Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram

The move would follow Twitter's lead in charging for verification ticks.

By Andrew Hutchinson • Feb. 3, 2023

Planning for 2023: What Social Media Marketers Need to Win in 2023

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy.  

By Emma Wiltshire • Jan. 27, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Reports Show That Facebook Usage Is Up, as Meta Continues To Develop Its AI Targeting Models

Facebook remains a key connector and its improving AI is helping to keep users engaged.

By Andrew Hutchinson • Jan. 27, 2023

Meta Announces the Reinstatement of Former President Donald Trump in its Apps

The former President was suspended from Facebook and Instagram back in January 2021.

By Andrew Hutchinson • Jan. 25, 2023

Meta Offers New Business Certification to Showcase Your Facebook and Instagram Marketing Expertise

You can even get a trophy to showcase your Facebook and Instagram marketing expertise, and win more business as a result.

By Andrew Hutchinson • Jan. 25, 2023

Meta Launches New Rights Manager Mini-Site to Help Brands Detect and Action IP Violations

The site provides a full overview of Meta's brand rights management system. 

By Andrew Hutchinson • Jan. 24, 2023

Meta Launches Centralized Data Privacy and Ad Targeting Controls for Facebook, IG and Messenger

The updated tool will better enable users to manage their settings across Meta's apps.

By Andrew Hutchinson • Jan. 19, 2023

Planning for 2023: Facebook Posting Tips

Looking to optimize your Facebook performance? Check out these tips.

By Andrew Hutchinson • Jan. 12, 2023

Meta Launches New Legal Action Against Data Scraping Companies

Meta continues to push for new legal precedents to stop platform misuse.

By Andrew Hutchinson • Jan. 12, 2023

Meta’s Shutting Down its ‘Creator Studio’ Page Management App

Meta’s pushing Page managers towards its more all-encompassing Business Suite platform instead.

By Andrew Hutchinson • Jan. 11, 2023

Meta Expands Ad Targeting Restrictions for Teens, Adds New Ad Control Center for Young Users

Meta’s moving to provide more measures to protect young users.

By Andrew Hutchinson • Jan. 10, 2023

Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure

The VRS system works as a check, of sorts, to ensure that ads on Facebook and IG are being shown to a broad spectrum of users.

By Andrew Hutchinson • Jan. 9, 2023

Meta Calls for Increased Regulation of Child Safety Online

Meta’s called for more coordinated action after its first-ever Meta’s Youth Safety Summit.

By Andrew Hutchinson • Jan. 9, 2023

New Report Shows that Meta Sought to Cull Political Content from Facebook - and Users Didn’t Like it

Meta sought to reduce political fighting in the app, but users liked it less.

By Andrew Hutchinson • Jan. 5, 2023

Meta Fined $414 Million, Forced to Change its Approach to Ad Personalization in Europe

Meta could be required to gain more explicit consent for personalized ads in the EU region.

By Andrew Hutchinson • Jan. 4, 2023

Facebook Adds Another Way to Facilitate Reels Creation in the App

A new option provides another way to create Reels - even if you don't want to record your own video content.

By Andrew Hutchinson • Dec. 20, 2022

Meta Shares Video Ad Tips, Based on 70 Campaigns

Some key pointers for your video ads approach.

By Andrew Hutchinson • Dec. 14, 2022

Meta Adds Instagram Audience Targeting for Facebook and IG Ads

Sounds like something that's been available for a while, right? But it hasn't.

By Andrew Hutchinson • Dec. 7, 2022

Meta Adds New Creator Monetization Options for the Holidays, with a Focus on Stars Donations

Meta's looking to use the additional engagement opportunities of the holiday season to promote its creator monetization tools.

By Andrew Hutchinson • Dec. 7, 2022

Meta Adds More Avatar Usage Options as it Looks to Guide Users Towards the Metaverse Shift

Expect to see avatars become a bigger part of Facebook and IG as it looks to guide users into metaverse interaction.

By Andrew Hutchinson • Dec. 7, 2022

Meta Expands Video ID to Facebook Dating to Stop Underage Users Accessing the Platform

Meta's expanding its use of video age verification to combat underage access.

By Andrew Hutchinson • Dec. 5, 2022

Political Content is on the Decline on Facebook, According to the Latest ‘Widely Viewed Content Report’

Though tabloid-style junk is taking its place.

By Andrew Hutchinson • Nov. 22, 2022

How Brands Can Turn Up the Heat on Social this Holiday Season

Make the most of your holiday advertising strategy with these simple tips and tools from major social media platforms. 

By Emma Wiltshire • Nov. 18, 2022

Meta’s Removing Religious, Political and Sexual Preference Fields from Facebook Profiles

The change will go into effect from December 1st.

By Andrew Hutchinson • Nov. 17, 2022

Meta Outlines Measures to Protect Users from Abuse During the World Cup

Meta's looking to take a more proactive approach after past incidents of abuse of players.

By Andrew Hutchinson • Nov. 17, 2022