Social Marketing: Page 260


  • Facebook Releases Data on How to Connect with Audiences Over Christmas [Infographic]

    We're now less than six weeks away from Christmas - time to start establishing your festive season marketing plans. To assist on this front, The Social Network has today released a new infographic which compiles a range of research insights based on Facebook usage at Christmas time across 34 countries.

    By Nov. 10, 2015
  • Your Customers Are Talking About You - Do You Know What They're Saying?

    For most small business owners, a large portion of their new business comes from word-of-mouth. Many of these business owners don't ask for or promote online reviews or feedback - the typical theory is that a bad review will impact them negatively, so they would rather have no reviews than risk even one negative comment.

    By Nov. 10, 2015
  • All the Social Ladies Podcast: Hear Firsthand How Teens Perceive Social Media

    On a new episode of the "All the Social Ladies" podcast, Carrie Kerpen interviews her teenage daughter Charlotte to get the lowdown on how younger users are approaching social media.

    By Nov. 10, 2015
  • Now, You Can Search Pinterest by Clicking on an Object within a Pin Image

    Pinterest has today unveiled its latest search addition - the ability to search for pinned content via image. The move could provide a great boost for on-platform discovery, and direct sales from Pinterest as a result.

    By Nov. 9, 2015
  • 10 Bootstrapping Tips for Your Business Growth

    Are you attempting to start and build a business from your personal finances? This situation is known as bootstrapping, and it involves starting a company with very little capital. While it is certainly a possibility, bootstrapping can be an extremely challenging situation. Fortunately, by following some helpful tips, you can help your business to grow.

    By Nov. 9, 2015
  • Walmart Launches Veteran Initiative 'Greenlight A Vet'

    Walmart is doing their part this Veterans Day by honoring and raising awareness for our veterans through a new campaign called "Greenlight A Vet." Learn more details about the campaign.

    By Nov. 7, 2015
  • Opportunities in Vine: Simple, Effective and Creative Video Content

    Have you considered using Vine as part of your brand's social media strategy? The platform is very easy to use, and given its six second time constraint, it can be a less daunting, and more creative, way to venture into video content.

    By Nov. 7, 2015
  • Facebook Announces Updates to Improve Local Audience Targeting

    Facebook is updating their local awareness ads offering, providing improved targeting and data resources to help local businesses maximize the effectiveness of their Facebook marketing efforts.

    By Nov. 6, 2015
  • Should You Use Emoji in Your Branded Communications?

    Do you use emoji in your marketing efforts? Maybe you should - latest stats and trends indicate that a growing number of people - and brands - are using the tiny animations to better communicate with their audiences.

    By Nov. 6, 2015
  • All The Social Ladies Podcast: Jennifer Watson

    In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Jennifer Watson from The Weather Channel to discuss her career as a meteorologist and how that evolved into managing the company's social media channels.

    By Nov. 6, 2015
  • 10 Free (and Nearly Free) Ways to Spur Business Growth

    Beyond the sweat equity and brain power that goes into turning an idea into a startup, there is the challenge of determining the best way to grow your business. Along the way, I've learned that there are ten steps for business growth that are easier to achieve, thanks to some free, or low-cost, tools now available

    By Nov. 6, 2015
  • How the SAS Online Community Provides More than Customer Support [PODCAST]

    Like many brands, SAS started its online community 10 years ago to reduce the need for telephone support. Two SAS employees, Chris Hemedinger and Shelley Sessoms, explained in a podcast recording how the SAS online communities now provide (much) more than customer support. Chris is the Senior Manager of Online Communities, and Shelley is one of three Community Managers on his team.

    By Nov. 5, 2015
  • Which Social Media Trends Should Your Startup Invest in Next Year?

    Social media marketing is very dynamic in nature - every year, there's a myriad of new platforms entering the social media space, along with the continual influx of new trends and features. In order to keep pace and stay ahead of the competition, companies of all sizes need to stay well informed on the latest digital marketing trends, and identify which ones are worth investing in.

    By Nov. 5, 2015
  • Why Social Media Poses Risks to Your Corporation [INFOGRAPHIC]

    Social media may seem harmless, but it carries risks for corporations. Click4Compliance.com examined how corporations currently use social media to determine what risks they encounter and created this infographic.Social media content can be used as evidence in enforcement proceedings and litigation. What puts companies at risk?

    By Nov. 3, 2015
  • The First Rule of Blogging: High-Quality Content Is Always Top Priority

    High-quality content is to bloggers what the Fountain of Youth was to Spain's Juan Ponce de León.The only difference?

    By Nov. 3, 2015
  • SMT Expert

    Building Brand Loyalty through Surprise and Delight

    Smart marketers know the value of personalized one-on-one relationship building, and that nurturing those relationships requires going above and beyond 'typical' customer service.

    By Nov. 3, 2015
  • Sprinklr Acquires Booshaka, an Audience Segmentation & Management Platform

    Today Sprinklr made an acquisition announcement that it had bought Booshaka, "an advanced audience segmentation and management platform that helps marketers link customer data automatically across social, web, mobile, ecommerce, and CRM systems to optimize engagement and drive revenue," according to a release from Sprinklr.

    By Nov. 2, 2015
  • In Response to Protests, Facebook Will Adapt "Real Name" Policy

    In response to protests, Facebook announced that it will test improvements of its "real name" policy and the processes by which users confirm their identities.

    By Nov. 2, 2015
  • The First Social Automation Tool for Small Businesses

    In the social media world, automation is a hot topic. Can it really work? What processes can it help my business with? At Likeable Local, we set out to prove that it can work for small businesses. And it is! Here's why we did it & how you can use it.

    By Nov. 2, 2015
  • 6 Techniques to Improve Your Instagram Marketing ROI

    Instagram can be an effective tool for your company's overall social media marketing strategy. However, each social media platform is unique and has its own special quirks. You may have been using Instagram for a while and have had little or no success with this website. If this is the case, then don't worry because there are several things you can do to improve your results.

    By Nov. 2, 2015
  • #SMTLive Deep Dive into Data: Best Practices Report from Visa, PwC and Leader Networks

    We dug deep into how social listening, with the right execution plan and continually adjustment and feedback, can truly move the needle for large brands.

    By Nov. 2, 2015
  • The Most Requested Twitter Updates - And What Twitter's Doing About Them

    Last week, at Twitter's'Flight' developer conference, new Twitter CEO Jack Dorsey made an apology to developers, saying Twitter had not worked well with the development community in the past. Dorsey also called upon developers to get in touch and let them know what they want from the platform - and get in touch, they did.

    By Oct. 31, 2015
  • Wanna' Know How Your Klout Score is Really Calculated?

    Klout is one of the more divisive social media metrics. For some, it's a great indicator of influence and presence, while for others, it's a vanity metric - but would perceptions of Klout change if people had a better understanding of the inner workings of their algorithm?

    By Oct. 31, 2015
  • Mirror, Mirror: Reflecting on Your Personal Brand

    Last blog I asked the question: Are you FAMOUS!?! Maybe you are, maybe you aren't. It doesn't matter because people are on different journeys when to comes to personal brand. When I speak about it, it's mostly on who are you and how you want to be seen. Now I'm changing my tune a bit and focusing on whether you want to be active or passive when it comes to branding. As I enter the next phase of my journey, I'm exploring if how I'm seen is how I want to be seen.

    By Oct. 30, 2015
  • The Biggest Social Media Trend Predictions for 2016

    This year, we saw a recognizable boom of the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. Among the biggest global brands, almost 99% have a social media presence. Truly, social media has changed the way marketing and advertising works. While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some predictions on social media trends for the coming year.

    By Oct. 30, 2015