Social Marketing: Page 262

  • Twitter's Bringing 'Sponsored Stories' to Their New Moments Platform

    Despite having only launched the new offering two weeks ago, Twitter is already looking to monetize it's new Moments platform, with sponsored content to start appearing in Moments feeds from this weekend.

    By • Oct. 23, 2015

  • Why Do Some Startups Succeed While Others Fail? [INFOGRAPHIC]

    $1 trillion of the U.S. GDP is accounted for by 9 tech companies that barely existed 15 years ago: Apple, Amazon, Google, Salesforce, VMware, Facebook, Twitter, Groupon, and Zynga. These companies started as startups.

    By • Oct. 23, 2015

  • Vine Announces Improved Twitter Integration to Increase Creator Exposure

    Twitter-owned video app Vine has announced an update which will enable users to better align their Twitter and Vine profiles, adding increased exposure potential to each.

    By • Oct. 23, 2015

  • 3 Ways in Which Facebook's Reactions Will Change Your Social Media Marketing Approach

    Facebook's officially testing buttons that go beyond the traditional "Like" option, and it's only a matter of time before the feature rolls out to audiences worldwide. So let's get a jump start on how Facebook's Reactions will change your social media marketing strategy.

    By • Oct. 23, 2015

  • The Difference Between Doctors, Patients and Campaigns

    I was recently invited to take part in panel discussion on the value of networking and how to do it effectively. It's not something I consider myself to be an expert in (in fact I wouldn't refer to myself as an expert in anything!), but it is something I enjoy, although I would simply describe it as being interested in people.

    By • Oct. 23, 2015

  • Facebook Releases Data on How Users in India Celebrate Diwali on the Platform [Infographic]

    We're approaching the festive season in India, with Diwali just around the corner, and one of the places the celebrations will be most evident is Facebook. To help marketers capitalize on opportunities presented in the party season, Facebook has released a new range of data on how Indian audiences use Facebook over Diwali.

    By • Oct. 23, 2015

  • Help Social Media Today Serve You Better

    In August, our entire team at Social Media Today went through an extensive, two-day workshop to learn more about how our primary audience-the mid to large-sized enterprise practitioners-experiences our site, our events, and our communities.

    By • Oct. 22, 2015

  • How Twitter Can Help Drive Christmas Sales [Infographic]

    Christmas is now only nine weeks away, it's definitely time to start locking in your Christmas marketing plan. To help with this, and to highlight the role Twitter can play in your Christmas social marketing mix, the platform's UK blog has released a new infographic which outlines the opportunities on Twitter for marketers ahead of the holiday season.

    By • Oct. 22, 2015

  • Taking Advantage Of Inbound And Social Media Marketing This Halloween

    Summer is over. Back-to-school season has passed. Now, people are free to concentrate on the holidays and that means that you have plenty of chances to drive traffic to your brick and mortar location and/or your website and social media properties. If you're looking for the opportunity to scare up a few more sales through inbound and social media marketing this Halloween, look no further.

    By • Oct. 22, 2015

  • 3 Simple Tips for Being Consistent in Your Social Media Marketing

    With so many irons in the fire just to keep your business up and running, finding time for social media marketing can become tremendously challenging. Here are three tips to help you maintain a consistent and relevant social media presence.

    By • Oct. 22, 2015

  • #SMTLive: Having Trouble Getting Buy-In on Social Selling?

    Some of our favorite Best Thinkers joined our SMTLive webinar to talk about how to increase buy in on social selling strategies. They discuss everything from what exactly social selling is to best practices in executing an organization-wide approach. Here is our recap.

    By • Oct. 21, 2015

  • Microsoft, Amazon and MTV Lead the Pack in 2015 Social Power Ranking

    Here are the top brands when it comes to social power rankings. What can we all learn from their social success?

    By • Oct. 21, 2015

  • Google Photos Hits 100 Million Users in 6 Months

    Google launched Google Photos this past May, and in the sixth months since, it has quickly grown to 100 million users per month. The service is a central storage hub for personal photos where they can be uploaded and sent easily via Gmail. It features easy automatic organization, too, via machine learning that makes the process more intuitive. And, phones and tablets connected via Chromecast can also easily upload and share photos.

    By • Oct. 21, 2015

  • 5 Reasons to Use Facebook Dynamic Product Ads

    As you may have heard by now, Facebook has recently announced its latest feature to its advertising community: the Dynamic Product Ads. This new feature has left a lot of advertisers excited about the future. The Dynamic Product Ads, or the Facebook Dynamic Product Ads, is everything that the hype has been building and more. If you're looking to improve the advertisement of your products and its sale then you will surely be excited to hear what all is in store for you.

    By • Oct. 21, 2015

  • New Star Wars Trailer Brings Out the Racist Trolls

    The new Star Wars trailer is out, and, because I am a person under the age of 70, you are very safe in assuming that I am a huge fan, and very happy about this new glimpse into my favorite fictional universe. But not everybody is as happy about the trailer as the legions of Star Wars fans are right now. And the unhappy ones are also racist as hell.

    By • Oct. 20, 2015

  • The 5 Biggest Trends Being Predicted at the End of 2015 [INFOGRAPHIC]

    This year was a big one for social and publishing, with Facebook's Instant Articles and immersive mobile ads making it easier for brands to publish original content directly on social. Mobile and video are both considered the future of marketing, but what else can we expect? Given what we know now, what predictions can we make for what's to come?

    By • Oct. 20, 2015

  • Using Social Media Data for Targeting - How to Locate and Action Real Audience Insights

    One of the aspects that's most exciting about the evolution of social media marketing is the shift towards more responsive and intelligent campaigns based on data and audience insights. But while most now understand there's a heap more data available, not many know how to locate the signals and utilize them to best effect - here are some tips.

    By • Oct. 20, 2015

  • How Twitter's Approaching Video - Highlights from Twitter's #VideoNOW Event

    Last week, Twitter held its #VideoNOW event in New York, showcasing the platform's efforts on video content and where they're headed. And while there were no major product announcements linked to the session, there were a few interesting pointers and notes weaved into the presentations that social media marketers should be aware of - here's are the highlights.

    By • Oct. 20, 2015

  • The 5 Step Strategy to Making Your Content Go Viral on Social

    Spending hours crafting the perfect blog post only to see it get minimal shares can be disheartening - here's a 5-step strategy to create content and share it in the right way to maximize your social engagement time after time.

    By • Oct. 20, 2015

  • How Content Marketing Works For Your Bottom Line [Infographic]

    It's no secret that content marketing done well can yield huge spikes in traffic, thousands of social share, and a legion of new followers. But beyond one-off campaign results, how can the sum of content marketing efforts impact your bottom line over time?"

    By • Oct. 20, 2015

  • How Successful Companies Create Emotional Intelligence

    For decades, a lot of emphasis has been placed on understanding an employee's intelligence quotient (IQ), referring to our cognitive abilities which allow us to acquire knowledge and solve problems. But if you want your business to succeed, you need more than just smart employees. You need people that have a high level of 'emotional intelligence'.

    By • Oct. 20, 2015

  • The Atlantic Asks Tech Experts: Which Startup Will Change the World?

    In a fantastic infographic released for November's issue, the magazine surveyed inventors, CEOs, tech innovators, and researchers about everything from Apple Watch ownership to Best Science Fiction Novel to Presidential Election sentiment.

    By • Oct. 20, 2015

  • Australian Company Hands Over Control of their Twitter Profile to a Chicken

    Australian fast food company Chicken Treat has handed over control of their Twitter profile to a chicken in an effort to host the first chicken to actively tweet. So how's it going? I'll let the chicken explain...

    By • Oct. 19, 2015

  • How Social Selling is Changing the Future Of Online Shopping

    Imagine you're scrolling through your Twitter feed the weekend before a big game, and you come across a tweet from a sporting goods company allowing you to buy your favorite player's jersey at a special, discounted price. You click the "buy" button, enter your info, and you're done. No switching apps. No re-entering credit card and shipping info. You purchase the item and get back to catching up on the latest @birchbox tutorial.

    By • Oct. 19, 2015

  • Can Social Media Increase Customer Happiness?

    Regardless of what your business model looks like, customers are obviously essential. They are the ones who pay your bills, cover your expenses and help you to maintain a profitable business. This is all true, but what if I were to ask you why your repeat customers come back to you, especially when you are offering an identical service or product to your competitors?

    By • Oct. 19, 2015