Facebook Launches New Holiday Season Insights Guide to Assist in Campaign Planning

Facebook has launched a new set of data resources to help marketers plan their holiday campaigns. 

By Andrew Hutchinson • July 18, 2019

8 Vital Social Listening Metrics Matched to Business KPIs

How can social listening metrics tie into your broader business goals? Here are some tips.

By Anna Bredava • July 17, 2019

6 Helpful Twitter Tips That You May Not be Aware of

Up your Twitter game with this list of helpful tips and tricks from contributor Larry Kim.

By Larry Kim • July 17, 2019

Facebook Video Best Practices Checklist [Infographic]

Improve the performance of your Facebook video content with this handy checklist.

By Andrew Hutchinson • July 17, 2019

9 Types of Content to Stop Posting on Social Media

Just as important as knowing what content to post, you also need to avoid posting the wrong things, and turning away your audience.

By Aaron Agius • July 16, 2019

Facebook Releases New Report on Connecting with Social Media Audiences Over Summer [Infographic]

Facebook has published a new report which looks at how businesses can better connect with their audiences in summer.

By Andrew Hutchinson • July 16, 2019

5 Social Media Marketing Tools for Teams That Won't Break The Bank

There are so many social media tools out there, it's easy to get overwhelmed with all the options. Here are 5 social media marketing tools that won't break the bank.

By Lilach Bullock • July 15, 2019

How to Win Back Customers Through Facebook Remarketing

Taking a closer look at how remarketing can be leveraged specifically on Facebook and Google to reach prospective customers who have shown an interest but dropped off before making a final purchase.

By Gaurav Sharma • July 15, 2019

50 Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]

This infographic outlines major user activity statistics on each social media platform. These stats can help inform you when building and adjusting your social strategy.

By Mark Walker-Ford • July 11, 2019

5 Branded Posts from Influencers Required to Spur a Purchase

Survey respondents were more than three times as likely to follow an influencer on social media than to follow a brand directly.

By Robert Williams • July 11, 2019

6 Dangers of Influencer Marketing

While influencer marketing has been a part of plenty of successful campaigns, marketers need to take certain precautions to avoid the pitfalls of utilizing this strategy. 

By Olivia Iurillo • July 11, 2019

2019 Key Digital Marketing Growth Stats [Infographic]

These six social media stats and digital marketing trends can offer us great insight into where we should plan to spend our time and resources. 

By Emma Wiltshire • July 10, 2019

4 Essential Steps to Master Pinterest & Get 2x More Targeted Followers [Infographic]

Increase Pinterest engagement and drive more traffic to your website with these social media branding tips.

By Mark Walker-Ford • July 10, 2019

From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.

By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 10, 2019

New Report Finds Instagram Engagement Rates are In Decline

A new report has suggested that overall engagement rates on Instagram posts are declining, which could be a consideration for brands.

By Andrew Hutchinson • July 9, 2019

Under the Influence - 84 Influencer Marketing Stats [Infographic]

Have you considered the potential of influencer marketing for your business? Check out this collection of influencer marketing stats and insights.

By Andrew Hutchinson • July 9, 2019

The Power of the Employee Influencer [Infographic]

Are you utilizing employee advocacy in your digital marketing program? This infographic outlines why you should be.

By Andrew Hutchinson • July 9, 2019

How 'Social Intelligence' Can Lead to a Better Marketing Strategy

What is social intelligence? And, how can this lead to a better social media marketing strategy? Here's what you need to know.

By Luke Fitzpatrick • July 7, 2019

3 Tips to Help Improve Your Connection with Relevant Brand Influencers

With influencer marketing on the rise, influencers are also becoming more discerning about their partnerships. If you want to make better connections, here are some tips.

By Lauren McGrath • July 7, 2019

7 Social Media Marketing Courses to Bookmark

Looking to get a better handle on the key elements of digital marketing? These courses will help fast-track your process.

By Larry Kim • July 6, 2019

#SMTLive Recap: Using Facebook and Instagram Audience Targeting

Social media platforms offer a wide array of targeting options - but how can you utilize them effectively? We asked our #SMTLive community for their tips.

By Phoebe Bain • July 6, 2019

The State of Social Intelligence [Infographic]

What are the key uses of social media insights and data, and how can it help optimize your business efforts? Check out this overview of a new report on social analytics usage.

By Meg Carpenter • July 6, 2019

The Power of User Generated Content on Instagram [Infographic]

User-generated content can generate better results than brand-originated posts - and this is particularly true on Instagram.

By Andrew Hutchinson • July 3, 2019

Using Creative to Drive ROI on Twitter [Infographic]

What are the key elements which drive creative success in Twitter campaigns? Check out this overview.

By Andrew Hutchinson • July 3, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest 'Snap Chatter' report, which looks at the key topics gaining momentum in discussions across the platform. 

By Andrew Hutchinson • July 3, 2019