Social Marketing: Page 360

  • Becoming a Better Inbound Marketing CMO

    Not too long ago your company's products and services weren't available online. The only way that someone could find out about you was most likely through a salesperson. The "information scarcity" helped traditional methods like telemarketing, trade shows and direct mail flourish. Nowadays, you'l...

    By • March 18, 2013

  • 11 Things You Need to Immediately Stop Doing on Facebook

    Are you getting tired of Facebook or some of the behavior of your friends on the site? Facebook is the most popular social network with over 1 billion active users. And with great popularity comes some shameful characters looking to tap into Facebook's viral market to sell you their crappy products or scheme your money through affiliate links or worse.

    By • March 18, 2013

  • 3 Strategies to Kick Your Addiction to Social Media Promotions

    So, you're addicted to growing your social media communities with promotions?It's understandable.You can grow your likes, followers, or subscribers at warp-speed. Which is pretty awesome; particularly when you're trying to justify your social media marketing spend to the bigwigs upstairs, or the ...

    By Matthew Peneycad • March 18, 2013

  • Don't Let Your Content Become Limp Bacon

    There are few things that get people more excited than bacon. If you don't believe me, just check the #bacon hashtag on Twitter. For those of us who do partake in the cured pork delicacy, you've probably had the experience of ordering up a plate only to have a cold, greasy and floppy strip of hog...

    By • March 16, 2013

  • Google's Powerful New Marketing Tool: Think Insights

    Google has unveiled a new tool for marketers and agencies called Think Insights. Think Insights is a massive resource of information for marketers, providing the "latest research in digital marketing" as well as "industry-leading case studies and Google's latest research, strategic perspectives, ...

    By • March 16, 2013

  • 4 Survival Strategies for the Social Network Boom

    It feels like new social networks spring up every day. (I mean, there's even one for cats.) This is a problem for time-strapped social marketers: you want to be where consumers are, but human cloning is still frowned upon.There are steps you can take, though. These survival tips are designed to h...

    By • March 15, 2013

  • Increase Traffic to Your Website with These 6 Ideas

    If you want success in any venture that runs online, promoting your website is critical. Nowadays, there is a myriad of methods you can employ to drive more traffic to your website. However, the most successful ones are creative and unconventional to say the least. This could be because people ar...

    By • March 15, 2013

  • 9 Ways To Get More Pinterest Love For Your Blog Posts

    If your target audience spends time on Pinterest, you definitely want to make sure your best blog posts are shared there. Pinterest has a large and growing audience and more exposure there can lead to more visibility for your company and its products and services. Pinterest can also be a great w...

    By • March 15, 2013

  • Boost Search Rank (Without Breaking Your Budget)

    Brands have been eager to rise to the top of the search rankings ever since Google killed the yellow pages. Only trouble is, space is limited. Having a top SERP, or search engine results page, is like having a premium listing in the phone book. While the search listings extend out for pages, our ...

    By • March 15, 2013

  • How to Respond to Online Reviews

    People are turning to online reviews for advice-on where to eat, what to order, where to stay, who to call. For many business owners, dealing with these reviews poses a major challenge. Given the increasing popularity and influence of sites like Yelp, TripAdvisor, Google+ Local, and Foursquare, h...

    By • March 15, 2013

  • Twitter Introduces New App For Windows 8 [VIDEO]

    Twitter has just released a new Twitter app for Windows 8 that will make it easier to share and discover the content you love most on Windows 8 devices. Twitter is a great place to get breaking news, updates on local and global events, inspiration and to follow fascinating people. Twitter lets ...

    By • March 15, 2013

  • Can Google+ Save Discussion Forums?

    Forums, Groups, Communities... Bulletin Board Systems... Discussion forums have been around the Internet in one form or another for over 20 years. The concept is simple: give people a place to post questions and discussion topics, and respond to posts from other people. The problem is, virtually ...

    By • March 14, 2013

  • Customer Service Trumps Marketing

    It wasn't that long ago, before the advent of social media, that if you had an issue that needed to be rectified with a store or business, you either phoned their customer help department or wrote them a letter.Whether this was to complain or thank them for their service, both of these channels w...

    By • March 14, 2013

  • 5 Social Business Intelligence Myths Holding Businesses Back

    With significant advancements in both technology and methodology surrounding the ability to filter, classify and structure the daily flood of open social commentary at a scale never before possible, several one-time truths related to social business intelligence (SBI) have now evolved into myths....

    By • March 13, 2013

  • Social Media Horse Sense: Nestlé Saddled With Unbridled Scandal

    Following the discovery of horse DNA in various processed meat offerings over the past few months, Nestlé-the world's largest food company-now is experiencing a major reputation crisis surrounding the quality assurance practices of its brand meat products. Consumers across Europe are so enra...

    By • March 13, 2013

  • Q&A with Alfredo Gangotena, Chief Marketing Officer at MasterCard Worldwide

    Alfredo Gangotena is chief marketing officer of MasterCard Worldwide, with global responsibility for the company's advertising, sponsorships, promotions, research, insights and digital marketing initiatives.Hayley Dunn: In your view, what are the big issues to watch out for in 2013?Alfredo Gangot...

    By • March 13, 2013

  • Help Customers Decide on St. Patrick's Day

    People are going to listen to what you have to say if it's going to help them. Providing St. Patrick's Day ideas not only creates solutions for their needs, but helps your business create trust with consumers.St. Patrick's Day related promotional posts with a solution don't seem as pushy as the r...

    By • March 13, 2013

  • The Future of YouTube: As Told by SXSW

    I attended a panel by the guys at Maker Studios on the future YouTube and vloggers. It was labeled, "The Future of Video; The Post YouTube Apocalypse" and focused on vloggers and how the platform will develop. The panel was interesting, and the guys were hilarious, but when one of the panelists,...

    By • March 13, 2013

  • Socializing Your Business: 9 Questions to Consider

    1. What are your goals?This is the first step for any marketing campaign. Each campaign needs to be associated with a set of objectives. Depending on your organization's goals, the objective for each social campaign needs to be chalked out. Never keep your objectives brief. If your bottom line is...

    By • March 12, 2013

  • Make a Viral Video: The Harlem Shake Guide

    Social Media has brought us many crazes over the relatively few years that it has been around, and as I'm sure most of you are aware, the latest one is The Harlem Shake. These thirty-second long videos, in which a room full of unsuspecting people is quickly replaced by a room of crazy, fancy-dres...

    By • March 12, 2013

  • SXSW: The Community Manager Manifesto

    On Sunday at South By Southwest, a roomful of social media practitioners of all kinds came together for two and a half hours to create one document: The Community Manager Manifesto.Natalie Rodic Marsan (founder of BrokenOpenMedia), Nick Cicero (Lead Social Strategist of LiveFyre), and Tim McDonal...

    By • March 12, 2013

  • Social Integration: A Key to Maximizing Value

    Organizations are tapping into the power of social computing to enhance employee collaboration, connect better with a new generation of customers, partners and other stakeholders, and attract and retain top talent. As they continue to do this in 2013, they will start to see social silos appearing...

    By • March 11, 2013

  • Pinterest: Understanding the Business Benefits

    Having recently taken on a new client who had never heard of Pinterest before, I realised it would make sense for me to write a basic introduction, looking at the basics of what it is and how businesses can benefit from using it.An introduction to PinterestIf you are familiar with mood boards, th...

    By • March 11, 2013

  • The Best Presentation at SXSW

    SXSW brings some of the best thinkers from around the industry to one conference, but that doesn't always translate to great presentations. Today I attended a session on viral videos and experienced one of the best speakers, not only in terms on content, but in her presentation, delivery and shar...

    By • March 11, 2013

  • Skip Writing a Blog Post Today for the Health of Your Business

    Yeah, yeah, I know. It's pretty ridiculous that I'm writing a blog post about not writing blog posts.Anyway, indulge me, and maybe you'll find something of value here.Typically I like to write for this blog as my publication dates approach every Monday and Thursday. It allows me to write about th...

    By Matthew Peneycad • March 11, 2013