8 Social Media Marketing Stats You Shouldn't Ignore

Too many people out there 'trust their gut' when it comes to social media marketing. Here are some great stats to help you implement data-inspired optimization.

By Nathan Mendenhall • June 22, 2019

Facebook and TikTok Lead in Overall App Downloads in May

Some interesting trends are highlighted in the latest monthly app download listing from SensorTower.

By Andrew Hutchinson • June 21, 2019

Instagram Will Now Keep All Content Captured in the Stories Camera for Seven Days

Instagram will now give you more time to decide on what you want to post to your Stories, with all content captured in the Stories Camera to remain available for a week.

By Andrew Hutchinson • June 21, 2019

Facebook Highlights Evolving Topics of Conversation in Latest 'Topics to Watch' Report

Facebook has released its latest 'Topics to Watch' report, highlighting all the key subjects seeing significant increases in mention volume across The Social Network.

By Andrew Hutchinson • June 21, 2019

7 of the Best Social Media Tools for Agencies

Finding the right tools is key to ensuring that your agency is able to deliver the best data and service to your clients. Here's an overview of some of the top social management options.

By Aleh Barysevich • June 20, 2019

Facebook Adds 22 New, Free Training Modules to Facebook Blueprint

Looking to up your digital marketing skills? Facebook has added a range of new training courses to its Blueprint education platform. 

By Andrew Hutchinson • June 20, 2019

How to Use Storytelling to Connect With Your Audience on Instagram

Communicating what your brand is all about, in simple, visual examples, is key to maximizing your Instagram performance. Here are some key tips. 

By Luke Fitzpatrick • June 19, 2019

Google Announces New 3D Ad Creation Tools and New Live and AR Ad Options for YouTube

Google has announced a range of new ad options, including advanced 3D ad display tools, along with some new options for YouTube promotions.

By Andrew Hutchinson • June 19, 2019

4 Proven Ways to Improve Customer Service Using Social Media

Social media can be an excellent platform for connecting with your customers - here are some tips on how to boot your social customer support process.

By Larry Kim • June 19, 2019

Pinterest Announces New Third-Party Partnerships to Expand its On-Platform Shopping Options

Pinterest has announced the expansion of its partner program in order to maximize its on-platform shopping potential.

By Andrew Hutchinson • June 18, 2019

Twitter Publishes New Guide to Summer Events in the UK [Infographic]

Looking to plan out your Twitter strategy for the UK summer? Twitter has published a new listing of summertime events.

By Andrew Hutchinson • June 18, 2019

Snapchat Publishes New Guide to Major Events and How Brands Can Tap into Them

Snapchat has published a new guide to all the major events of the year, and how brands can tap into each to maximize their campaigns.

By Andrew Hutchinson • June 18, 2019

Entertainment Content on Social Media [Infographic]

Video, and vloggers, reign supreme on social platforms, according to this new report from GlobalWebIndex.

By Irfan Ahmad • June 17, 2019

Pinterest's Working on a New 'Complete the Look' Option to Help Users Find More Relevant Product Matches

Pinterest is adding a new contextual matching option to provide more relevant, related product matches to users.

By Andrew Hutchinson • June 16, 2019

New Research Underlines the Ongoing Mobile Usage Shift, Highlights Audience-Specific Considerations

A new study from Pew Research has highlighted some important marketing considerations in regards to how different audiences are accessing the web.

By Andrew Hutchinson • June 15, 2019

Facebook Outlines Framing and Presentation Tips for Vertical Video [Infographic]

Facebook has provided some new tips on how to frame and present your video content on mobile.

By Andrew Hutchinson • June 14, 2019

Facebook Provides Community-Building Tips for Brands in New Report

Facebook says that brands need to work on developing their community contribution capacity in order to align with modern connective trends.

By Andrew Hutchinson • June 14, 2019

Snapchat Publishes New Research on Gen Z, and How Brands Can Connect with Them

Snapchat has published two new reports on the habits, behaviors and key social media usage trends among Generation Z users. 

By Andrew Hutchinson • June 14, 2019

5 Key Reasons to Incorporate Video into Your Digital Marketing Mix [Infographic]

This infographic looks at the effectiveness of video content on social, and why it's such a powerful tool for conveying your brand message.

By Andrew Hutchinson • June 14, 2019

Facebook Announces New Tools for Watch, Updated Usage Stats [Infographic]

Facebook has published a new set of stats on Watch usage, which show that the platform is growing, though not particularly fast.

By Andrew Hutchinson • June 13, 2019

How to Leverage Immersive Reality to Support Your Social Media Strategy

While video is currently king of the digital content world, more immersive options, like AR and VR, are slowly taking hold, and could be the next big shift to get ahead of.

By Aaron Agius • June 13, 2019

5 Google Alerts Alternatives You Need to Explore

While Google Alerts is a helpful tool, there are areas in which it falls down when tracking brand and keyword mentions. These tools will help you pick up the slack.

By Aleh Barysevich • June 13, 2019

Mary Meeker's Annual Tech Report Outlines Coming Shifts in Social Media and Digital Marketing

Tech analyst Mary Meeker has unveiled her 2019 Internet Trends report, which looks at emerging market shifts and behaviors which could have a significant impact on your planning.

By Andrew Hutchinson • June 12, 2019

A Brief History of Advertising on LinkedIn [Infographic]

LinkedIn has released a new infographic to mark 14 years of LinkedIn ads.

By Andrew Hutchinson • June 12, 2019

Snapchat Sees Massive Increase in Downloads Following Launch of Gender-Swap and Baby Lenses

Snapchat's recently launched baby and gender-swap Lenses have sparked a significant increase in app downloads.

By Andrew Hutchinson • June 12, 2019