Social Marketing: Page 359

  • Social Data Can Improve Customer Service

    Companies have been using social media monitoring for marketing and PR for several years, but new research shows that customer service is rapidly catching up.In a recent Gleanster report, 73% of 'Top Performers' (the top 25% of those surveyed) identified Customer Service as a top reason to invest...

    By • March 26, 2013

  • Make The First Move With Customer Service

    Today, it is widely acknowledged that companies can no longer ignore or idly watch what consumers are saying about their brand on social media.We've reached a stage where the focus is on real engagement, not just listening. But what must still take root is the idea that companies should reach out...

    By • March 26, 2013

  • Blogs: Still Your Most Reliable Social Media Tool

    With the abundance of social media options out there to choose from, business owners have multiple ways to increase their exposure. Social media is without a doubt a pivotal part of helping any new business grow. But in the maelstrom of social media options, many businesses are overlooking one of...

    By • March 26, 2013

  • Content: The Huge Hairy Issue, and Other Great Observations from Spredfast's SXSW Panel with Brian Solis

    Brian Solis was looking great in a mauve tie and dove grey suit (to match the cover of What Is the Future of Business?) at Spredfast's Saturday gathering with customers. He led a fascinating conversation with AT&T'sBlair Klein, LinkedIn's Brian Goffman, REI's Lulu Gephart, Spredfast's CMO Jim...

    By • March 25, 2013

  • A Guide To Kick Ass Brand Marketing On Instagram

    In just a short time, Instagram has become one of the most popular social networks in the world. With an estimated 100 million global active users, generating some 40 million images per day, the possibilities for great brand marketing on Instagram is virtually endless.Every day millions of users ...

    By • March 25, 2013

  • Social Media Marketing "Expert" Advice That Will Send Customers Fleeing

    I read an article the other day called "How to Manipulate People for Fun and Profit." I'm not going to link to it because in my opinion, the advice it provided was utter garbage, highlighting the ease with which one can tout themselves as an 'expert' while proving they are anything but by giving ...

    By • March 25, 2013

  • 3 Years Later: Did Social CRM Deliver?

    Cast your mind back to 2010 - it seems a long time ago, doesn't it?Let me jog your memory: Dubai unveiled the world's tallest building - The Burj Khalifa, Haiti was rocked by a huge earthquake, Greece got its first bailout package, and thousands of air passengers were stranded due to a particular...

    By • March 24, 2013

  • Beyond "Buzz": Five Key Social Business Intelligence Considerations

    With the exponential growth of social networks, an increasing number of smart businesses are recognizing that the value of social and open source commentary is multi-dimensional, extending beyond basic broadcast channels to simply shout out promotions and advertisements. Rather, these networks ar...

    By • March 22, 2013

  • Google+ for Business: Summary of Series

    It's almost been two full years since Google+'s official launch, and many businesses are still wondering how to use it in their social media marketing plan. This article is part of a six part series by Wishpond. We explore the business benefits of the social media platform, Google+, and how it ca...

    By • March 22, 2013

  • How to Have a Twitterchat or Tweetchat

    So you want to have a twitterchat. You've participated in a few, or you've heard about how great they can be, and now you would like to have one of your own.Research Existing TweetchatsWell, firstly, I recommend you DO participate in a few tweetchats, or at least watch a few, so you can get a goo...

    By • March 22, 2013

  • Your Social Media Share Buttons Should Be Hardcoded: Here's Why

    It's no secret that social sharing buttons are a great way to increase the distribution and promotion of blog content through social media networks. Plugins and third-party tools like Digg Digg, AddThis, Get Social and ShareThis are great for a fast, out-of-the-box solution for implementing socia...

    By • March 22, 2013

  • Programmatic Advertising: Is It the Future?

    I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform , I am usually instantly drawn and my curiosity piqued.So when I heard about "programmatic advertising" I knew ...

    By • March 21, 2013

  • Google Rewriting Page Titles: Time to Brand Up?

    Recently it seems Google has started tweaking page titles with one apparent intention: to promote branding. Page titles have always been seen as one of the most influential search engine ranking factors when it comes to SEO, and writing the perfect title is an obsession of many SEO enthusiasts. B...

    By • March 21, 2013

  • SimCity's Social Media Crisis [CASE STUDY]

    The SimCity series of games began in 1989, originally released on the Amiga, Atari ST, and DOS-based PCs. Between '89 and 2003 three sequels followed, along with countless spin-offs and adaptations. Notably, SimCity was the origin of The Sims; the fifth highest selling game franchise of all tim...

    By • March 21, 2013

  • #HashtagsIn2013: A Hashtag How-To for Businesses

    If your company regularly uses Twitter, then you know how crucial hashtagging is to a successful social media campaign. Unfortunately, Twitter's popular method of interest-driven communication is about to have a contender in the ring it didn't expect: Facebook. But don't get too excited just yet;...

    By • March 21, 2013

  • Social Media ROI Isn't Enough

    You're using Google Analytics like a pro. You're tracking likes and comments to measure engagement. You're tracking shares and retweets, using those numbers to gauge the success or failure of every social campaign related to your business.Great work. Now, how does your social strategy impact reve...

    By • March 21, 2013

  • The Dual 100,000 Dawns

    In 2008, we here at Social Media Today decided to extend our reach beyond our website, so we created Facebook and LinkedIn communities (In June and March, respectively). With a basic strategy of "Well, that's cool, why don't we go there?", we dived in. In the years to follow, 1.5 million LinkedIn...

    By • March 20, 2013

  • Facebook Hashtags: What Will They Mean for Brands and Users?

    Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags.The WSJ reported this last week Facebook is moving to allow users to engage around topics by using a hashtag field in status updates, that would (p...

    By • March 20, 2013

  • Turning Social Data into Social Results

    The universe now contains a lot of social data. This article is about general approaches to turning social data into social results. (It was the topic of a Social Media Today expert thinkers webinar.)Humans are peculiar creatures: what time they do not spend socializing, they spend monitoring the...

    By • March 20, 2013

  • Social Media Marketing + Email Marketing = Success

    So many social networking sites have been emerging here and there pushing people to join in. Ultimately, these social media are used not only to share personal photos, albums, videos and statuses but also used as a way of marketing. Of course, accessing profiles of possible customers is a good en...

    By • March 20, 2013

  • Blogging at Southwest Airlines: Rented vs. Owned Social Media Properties [VIDEO]

    During a SXSW panel session on social customer service, Southwest Airlines' Brooks Thomas made a somewhat passing comment about his company's digital approach that struck a chord with me.Brooks characterized the space Southwest has staked out on platforms like Facebook, Twitter and YouTube as 're...

    By • March 20, 2013

  • Online Resources Key To Travel Decision-Making

    In January 2013, TripAdvisor conducted its biggest traveler survey ever, with over 35,000 participants from around the globe answering questions about how travelers plan upcoming trips, use social media or mobile devices prior to, during or after their travels. The complete report can be found he...

    By • March 19, 2013

  • The End of the Solo Blog? What to Do About It

    The year is 2013. Today, starting a blog that anyone cares about is more challenging than ever and the competition ferocious. In many instances there could be literally thousands of blogs publishing content about the same topic as you. Often, these bloggers are already invested years of their liv...

    By • March 19, 2013

  • John Coate and the WELL: Looking Ahead by Looking Back at an Early Online Community

    A month ago I went to London to give a presentation at the 13th annual VIRCOMM Summit. On a cold and rainy morning (it was London, after all) about a thousand community builders and social media managers from around the world gathered to think and talk about the art and science of our complex pro...

    By • March 19, 2013

  • Sell Your Brand through Storytelling

    What is it that makes your brand so special? Is it how you conduct business? How about your ability to understand your audience? Is it your superb services and products? The truth is that these are simply characteristics developed from a single source - you.Every brand started with a story and it...

    By • March 19, 2013