Reddit has this week announced some new video ad options, as it seeks to maximize its revenue opportunities heading into the holiday season.
First up, Reddit is adding a new mobile landing page flow for video ads, which will better guide users through the ad engagement process.
As explained by Reddit:
"To improve the video ads experience for both users and advertisers, we are enabling a new landing page on mobile that combines a seamless viewing experience with additional branding and product information that directs to the advertiser’s website. With this update, Reddit users who click an in-feed video ad will be taken to a website that will continue playing the video, uninterrupted, alongside other branding and marketing from the advertiser."
It essentially builds out the Reddit video ad experience - rather than re-directing you to another site, Reddit will now facilitate more branding and engagement opportunities within its own video experience.
Reddit will also now support additional aspect ratios in its video ads, with 1:1 square and 4:5 vertical video now available, in addition to 16:9 and 4:3 video formats.
"This means advertisers can now utilize cross-platform video assets - without having to recreate content specifically for Reddit ads - and will have more options to choose from."
And finally, Reddit is also now offering optional referral URLs for CPV campaigns, "which will enable a cleaner video ad experience for campaigns with video views as the primary campaign objective".
While it may not be your primary social marketing option, Reddit does still hold significant potential, and can be a valuable advertising and outreach option - for those brands that are able to get it right.
The growing platform currently serves 330 Million monthly active users, across some 130,000 active communities. In fact, there are Reddit communities (subreddits) for pretty much everything you can think of, each with passionate, dedicated members, discussing news and issues that are likely of relevance to your industry.
Reddit is also seeing 30% growth in views, year on year, and facilitates reach to audiences who are simply not active on other networks.
It might not be the prime candidate for your outreach, but the numbers suggest that it may well be worth some additional consideration.
These new video options will expand the potential for experimentation on the site - something to keep in mind for your 2020 planning.