Social Marketing: Page 261

  • 8 Ways to Use Social Media to Test Your Marketing Campaigns, Programs and Content

    Social media is equivalent to one big fat focus group that never sleeps. There's not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking.

    By • Nov. 25, 2015

  • Using Big Data for Better Teleco Customer Service

    Recently, we hosted a webinar on social and customer service, an ongoing series that is industry-specific and sponsored by IBM. Our panelists included the dynamic Jon Hall of Sprint, Perry McDonald of IBM, Michael Galkin of VoiceNEXT, and the discussion centers around how in this industry, where essentially customer acquisition is not the goal (most of us having signed up for one carrier or another) the cost of customer service is the leverage point.

    By • Nov. 24, 2015

  • Facebook Promotes the New Facebook Notes - A Valid Blogging Option?

    Facebook announced an update to Notes in September, improving the look and feel of the tool with a view to encouraging more bloggers to consider Facebook as a posting option. Now, Facebook's promoting how the new option can and is being used, with a view to encouraging more bloggers to post direct to The Social Network.

    By • Nov. 24, 2015

  • Why Audiences are Hungry for Remarkable Content [Infographic]

    Content marketing is fast becoming the key tool in the modern marketers' kit. But more than just content, audiences are seeking relevant, insightful and useful information, material that delivers on their needs rather than just promoting your business or seeking vanity metrics. LinkedIn has teamed with Brian Solis and Gaping Void to produce a new infographic looking at the importance of not just content, but 'remarkable content'.

    By • Nov. 24, 2015

  • 5 Tips to Develop a Video Series for Your Brand

    People love visual media and videos are a great way to amp up the power of your visual content. The ubiquity of video cameras on tablets and smartphones, along with easy-to-use tools included on most popular social media platforms makes developing video content for your brand dead simple.

    By • Nov. 24, 2015

  • How Brands Can Harness Peak Performance from Students Entering the Workforce [PODCAST]

    In a new episode of The Social Business Engine Podcast, Bernie Borges speaks with Professor Ari Lightman of Carnegie Mellon University to discuss the challenges of students entering the workforce - for both the students and their employers.

    By • Nov. 24, 2015

  • Snapchat Unveils New Content Discovery Tool 'Story Explorer', an Important Development

    Snapchat's introduced a new tool called 'Story Explorer' which will help users find more specific content relevant to their interests on the platform. And the development may be the first step towards improved discovery and functionality on the app.

    By • Nov. 23, 2015

  • How Facebook is changing the web as we know it

    Let's face it, one of the main reasons Facebook became the phenomena it is today is because people can use it as a means for personal expression. As was previously mentioned, people love to converse and share ideas, especially when those ideas can be attributed to them.

    By • Nov. 23, 2015

  • The Truth About Outsourcing Social Media - Why, What, And How

    Are you tired of trawling through your news feed just to find that one "non spammer" who would be good to connect with?

    By • Nov. 23, 2015

  • Social Media Quick Tip: Targeting for Facebook Ads

    In another Social Media quick Tip, Karen Yankovich shows you how to work out why you're seeing specific Facebook ads - and how to use that data in your own Facebook marketing plans.

    By • Nov. 21, 2015

  • Pinterest Reveals the Top Pinned Products of 2015

    As we lead into the holiday season, Pinterest is looking to help those who may be running on short on gift ideas, publishing a list of the Top Pinned Products of 2015.

    By • Nov. 21, 2015

  • You Voted: The Small Business Beginner's Guide to Snapchat

    Snapchat is one of the hottest new social platforms, with many marketers looking to tap into the apps hold on the Millennial audience. But how do you actually use it? Deanna Zaucha offers a quick guide.

    By • Nov. 21, 2015

  • All The Social Ladies Podcast: Tiffany Harrison

    In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Tiffany Harrison, Communications Manager at STA Travel.

    By • Nov. 20, 2015

  • Facebook Urges Marketers to Look Beyond Base Numbers to Better Understand Mobile Trends

    How can I increase mobile basket sizes? Should I invest in an m-site or an app? What should I expect in the future in terms of m-commerce? Facebook attempts to answer these questions and more with new data insights.

    By • Nov. 20, 2015

  • Facebook Plays an Expanding Role in Chinese Tourism [Infographic]

    What role does Facebook play as people plan their trips to China? It seems a very specific question, but that's exactly what Facebook's asked, commissioning Ipsos to interview users from Australia, France, Japan, South Korea, the UK and the US who've visited China in the past year, or are planning to visit in the coming year, in order to get their perspectives on how they went about researching their trip and how they've used Facebook in that process.

    By • Nov. 20, 2015

  • How Pinterest Empowers Social Change

    For non-profits, tough economic times hampered by a slow recovery have dealt a major blow to organizations looking to make an impact in the world. Increasingly charitable organizations have turned to non-traditional means for raising awareness and reaching potential donors.

    By • Nov. 20, 2015

  • The Domination of E-Commerce [Infographic]

    For many consumers, online retail is now an essential part of how they shop. The economic force of the online business is paving the way for future business owners, leveling the playing field for young minds with great ideas. Today, you don't need a storefront to make it big.

    By • Nov. 20, 2015

  • Who Is Responsible for Patient Engagement Within Pharma?

    What is the role of digital engagement when it comes to pharma? And whose responsibility is it?

    By • Nov. 19, 2015

  • Why Data-Collection Increases 73% During the Holidays

    Social media provides an opportunity for brands to grow their email lists and collect valuable data from their audience. And the holidays are prime data-collection season. According to Hootsuite, 58% of marketers who have been using social media for three years or longer state that social media has helped them boost sales.

    By • Nov. 19, 2015

  • The 5 Traits All Successful Teams Possess, According to Google

    We were pretty confident that we'd find the perfect mix of individual traits and skills necessary for a stellar team -- take one Rhodes Scholar, two extroverts, one engineer who rocks at AngularJS, and a PhD. Voila. Dream team assembled, right?

    By • Nov. 19, 2015

  • 7 Tips to Create Discoverable Content That Google, Humans and Social Networks will Love

    The goal for smart digital marketers should be to build a platform that helps you achieve defined and measurable business and marketing goals in the most efficient way and with the highest ROI possible - discoverability plays a big part in that process.

    By • Nov. 19, 2015

  • Top 10 Visual Content Marketing Trends for 2016 [Infographic]

    Only 11% of marketers believe they're leveraging images across their marketing channels "very effectively" - just one of the stats included in this research from Curulate, which highlights visual marketing trends to be aware of heading into 2016.

    By • Nov. 19, 2015

  • What Happens When Twitter Switches Off Share Counts - And What Are Your Options?

    Twitter will this week switch off share counts on their widely used tweet buttons, which could have an impact on social sharing activity across the web. So what will the change actually mean and what can you do about it? Here's a rundown of the change and your options.

    By • Nov. 19, 2015

  • 10 Reasons to Use a Social Media Management Tool

    As social media marketing has become increasingly important to business, so to have the tools required to manage your social presence. But what do you actually need social media management tools for? What functionality and capability do they facilitate that can help you produce better results? Here are 10 ways such tools can help.

    By • Nov. 19, 2015

  • 21 Simple Ways to Create the Best Viral Content [INFOGRAPHIC]

    Admit it! All bloggers and content marketers dream of creating viral content. Content that spreads like wild fire in social media or any online marketing avenue for that matter is not a dream. We know most big names do it! We wish we knew what the secret ingredients are? Wouldn't it be nice to find the components of a viral post with research backed data?

    By • Nov. 19, 2015