Content Marketing: Page 681

  • WOMMA Live Blogging

    I'm at WOMMA today, live blogging. Watch the WOMMA blog to see the efforts. Feel free to check out the agenda and ask a question via comments on this thread and I'll try to bubble it up to the speakers.Link to original post

    By • Nov. 14, 2007

  • Wikipedia War on the Social Media Agency

    Over the past week I've literally been in a "Wikipedia War" over an article that I had submitted about the evolving definition and role of the Social Media Agency. Now, before I explain the course of events I'd like to explain that my rationale for this article was not to plug Ignite, but rathe...

    By • Nov. 14, 2007

  • Can Classmates.com Learn from NewsCorp and WSJ.com

    Rupert Murdoch, chair of News Corp., is buying Dow Jones & Co, the publisher of the Wall Street Journal for $5 billion. Yesterday he announced that he's ending the subscription model for the WSJ.com website (which many deem a success). He'll give up $50 million in fees, which he expects t...

    By • Nov. 14, 2007

  • Get Real with Social Media

    By definition, PR means building goodwill between an organization and its community. As such, social media tools naturally fall under this umbrella. And in today's world, talented PR people are a perfect fit to add social media into their quiver of arrows. The problem, however, is that too many...

    By • Nov. 14, 2007

  • Digging a hole in the WSJ pay wall

    Well, Rupert Murdoch has been dropping pretty big hints that the Wall Street Journal pay wall is a-comin' down pretty soon â€" and it shouldn't be too hard to make it crumble, since Digg just put a pretty big hole in it. As Kevin Rose describes in his rather economical post on the subject (I cou...

    By • Nov. 14, 2007

  • "RSS for Success: A Primer"

    If you don't have RSS on your corporate blog, you need to add it, ASAP. In fact, it's been two and a half years since Robert Scoble said: Sorry, if you do a marketing site and you don't have an RSS feed today you should be fired. I'll say it again. You should be fired if you do a marketing s...

    By • Nov. 13, 2007

  • Social Media ROI

    The ROI of social media (and digital marketing in general) is a topic we've been tossing around SMG a ton lately, as has the media in a number of recent articles. I'm going to keep this post focussed narrowly on the ROI debate around social media and interactive campaigns, rather than enterpris...

    By • Nov. 13, 2007

  • Don't Make "Ready, Fire, Aim!" Your Organization's Facebook Strategy

    By Dennis D. McDonald If you are thinking of setting up a Facebook or MySpace page to promote your business, brand, association, or agency, you should first read Jeremiah Owyang's Why You Need to have a Strategy before you make a Facebook Fan Page NOW! In a nutshell, Jeremiah provides some prac...

    By • Nov. 13, 2007

  • The Future of Work in NGEs

    Manpower is doing some interesting and innovative things in the world of social media. This video from YouTube is a great example of Manpower extending its brand into the social media landscape. It also is a great representation of the future of work in Next Generation Enterprises. The video spe...

    By • Nov. 13, 2007

  • Extending Social Media with Video Mashups: Searchles

    I haven't looked alot at Web 2.0 Video other than what I see at the NY Web Video Meetups and what I myself play with, so I was surprised to see this email in my Inbox yesterday.: My name's Kimberley McKee and I work for social search/social networking start-up Searchles.com. I've been keeping...

    By • Nov. 13, 2007

  • Linking Facebook Social Ads with 'Needs'

    Facebook recently launched Social Ads, and I have been toying with the pages to see what it holds. I love the simplicity that they bring to targeted advertising. I also loved the fact that even as I attempted to craft the ad, I got live statistics on how many people could be reached with those ...

    By • Nov. 13, 2007

  • Why Strong Brands Matter: SBUX

    Starbucks (SBUX) is near all-time lows. ~50% off its all time high. What's up? <!--[if !supportEmptyParas]--><!--[endif]--> With Wall Street freaking out over a looming recession, the 'smart' people think that the first thing impacted is discretionary spending, i.e. items like expe...

    By • Nov. 13, 2007

  • Jeremy Wagstaff adds to the "list of PR rules"

    I've listed several "PR Rules" over the last few years including:- Rule #213 - Never..NEVER...Put a Fake Funny/Ironic Quote in a Draft Release- Rule #2 - All mics are onTo this I would like to add Jeremy Wagstaff's "PR Note #273 - When you get a new client Google them."He goes into much more de...

    By • Nov. 12, 2007

  • Talk Is Cheap Unconference - This Thursday

    The Talk Is Cheap unconference is less than a week away! Organized by Gary Schlee (who writes the A Class Act blog) and his class from Centennial College, the event is this Thursday, November 15, in Toronto. It promises to be a great night for PR professionals interested in finding out more abo...

    By • Nov. 12, 2007

  • Executing Social Media Conference

    An abbreviated posting today. I am preparing for a presentation that I am giving Wednesday here in Atlanta for the Executing Social Media Conference.I will be discussing what I believe are five immutable laws that govern corporate blogging dynamics. There are no doubt more but the five "laws" I...

    By • Nov. 12, 2007

  • Bill Would Force Colleges to be Copyright Cops or Lose Federal Aid

    By Dennis D. McDonald According to Eric Bangeman at Arts Technica, a New bill would punish colleges and students who don't become copyright cops. Here's Bangeman's lead paragraph: A massive education bill (747-page PDF) introduced into Congress contains a provision that would force colleges a...

    By • Nov. 12, 2007

  • Did Facebook Kill the Microsite?

    My client at Compete forwarded me this Media Post story by Brian Morrissey - "Is Social Media Killing the Campaign Microsite." The big question is whether or not the ability to build brand pages (for free) in Facebook, for example, puts microsites out to pasture. I agree with my client that t...

    By • Nov. 12, 2007

  • Conversational Marketing Outpaces Traditional By 2012

    New research sponsored by the Society for New Communications Research, of which I am a member, forecasts that spending on social media and conversational marketing will outpace that of traditional marketing by 2012. What got me was this result: respondents noted that the primary obstacles cur...

    By • Nov. 12, 2007

  • Conversational Marketing: Irrational Exuberance or Next Big Thing?

    In a recent blog post, Jim Nail, chief strategy and marketing officer at Cymfony, wrote about a study that provocatively proclaims "Spending on Conversational Marketing will Outpace Traditional Marketing by 2012". To find out if that's even possible, I got together with Jim and Pete Blackshaw, ...

    By • Nov. 12, 2007

  • Blogger relations?

    Found this interesting post from Brian Solis, who was at BlogWorld last week. (I'm totally going, by the way, next time...!!!)Anyway I won't quote it, it's easier to read the whole post, but I found it fascinating to read about "Building Relationships with Bloggers" from the PR/marketers perspec...

    By • Nov. 12, 2007

  • Re-branding Phase 5: DanSchawbel.com^2

    For phase 5 of my re-branding, I have developed a new version of DanSchawbel.com. As noted in a post a few months back, DanSchawbel.com was to represent the future of recruitment and force my readers to purchase their domain name (yourname.com) immediately. You are your Google results, so ens...

    By • Nov. 12, 2007

  • Good Eclectic Marketing Examples from Facebook Groups

    Rohit Bhargava provides a useful list of widely different ways to use Facebook groups for marketing in his post, 8 Marketing Ideas from Facebook Groups. He started his own group for readers of his blog, Influential Marketing. As Rohit writes, Facebook has the potential to become the umbrella net...

    By Bill Ives • Nov. 12, 2007

  • Control & Authenticity

    At least she didn't plant reporters in the audience. (Think Gannon and FEMA.) As I ponder the early salvos of the swift-boating of Hillary Clinton, I implore her PR handlers to take extra caution in the conduct of her campaign.Over the weekend, my right-of-center buddy Ike gleefully twittered t...

    By • Nov. 12, 2007

  • Sales 2.0: Taking sales to another level

    Yes, the '2.0' hype is getting somehow out of hand and the moniker now comes to Sales ... There's been a lot of talk recently about 'Sales 2.0' and how companies can benefit from adopting Web 2.0 concepts and technologies in sales. The movement is under way to classify and clarify this latest v...

    By • Nov. 12, 2007

  • Everyone Wants a Fan Brand (But Cmon...)

    This week is the Word of Mouth Marketing Summit in Vegas. I have been promoting and talking about this as have others for a while now. One of the discussions that I am looking forward to having is about fan brands. These are those brands with a following. Apple qualifies. So does Flying Dog Br...

    By • Nov. 12, 2007