Social Marketing: Page 382

  • Why Digitally-Driven Customer Experiences are the Future of Business

    Have you ever seriously asked yourself why customers like working with you and/or your business? Shortly after joining Office Depot in 2010 as its President of North American operations, Kevin Peters did just that. As he related to a packed crowd at Forrester's Customer Experience Forum in New Yo...

    By • July 10, 2012

  • The Secrets Of Creating A Great Company Culture

    I hate to break it to you, but here's the scoop: Just about any business advantage that you pride yourself on can be copied by a competitor. The only question is when your competitors are going to get around to it.The culture of your company is the exception to this rule. Strong company cultures...

    By • July 9, 2012

  • Google U: Will Google's online school teach us about SEO?

    Recently on Mashable there was an article on Google talking about how the search engine giant plans to educate the masses: Online schooling for search engines. What an amazing idea! Google, after releasing its Penguin and Panda updates and causing a stir in the SEO world, Google is now showing in...

    By • July 9, 2012

  • Social Media Shortcut Gets BA in Hot Water

    British Airways (BA) is a company which somehow always manages to find itself on the wrong side of the social media divide. It became a little of a laughing matter at the beginning of the year when Virgin's knowing jab at BA's faux pas with the London Eye gave us the 'BA Can't Get It Up' moment. ...

    By • July 9, 2012

  • How to Promote a Brand on Social Media

    There is no denying that social media is vastly growing day by day. It has become the most successful medium of communication among the people. The rise of Facebook and twitter has taken the online marketing onto a whole new level; most of the companies are using social networking sites as a key variable for their brand promotions. It's fast and highly influential way of promoting brands and products. It is more cost effective than spending your budget on online advertising such as banner ads or PPC (Pay Per Click).

    By • July 9, 2012

  • Attribution, Big Data & the Open Graph: 3 Driving Forces of Social Ad Innovation

    It's the year of Facebook for digital marketers, with the social network projected to surpass $5B in worldwide ad revenues. Nearly half of Facebook's 901M active users visit the site at least 6 out of 7 days a week. And with people spending more than 1 out of every 7 of their online minutes on Fa...

    By • July 9, 2012

  • The 3 Phases Of Social Media

    Phase #1: LaunchThe launch phase of social media is focused on setting up the major social network accounts with brand assets. This launch phase should see very little actual results in terms of traffic or income spike as it is focused on preparation and set up. The objective of this phase sho...

    By • July 9, 2012

  • How to Determine Facebook and Twitter ROI [INFOGRAPHIC]

    How do marketers determine social media ROI? This a question asked by many CEO's and business owners that challenges marketers to deliver value from social media and make a return on their investment. So it's no surprise that 77% of CEO's think that marketers don't really talk about what matters...

    By • July 9, 2012

  • What Customer Needs Are You Meeting?

    Every once in a while, it's good to get back to the marketing basics. I was reminded of one recently while reading Reverb, an interesting e-book by writer and consultant Gwen Bell.

    By • July 8, 2012

  • Death Reports of Daily Deal Sites Have Been Greatly Exaggerated

    I wrote last year questioning whether the Groupon bubble was about to burst. At the time, the evidence seemed quite conclusive. After all, they had received a record number of complaints, and 70% of small companies confessed to hating the site.Alas, a new study suggests that far from waning in ...

    By • July 7, 2012

  • Do You Think About Your Social Brand?

    Of course you do, you say!But as I am increasingly spending my days talking to companies about how they use social media, I am struck by how there can be some drift in social from the brand guidelines and principles that are adopted as religion by traditional online and offline marketers.I think ...

    By • July 7, 2012

  • How to Build Barrier-Free Online Self-Service

    Why Is Online Customer Self-Service Important?Online self-service options for your customers are important because of the nature of today's customers-their lifestyle, our global culture, and the competitive business environment. Self-service is driven by the empowered customer who wants service a...

    By • July 7, 2012

  • Is a Facebook "Want" button the axe that kills Amazon?

    Recently on Mashable I read an article about a 'Want' button that is currently under production. The 'Want' button sat on Facebook's back burner for some time and it looks like the feature will available sooner rather than later. With such an incredible influence on the social media marketing fro...

    By • July 6, 2012

  • The Power of Data

    As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today.But data sitting in silos doesn't help anyone. ...

    By • July 6, 2012

  • Common Qualities of Insanely Successful Viral Videos

    We all love watching videos online. From an animal doing something adorable to a how-to segment on cooking a meal, people are constantly watching and sharing them with friends. In fact, over 4 billion videos are viewed daily on YouTube, and over 60 hours of video are watched per minute. Chances a...

    By • July 6, 2012

  • Online Measurement and Strategy Report

    I am a big fan of Econsultancy because of the quality of the work these guys do. In case you missed it they published their 5th Online Measurement and Strategy Report 2012 today. As with the previous reports, it's fascinating snapshot on where web analytics is right now - both as a process and as...

    By • July 6, 2012

  • Social Media Privacy is a Legal Crap Shoot...For Now

    I don't think anyone was surprised when a New York City criminal court judge ruled that Twitter must hand over tweets of "Occupy Wall Street" protester Malcolm Harris.In his decision, the judge wrote, "There can be no reasonable expectation of privacy in a tweet sent around the world. If you pos...

    By • July 5, 2012

  • Behavior: The First Mile of the Exceptional Customer Experience

    I recently attended the CXPA Members Insight Exchange in San Diego. It was an excellent conference with well over 100 customer experience professionals in attendance. The presentations about creating the right customer experience culture and programs were refreshing and insightful.The journey t...

    By • July 5, 2012

  • Morgan Stanley Brokers May Access LinkedIn, Twitter

    Word is, Morgan Stanley Smith Barney (MSSB) is allowing all its financial advisers to participate in Twitter and LinkedIn. Last year, it announced plans to open social media use to its advisers. The first step of the plan was to allow 600 advisers to use Twitter and LinkedIn in some capacity-now ...

    By • July 5, 2012

  • CMO's Guide To Inbound Marketing Success [Infographic]

    Are you a Chief Marketing Officer (CMO) or otherwise responsible for your company's inbound marketing? Here's an infographic that could prove very helpful to your efforts to get the job done right! Take a close look at the information contained in this infographic which provides a lot of great in...

    By • July 5, 2012

  • Digital Journalism - How News is Sourced with Social Media [Infographic]

    A week ago I wrote a post on how social media is replacing traditional journalism as a news source and the feedback was interesting to say the least. When I look deeper at how mobile and social media drive news consumption the information begins to add up. A recent article points out the growing ...

    By • July 5, 2012

  • 6 Must-haves for Every Enterprise Social RFP

    "I didn't know what to do, so I just Googled it."The lead corporate social strategist at one of the top hospitality brands in the world pulled us aside and in a hushed tone confided, "Honestly, I didn't know what to do or how to write one, so I just Googled the term 'enterprise social RFP.' "It m...

    By • July 5, 2012

  • Orbitz Steers Mac Users To Higher Priced Hotels

    Orbitz Steers Mac Users To Higher Priced HotelsMacBook ProThe Wall Street Journal writes that "Orbitz Worldwide, Inc. has found that people who use Apple Inc.'s Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different and sometimes ...

    By • July 5, 2012

  • Customers want the truth

    My brother-in-law is an administrator at a high school in Sioux Falls. One day, he encountered a freshmen student in the hall who was visibly upset because another student said he was short.Todd invited the student into his office and asked, "What's the problem?" To which the student exclaimed, "...

    By • July 5, 2012

  • A Missed Customer Service Opportunity (Oh No, United)

    At this moment, I'm sitting in the United Club in Concourse C at Chicago O'Hare. I should be sitting in an airplane climbing to 35,000 feet. Instead, I feel as though I've spent half my life in this club-and that's just this evening.Delays are part of any road warrior's life. You learn not to ...

    By • July 4, 2012