Social Marketing: Page 262

  • Facebook Highlights the Possibilities of Carousel Ads

    Have you used Facebook's Carousel Ads yet? The ad format, introduced last year, is producing some great results on the platform. In a new post, Facebook has highlighted the various ways advertisers can use the offering to maximize ad reach.

    By • Nov. 18, 2015

  • Tumblr's Quest to Innovate Longform Content, Starting With a Gif-Maker Tool

    Tumblr is the latest social network to introduce its own gif-maker tool, following on the heels of Instagram's launch of its Boomerang app and other stand-alone gif creator tools like Giphy

    By • Nov. 18, 2015

  • The 7 Different Types of Social Media Managers: Which One Are You? [Infographic]

    Which type of social media manager are you? The SEO-Minded? The Advertiser? Maybe The Social Butterfly?

    By • Nov. 18, 2015

  • Blogging, Engagement, and Editorial Calendar Strategy

    In the world of old-school online marketing, blogs were typically thought of as a medium for posting search-optimized articles on the web. Certainly, a healthy blog can help your search visibility, but focusing on keywords and rankings completely misses the point.

    By • Nov. 18, 2015

  • 5 Ways to Boost Your Social Media Engagement

    Social media networks have made it easier than ever for customers to reach out to brands with compliments, criticisms and general feedback. Is your brand there to continue the conversation? Check out this article with 5 strategies that will help you boost your own social media engagement.

    By • Nov. 18, 2015

  • What High Quality Outbound Sales Reps Look Like

    Anyone who has hired outbound sales reps knows that not just any old warm body will do the trick. Here's the criteria we follow to find top talent.

    By • Nov. 17, 2015

  • Hootsuite Announces Integration with Microsoft Products to Better Utilize Social Content

    Leading social media management platform Hootsuite has announced a new integration with Microsoft's Dynamic CRM, SharePoint and Yammer. The deal will see these Microsoft properties made available within the Hootsuite platform, enabling better utilization of social content, with a particular focus on "social marketing, social selling, customer support and internal collaboration".

    By • Nov. 17, 2015

  • How to Increase LinkedIn Engagement 300 Percent [INFOGRAPHIC]

    Although you may have a profile on the site and are sure to add contacts you've recently met, you're probably not aware of all of the features you can use on the site to grow your community. For companies and individuals alike, LinkedIn has multiple platforms its members can use to find like-minded people and direct relevant content their way.

    By • Nov. 17, 2015

  • 3 Tips for Using Online Reviews for Business Insight and Improvement

    A recent article in Street Fight highlighted how the hotel industry is using feedback from review sites to invest in improvements in their establishments and offerings. Notably, in some cases, widespread changes were made in policy or offerings based on what people said on review sites. The most interesting nugget was that it wasn't just the feedback of their own hotel that was acted upon, but reviews given to other hotels that were deemed helpful in making strategic growth decisions.

    By • Nov. 17, 2015

  • Differentiate Your Brand with Personalized Digital and Social Media Experiences

    People won't remember every word you say. They won't remember every tweet you write or every Facebook post you publish. People won't remember every visual image post to Instagram. But people will, however, remember how you made them feel.

    By • Nov. 17, 2015

  • New Facebook Report Highlights Festive Season Opportunities in Southeast Asia [Infographic]

    Facebook is releasing a series of reports looking at the growing role the platform plays for users over the Christmas period in different regions of the world, highlighting important trends marketers should be aware of. Their latest report looks at the Southeast Asian market, a region which incorporates Indonesia, The Philippines, Thailand, Vietnam and Singapore.

    By • Nov. 17, 2015

  • 5 Reasons Visitors Leave Your Website

    Often, we only think of what makes our company website "charming" and "cool" and we forget what our potential clients actually want to see.

    By • Nov. 16, 2015

  • Why We Love Fraud Awareness Week (And So Should You)

    ​Although we don't like to admit it, succeeding as a small business takes more than a great idea and strong work ethic. Vigilance and the ability to anticipate the unexpected, whether it's unforeseen costs, dips in the economy or other more ominous issues it's just part of the job description for every small business owner.

    By • Nov. 16, 2015

  • A New Economy Created by Social

    Picture this: a world in which your entire marketing team and your entire customer service team never come into the office. A world in which you met all of them on social media platforms, where you handpicked them because of their social media presence. Or, you read something of theirs on a website and outreached them via social media. This, essentially, is the so-called 'gig economy' and its best friend: the social media network.

    By • Nov. 15, 2015

  • Role of Social Media Marketing in Business

    Creating and developing a website is important for any business. Along with having a website, you need to expand your online outreach to social media platforms. Social networking sites such as Twitter and Facebook are essential for maintaining a competitive edge. Companies that do not have active social media accounts risk missing out on numerous marketing opportunities.

    By • Nov. 15, 2015

  • Snapchat Adds New Monetization Option, Frustrates Users, Re-Tweets Their Angry Messages

    Snapchat today gave users the ability to purchase pre-run 'Lenses' for $0.99 each, a move which angered some users. But rather than shy away from the criticism, Snapchat, in their own unique style, embraced it.

    By • Nov. 13, 2015

  • Starbucks' Response to Red Cup Controversy? Let Social Sort It Out

    Starbucks was the subject of social media outrage this week over its red holiday cups--which, lacking decoration this year, some took to be an affront to Christianity.

    By • Nov. 13, 2015

  • Facebook: The Ultimate Personalized News Service

    As ratings drop for most cable news channels and tradition print newspapers continue to collapse, where are Americans getting their news today? For many, especially Millennials, the answer is social media.

    By • Nov. 13, 2015

  • The Most Discussed Issues on Facebook from October [Infographic]

    Facebook has released its hot topics report for October 2015, highlighting what people were discussing most via Facebook posts, split by demographics and topic groups.

    By • Nov. 13, 2015

  • 10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

    Wanna' know how to maximize the impact of your festive season content AND take time to unplug and spend time with the ones you love? In a new Social Zoom Factor podcast, Pam Moore offers 10 content marketing survival tips for the holidays.

    By • Nov. 13, 2015

  • How to Use Social Media to Expand Your Business [Infographic]

    The Villanova School of Business has put together an infographic which highlights how to maximize your use of the major social media platforms for brand benefit.

    By • Nov. 13, 2015

  • Facebook Increases Support for 360 Degree Video, Offers New, Immersive Ad Options

    Facebook has announced a new range of tools to support 360 degree video content on the platform, including new options to create 360 degree video ads.

    By • Nov. 12, 2015

  • Snapchat Triples Video Views to 6 Billion

    In spite of recent news that Snapchat lost approximately 25 perecent of its valuation, the app seems to be growing quickly among its user base, with news yesterday that the company tripled its video views in just a few months. In May, the company reported 2 billion daily views. It now reports 6 billion daily views.

    By • Nov. 12, 2015

  • IT and Social Media: A Match Made in Marketing

    IT generally isn't who you typically imagine when you think of social media gurus - but why not?

    By • Nov. 12, 2015

  • 61 LinkedIn Tips For Business: From Beginner to Power User

    Have you wondered what type of results you can get using LinkedIn for business? Or maybe you are wondering if there's enough of an ROI on your LinkedIn activities? In this post, LinkedIn expert Melonie Dodaro compiles her best 61 tips to help brands and individuals maximize their LinkedIn presence.

    By • Nov. 12, 2015