Managing Your Social Media Footprint

A social media footprint is the trail that you leave behind for others to find every time you upload a photo on Instagram, check in on Foursquare, share anything on Facebook, tweet on Twitter, pin on Pinterest boards, publish videos of yourself on YouTube, get tagged in a Flickr photo, add jobs a...

By Brian Rotsztein • April 4, 2013

Corporations on Social Media: Psychopaths, Robots and Airheads

As a former digital activist who spent most of his time obsessing over the right tone and content needed to engage and build advocate communities, I can only shake my head at the way corporations behave online. Nevertheless, it is my job to help corporate social media work for all involved, so he...

By Social Disruptions • April 4, 2013

Increase Brand Awareness and Engagement on LinkedIn: 10 Tips

Are you on LinkedIn? Considering that you are reading this blog, the chances are pretty good that you are. You might have even found my blog through LinkedIn. I love LinkedIn, and I'm very active on it. If you aren't on LinkedIn, you are missing out on some serious opportunities from a personal a...

By Stephanie Frasco • April 4, 2013

LinkedIn Finally Rolling Out Facebook-Style Tagging

Hurrah!LinkedIn have finally got up to speed with in-status tagging, which has been part of Facebook and Google+ for a long time. This feature makes it far easier for people to follow companies mentioned, which undoubtedly will have a positive impact on referral traffic to your company's website....

By Stephen Tamlin • April 4, 2013

Overcoming the Barriers to Enterprise Collaboration

Your organisation has taken the plunge and invested in a shiny new enterprise social media platform. Everyone is talking about the enormous benefits to be had through collaborative working and better employee engagement. At last, you can throw off the shackles of that email inbox and really start...

By Stephen Dale • April 4, 2013

Use Video Marketing for Sales and ROI Boost

Let's talk sales and how video marketing can work for your brand or organization. Why Video Marketing WorksI consult with companies regarding their Marketing and Sales efforts on a weekly basis. During many of these conversations, I might refer to one of our internal processes or our graphic desi...

By Sean Royer • April 3, 2013

IBM's Design Lab: I Have Seen the Future of Marketing

Last week I had the privilege of touring IBM's Design Lab, a floor of the iconic Madison Avenue offices that reports to the head of marketing for company. My tour guides, Ethan McCarty and Laurie Friedman, showed me how IBM, at one time one of the biggest spenders in B2B advertising and marketin...

By Robin Fray Carey • April 3, 2013

Tumblr for Business: Writing Content About Your Company

This article is part of a series that explores the business benefits of the social media platform Tumblr, and how it can help your online marketing efforts. (Read part one and part two of the series.)Writing Content About Your CompanyEven if you have a good understanding of the many different typ...

By Cara Tarbaj • April 3, 2013

Facebook Threaded Comments: To Opt In or Not?

You'll have heard by now that the Facebook threaded comments feature recently started rolling out, allowing users to reply to specific comments in a thread. However, we would advise caution before deciding to opt in.How does 'Facebook threaded comments' work?Each comment on an original story or p...

By Tia Fisher • April 3, 2013

Q&A: Why the Future of Business Is Shared Experiences

Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It's a rapid fire exchange not only between the organizer and the guest but also everyone following along #MMchat. It certainly makes for exciting dialog in r...

By Brian Solis • April 3, 2013

Community Management: Key Considerations

Are you a member of a community with too many rules? Are you a community manager always setting up rules to prevent or stop things from happening on a repetitive basis? Are you constantly upgrading the penalties to those who break them? Should familiarity and predictability breed contempt over ti...

By Michael Hahn • April 3, 2013

Facebook: Understanding the Business Benefits

Introduction to Facebook pages for businessFacebook is the king of social networks and as such, almost doesn't need an introduction. It is likely that you are already familiar with Facebook and probably have your own profile. With over a billion users, it's the biggest social network with a user...

By Shell Robshaw-Bryan • April 3, 2013

The Move to Native Ads in 2013: Think Outside the Banner

As this year's newest addition to the marketing jargon handbook, native advertising challenges brands to think differently about both social engagement and advertising, and requires marketers to appeal to prospective customers in unique ways.What are Native Ads?Native ads place brand content such...

By Tomeeka Farrington • April 3, 2013

A Google+ Overview: Breaking Through Misconceptions

If you only take one thing away from my engagement series, it should be this: each social network is unique in its own way, with its own personality and set of best practices. Knowing how each social network operates is going to give you a head start in your social media marketing by allowing you...

By Stephanie Frasco • April 3, 2013

Your Survey Results About Social Media Today

A few weeks ago we asked you, our readers, to take part in a survey about Social Media Today. We were both humbled and delighted by the thousands of responses we received and today we want to share back with you some of those details we thought you'd find most interesting. First, we confirmed tha...

By Adam Chapman • April 2, 2013

Engagement in Higher Education: Take Advantage of Facebook Groups

There are several ways to engage with new and prospective students through social media, but consider trying Facebook Groups.Facebook Groups create an additional resource for your institution where students connect and communicate about what classes to take, clubs to join, best places to live, wh...

By Jason Boucher • April 2, 2013

Twitter Is for Customer Service Whether You Like It or Not

Got Twitter? You've got a 24-7 customer service call line, whether you like it or not.The evolution of Twitter as a real-time channel leaves an expectation with your fans that you are present. You may think of Twitter as a broadcast channel, but chances are your fans think of it as a real-time ch...

By Chris Syme • April 2, 2013

Avoid Online Customer Community Failure!

Failure. It's not a word anyone likes. Yet it is common occurrence with innovation projects. When projects fail, there's a natural inclination to avoid looking for the reasons why. This is especially true for online customer communities. A failure with customers (Ouch!) is far more painful than a...

By Vanessa DiMauro • April 1, 2013

Twitter Now Costs You $5 a Month to Tweet Vowels and Announces Free 'Twttr' Service

Twitter has just just announced they are shifting to a two-tiered social networking service! Everyone can still use its basic service for free, the new Twtrr, only making use of consonants though. And for $5 dollars a month, you can continue to use the premium "Twitter" service as you know it whi...

By Daniel Zeevi • April 1, 2013

Social Technology's Secret Sauce

People naturally think of Facebook, Twitter, Pinterest or even iPhones as the cornerstones of today's "social" phenomenon. But there is something else at work that makes up the "secret sauce" behind these tools and devices. Understanding this is the key for any business to be able to exploit thes...

By Bob Zukis • April 1, 2013

Authors: How to Choose the Best Social Media Platform for Marketing Your Book

Since writing a book can involve long hours of solo writing time, some authors have already begun participating in social media and author forums, if not to market themselves and their books, purely to have a social connection to the world. But for many authors, the journey into social media does...

By Becky Sangha • April 1, 2013

3 Ways to Grow Your Email Newsletter Database

In business, email marketing isn't a thing of the past. Social media may be taking over when it comes to customer engagement. When it comes to email though, businesses are able to provide something social media can't: more in-depth and customer segment-driven content. According to Hubspot, email ...

By Erica Bell • March 31, 2013

Social Media ROI: Managing Customer Expectations

Having spent the last few years managing social media for various clients around the globe, I've been humbled by what my customers have taught me. The biggest lesson I've learned is that there is a way to work with just about anybody, and it comes down to communication - both in managing expecta...

By Rachel Strella • March 31, 2013

How to Develop Your Social Media Strategy from the Inside Out [VIDEO]

Just the thought of developing your online marketing strategy can give you a headache. There are so many tools, tactics and strategies out there that it can be difficult to know where to start or even how to improve what you are already doing. I believe that developing a strategy to leverage the ...

By Jason Verdelli • March 31, 2013

Maintaining Strong Facebook Communities: 3 Essential Steps

Most brands have a Facebook presence, and most of those Facebook pages are managed by a dedicated community manager, or for smaller brands, someone who has community management duties added to their job role. Depending on how important social media is to your organization, you may have a lot of t...

By Zachary Chastain • March 30, 2013