Social Marketing: Page 261

  • The Trick to Social Content Consistency

    *This piece was written by Likeable Local's Community Manager, Donna Parisi.

    By • Oct. 30, 2015

  • Pinterest Releases New Guide to Help Brands Maximize Promoted Pins

    As Pinterest continues to emerge as a key ecommerce platform, many marketers are still unsure how to approach it and what strategy to use. To help with this, Pinterest has today released a new guidebook and a set of videos to help brands understand the "ins and outs" of Pinterest ads.

    By • Oct. 30, 2015

  • Quit Being Boring: How To Make the Ultimate Viral Video Now [Infographic]

    This infographic looks at the elements required to produce viral videos, offers examples of the most popular branded content of all-time, and provides tips marketers can follow to create share-worthy videos for their companies.

    By • Oct. 30, 2015

  • 5 Life Changing Tips to Revamp Your Social Media for Customer Service

    Yes, you should optimize your social media, but for what, exactly? This post looks at the ways you can amp up your social presence to better meet tangible customer needs.

    By • Oct. 30, 2015

  • LinkedIn Announces Q3 Results, Hits 400 Million Members Worldwide

    LinkedIn has made two big announcements, reporting its Q3 numbers, which show steady increases in both revenue and users on the previous period, while also celebrating the fact that the platform now has more than 400 million members worldwide.

    By • Oct. 29, 2015

  • The Rise of Social Media Intelligence - Brandwatch Raises $33m in Capital Funding

    Social intelligence company Brandwatch has announced that it's completed a $33 million Series C financing, underlining the rising importance of social data and audience insights.

    By • Oct. 29, 2015

  • The 2016 Social Shake-Up Conference

    Social Media Today is thrilled to announce that we will be back in Atlanta for the fourth annual The Social Shake-Up conference on May 24 and 25, 2016. This year we'll explore why social is the soul of digital.

    By • Oct. 29, 2015

  • Determining What Topics to Cover with Your Content Marketing

    While there's a lot of advice on the importance and relevance of content marketing in the digital space, there's not as much on the specifics of what content you should consider. In this post, Brian Honigman outlines a few ways to get to help brands define their content plan in this context.

    By • Oct. 29, 2015

  • How to Determine Goals for Your Social Media Marketing Campaign

    Do you suffer from pie in the sky delusions when it comes to setting goals for your social media marketing campaign? A defined strategy is important in your social media marketing efforts - here's some notes on planning your social media activities.

    By • Oct. 29, 2015

  • The Mixology of Content Marketing [Infographic]

    Did you know that 69% of digital marketers are creating more content now than they did a year ago? And that 62% of business want to create more engaging, higher quality content? This infographic from JBH looks at how brands can mix up their content and create a compelling mix.

    By • Oct. 29, 2015

  • 5 Most Dominant Social Media Trends We Saw in 2015

    2015 is nearing its end, and a new year is in sight. How has social media changed your life? For private users and online businesses alike, social media has become a powerful tool for interaction, communication, and presence.

    By • Oct. 29, 2015

  • Snapchat Adds Three New Tools and a Whole Heap of New Content Opportunities

    Snapchat has added new tools, enabling users to show videos in fast speed, reverse or slow motion. It's the latest in their efforts to maintain fun and interaction on the platform, something Snapchat excels at - but will it be enough to justify the platform's $16 billion valuation?

    By • Oct. 28, 2015

  • 10 Reasons You Need an Integrated Digital Marketing, Social Media Strategy and Plan

    Some digital marketers still buy into the the thought process of "if you build it they will come". Sorry folks, but "build it and they will come" has never been a recipe for success for smart, social and savvy digital and social marketers. It simply doesn't work that way.

    By • Oct. 28, 2015

  • Facebook Just Became the World's Biggest Publisher and Gained Advertisers' Attention

    Facebook's new 'Instant Articles' product has the potential to change the web publisher landscape. But will they be a force of good or evil - Ash Nashed investigates.

    By • Oct. 28, 2015

  • Social Selling and Communication Methodologies

    Though the term "social selling" is now cast about as this new marketing wonder tool for developing business, the truth is that social selling is nothing more than a catchy phrase. In reality, few sales in the B2B environment can be attributed to social media.

    By • Oct. 28, 2015

  • 'It's all in the Thumbs' - Facebook's New Research into the Rise of Mobile Commerce

    Facebook's released a new blog post which examines the rising importance of mobile connectivity, part of a larger Facebook research project called 'The Thumb is in Charge', which examines the wider mobile shift in more detail, highlighting the opportunities, key trends and behavioral shifts which all businesses need to be aware of to best respond to rising consumer demand.

    By • Oct. 28, 2015

  • Fashion Digital Cognoscenti Buck The Industry

    The celebrity social influencer-driven fashion label was a recurrent thread lining last week's packed Fashion Digital conference in New York City, a mash-up of fashion, lifestyle and technology cognoscenti. Enter the intrepid Fashion Digital Intelligentsia.

    By • Oct. 28, 2015

  • What YouTube Red Tells Us About Consumers

    Last Wednesday, YouTube launched 'YouTube Red', a new subscription service that allows subscribers to watch all the ad-free content they want, save videos offline, and gain access to music and exclusive video content. Will it be a success?

    By • Oct. 27, 2015

  • 4 Marketing Trends That Will Change Everything in 2016

    Marketing is continually in a state of flux, responding to changes in both consumer behavior and technology. And now, even moreso than ever before, it's vital for marketers to strive to stay ahead of the curve instead of simply jumping on board with everyone else. In this post, Brett Relander looks at four critical marketing trends that will change the way brands reach out to consumers in the coming months.

    By • Oct. 27, 2015

  • Twitter Launches New Audience Analytics Tool Called 'Brand Hub'

    As part of Twitter's ongoing efforts to highlight the strengths and benefits of the platform to a wider audience, the micro-blog giant has today released a new audience analysis tool called 'Brand Hub' which offers new insights into elements like share of voice, audience demographic profiles and additional detail into the 'what' and 'how' of people talking about your brand via tweet.

    By • Oct. 26, 2015

  • Fixing Broken Windows: Shattered Myths About the Glass Ceiling

    Leading organizations now realize that improving the representation of female leaders is crucial to business success. In fact, "Companies in the top quartile for gender diversity are 15 percent more likely to have financial returns above their respective national industry medians."

    By • Oct. 26, 2015

  • Will Facebook's New 'Reactions' be Good for Marketers?

    Earlier this month, Facebook announced that users would soon be able to quickly express their responses to content on the platform with more than just a 'Like'. Soon, there'll be a whole range of emotional indicators available through the new 'Reactions' emoji-style response toolbar - but what will these new options mean for marketers?

    By • Oct. 24, 2015

  • Experimenting on New or Niche Social Channels Without Wasting Time

    A new social platform "worth trying out" launches every month. While that may be exciting for many social media managers, it also comes with a big challenge: deciding whether to invest time and resources into experimenting with something entirely new while not diverting too much attention away from your existing audiences.

    By • Oct. 24, 2015
  • SMT Expert

    Buffer Lost HALF Its Social Media Traffic This Year! But What Does It Mean?

    Buffer, a company considered to be one of the leaders in social media marketing, made a shocking announcement this week - they've lost nearly half their social referral traffic over the last year.

    By • Oct. 24, 2015

  • Twitter's Bringing 'Sponsored Stories' to Their New Moments Platform

    Despite having only launched the new offering two weeks ago, Twitter is already looking to monetize it's new Moments platform, with sponsored content to start appearing in Moments feeds from this weekend.

    By • Oct. 23, 2015