A Guide to Reels Ads [Infographic]

Some handy pointers for your Reels promotions.

By Andrew Hutchinson • April 21, 2025

Zuckerberg Admits That Time Spent on Facebook and Instagram Has Declined

Zuckerberg says that time spent using Meta’s apps has declined since the arrival of TikTok.

By Andrew Hutchinson • April 17, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Publishers Seeing Increases in Referral Traffic From Facebook in March

Facebook’s change in approach to political content appears to be driving more referrals to publisher sites.

By Andrew Hutchinson • April 17, 2025

Meta Shares Tips on How To Maximize Click-To-Message Ads

Some pointers for your click-to-message promotions.

By Andrew Hutchinson • April 16, 2025

Did Meta Allow TikTok To Grow in Order To Dilute the FTC’s Antitrust Case?

As Meta heads to trial, it’s interesting to look at the timeline of TikTok’s relative U.S. growth.

By Andrew Hutchinson • April 14, 2025

Meta Begins Training Its AI Tools on EU User Data

Meta’s been battling EU regulations to enable expanded AI training.

By Andrew Hutchinson • April 14, 2025

FTC Antitrust Case Against Meta Heads to Trial This Week

If the FTC wins, it’ll have major ramifications for the entire social media industry.

By Andrew Hutchinson • April 13, 2025

Meta Shares Insight Into How Brands Can Connect With Gen Z Audiences

New insights on how to maximize your connection with Gen Z consumers.

By Andrew Hutchinson • April 13, 2025

Meta Announces Upcoming Webinar on Reels Tips and Tactics

The webinar will provide pointers on how to make the most of your Reels efforts.

By Andrew Hutchinson • April 10, 2025

Meta Updates Teen Safety Tools on IG, Expands Teen Accounts to Facebook

The new settings will provide enhanced protections for millions of teen users.

By Andrew Hutchinson • April 8, 2025

Community Notes Are Now Appearing in Meta Apps

Meta’s shift to Community Notes is now live.

By Andrew Hutchinson • April 7, 2025

Meta Adds New Parameters for Those Looking To Verify Their Profiles

Meta will now reject verification for profiles that have changed their details too much. 

By Andrew Hutchinson • April 6, 2025

Meta Launches Llama 4 Models, Driving Improved AI Performance

The next advance for Meta's AI push.

By Andrew Hutchinson • April 6, 2025

Meta Announces New Partnership With UFC

The partnership will see UFC share more exclusive content in Meta's apps.

By Andrew Hutchinson • April 2, 2025

Meta Faces Fines in Turkey After Failing to Comply With Removal Orders

Zuckerberg’s hoping that the U.S. government will help his company push back on some of these international fines.

By Andrew Hutchinson • April 1, 2025

The Best Time to Post in 2025, Based on 30K Brands and Creators

New insights to help guide your social posting strategy.

By Andrew Hutchinson • March 31, 2025

Meta Outlines How Its AI Systems Are Powering Better Campaign Performance

New insight into how Meta's AI ad-targeting system is evolving. 

By Andrew Hutchinson • March 27, 2025

Meta Looks To Bring Back ‘OG Facebook’ With Revamped Friends Tab

Can Facebook re-capture its original allure with a new focus on friends?

By Andrew Hutchinson • March 27, 2025

Meta Adds Improved Tools To Facilitate Creator Collaborations for Promotions

Meta's incorporating AI-based recommendations to help source potential ad partners.

By Andrew Hutchinson • March 25, 2025

Meta Adds More Voices for User-Created AI Chatbots

Now, you can make your AI bot sound how you want.

By Andrew Hutchinson • March 24, 2025

Meta Could Look To Offer UK Users an Ad-Free Subscription to Its Apps

Meta may look to expand its EU ad-free alternative option after settling a recent case.

By Andrew Hutchinson • March 24, 2025

Meta Continues To Integrate AI Bot Profiles Into Its Apps

Millions of bots are expected to integrate into AI-powered profiles across Facebook and Instagram.

By Andrew Hutchinson • March 22, 2025

Meta Adds a Range of AI-Powered Ad Updates for Facebook and Instagram

Meta announced a range of ad updates and refinements.

By Andrew Hutchinson • March 22, 2025

Meta, Google Look To Trump Administration to Combat Australian Regulatory Charges

Australia's News Media Bargaining Code could become a target of Trump's trade reform agenda.

By Andrew Hutchinson • March 20, 2025

Meta Launches AI Chatbot to EU Users

Facebook and IG users in Europe will now be able to try out Meta's AI chatbot.

By Andrew Hutchinson • March 20, 2025