Social Marketing: Page 270

  • $4 Spent on Facebook, 40,000 People Reached

    What if I told you we spent $4.00 on a Facebook post, and it reached 40,000 people? The team at Hook Media recently saw precisely that - here's how they achieved it.

    By • Aug. 31, 2015

  • All the Social Ladies Podcast: Marie Bonaccorse

    Marie Bonaccorse is an experienced and seasoned Social Media Manager. She spent four years as the social media & community manager for some of Procter & Gamble's largest and most iconic brands. She brought life, laughter and fun into Bounty, Charmin, Gillette and Puff's social media before deciding to leave and start her own consulting business, The Sassy Tweetress. Her "keep it real" attitude has helped bring about accolades from numerous trade and media publications.

    By • Aug. 31, 2015

  • Social Media Conversion Is a Numbers Game

    Social media marketing success is all a matter of mathematics. It's a numbers game, and as such you can more or less predict the outcome, given that you do the right things and take the correct course of actions. It's important that you understand this because it means that you can actually drive business using social media as long as your objectives are clear. If, say, you are selling a product that costs $100 and you wanted to generate a million dollars in revenue, you can be quite confident you can attain this goal by hitting the prescribed numbers.

    By • Aug. 31, 2015

  • Snapchat Charging for Video Ad Views After Less Than a Second - How Should Video Ads be Charged?

    There's a range of factors that contribute to the overall effectiveness of a video ad. Given that, how do you come up with a universal charging policy that ensures you're maximizing your return while delivering value to your ad partners?

    By • Aug. 28, 2015

  • The Science Behind the Most Successful Social Media Sharers [Infographic]

    In today's infographic from Express Writers, we're taking a look at the hottest social media posts in history - and how you can be inspired to run a more successful social media campaign yourself.

    By • Aug. 28, 2015

  • The Evolution of the Facebook Algorithm: What it Means for Your Social Strategy

    Remember when we could post on Facebook and our fans would actually see it? Those were the days. Let's get nostalgic and take a look at some of the major updates.

    By • Aug. 28, 2015

  • How Well Do Brands Know Their Social Audience? [Infographic]

    To develop an understanding of what type of audience top brands are connected to, we analyzed social posts from over 3 million consumers across the USA and put that data into a clean infographic.

    By • Aug. 27, 2015

  • How Does Facebook Help Entrepreneurs Improve Engagement?

    Companies often have a hard time reaching out to potential customers online. It's understandable that someone who has spent a good part of their life developing niche-related skills and carving their own little spot in the marketplace doesn't necessarily have a talent for writing, nor the time to dwell on social media. However, entrepreneurs who don't have their voices heard are missing out in a big way. Here's how Facebook can help entrepreneurs improve engagement.

    By • Aug. 27, 2015

  • Use Social Media to Turn a Complaining Customer Into a Raving Fan

    Studies show that if someone has a problem with your business, they're very likely to take it to Facebook or Twitter. Not only do people tend to "flame" and "troll" on your favorite social media sites, but according to research from VB Insight, consumers complain on social media about local or corporate companies about 879 million times a year. Ten percent of these people make a complaint every day.

    By • Aug. 27, 2015

  • Is Social Media Changing the Travel Industry?

    Social media has changed almost every single industry thanks to its highly interactive features, but the travel industry is another story. It's been revolutionized by social media because it really delivers the "in-person" experience thanks to selfie photos, check-ins and status updates. Perhaps even more importantly, customer service and specifically, customer complaints have really taken the travel industry to a new level.

    By • Aug. 27, 2015

  • All the Social Ladies Podcast: Lyndsay Signor

    Lyndsay Signor is the director of Social Media Marketing at NBC Sports and the Olympics. She has been in this role since January, 2013 and is responsible for overseeing social media strategy and social media initiatives and operations for content surrounding the sports that air on NBC and the NBC Sports Network. In 2014-2015, she lead the social media strategy and execution behind two of the year's largest sporting events: 2014 Sochi Olympics and Super Bowl XLIX.

    By • Aug. 27, 2015

  • Brand Storytelling on Instagram - Some Key Notes to Benefit Your Social Strategy

    Instagram has released a video showcasing how brands can use carousel ads for storytelling on the platform. It's a fascinating insight into how leading creatives work, and how they approach Instagram for advertising purposes.

    By • Aug. 26, 2015

  • Facebook Introduces 'M' for Messenger - A Challenger for Siri, Cortana

    Facebook has announced that it's rolling out a new assistance service for Messenger called 'M'. Similar to Apple's 'Siri' and Microsoft's 'Cortana', M will be able to answer user queries - but there's one big difference.

    By • Aug. 26, 2015

  • Miles Apart: How Men and Women Use Social Media and Mobile [INFOGRAPHIC]

    We spend a lot of time talking about general trends in social media. How many adults are on Facebook, the top messaging apps among teens -- but the data is actually more splintered than that. In particular, when you look more closely at the data, there is quite the disparity in what men and women are up to online.

    By • Aug. 26, 2015

  • Google's YouTube Gaming Launches Today, Will Compete With Amazon's Twitch Interactive

    YouTube's new live-streaming service for gamers, YouTube Gaming, officially launches today. The extension of YouTube into live streaming services is an attempt to compete with Twitch Interactive, the burgeoning industry's current leader, which gets about 65 million visitors a month.

    By • Aug. 26, 2015

  • LinkedIn Releases New Guide to Maximizing Sponsored Updates

    ​In their most recent earnings report, LinkedIn CFO Steve Sordello noted that Sponsored Updates has been one of the company's strongest performing ad offerings. To capitalize on this, the professional social network has released a new guide to help marketers 'drive killer ROI' through Sponsored Updates, with collected knowledge and learnings from hundreds of brands.

    By • Aug. 26, 2015

  • 10 Habits Highly Successful Social Media Marketing Leaders

    What are the habits, behaviors and foundational success elements that true social marketing leaders embrace? How do they rise above the status quo? Pam Moore discusses this in a new episode of the Social Zoom Factor podcast.

    By • Aug. 26, 2015

  • How To Make It as a Freelance Social Media Marketer

    So you've decided to go into business for yourself as a freelance social media marketer. There are some things you need to know. Beginning with: it ain't gonna be easy. It is a tough gig to get, clients rarely appreciate the time it takes to sort out a solid social strategy for them, and the competition is fierce.

    By • Aug. 26, 2015

  • SlideShare Re-Brands, Adds New Features, Highlights Growth [Infographic]

    SlideShare has today announced a new, Pinterest-like feature called 'Clipping' which is designed to help users 'conduct and organize research and learn any topic quickly' via the SlideShare platform.

    By • Aug. 25, 2015

  • Social Media, Tech Stocks Fall in Response to China Market Correction

    By • Aug. 25, 2015

  • How SMaC U Leads to Social Influence at Dell [PODCAST]

    An interview with Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell, looking at the strong social culture at Dell and how they train employees on effective use of social media, while measuring their business impact through social influence.

    By • Aug. 25, 2015

  • Facebook Releases Guide to Maximizing New Page Messaging Features

    Facebook recently introduced several new messaging options for Pages, including the ability to respond to Page comments via private message and saved replies for use with common queries. To reinforce this, and improve awareness of their new messaging features, Facebook has released a guide to help Page admins better understand how they can maximize their use of private messaging to help boost response rates and increase conversion.

    By • Aug. 24, 2015

  • Hype vs Reality: Should Your Brand be Utilizing Live-Streaming?

    Everyone's talking about live-streaming these days. From Meerkat bursting onto the scene at SXSW, to Periscope's anticipated release shortly after, and more recently, the rise of Blab.im, live-streaming has emerged as one of the key trends in social media and digital marketing, and one that's growing strong. But is it right for you and your brand?

    By • Aug. 24, 2015

  • Is Instagram's Rapid Growth Slowing Down? Engagement And Follower Growth Down

    Summer lull or signs of saturation? A study conducted by Locowise found that overall engagement on Instagram was down 19 percent in July, and that follower growth was down 77 percent. Another recent Pew study noted that Instagram has doubled its community since 2012. But could it be that Instagram's rapid growth is slowing down?

    By • Aug. 24, 2015

  • Social Media Risk: Weiner Problems, #AshleyMadisonHack and Your Stock Price

    Executive "Weiner problems" and stupidity have wide ranging impacts. Shareholders react badly if they feel the executive is distracted or that the executive has integrity issues. The impact of stupidity is wide ranging - legal action, broken marriages, embarrassment and falling stock prices. The obvious conclusion and take away for executives - keep your zipper closed (no matter how awesome you think it looks on camera) or stick with a camera-less flip-phone.

    By • Aug. 24, 2015