Social Marketing: Page 384

  • Integrating Social Media Into Business: Lessons from Cloudforce Expo

    By Eloise Grey, Community Management Consultant at eModeration Minded to see how large enterprises were integrating social media into their businesses, I recently attended the Cloudforce London Expo (#cloudforce), hosted by software company Salesforce. I had thought that social enterprise was ab...

    By • June 11, 2012

  • Use Comment Systems to Increase Engagement

    What are Comment Systems?Comment systems are free 3rd party commenting software that allows website visitors to participate in discussions by leaving comments on your content.These comment systems are different to the default comment feature that is built-in to CMS or blog software. They are cent...

    By • June 11, 2012

  • The 5 Types of Facebook Fans (and How to Keep Them)

    One of the things that's kept me busy during my community management days has been attempting to profile the various types of Facebook fans. And while fans are each unique (since they're all different people), many of their behaviors fall into certain patterns. Here are the 5 most common types of...

    By • June 11, 2012

  • Transparency and Core Values Should Drive Social Media Engagement

    Successful sustainable companies use core values to lead strategy and steer not only the culture, but also overall business performance. Social media provides new opportunities to lead and communicate these values. In this article I will explain why companies driven by strong values are particula...

    By • June 11, 2012

  • A Blogger's Checklist

    Want some more traction on your blog? Here are 6 components every blog post should have:1. It's written for people.Yes, SEO and key-wording are incredibly important, but if no one wants to read it then what's the use of Google finding it? Avoid tactics like keyword stuffing. Not only are search engines recognizing some of these "black hat" tactics and punishing sites, they generally detract from the enjoyment or readability of the article.

    By • June 11, 2012

  • 6 Content Strategies to Feed and Grow A Social Community

    Content -- with quality, relevance and freshness -- is essential to engage audiences on social media. Engaging content adds brand value, conveys that you care enough about your customers to keep them interested, gives real value to your community and further helps you build an excellent brand experience. So, how can brands ensure that their content engages audiences?1. Choose Social Channels that Work for You

    By • June 10, 2012

  • 9 Tips: Boost Your Business With Pinterest

    It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Here's how to make it work for you.Sure, the number of users is clearly not as high as what you'd find on those two behemoths, but Pinterest is gaining traction, especially with the female demographic.

    By • June 10, 2012

  • What the Rise of Content Marketing Means for Your Business

    The term "content marketing" is gaining currency in recent months, becoming the new lingua franca of online marketers. But what is it? Simply put, content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases.

    By • June 9, 2012

  • Case Studies: Retail and Investment Banks Use of Social Media

    Image courtesy of blog.lendingclub.comThe past couple of months have seen an increased acknowledgement of the role social media has to play in the development of the financial services sector. Industry forums like Finextra's Live Social Media Days held in London and New York and the inaugural Li...

    By • June 8, 2012

  • Using Social Media to Engage an Audience

    Engaging a customer base is of course a very important part of social media. It is vital, truly, to the overall success and long-term growth of a given company/brand's following and fan base in the social media space.I say "of course" because there is the presumption that everyone reading this al...

    By • June 8, 2012

  • The intranet isn't dead -- it's evolving

    Rumors of the intranet's death are greatly exaggerated; idol, foolhardy gossip.No need to panic, your intranet won't disappear. Just as the automobile, democracy under George W., and 'bricks-and-mortar' stores did not die despite the dire, prophetic predictions of many a fiery, false prophet, th...

    By • June 8, 2012

  • The Top 5 Reasons for Saying Goodbye to Social Media

    You're sick of the whole topic. Enough, already.Any popular trend is going to go through this stage of overkill. Millions become overnight "experts" and all of them have advice for you. Keep your wits about you; in time you will find what works best for you and your brand. Everybody using social ...

    By • June 7, 2012

  • Why Your Social Media Policy is Unlawful

    I've updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest social media guidance from the National Labor Relations Board, which sa...

    By • June 7, 2012

  • Maybe You're Just Thinking About Content All Wrong

    The topic for today's post is drawn from a conversation I had about content with Bob, a remodeling contractor.I recently published a free eBook called The Crazy Busy Marketer's Guide to Content Creation in the Real World and Bob wrote to me express his concerns about the subject.I thought I would...

    By • June 7, 2012

  • Gandhi's Key to Transformative Customer Service

    It is fitting that perhaps the most distilled articulation of the key to successful customer service should come from Mahatma Gandhi himself, as an extension of the life of service (in a larger sense) that he led.There is little I can write to add to the profundity of his words, so I will let the...

    By • June 7, 2012

  • For B2B Marketers, the Zero Moment of Truth Is Also Mobile

    Can I assume that at the very least you have heard of The Zero Moment of Truth? Ok, if you have not, right from an article I wrote nearly one year ago entitled The Zero Moment Of Truth And Why Marketers Must Win It: "There's a fascinating just-released e-book called Winning The Zero Moment Of Tru...

    By • June 6, 2012

  • HootSuite Partners with HubSpot to Create Closed-Loop Social

    Inbound marketing industry leader Hubspot just announced a partnership with social media brand management provider Hootesuite that aims to help marketers generate, nurture, and share leads on social media. Underscoring the partnership is a firm belief that social media is more than just a promoti...

    By • June 6, 2012

  • Social Purpose - The Deciding Factor In Your Customers Doing Business With You

    What's your social purpose? In a recent study the Edelman PR group found that 87% of global consumers believe that a business should place at least as much weight on the interest of society as they do on their interest of business.Serial entrepreneur Richard Branson pushes forth the idea in his ...

    By • June 6, 2012

  • SAP's SAPPHIRENOW - Optimizing the "Digital Layer"

    Social Media Group's relationship with SAP dates back to 2007 when I was first invited by Mike Prosceno, as part of the relatively new "Blogger Program," to attend the company's annual user conference in Vienna. At the time, SMG was less than a year old, had a client or two (were we going to make...

    By • June 6, 2012

  • A More Social Email

    Email marketing has long been the staple of digital marketers and online entrepreneurs. It is a marketing channel that, despite the stigma placed on it by spamming, phishing and other undesirable marketing tactics, remains a tried-and-tested component of the marketing mix. Social media, on the ot...

    By • June 6, 2012

  • What Can Happen When Companies Assume in a Social World

    The bad news is that companies will continue to implement policies that are not customer-friendly.The good news is that, thanks to Social, this era will be over soon.Today's story comes from Washington Gas and Energy Services.BackgroundAbout 16 months ago, I signed up to be a customer at a fixed ...

    By • June 5, 2012

  • The Age Barrier For Facebook Might Drop Even Lower

    According to The Wall Street Journal, Facebook is working on creating a technology that will allow children under 13 to use the social networking site. This might not seem like big news because so many kids under 13 already lie about their age and use Facebook anyway, but this is a topic of big c...

    By • June 5, 2012

  • Know Where You're @

    Ever look at a symbol on your American standard keyboard and wonder about the functionality of each one? The @ key has been the subject of some controversy lately. Some would like to see it as its own key, no longer requiring the combination of keys to access the usage. While the controversy is a...

    By • June 5, 2012

  • Conversation Management in a B2B Setting: Is that an option?

    It is the most frequently asked question before, during and after my workshops: "Steven, can this conversation vision also be applied in B2B companies?". As far as I am concerned, the answer is a clear YES! In this article I will try and explain why I think so, and I will try and convince you to ...

    By • June 5, 2012

  • Industry-Specific Social Networking: Fad or Future?

    Everyone is talking about social media. Is it worth the time and effort for a business to use it? Where is the ROI? On which sites should I spend my time? Are Facebook, Twitter, LinkedIn and increasingly, Google+ my best options?We all know that social networking sites come and go. Some last for ...

    By • June 5, 2012