Social Marketing: Page 268

  • How SMaC U Leads to Social Influence at Dell [PODCAST]

    An interview with Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell, looking at the strong social culture at Dell and how they train employees on effective use of social media, while measuring their business impact through social influence.

    By • Aug. 25, 2015

  • Facebook Releases Guide to Maximizing New Page Messaging Features

    Facebook recently introduced several new messaging options for Pages, including the ability to respond to Page comments via private message and saved replies for use with common queries. To reinforce this, and improve awareness of their new messaging features, Facebook has released a guide to help Page admins better understand how they can maximize their use of private messaging to help boost response rates and increase conversion.

    By • Aug. 24, 2015

  • Hype vs Reality: Should Your Brand be Utilizing Live-Streaming?

    Everyone's talking about live-streaming these days. From Meerkat bursting onto the scene at SXSW, to Periscope's anticipated release shortly after, and more recently, the rise of Blab.im, live-streaming has emerged as one of the key trends in social media and digital marketing, and one that's growing strong. But is it right for you and your brand?

    By • Aug. 24, 2015

  • Is Instagram's Rapid Growth Slowing Down? Engagement And Follower Growth Down

    Summer lull or signs of saturation? A study conducted by Locowise found that overall engagement on Instagram was down 19 percent in July, and that follower growth was down 77 percent. Another recent Pew study noted that Instagram has doubled its community since 2012. But could it be that Instagram's rapid growth is slowing down?

    By • Aug. 24, 2015

  • Social Media Risk: Weiner Problems, #AshleyMadisonHack and Your Stock Price

    Executive "Weiner problems" and stupidity have wide ranging impacts. Shareholders react badly if they feel the executive is distracted or that the executive has integrity issues. The impact of stupidity is wide ranging - legal action, broken marriages, embarrassment and falling stock prices. The obvious conclusion and take away for executives - keep your zipper closed (no matter how awesome you think it looks on camera) or stick with a camera-less flip-phone.

    By • Aug. 24, 2015

  • Dispatches from the Social Data Revolution

    Our recent webinar that reported on "Dispatches from the Social Data Revolution," sponsored by Spredfast and including Chad Mitchell of Walmart, Ted Sclavos of HP, and author and head of research for Spredfast Chris Kerns was itself data-rich and action-packed. Over a hundred of you listened in, commented and tweeted and many more are looking forward to the archive.

    By • Aug. 24, 2015

  • Vanity Metrics and Social Proof - What Does it All Mean?

    For most of us, we equate big social media followings with big credibility. But is that right? In this post, Randy Milanovic questions the notion of large followings and how vanity metrics can be enticing, but they're not necessarily reflective of real-world marketing results.

    By • Aug. 24, 2015

  • How to Use YouTube Remarketing to Generate More Quality Leads

    Generating quality leads is essential in any business, and especially e-commerce based businesses. One way to generate more quality leads is through the process of remarketing, and there are a lot of benefits that come with YouTube remarketing, specifically.

    By • Aug. 23, 2015

  • How Companies Build their Marketing at Unfathomable Scale

    ​With aggressive growth on the horizon, it's time to make the transition from start-up stage to an established brand. But how can you make sure your marketing keeps up? Successful companies use these four steps to scale their marketing.

    By • Aug. 23, 2015

  • Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

    There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media. The past seven years have been so full of mistaken beliefs, poor assumptions and outright misinformation that the time has come to reassess completely what social media is, how it works, how consumers use it and what it means for brands.

    By • Aug. 22, 2015

  • Tweets Now Appearing in Google Desktop Searches

    Get ready for your tweets to be a more important part of your overall marketing and SEO puzzle, Google has announced today that real-time tweets, which have been appearing in mobile search results for the last few months, are now showing in desktop result too.

    By • Aug. 21, 2015

  • Improve Your Marketing With Hashtags

    Hashtags are such a prominent part of online culture today that it's rare to find anyone who doesn't know what they are. Here's a few tips on how you can use hashtags to help market your business.

    By • Aug. 21, 2015

  • The Ultimate Shortlist of Effective Social Media Tips [Infographic]

    It's the burning question everyone wants to know the answer to, and here Barry Feldman has scoured the Internet in search of answers. If you're wondering, "what social tactics are the most effective?" here is a compilation of the best of the best, including a beginner's guide.

    By • Aug. 21, 2015

  • Pew Study of Social Media Habits: Facebook is King, Instagram and Pinterest Are on the Rise

    A new Pew report was released this week on the social media habits of Americans and it more or less confirms a lot of what we know about millennials, Facebook, and the rising use of messaging apps on smartphones. The data reveals "the noteworthy and rapid emergence of different kinds of communications tools serving different social needs." Interestingly, the 2015 report is the first time that researchers have looked at mobile messaging as a separate category, studying the habits of users on WhatsApp, iMessage, Snapchat and the like.

    By • Aug. 21, 2015

  • 9 Digital Sales Predictions From The Experts [INFOGRAPHIC]

    Here are 9 sales leaders who have looked into the crystal ball to predict future sales trends that will change the way salespeople connect with buyers, and the way smart companies will work in 2015 and beyond, it's the people who are most influencing the sales world right now.

    By • Aug. 21, 2015

  • How to Maximize Lifetime Customer Value with Paid Social

    Today, the same playing rules for advertising on social media simply don't apply, because the competition for time and attention is so much greater. Today, advertisers aren't just competing with each other for people's time and attention; they're also competing with their target audiences' friends, family members, colleagues, stupid YouTube videos, obnoxious memes and the general phenomenon of content overload.

    By • Aug. 21, 2015

  • The Top 10 Tools and Apps for Instagram Marketing

    With Instagram on the rise, now's the time to get started with Instagram marketing. These Instagram tools and apps will help you make the most of your Instagram effortts, whether it's creating captivating posts, monitoring your Instagram analytics or coverting your Instagram followers to customers.

    By • Aug. 21, 2015

  • Why Brands Should Consider Instagram Over Facebook [Infographic]

    eCommerce company Selfstartr has created an infographic that lays out the case for Instagram over Facebook as a marketing channel, with some pretty compelling stats. 6% organic reach versus 100% - definitely worth considering.

    By • Aug. 21, 2015

  • How Marketers Are Using Mobile [Infographic]

    Mobile today seems to be similar to how social media was about five years ago - brands realize they should probably be using it, but aren't quite sure how to get started. As consumers increase the amount of purchases made on their mobile devices, brands will need to find a way to make mobile work for them.

    By • Aug. 21, 2015

  • Twitter Releases New Ad Options, Re-Branded Multi-Platform Offering

    Twitter has re-branded it's Publisher Network as the 'Twitter Audience Platform', and they've announced a range of new features to help advertisers better utilize the combined Twitter/MoPub ad offering.

    By • Aug. 20, 2015

  • Leading the Lead Game on Social

    ​Engaging in social media can solidify relationships and establish a more direct connection with your brand. The engagement process is also part of nurturing a lead and bringing them into your brand's circle. On social, sales aren't condoned - in fact, it's known that users don't want to be sold to; they want to be educated so they can make the best choices.

    By • Aug. 20, 2015

  • How Social Media Allows Every Business to Rebrand Itself

    Building a brand certainly isn't an easy feat. The Apple's, Coca-Cola's and Nike's of the world didn't become synonymous with innovation, good times and athletics over night. In fact, this speech from Steve Jobs shows how Apple struggled with their brand once upon a time. But back then, the access and flow of information wasn't what it is today.

    By • Aug. 20, 2015

  • 7 Ways You Can Increase Likes on Your Facebook Business Page

    Running a business? You just can't do without Facebook marketing these days. And to start with that, you need a Facebook business page. In fact, it is considered as one of the basic requirements for kick-starting one of the most important marketing campaigns that your business needs - the social media marketing procedure.

    By • Aug. 20, 2015

  • LinkedIn Rocks Content Power Chords with New Content Strategy Guide

    ​Everyone in social media and the wider digital marketing realm knows that content is crucial. But as more and more players move into the content marketing space, so too does that space get crowded, increasing the competition for attention and making it harder for each individual piece of content to stand out. So how do you make your branded material rise above and grab attention? LinkedIn has an answer.

    By • Aug. 20, 2015

  • A Timeline of Important Facebook News Feed Updates [Infographic]

    The past year has been a busy one in the evolution of Facebook's News Feed. There's been a number of updates - small and large - that have contributed to a better overall experience for Facebook users, but ever-declining organic reach for the brands attempting to connect with them. If you've had trouble keeping up, here's a listing of all the major Facebook changes from the past 12 months.

    By • Aug. 20, 2015