Gen Z Marketing: How to Market Your Business to the Next Generation [Infographic]

Maximize your appeal to the next major consumer group with these tips.

By Mark Walker-Ford • Sept. 7, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has published its latest 'Snap Chatter' trends report, highlighting all the subjects seeing increased discussion in the app.

By Andrew Hutchinson • Sept. 5, 2019

12 Video Statistics to Guide Your 2020 Online Marketing Strategy [Infographic]

Are you looking to add more video into your content mix? Check out these trend stats and notes. 

By Mark Walker-Ford • Sept. 5, 2019

LinkedIn Launches New Course on Building a LinkedIn Presence and Utilizing its Ad Tools

LinkedIn has launched a new education course which provides an in-depth rundown of how to make best use of the platform for marketing.

By Andrew Hutchinson • Sept. 5, 2019

Pinterest Outlines Rising Pin Trends in Latest Report [Infographic]

Pinterest has released a new listing of rising Pin trends to help in your strategic planning.

By Andrew Hutchinson • Sept. 4, 2019

A Complete Listing of Facebook's Acquisitions [Infographic]

It's interesting to look at the companies Facebook has purchased over time, and how they indicate the platform's ongoing direction.  

By Andrew Hutchinson • Sept. 4, 2019

How to Create High-Quality Video Content on a Budget

Want to create engaging marketing videos but don't have a huge budget? Here are some tips on how to create quality video assets without the big spend.

By Lilach Bullock • Sept. 3, 2019

5 Ways to Re-Use Influencer-Generated Content in Paid Media

Maximize your influencer marketing efforts by re-using influencer-created content in your broader ad efforts.

By Aaron Brooks • Sept. 3, 2019

6 Ways to Win at Facebook Messenger Marketing

With messaging use on the rise, have you considered how you can maximize Facebook Messenger for your marketing efforts?

By Larry Kim • Sept. 1, 2019

Twitter Shares Major Events Calendar for September to Assist with Strategic Planning

Twitter has published its latest major event calendar, covering all the key dates to be aware of in September.

By Andrew Hutchinson • Sept. 1, 2019

Facebook Publishes New Guide to Creator Studio for Instagram

Instagram has put together a new guide to its evolving Creator Studio functions for Instagram marketers.

By Andrew Hutchinson • Aug. 31, 2019

Where Should You Place Your Instagram Hashtags - in the Caption or in the First Comment? [Study]

A new study has looked at comparative Instagram post reach rates when hashtags are placed within the main caption and in the first comment. 

By Adina Jipa • Aug. 30, 2019

8 Steps to Build a Capable Social Media Marketing Strategy [Infographic]

Looking to improve your social media marketing approach? This overview provides the fundamental framework for an effective strategy.

By Andrew Hutchinson • Aug. 30, 2019

LinkedIn Provides Tips on How to Maximize Company Pages

LinkedIn has published a new list of the most followed company pages on its platform, along with notes on what they're doing to boost their performance.

By Andrew Hutchinson • Aug. 28, 2019

Pinterest Provides New Insights on Seasonal Pin Trends

Pinterest has published a new set of insights into key seasonal trends to help with strategic planning. 

By Andrew Hutchinson • Aug. 28, 2019

5 Key Components of a Successful Influencer Marketing Strategy [Infographic]

Looking to implement your own influencer marketing strategy? Check out these tips.

By Andrew Hutchinson • Aug. 28, 2019

How to Legally Use Copyrighted Images [Infographic]

This flow chart will help you determine how to use images online and where there are restrictions in such usage.

By Andrew Hutchinson • Aug. 27, 2019

Facebook Publishes New Report on the Benefits of Combining Facebook and Outdoor Advertising

Facebook's latest research report looks at the benefits of combining Facebook ads with outdoor promotions.

By Andrew Hutchinson • Aug. 27, 2019

The Key Considerations for Social Media Success in 2019 [Infographic]

Looking to optimize your social media marketing strategy? This infographic provides a heap of tips and insights to help.

By Andrew Hutchinson • Aug. 25, 2019

Will Instagram Business Profile Reach Follow the Same Path as Facebook Pages?

New reports suggest that Instagram is being pushed to increase ad exposure, which could have implications for ad performance and user satisfaction.

By Andrew Hutchinson • Aug. 24, 2019

The Best Free Stock Image Websites - According Social Media Pros

Visuals are important, but it can be hard to find stock images that are both good quality and low cost. These platforms will help.

By Deborah Sweeney • Aug. 23, 2019

Facebook Provides Back-to-School Marketing Tips and Insights [Infographic]

Facebook has provided a new set of tips and usage insights to help inform your back-to-school marketing push.

By Andrew Hutchinson • Aug. 23, 2019

5 Tips on Using Influencer Content in Your Paid Media Efforts [Infographic]

Influencer marketing can extend beyond sponsored posts - you can also utilize influencer material in your paid media efforts.

By Andrew Hutchinson • Aug. 23, 2019

LinkedIn Launches New Insights Hub to Provide Additional Audience Insights

LinkedIn has launched a new data insights hub, based on platform usage information, in order to help marketers improve their industry understanding. 

By Andrew Hutchinson • Aug. 23, 2019

LinkedIn Publishes New Guide on How to Make Best Use of LinkedIn Live

LinkedIn has published a new guide to making best use of its live-streaming option, which is still only available to a limited group of users.

By Andrew Hutchinson • Aug. 22, 2019