New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment

Facebook has spent years getting you to build your social graph, but people don't care about content from their immediate connections so much anymore.

By Andrew Hutchinson • Sept. 12, 2022

Meta Announces the Retirement of its ‘Neighborhoods’ Local Community Groups Project

After originally looking to put the squeeze on Nextdoor, Meta's now stepping away from the project.

By Andrew Hutchinson • Sept. 1, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Provides New Insights Into How its Video Distribution Algorithms Work

If you're posting videos to Facebook or Instagram, you need to read this.

By Andrew Hutchinson • Sept. 1, 2022

Meta’s Exploring the Potential of Paid Add-On Features for Facebook and Instagram

New add-on features for Facebook and/or Instagram?

By Andrew Hutchinson • Sept. 1, 2022

Meta Invites Applications for the Third Phase of its ‘Community Accelerator’ Program

The program aims to provide support for community leaders to help enhance their broader social impact.

By Andrew Hutchinson • Aug. 31, 2022

Meta Will Cease Support for its Separate Facebook Gaming App on October 28th

Meta continues to cut costs, as the price of developing the metaverse continues to rise.

By Andrew Hutchinson • Aug. 30, 2022

Meta Expands NFT Display Options on Instagram and Facebook, as it Looks to Build for the Next Stage

Meta has broader plans for its NFT options, beyond cartoonish profile pictures.

By Andrew Hutchinson • Aug. 29, 2022

Meta’s ‘Widely Viewed Content Report’ Once Again Shows That Users are Engaging with a Lot of Spam in the App

Meta's latest 'Widely Viewed Content Report' for Facebook continues the trend of confounding results. 

By Andrew Hutchinson • Aug. 25, 2022

Meta’s Adding a New Customer Support Division to Handle User Queries

This could be a major update for those who've experienced the frustration of trying to resolve a Facebook or IG issue.

By Andrew Hutchinson • Aug. 25, 2022

Meta Launches New Reels Features, Including Stories to Reels Conversion and Improved Analytics

New ways to create more engaging Reels content across both Facebook and IG.

By Andrew Hutchinson • Aug. 16, 2022

Reels Scheduling is Now Available to All Users in Meta’s Creator Studio App

More ways to maximize your short-form video approach. 

By Andrew Hutchinson • Aug. 15, 2022

Meta Shares New Reels Creation Tips, Based on Successful Creators

Meta has shared some new pointers on how to maximize your Reels content approach. 

By Andrew Hutchinson • Aug. 15, 2022

New Report on Teen Social Media Use Underlines the Rise of TikTok, and the Fall of Facebook

The data underlines TikTok's youth dominance, while also highlighting the growing gap between it and Facebook.

By Andrew Hutchinson • Aug. 10, 2022

Facebook Shuts Down its Live Commerce Push, Which May Reflect Broader Disinterest in Live Shopping

Live commerce has been a key growth lever for Chinese apps - but western audiences seem less enthused by the option.

By Andrew Hutchinson • Aug. 3, 2022

Meta Tells US Publishers That its Cutting Funding for News Tab Content

As its metaverse-aligned costs continue to rise, Meta is looking to reduce wherever it can.

By Andrew Hutchinson • July 28, 2022

Zuckerberg Says that Meta Plans to Double the Amount of AI-Recommended Content in User Feeds

Don't like all those recommended posts? You're going to hate this. 

By Andrew Hutchinson • July 27, 2022

Meta Publishes New Guide on How to Get Started with Reels, and How to Improve Reels Performance

The guide covers the basics of Reels creation, along with some more advanced notes and tips.

By Andrew Hutchinson • July 26, 2022

Meta Launches Updated Safety Guide for Athletes Ahead of Major Sporting Events

The 39-page guide provides a range of tips and notes on how to manage your Facebook and Instagram experience.

By Andrew Hutchinson • July 25, 2022

Meta Launches Music Revenue Sharing Program, Enabling Creators to Add Licensed Music to their Content

The program will provide more capacity to use popular songs in your clips.

By Andrew Hutchinson • July 25, 2022

Meta Commits $150 Million to Support the Ongoing Operation of its Oversight Board

The Oversight Board provides another avenue for appeal on Meta’s content decisions, while also highlighting why this is a necessary element.

By Andrew Hutchinson • July 22, 2022

Meta Launches Updated Facebook Feed Format, Moving it More into Line With TikTok

A new approach for your Facebook experience - but its that what users want?

By Andrew Hutchinson • July 21, 2022

Meta Launches New Small Business Support Program, Including Online and IRL Elements

The program offers the rare chance to speak directly with Meta representatives.

By Andrew Hutchinson • July 20, 2022

Amazon Launches Legal Action Against Fake Review Groups on Facebook

Amazon joins Meta in pushing to crack down on review fraud and online scams.

By Andrew Hutchinson • July 19, 2022

Meta's Reallocating Resources Away from Bulletin and its News Tab, Which Could See Publishers Lose Out

Meta is once again re-assessing its focus, which will have big impacts for some publishers.

By Andrew Hutchinson • July 19, 2022

Meta Tests New Option to Create Avatar-Aligned Cover Images for Your Facebook Profile

Meta really wants you to start aligning yourself with your avatar depiction.

By Andrew Hutchinson • July 18, 2022