Social Marketing: Page 361

  • Build Social Media Loyalty by Powering Up Reward Cards

    How many business reward cards do you have in your wallet? Mine is bulging. Every restaurant and coffee shop has one. Most retailers have jumped on the reward points band wagon in some form. But how can you use those reward cards to build an army of fans that will sing your praises in social medi...

    By • Feb. 20, 2013

  • The Secret Benefit of LinkedIn Endorsements

    A little while ago, LinkedIn began allowing members to endorse each other. Unlike recommendations, endorsements were simply a way for one member to confirm that another member has a particular skill. Because LinkedIn made it extremely easy to quickly endorse people for multiple skills, and becaus...

    By • Feb. 20, 2013

  • Facebook's Graph Search Embraces SoLoMo

    Graph Search is Facebook's debut into the search engine market. Although CEO Mark Zuckerberg has made a point of emphasizing that the new tool is "not Web search," many have speculated that Graph Search is the social media website's attempt to compete with their biggest competitor, Google, in the...

    By • Feb. 20, 2013

  • The 5 Pillars of New Media Strategy: There Is No Box!

    I often share my thoughts to help global brands and enterprise organizations. But with this article, I would like to talk to the broader group of business professionals without reference to the size and shape of your company. Here and in many other media outlets, networks, and blogs around the we...

    By • Feb. 20, 2013

  • Using Hashtags as Strategic Objects

    Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they've now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now...

    By • Feb. 19, 2013

  • Six Business Mistakes You Should Never Make Twice

    Failure. It's a word no marketer, business owner, entrepreneur wants to hear, but it can be a valuable lesson. Earlier this year, I wrote about the one mistake retail brands make when it comes to Twitter: not engaging with customers on a regular basis.That's one big failure.Alan E. Hall has seen ...

    By • Feb. 19, 2013

  • Humanize Your Business for Success in the Digital Age

    The days of just setting up a Facebook fan page, Twitter account, or Google+ business page without engaging with your consumers are coming to an end. Consumers want more. Think about it: you're human and so are your consumers. Do yourself a favor and throw away the business speak. You should cate...

    By • Feb. 19, 2013

  • Integrated Digital Marketing: Part Two

    Yesterday, I broke integrated digital marketing into six main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. Knowing that is a good start, but it won't do SMBs much good if they don't know how to ap...

    By • Feb. 19, 2013

  • Ramp Up Loyalty for Bigger Profit

    It's been proven: A 5% lift in customer retention can boost profits by at least 25%.The reasons:Raving fans promote your products for free.It's much, much cheaper to keep existing customers than to find and convert new customers.Of course, improving customer retention's easier said than done. But...

    By • Feb. 19, 2013

  • Integrated Digital Marketing: The Basics

    It is important for businesses to realize that integrated digital marketing is not just a fad, but rather an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the touchstone of ROI that they once were. To succeed in today's techonomy, businesses need to adopt ...

    By • Feb. 18, 2013

  • Content Marketing: What It Is and Why It's Important

    In case you hadn't already noticed, 2013 is all about content. Google's ever-evolving ranking algorithm has finally come of age and is sophisticated enough to be able to rank sites based on the quality and relevance of their content like never before. No longer is content generation a matter of w...

    By • Feb. 18, 2013

  • Successful Social Engagement: Listen...and Respond

    As a social media professional, I've seen the progressive methods of encouraging user engagement on Facebook and Twitter, and while overt calls to action such as "Like this!" and "RT if you agree" may still be appropriate for some brands, today's social media-savvy consumer is now looking for som...

    By • Feb. 18, 2013

  • 5 Reasons to Use Google Plus Communities for Brand Promotion

    We are familiar with how a Facebook Group functions. Most of us are involved in more than one Facebook page pertaining to one's interest or hobby: Google Plus Communities function in a similar fashion. Google Plus Communities were introduced on 6th December 2012, and since then they have captured...

    By • Feb. 17, 2013

  • Why Social CRM for Small Businesses?

    Social CRM is shorthand for 'Social Customer Relationship Management', and it is much more than just a social media marketing buzzword (or buzz-concept). While the exact wording for its definition varies across the Internet, the goal is the same for all: to develop the customer-company connection...

    By • Feb. 17, 2013

  • Effective B2B Social Media Marketing

    "Give a man a fish, feed him for a day, teach a man to fish, feed him for a lifetime"I manage fifty social media pages for an apartment management company for my full time job. The leasing teams at each community are responsible for outreach business to business marketing. Their tasked with getti...

    By • Feb. 16, 2013

  • Top 10 Social Knowledge Innovations of All Time

    Accelerating Innovation Requires Accelerating Knowledge and Insight Sharing Okay, I admit it, I came across the History Channel's series Ancient Aliens recently and I'm intrigued, mostly because it is fascinating (and frightening) to me how long it takes to develop true knowledge and insight, but...

    By • Feb. 16, 2013
  • SMT Expert

    Thinking About a Social Media Fast? Be Sure to Make the Most of It!

    A Pittsburgh-area pastor made the news yesterday by asking his congregation to take three or four days off from social media as a sort of fast during the Lenten season. Now I love social media, and I know how hard it can be to disconnect, so trying to take a bit of time off makes sense. Plus, it ...

    By • Feb. 15, 2013

  • 7 Social Media DOs and DON'Ts for Small Businesses

    Due to the large number of people on social media, public profiles, and the vast information that is available to all of us via the Internet, businesses should be wary of mal-informed posts and miscommunications for fear of appearing unprofessional, looking like a spambot, or worse, having a soci...

    By • Feb. 15, 2013

  • Content Marketing's New Trend: Doing More With Less

    In a recent webinar put on by The Content Marketing Institute, there was a discussion citing that the biggest challenge that content marketers face is producing enough content and thus, there is a movement toward doing more with less.Let me emphasize here that it's not laziness-it's a survival ta...

    By • Feb. 15, 2013

  • 20 Tips to Humanize Your Brand

    Your customers are human. Your partners are human. Your employees are human. Even your social media fans and followers are human.So answer this question... why are you talking to them like they are a robot who wants to read your corporate speak? Why are you afraid to let your human show? Why do y...

    By • Feb. 15, 2013

  • Supermarkets Set the Standard in Horse Meat Crisis Communication

    It's easy to be critical of organisations' attempts at crisis communication when you're observing from the outside. So I'm pleased to be able to give two supermarkets a pat on the back for their crisis management response to the recent horse meat issue, having previously given Findus a rather har...

    By • Feb. 15, 2013

  • You Started a Social Ambassador Program, Now What Will You Talk About?

    So, you started a social media ambassador program. You are on your way to the content marketing equivalent of the 6th level of heaven with eyes on the 7th. Your ambassadors will be the butterfly wings that start the hurricane of content sharing that will carry you to fame and earned media fortune...

    By • Feb. 15, 2013

  • Tips to Maximize Your Return on Investment

    Have you ever wondered how SEO trends are predicted? Combining the past errors and best methods and applying them in your current business makes "trend," which isn't right. Business problems are unique at every stage. Neither boom period nor low period is static. Organizational situations change ...

    Feb. 14, 2013

  • Customer Service on Facebook: 4 Tips to Make It Great

    We've had enough experience with social media now to realise how effective it is as a customer service tool. Even my Mum now knows that if she's unhappy with the customer service she receives over the phone or by e-mail, her next move will always be to take to Facebook to ensure she gets optimum ...

    By • Feb. 14, 2013

  • Social Media and eCommerce: Learn a Lesson from Skyfall

    In the digital world, more people are buying things online to save time and, sometimes, to save money. Typically, social media and ecommerce are separate when it comes to online shopping. A business offering their goods to an online market would use social networks like Facebook to promote their brand, products, and sales and link it back to their webpage, where customers would then make the purchase.

    By • Feb. 14, 2013