game. As Jeremiah pointed out in his blog post, it was incredible to be a part of this, but a big unwieldy to f...

    By • Feb. 5, 2008

  • Many of Sunday's Big Time Advertises Go Small Online

    This is a rather astonishing report from Sepideh Saremi at SearchViews.com. Entitled, "Super Bowl Ads Still Missing the Online Picture," it reveals how clumsy some advertisers can be in leveraging their very expensive broadcast spots with support for online followup by consumers. You'll want to ...

    By • Feb. 5, 2008

  • Less-Than-Flattering Quotations on Public Relations

    "Public-relations specialists make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms" - Alan Harrington "Some are born great, some achieve greatness, and some hire public relations officers." - Daniel J. Boorstin  "All the ...

    By • Feb. 5, 2008

  • The Ethical Public Relations Professional

    This week, I had the opportunity to share some of my thoughts on ethics in the field of public relations with classes from Georgia Southern. I promised the students that I would post my slides here, and since the presentation was on ethics, it made lots of sense to follow through on my promise -...

    By • Feb. 5, 2008

  • What New Markets Will Be Created?

    Most companies focus on matching and beating their rivals. As a result, their actions tend to take on similar tactics. What ensues is head-to-head competition based largely on incremental improvements in cost, quality, or both. The more competition within the same space the faster prices fall a...

    By • Feb. 5, 2008

  • Luxury Schmuxury

    "Mass-affluent" brands like Burberry, Tiffany, and Coach are hurting in this dicey economy of ours, just like their lesser-branded competitors. I guess I still don't understand the branding equation: expenditures on branding are an investment because they imbue products and services with attri...

    By • Feb. 5, 2008

  • How are companies marketing online?

    Although there are many online tactics available to supercharge your digital marketing plan, not all of them deliver the same effectiveness or even are appropriate. It is obviously highly depending on the target audience you are trying to reach and develop relationship with, the product and ser...

    By • Feb. 4, 2008

  • "Social Network Fatigue": Expect to hear that alot in 2008

    Start-up investor, Esther Dyson, once remarked that "Facebook is the New Google". That was back in 2007. 2008 will be the year the term "Social Network Fatigue" will be thrown about more and more as the buzzword du jour. While mid-2007 marked the high point in Facebook mania, we will see heavier...

    By • Feb. 4, 2008

  • Notes From the Twitterbowl: The Top 3 Strategic Super Bowl Ads

    Last night during the big game, I joined a large group of marketing and social media types to share some live thoughts about the Super Bowl ads through Twitter (sending them to the @superbowlads user account). The aptly named "Twitterbowl" consisted of lots of folks live rating ads and shari...

    By • Feb. 4, 2008

  • Resources on customer engagement

    3 new pages on different aspects of customer engagement Definitions of customer engagement An overview of the various definitions of customer engagement segmented by type of author: CompaniesCritical commentary on these definitions is provided wherever possible Gallup Forrester WebTrends ...

    By • Feb. 4, 2008

  • MacBook Air Unboxed!

    Funny!Link to original post

    By • Feb. 4, 2008

  • Let Jobs Magnetically Come to Your Personal Brand: 4 New Solutions

    The job and career development sites just keep getting better. I've been speaking of the goal of personal branding for a while now and my prayers have finally been answered, or so I hope. Basically, the end result of personal brand management is recruitment based on your brand. Instead of proact...

    By • Feb. 4, 2008

  • Is the Obama Campaign a Model for Online Politics?

    Over the past few months, we've gotten tantalizing hints of the level of integration of online and offline organizing that the Obama campaign has achieved. For instance, of the $32 million that his campaign raised last month, $28 million came in online, and though the vast majority of donations ...

    By • Feb. 3, 2008

  • Metronomy 'Radio Ladio'

    By • Feb. 3, 2008

  • Velocity-Flexibility-Economy Theorem

    Chris Brogan explains how social media can improve the velocity, flexibility and economy of your business: We aren't talking about the marketing department. We aren't equipping PR professionals. This isn't a new set of tools for launching campaigns. These are tools to improve interaction, and t...

    By • Feb. 3, 2008

  • How to get onto the first page of Google

    As you will know I rarely mention on "Biz Growth News" specific successes i have enjoyed for fear of being seen to brag. However I felt I just had to share something I found out today as for me it's a great example of the power of business blogging. If you have heard me speak at live events, on...

    By • Feb. 3, 2008

  • Wait, it was just a social media headache

    Yesterday we talked about the social media tipping point and what some folks do to make sure they can balance all of the content, events, beta invites and more. Well later in the day I saw a wonderful description of what I think I actually have, a Social Media Headache (SMH). I completely stole ...

    By • Feb. 3, 2008

  • What do "edgy" Super Bowl ads say about the brand?

    If the definition of being edgy is a naughty reference to body part, then you could say GoDaddy, the domain name registrar in Scottsdale, Arizona has passed the anatomy test. But what does it tell you about the service it offers or its the customer experience? I have dealt with the company many ...

    By • Feb. 3, 2008

  • Blogs win over mainstream media

    This is almost completely off topic but I'll spin it back. Back in 2002, veteran blogger and RSS inventor Dave Winer placed a $1,000 bet that by 2007, bloggers would outstrip mainstream media as a Google searched resource. The actual bet wording said: In a Google search of five keywords or phr...

    By • Feb. 3, 2008

  • Is A Change in Thinking Required?

    <!--[if !vml]--><!--[endif]-->Today's youth represent a model of thinking that conventional businesses, and the adults that run them, can learn a lot from. Today's youth understand the power of technology and how to use it to converse, create and collaborate. The social web has be...

    By • Feb. 3, 2008