Social Marketing: Page 383

  • Enterprise 2.0 - Day 2 Conference Highlights

    It is great to be sharing the Hynes Convention Center in Boston with some of the top minds in social business collaboration at Enterprise 2.0 this year. As you can imagine, the conference is abuzz with community managers from around the world, and the speaker lineup is so remarkable, it is hard t...

    By • June 20, 2012

  • How Businesses are Using Social Media

    Social media has become the de facto marketing tool for companies of all stripes and now we have stats to back this up - 94% of businesses now blog, tweet, pin and post, according to MBA Programs who have visualised the data in this nifty infographic.But while blogging is businesses' fourth most ...

    By • June 20, 2012

  • Video Marketing: Positive Effects on Your World and Company

    The technological world today is based on quick, on the go sites. If you're not finished reading it within 30 seconds, you're going to put it down for later. And later will probably be reduced to never or thrown in a pile of "When I have time."Video marketing is a new format of sales and advertis...

    By • June 20, 2012

  • Google to Roll Out Integrated Small Business Marketing Solution

    According to a recent article by Amir Efrati of the WSJ, Google is creating a integrated marketing solution for small businesses (SMBs) trying to cash in on the consumer shift to social, mobile, local. Given that more than 95% of all US companies are classified as SMBs, small business is potentia...

    By • June 19, 2012

  • Stockholm's Smartphone Solution for Elder Care

    Societal Stockholm Syndrome may also explain - psychologist Dee Graham has theorized - that Stockholm Syndrome occurs on a societal level.Stockholm Sweden seems to be advancing toward mobile health applications and utilization well ahead of the U.S.Stockholm uses city-wide mobile phone system to...

    By • June 19, 2012

  • Social Media Legal Tips for Trademark Protections from Brandjacking and Cybersquatting

    A company's most valuable commercial asset is often its brand. Further, a brand's ability to communicate directly with its customers is crucial in today's social business climate. Controlling your business's social network usernames, handles and domain names is therefore critical. After all, you ...

    By • June 19, 2012

  • Why is (starting) Social Media so Hard for Small Businesses?

    Many businesses want to utilize social media, but only a fraction master it. The hardest part seems to be the process of breaking your company's foot through the door. (Especially, if you are a small business.) What are the main reasons small businesses have such a hard time finding their way to ...

    By • June 19, 2012

  • Lessons From Rehearsing a Social Media Crisis

    As I explained in my post: Why Rehearsing for a Social Media Crisis is Crucial, there's nothing to prepare you for a crisis that is quite as good having a crisis. We've been running a number of social media crisis exercises over the last few months, using our social media simulator (developed joi...

    By • June 19, 2012

  • Social Media Meetups Aren't Happening in Russia

    Social Media Meetups Aren't Happening in RussiaCheck out the map of these Social Media Meetups and you'll notice something quite peculiar - Russia and a huge part of Asia aren't having any of it. Sure it's more popular in huge technology sectors, but that caught my eye as an idealist who believes...

    By • June 18, 2012

  • Infographic: Why Do People Write Online Reviews?

    If you don't think online reviews are a big deal... just take a look at our client, Angie's List, now a public company strictly based on a massive, high quality database of trusted reviews. And the fact that they don't allow anonymous reviews or reviews by non-paying members keeps the trolls and ...

    By • June 18, 2012

  • Are your customers using social media to warn others to stay away?

    I needed new software for my smartphone, so I could conduct customer interviews and record them when I'm not sitting at my computer and using my Skype recording setup. I had several non-negotiable requirements. No distracting beeps while recording (I do always tell customers I'm recording, and th...

    By • June 18, 2012

  • What's Your Social Media Strategy?

    It's a simple question really: "What's your social media strategy?" And I ask people all of the time. I'm a little surprised at the deer in the headlights looks or deafening silence on the conference call as a response.

    By • June 18, 2012

  • Social Media in a Nut Shell

    Social business is not easy. You don't just wake up and decide..."I am going to be a social business starting today. I am going to do social, be social and kick some social butt. My clients will know I am social. My neighbors will know I am social. My world will know I am social... because I am social."

    By • June 17, 2012

  • Does Your Social Media Policy Violate Federal Law?

    Only 53% of companies have a formal social media policy, and 42% say "No" to any social media use, according to a recent article on Mashable (with the help from Payscale).It's shocking that barely half of the companies have a social media policy to help guide employees on proper conduct. And it's even more disturbing that almost half of the companies try to deny social media use all together.

    By • June 17, 2012

  • Using Social Media to Make People Feel Special

    A social media lesson from hibachi: The other evening, my husband and I tried a new Japanese restaurant that's opened in our 'hood. It bills itself as "hibachi steakhouse and sushi."

    By • June 16, 2012

  • Content Marketing is Not a New Shiny Object Invented via Social Media!

    You've heard the buzz. Many business and marketing leaders that should know better think they have found a new shiny object in content marketing. They're all hyped up about it and thinking it's the next best band-aid for the broken business. Maybe even the thing to help them become the Twitter, Facebook and social media super star they have always dreamed of being.

    By • June 16, 2012

  • The Rise of the Social CEO within Enterprise 2.0

    So here we are at Enterprise 2.0 in Boston. I will be reporting on it on this blog over the next few days. I recently found an interesting related study. As reported in AdWeek, the current order of customer interaction methods starts with face-to-face, followed by websites, channel partners, call...

    By Bill Ives • June 15, 2012

  • Why is Yammer Worth $1.2B to Microsoft?

    You cannot underestimate the power of "working out loud" with social tools.Over the last 48 hours there have been many words written about the rumored Microsoft acquisition of Yammer, but very little about just what Yammer is and why Microsoft would care. In fact many have never heard of Yammer ...

    By • June 15, 2012

  • How Social Technologies Contribute to a Better Customer Experience

    During each interaction with a brand, organization, or institution, the person on the other end of the interaction has a perception of how things went. Over time, the accumulation of these touch points deepen the customer's perception of the organization. These perceptions influence actions (to e...

    By • June 15, 2012

  • Social Media Global Domination and Too Many Friends

    Ever hear of Hofmann hot dogs? They're from Syracuse (where I was born and raised) and they are possibly the best ever made.The first time I took my husband to Syracuse, he asked me what the city was known for, in terms of food. Hoffmann hot dogs, of course!So whenever we go there, we HAVE to bri...

    By • June 15, 2012

  • How to Build and Operate a Content Marketing Machine

    Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance.The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects...

    By • June 15, 2012

  • The Swedish Twitter Experiment Is Stupid

    We now know the deeper truth about Sweden: Dumb people live there, too. What a revelation. Let's visit!Almost half a year ago, the country's tourism brain trust came up with the idea of handing control of its official Twitter account to a different citizen each week and letting these individuals ...

    By • June 15, 2012

  • How NOT To Do Social Media

    Do brands need a big budget for a successful social media presence? NO! Just the ability to respond to both good comments and negative criticism in a timely and welcoming manner. My advice to brands doing or looking to do social media, if you're not going to do it properly, just don't bother at a...

    By • June 15, 2012

  • Entitled thinking is toxic when it comes to customer service

    I once worked for a manager who was fond of saying, "Every two weeks, you and the company are even." What he meant was that every pay period, after you were compensated for your previous two weeks of work, the company didn't owe you anything. I agree with him.Too often, when I overhear disgruntle...

    By • June 14, 2012

  • Listening For a Crisis: What to Listen For in Social Media

    Effective crisis strategy isn't just for stormy weather. The best way to prepare for a crisis is to take tactical steps on a regular basis when there's smooth sailing. One of those is listening, or monitoring social media for conversations about your brand and sector.I've written before about the...

    By • June 14, 2012