Facebook Publishes New Research into the Growth of Messaging for Commerce

Facebook has published a new research report which looks at what consumers expect from messaging engagement with brands.

By Andrew Hutchinson • Sept. 24, 2019

Google Adds New Video Campaign Options, Including Home Screen Ads on YouTube

Google is launching some new video ad options, including home screen ads on YouTube.

By Andrew Hutchinson • Sept. 24, 2019

How to Set Up Instagram Shopping [List]

Instagram has published a new listing which outlines how business can set up their Instagram profile to facilitate direct shopping.

By Andrew Hutchinson • Sept. 24, 2019

Twitter Launches 'Twitter Next' Strategy Team to Help Brands Maximize their Tweet Campaigns

Twitter has launched a new marketing strategy arm which will partner with brands to help them maximize their tweet campaigns.

By Andrew Hutchinson • Sept. 24, 2019

Pinterest Announces New Business Profile Format, Shop the Look Collection Ads

Pinterest is rolling out a new set of business tools ahead of the holiday season, including an updated look for business profiles.

By Andrew Hutchinson • Sept. 24, 2019

5 Common Social Media Mistakes Small Business Owners Must Avoid [Infographic]

Make sure you're covering the basics - and not falling into the common traps - with this overview.

By Mark Walker-Ford • Sept. 22, 2019

4 Tips to Help Improve Your Employee Advocacy Efforts

Getting your employees to share relevant company updates via their own social channels can be challenging, but significantly rewarding when done right.

By Deborah Sweeney • Sept. 22, 2019

Instagram Shares Tips on How to Maximize Instagram Stories from Vice Media [Infographic]

Looking to make best use of your Instagram Stories? Take a look at these tips from Vice Media.

By Andrew Hutchinson • Sept. 22, 2019

Snapchat Publishes New Research on Gen Z Brand Discovery and Loyalty Behavior

Snapchat has published the findings from a new research report into Gen Z purchase behavior and brand expectations. 

By Andrew Hutchinson • Sept. 20, 2019

Facebook Publishes New Guide to Effective Brand Building

Facebook has published a new overview of effective digital brand building techniques to help maximize your marketing efforts.

By Andrew Hutchinson • Sept. 20, 2019

Facebook Publishes New Guide on Messenger and Messaging Etiquette [Infographic]

Facebook has partnered with Debrett’s to create a new messaging etiquette guide.

By Andrew Hutchinson • Sept. 19, 2019

Instagram Implements New Restrictions on Diet and Cosmetic Surgery Ads

Instagram is implementing new restrictions on diet and cosmetic surgery ads to better protect vulnerable users. 

By Andrew Hutchinson • Sept. 19, 2019

YouTube Adds New 'Masthead' Ad Option for TV-Connected Viewers

YouTube is looking to help advertisers better connect with viewers via their home TV sets with a new Masthead ad placement option.

By Andrew Hutchinson • Sept. 19, 2019

SMT Employee Advocacy Survey 2019 - Part 3: Effective Approaches to Employee Advocacy

To get a better understanding of the current state of employee advocacy, and the opportunities for brands, we recently conducted a survey of our SMT network. 

By Andrew Hutchinson • Sept. 19, 2019

SMT Employee Advocacy Survey 2019 - Part 2: Opportunities and Benefits of Employee Advocacy

To get a better understanding of the current state of employee advocacy, and the opportunities for brands, we recently conducted a survey of our SMT network. 

By Andrew Hutchinson • Sept. 18, 2019

4 Tools to Help Personalize Your Marketing, and Increase Your Sales

Marketing personalization generates more sales, drives impulse shopping, and builds customer loyalty. Here are some tips and tools to help you maximize your marketing personalization efforts.

By Ann Smarty • Sept. 17, 2019

Facebook Adds New Video Publishing Tools, Including Live Rehearsals and Watch Party Replays

Facebook has announced a new set of video creation and distribution tools at the International Broadcasting Convention in Amsterdam

By Andrew Hutchinson • Sept. 17, 2019

SMT Employee Advocacy Survey 2019 - Part 1: The Current State of Employee Advocacy

To get a better understanding of the current state of employee advocacy, and the opportunities for brands, we recently conducted a survey of our SMT network. 

By Andrew Hutchinson • Sept. 17, 2019

14 Types of Social Media Posts to Spark Engagement With Your Followers [Infographic]

Seeking inspiration for your brand's social media posts? These tips will help to get you thinking.

By Mark Walker-Ford • Sept. 15, 2019

Warner Bros. Uses Pinterest for Creative "IT: Chapter Two" Promotion

Warner Bros. recently partnered with Pinterest to launch a new style of promotional campaign for the film "IT: Chapter Two".

By Andrew Hutchinson • Sept. 14, 2019

Facebook Publishes New Data on Evolving Auto Purchase Considerations [Infographic]

Facebook's latest research report looks at the evolving vehicle discovery and purchase process, and the role that Facebook's platforms play in the same.

By Andrew Hutchinson • Sept. 14, 2019

Facebook Releases New Insights Into Marketing to Modern Travelers [Infographic]

Facebook's latest research report looks at the modern path to purchase for travelers, and how to better connect with consumers. 

By Andrew Hutchinson • Sept. 11, 2019

Twitter Launches New 'Agency Playbook' to Help Businesses Better Understand the Platform

Twitter has launched a new guide to using the platform for marketing, with a range of stats and notes to help.

By Andrew Hutchinson • Sept. 10, 2019

Facebook Tests New In-App Shopping Ads for Both Facebook and Instagram

Facebook is testing out two new ad options which aim to facilitate on-platform purchases, capitalizing on purchase intent.  

By Andrew Hutchinson • Sept. 10, 2019

New Study Looks at How Emojis, Videos and Caption Lengths Impact Instagram Post Performance

Social analytics company Quintly has conducted a new study of Instagram post performance, and how various elements can impact your results.

By Andrew Hutchinson • Sept. 10, 2019