Social Marketing: Page 361

  • Social Media Dashboards: What to Look For

    When shopping for the ideal dashboard to implement social media marketing for your business, there are several key factors that need to be taken into consideration. It's more than just studying the core features and capabilities of a dashboard, it's about what it can do to increase customer engag...

    By • March 10, 2013

  • Why Nonprofits Have Low Retention Rates [VIDEO]

    Did you know that nonprofits as a whole have a retention rate of 49%? That's staggeringly low compared to the for-profit retention rate of 94%.Why the huge gap? I'm mean, you'd expect that people who support issues like gay rights and global warming would be in it to win it!To help shed some ligh...

    By • March 10, 2013

  • Why Outer Space is the Hottest Topic at SXSW 2013

    When we think of the average SXSW attendee, let's be honest, we think geek, but do we think science-loving, NASA-admiring geek? When I first started planning my trip to SXSW this year, I thought I would be surrounded by tech geeks and attending panels about the hottest social platforms and digita...

    By • March 9, 2013

  • Using News Releases to Boost Your Online Visibility

    Today's guest post is by Tara Geissinger.There is an ongoing conversation among communications and SEO professionals, alike, about the value of using news releases to boost your online visibility.While there are SEO benefits, publishing news releases plays numerous other marketing roles.The rules...

    By • March 9, 2013

  • Attend SXSW Without Ever Leaving the Office

    SXSW is taking place this week and I am super excited to be attending...spiritually and digitally. For all of those who also are unable to physically attend the festivities this year, I've assembled a list of three great ways to avoid getting caught up in all the social media noise while staying ...

    By • March 9, 2013

  • Google+ Local Is Now Available for Businesses

    Google+ Local Is Now Available Specifically For BusinessSince 2007, Google has been pushing local results. This push from the world's largest search engine created a shift towards local internet marketing services. Google's attitude has always been "Play the game, or get left behind." In the last...

    By • March 9, 2013
  • SMT Expert

    The Missing Piece to your Social Media Reporting: Response Rate

    Did you know that based on recent reports, most brands are super slow at responding to customers on the fastest social network around, Twitter? As you can tell, this is a huge missed opportunity and can cause brands a bit of grief. Some brands might think they are pretty responsive, but in an "up...

    By • March 8, 2013

  • 3 Types of Go-To Shareable Content for Higher Education

    Higher education institutions require a very unique marketing plan and digital identity. They have a built-in captive audience of alumni, students, parents, faculty and staff, however all of these groups (understandably) feel they have an important stake in the institution (possibly even more so ...

    By • March 8, 2013

  • Transcending Social Interaction and Music: Beck's Album "Song Reader"

    The famous musician known as Beck, whom you may know from his ongoing string of classics starting in 1994 with the release of his single "Loser," has released a new album, but you can't listen to it. At least, not the way you would normally listen to a new album. Instead of releasing a traditiona...

    By • March 8, 2013

  • Social Media Sites to Explore

    When it comes to social media sites, there are so many options. Everyone knows the big ones: Facebook, Twitter, G+, LinkedIn, YouTube. So I thought it would be interesting to share some lesser known social media sites that are gaining momentum and that offer a new social twist. In some cases, I h...

    By • March 8, 2013

  • Get Satisfaction's Small Business Plan

    "The first sign of success is when your existing customer base signs up for your new solution." Scott Hirsch, the vice president of product marketing at Get Satisfaction, is happy to say that they've been experiencing just that feeling since the launch of their new product, Get Satisfaction for S...

    By • March 7, 2013

  • Align Content Strategy with Brand Values and Consumer Identity

    At one point, maybe even recently, you asked yourself, "I've opened a Facebook page for my business, but now what? What kind of content do I upload?"One of the biggest challenges facing a brand, when trying to develop its social media presence, is planning a content strategy. To implement it cor...

    By • March 7, 2013

  • Social Media Brings a Positive Message to Youth: Three Examples

    For many years, the Internet and social media have been given a bad reputation. It is known for spreading vulgar pictures, false rumors and stealing identity capabilities. Social media has been a big hit in the news generating stories about rape, political scandal and celebrity bashing. Most adul...

    By • March 7, 2013

  • Pinterest Is a Business Necessity

    Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, "when do you plan on making money," t...

    By • March 7, 2013

  • Google+ Rolls Out Major New Visual Updates

    Google has started to roll out some major new visual improvements to Google+ profiles and pages. The new update makes cover photos much larger than before, giving you the chance to make your featured image or message really stand out! According to Sara McKinley of Google:"We spend lots of time li...

    By • March 6, 2013

  • The Consumer Revolution: Will You Fall or Thrive?

    In a post Occupy world, organizations everywhere should contemplate the themes that flooded the undercurrent of one of the greatest consumer uprisings in recent history. Even though some minimize the rise of Occupy as a rebellion without a cause, I believe there's much to learn from these events ...

    By • March 6, 2013

  • Social SEO in 1 Hour a Day

    Social SEO is a full time job. Large businesses have the budget to pay for a social media manager, and can utilize their work force to produce content and monitor their social campaigns. What about small businesses? What about local businesses, or mom and pop shops where the owners wear multiple...

    By • March 6, 2013

  • Social Media Manager as Multi-Tasker: 3 Roles

    Social media management requires faster and more constant action than has ever been required of communication professionals in the past. It also requires us to multi-task within our organizations more than ever before. These are three of the main roles successful social media managers/multi-taske...

    By • March 5, 2013

  • Social Advertising: $4 Billion Well Spent?

    By end of the year, eMarketer pegs the amount US brands will have spent on social ads at $4.1 billion.How much of that will be considered "well spent"?Budgets for paid social ads are on the rise. A recent study conducted by Digiday found that 64% of US advertisers plan to increase their social ad...

    By • March 5, 2013

  • SoLoMo: Are You Paying Attention Marketers?

    So we've got 2 months behind us in 2013 and if you're a marketer, you must have heard this year's buzzword that is changing the way Digital Marketing works: "SoLoMo" (don't worry if you haven't - you're about to hear all about it!)Perfect for SMBs that target customers based on location, "Social,...

    By • March 4, 2013

  • Nonprofit Spotlight: The International Rescue Committee

    The International Rescue Committee turns 80 this year, but they wield social media tools as deftly as organizations a tenth their age might. This is due in large part to the efforts of their online community builder, Ruth Fertig. An award-winning documentarian, Fertig made the transition to nonpr...

    By • March 4, 2013

  • Giving Up On Social Media Is Giving Up On Your Business

    'I want to shut down my Facebook page because I don't want to deal with all of the negative comments that people have to say about my business.'Have you ever heard something like this?Have you ever thought this?If you've thought it, please, take a moment to hang your head in shame.I've recently h...

    By Matthew Peneycad • March 4, 2013

  • Social Engagement Done Right: Getty Museum's New Initiative

    We invent hashtags, issue images in hopes of getting re-tweeted, ask tiresome questions of our Facebook fans and we think we're being social.We share clever semi-contextual ads on our Twitter stream and because we're doing it in real time we think we're being social.We stick a QR code on an ad or...

    By • March 4, 2013

  • When User-Generated Content Goes Too Far

    Ok, so a Community Manager walks into a bar... no, just kidding. But a Community Manager really does walk into his or her office, sits down and looks at the calendar. It's THAT day. You know what day I'm talking about: the day where you click open the Excel (or Google Doc) content calendar for t...

    By • March 4, 2013

  • Your Ideal Prospects: 3 Steps to Finding Them

    Wouldn't it be nice if all of your customers respected you, paid on time and were your biggest advocates? Having a customer database like that should be one of the ultimate goals for a business of any size. Maybe you won't ever get there completely but you can get pretty close. The fastest way t...

    By • March 4, 2013