Social Marketing: Page 262

  • 5 Metrics Your Startup Should be Using to Measure Influencer Marketing

    Compared to traditional forms of marketing, social media offers the ability to create incredibly targeted marketing campaigns while also measuring an array of metrics to determine which methods drive the greatest return on investment (ROI). One of those methods is influencer marketing - along this line, here are five metrics you should be considering to measure the success of your influencer marketing campaigns.

    By • Oct. 6, 2015

  • 6 Ways to Market Your Business on Twitter

    ​Marketing is something that has become increasingly easy over recent years due to enhanced technology, yet increasingly difficult at the same time, due to a greater level of competition. One way to make your brand stand out is to utilize Twitter to best effect - here's some ways to do just that.

    By • Oct. 6, 2015

  • YouTube Showcases Shoppable Videos as Part of 'Awesome Stuff Week'

    YouTube is showcasing it's new 'shoppable video' ad option in a new series which utilizes YouTube celebrities as part of an advertising push.

    By • Oct. 5, 2015

  • Why Your Marketing Team Should Not Be the Only One Promoting Your Brand

    Traditional marketing, as we all know, often involves organisations enlisting their marketing department to solely promote their brands offerings. This is all well and good for; email marketing, channel marketing, PR news, SEO, etc. But are you missing out on an opportunity by not involving other employees and advocates when sharing your brand messages and content on social media?

    By • Oct. 5, 2015

  • Bad Online Reviews: The Best Way to Share Your Side of the Story

    When somebody decides to tell you they are unhappy, don't lose the opportunity to share your side of the story

    By • Oct. 5, 2015

  • Why You Need a Social Media Team

    A number of factors go into making a good impression on social media platforms. Best practices take all kinds of things into account like tone, messaging, brand consistency, analytics, and more. Depending on the size of your organization, it can be difficult, even downright impossible, for one person to handle your social media activities all alone. For many brands, you need a dedicated social media team to manage this task.

    By • Oct. 3, 2015

  • Your Audience Rules - How Facebook's News Feed Algorithm Really Works

    How does Facebook's notorious News Feed algorithm actually work? There's a lot of theory and speculation, but not much on hard facts, as Facebook keeps their cards pretty close to their chest. But there are some things we do know, and they can help understand the direction brands should take to maximize reach.

    By • Oct. 3, 2015

  • How Many Social Media Users Follow Brand Pages? [Infographic]

    By all measures, Instagram holds great appeal for brands, with high engagement rates and unrestricted organic reach. Adding to that, Global Web Index has released new data which shows that Instagram is also the social platform where users are most likely to follow branded accounts.

    By • Oct. 3, 2015

  • What it Takes to be a Social Media Analyst

    Social media analysts mine vast amounts of social data for insights that can both show ROI and drive strategy. They're often tasked not only with informing and measuring social media efforts, but with using social data to determine the best courses of action across the entire organization.

    By • Oct. 3, 2015

  • How to Get People Talking About Your Store on Social Media

    As the number of people visiting physical stores declines, retailers are looking to social media to boost awareness and, ideally, sales Here are some tips on how retail stores can capitalize on their social media audiences.

    By • Oct. 2, 2015

  • Facebook Outlines the Why and How of Instagram Ads in Two New Posts

    While it was announced a few weeks back that Instagram was opening it's ad platform to all users, parent company Facebook has today taken the opportunity to showcase Instagram's new ad options via their official channels, with not one but two posts outlining the case for Instagram ads and how brands can use them.

    By • Oct. 2, 2015

  • 7 Ways to Gain Influence and Outperform the Competition on Facebook

    In today's hyper-connected world, if you don't have a Facebook Page for your business or brand, you may as well not exist. Here are some tips on maximizing your Facebook presence.

    By • Oct. 2, 2015
  • SMT Expert

    11 Remarketing Facts to Make You Rethink Your Entire PPC Strategy

    Have you used, or considered using, remarketing within your digital strategy? Larry Kim provides some great tips on best practices in this post.

    By • Oct. 2, 2015

  • Facebook Releases New Guide to Help Marketers Capitalize on 'Moments That Matter'

    There are 280 million friend requests sent on Facebook every day, more than four billion videos watched, 350 million photos are uploaded. That's a vast amount of data - how can marketers rationalize this conversation and hone in on the detail most relevant to them? Facebook's released a new guide examining just that.

    By • Oct. 1, 2015

  • 3 Strategies for Getting More Facebook Shares

    Facebook is all about the sharing - it's all about creating content that organically makes your fans want to show it to others without you expressly suggesting it. Here's some tips on how to make that happen.

    By • Oct. 1, 2015

  • Lena Dunham Leaves Twitter Because of Body-Shaming, Verbal Abuse

    As an cultural influencer in the broader communities of young feminists and millennials alike, Dunham's decision speaks loudly on behalf of other women who have noted that open forums online are particularly unsafe places for women to express themselves.

    By • Sept. 30, 2015

  • Study: Top 5 Brand Research Channels [Infographic]

    Search engines are the most popular brand research tool, especially among older consumers, while 4 in 10 turn to online reviews and nearly 30% use social networks, reveals a new study from GlobalWebIndex.

    By • Sept. 30, 2015

  • Twitter Releases Guidelines on Tweet Copy Best Practices for Promoted Tweets

    Twitter has released a new blog post outlining some best practices for tweet copy in promoted tweets. And while the focus of their advice is on one specific Twitter ad element - 'Mobile App Install' campaigns - the notes outlined really apply to all promotional tweets, even all tweets more generally.

    By • Sept. 30, 2015

  • Welcome to the Inspiration Age - Are you Ready?

    What is the inspiration age and why should it matter to you and your business? We answer these questions and more in episode 170 of the Social Zoom Factor podcast. Take a listen and learn what the inspiration age is as well as 8 solid strategies and tips to inspire your audience.

    By • Sept. 30, 2015

  • Twitter Looking to Increase its 140-Character Limit - What it Could Mean for the Platform

    The inside word is that Twitter is building a new product that will allow users to share tweets that are longer than the company's 140-character limit. What that means, exactly, is unclear. Does that mean longer tweets? An integrated blogging option? Here's some ways an extension could be implemented.

    By • Sept. 29, 2015

  • Secrets to a Perfect Profile Photo [INFOGRAPHIC]

    On the one hand, there's really no beating a set of pearly whites and an outfit that makes you look competent. However, this study from Photofeeler analyzed over 800 photos rated on their database on scales of competence, likeability, and influence and found some interesting details about what works and doesn't work in profile photos.

    By • Sept. 29, 2015

  • How B2B Buyers Use Social Media [Podcast]

    In this episode of the Social Business Engine podcast, Bernie Bordges speaks with Bryan Jones, Vice President North America Commercial Marketing at Dell, to discuss the new Social Business Journal: Digital Transformation, Social Selling Research, Insights and Best Practices, published in cooperation with Dell.

    By • Sept. 29, 2015

  • US Mobile Browser Traffic Two-Times Bigger, and Growing Faster, Than App Traffic

    A new Morgan Stanley report on Google has found that US mobile browser traffic is still twice the size of the app audience, and has grown 61% per year, compared against average app audience have growth of 51% in the same period.

    By • Sept. 29, 2015

  • Millennials Are All on Snapchat and Instagram, Right? Maybe Not [Study]

    A new study conducted by Ipsos has examined the social media habits of Millennials ins specific detail, finding that Facebook is the most used network, while all others are well behind in terms of take up and regular use.

    By • Sept. 29, 2015

  • A Step-by-Step Guide to Working with Influencers to Promote Your Startup

    In our rapidly evolving business world, it's become increasingly difficult for startups to differentiate themselves from the competition. One way to do this is to utilize influencer marketing - in this post, Brett Relander outlines how to go about doing just that.

    By • Sept. 29, 2015