Social Marketing: Page 269

  • Hell is Other Comment Sections: What To Do About The Internet's Worst Place

    I think we all realized comment sections were doomed when even the extreme measure of attaching the right to comment to a Facebook account didn't help to civilize things. It was thought that what allowed people to be awful on the internet was the anonymity. Speech was cleaved from consequence, but if you make them comment via Facebook, the trolls would have to use their real names. That would make them think twice, right?

    By • Aug. 19, 2015

  • Social Software Innovator Spredfast Acquires Shoutlet

    Leading social software gurus Spredfast announced today that they've acquired Shoutlet, a cloud-based social marketing platform and innovator in social data integration. Combined, the companies now serve over 1,400 customers, with 600 employees in offices in Austin, Texas, as well as New York, Minneapolis, Chicago, DC, Madison, Wis., and worldwide in London and Sydney.

    By • Aug. 19, 2015

  • 5 Free Twitter Analytics Tools - With Views From Experts

    Of all social networks, Twitter produces the largest volume of accessible social data. Every day, millions upon millions of tweets are posted in the form of advertising, customer complaints, political discussions, sports commentary and much much more. But how do you manage and rationalize all that info? Here's some of the best free tools fit for just that purpose.

    By • Aug. 19, 2015

  • 172 Million 'Back-to-School' Pins on Pinterest - An Opportunity Worth Investigating

    At first thought, Pinterest doesn't seem like an obvious match for 'back-to-school' marketers - most people associate Pinterest with clothing and art, visually focused products that best utilize the platform's image browsing focus. But in a blog post on the Pinterest for Business blog, Pinterest's Market Development Manager for Partner Marketing, Shahrnaz Shifteh, has outlined some of the key benefits in using the platform for this purpose.

    By • Aug. 19, 2015

  • Recruiting On Facebook: How To Ethically Screen Candidates [Infographic]

    Akkencloud has created an infographic which provides a range of tips and insights into the legalities of using Facebook to screen candidates, and how businesses can keep their efforts legally and ethically sound.

    By • Aug. 19, 2015

  • All the Social Ladies Podcast: Kristal Bergfield

    Kristal Bergfield is a leader and trusted advisor who just gets it done. Her career spans marketing, business development, and operations for the earliest stage startups to some of the world's most valuable brands. Most recently, she was VP of Business Operations at Ordrx, overseeing the product roadmap, client service operation, and marketing communications.

    By • Aug. 19, 2015

  • All the Social Ladies Podcast: Jen McClure

    Jen McClure is a marketing and communications professional with nearly 30 years of experience. She is currently VP of Digital & Social Media at Thomson Reuters, the world's leading source of intelligent information for businesses and professionals. She leads the company's Digital Center of Excellence, and her role focuses on digital strategy, enablement and governance. In 2008, Jen helped launch Redwood Collaborative Media, and served as CMO from 2008-2010.

    By • Aug. 19, 2015

  • All the Social Ladies Podcast: Elly Deutch

    Elly Deutch recently started a new role as the Global Social Engagement Campaign and Advocacy Manager at McDonald's. She was formerly the Associate Director of Digital and Social Media at Garrett Popcorn Shops, where she helped build and manage their social media, web, email, and eCommerce strategies. Elly has been working in the digital space for the last 7 years and has created, executed, and managed social media communities for over 350 companies, athletes, celebrities, organizations, and brands.

    By • Aug. 19, 2015

  • All the Social Ladies Podcast: Nisha Chittal

    In this edition of the 'All the Social Ladies' podcast, we hear from Nisha Chittal, Manager of Social Media and Community at MSNBC. Chittal discusses her career as a journalist and advisor, and her role at MSNBC, where she leads and develop the comapny's social editorial strategy, audience growth and engagement, social TV integrations, and emerging platform strategy.

    By • Aug. 19, 2015

  • All the Social Ladies Podcast: Ann Handley

    Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a columnist for Entrepreneur magazine; a LinkedIn Influencer; a keynote speaker, mom, and writer.

    By • Aug. 19, 2015

  • All the Social Ladies Podcast: Heather Neary

    As the Vice President of Global Marketing for Auntie Anne's, Heather Neary is responsible for the strategic planning, marketing, and menu development for the Auntie Anne's brand. She provides guidance on all domestic and international locations as well as oversight to our retail efforts in the United States. In this episode of the All the Social Ladies podcast Heather discusses how social media is best used for customer service.

    By • Aug. 19, 2015

  • The All the Social Ladies Podcast on Social Media Today

    Even though women are more apt to share and engage with brands in social media, female thought leaders don't receive the recognition they deserve. Look at conference speakers and you'll find lots of male leaders. But WHERE are the social ladies? In this podcast, I take a look at female leaders and how they use social media personally and professionally. I've been hosting the podcast for over a year and so far we've had some great guests from IBM, CitiBank, Whole Foods, Patron Spirits, Hilton Worldwide and Whirlpool, among others. Here on Social Media Today we'll be sharing episodes from Season 2 of All the Social Ladies, beginning with our episode with Kate Dickman of Office Depot:

    By • Aug. 19, 2015

  • Report Shows There Are 18 Million Food-Related Interactions on Facebook Every Day [Infographic]

    One of the classic criticisms of social media is that it's pointless, that's it all selfies and people taking pictures of their food. And while I don't agree with the former, a new report from Facebook has confirmed that people definitely do like to talk about their food on the platform. A lot.

    By • Aug. 18, 2015

  • 3 Photo Editing Tools for Eye-Catching Instagram Posts

    Instagram opens the door to showcase your brand visually and interact with potential customers who may be interested in your products or services. The secret ingredient to a flourishing Instagram community is with appealing, high quality images-- coupled with awesome photography apps making it possible to take and edit brilliant photos that capture one's audience.

    By • Aug. 18, 2015

  • 'The Fat Jew' Controversy and the Thin Line Between Sharing and Stealing

    One of the cardinal sins among professional comedians is the stealing of jokes, but this sin become amazingly prevalent in the era of social media. It has never been simpler or easier to take someone else's content and purport it as your own. While this a pretty well-known risk of doing basically anything on the internet, the stakes change dramatically when someone starts making real money off of thievery and plagiarism.

    By • Aug. 18, 2015

  • How Apps and Social Media Are Ushering in a Connected Wedding Industry

    Each of these serves to introduce matrimonial users to online and mobile wedding tools. Today's social-mobile, younger couples demand tools that efficiently fit into the rest of their lives. Because of this, Silicon Valley is "really starting to rally around weddings," as Carolyn Gerin, co-founder of the WedTech Summit explains. "Millennials are not looking at tradition. They don't care if Martha Stewart says it's all about pink cupcakes."

    By • Aug. 18, 2015

  • 7 Things You Should Know Before Humanizing Your Brand

    Humanizing your brand is no longer an option for modern businesses. People prefer to make connections, they like to invest time and money in people they know and can relate to. Here's how you can start making your brand's voice more relatable.

    By • Aug. 18, 2015

  • Small Businesses Don't Think Social Media is Important, Consumers Think Otherwise

    Customer reviews on social media have become an important part of the consumer shopping experience, and when leveraged effectively are a great tool for driving new business. However, new research from digital signage software and social media wall provider, Enplug, reveals that 1 in 3 (34%) American small business owners don't think social media is important to their business.

    By • Aug. 17, 2015

  • 3 Signs You Don't Have a Social Media Strategy

    Particularly when it comes to the whirlpool that is social media, having a clear strategy in place is essential. Without one, you'll flounder. And even worse, due to social media's unrestricted nature, everyone will be able to see you floundering.

    By • Aug. 17, 2015

  • Are You Prepared for the Modern Workforce? 3 Drivers of Change in the Modern Workforce [SPONSORED]

    Today's workforce is going through its greatest transformation since the Industrial Revolution. How many of these changes are you experiencing in your organization and personal workspace?

    By • Aug. 17, 2015

  • How to Maximize Your Brand's Instagram Presence [Infographic]

    The team at Kissmetrics have put together an infographic looking at "The Science of Brands on Instagram". Taking in the results of various studies and brand experiences, the infographic lists the best brands on the platform and the benefits it offers, along with data of data on the best times of day and best days to post.

    By • Aug. 15, 2015

  • Personalization of Brand Tweets Can Lead to a 77% Lift in Word of Mouth Recommendations [Infographic]

    According to a Twitter survey of 14,000 people who engaged with branded customer service Twitter accounts, when brands created personal interactions, 77% of the customers on the receiving end of that personal touch indicated they were likely to recommend that brand.

    By • Aug. 14, 2015

  • Target's Facebook Troll Incident Highlights the Importance of Social Listening

    Earlier this week, Facebook user Mike Melgaard took to Twitter to respond to critics of Target's decision to introduce gender-neutral sections in their stores - on Target's behalf. The incident highlights just how easy it is to impersonate a brand, and potentially affect their brand reputation, on social channels.

    By • Aug. 14, 2015

  • The Dark Art of Social Media ROI

    Social media can be a bit of a dark art when it comes to ROI.It seems that everyone is publishing content, and just 'being present' across the social sphere is no longer an option. If you're investing the time and budget but not seeing tangible results, where's the value?Social media doesn't have to be cryptic. It can be highly measurable AND return ROI - Here's 3 tips on proving the value of your social media, and driving real return from those tweets and posts.

    By • Aug. 14, 2015

  • 5 Social Media Management Life Hacks

    Social media requires management, and if there were a social media school, let's say you already have an A. You know the right times to post online, the length of the perfect post, and which platforms are best for your brand. Everyone is busy, though, and social media management can be kind of overwhelming. So, let's do ourselves a favor and look at some social media life hacks that might make the day-to-day work just a wee bit easier.

    By • Aug. 14, 2015