Social Marketing: Page 382

  • Pinterest Legal Concerns: What is Lawful to Pin?

    A serious problem seems to be emerging in regards to Pinterest and a violation of the legal rights of content creators and their intellectual property. The problem lies in the fact that you can use the work of others to build your own brand without attributing their work to them or compensating t...

    By • June 26, 2012

  • Facebook's Latest Changes - A Recap

    Over the last few months Facebook has come out with a raft of changes, feature enhancements and new releases. It can be tough as a business owner to keep up with these changes and understand how they affect your business. As a Social Media Consultant I even find it hard so to make things easier...

    By • June 26, 2012

  • @natwest: What's in a (Twitter) name?

    Illustrating the need for brands to reserve their Twitter name early is the case of Natalie Westerman from Newcastle upon Tyne who tweets under the name @natwest "natwestnotthebank". Predictably her stream has been inundated by calls for help from amongst the millions of Natwest's unhappy custom...

    By • June 26, 2012

  • Yammer and Microsoft, Next Steps After the Acquisition

    Ok news finally broke: Yammer is bought by Microsoft for $1.2bn. After the close of the deal, Microsoft will continue to invest in Yammer's freemium, stand-alone service, and the team will remain under David Sacks' direction within the Microsoft Office Division. Now what's next with this acquisi...

    By • June 26, 2012

  • 7 Goals of Successful Community Management Strategy

    Most people involved in social media or community management have experienced this many times. You take on a new client, or start a job with a new role, and management is very excited to see you. The company really needs to do more with social media, they declare with enthusism. And they are confident you can make it happen!

    By • June 26, 2012

  • The Networked NGO in India

    This year a lot of my work as Visiting Scholar at the David and Lucile Packard Foundation is working with grantees outside of the US. I've just returned from leading a training for Population and Reproductive Health grantees from India. This was the launch of a peer learning group called "T...

    By • June 25, 2012

  • SAP's Social Layer: Making Collaboration Real

    You'll recall a few weeks back I wrote a post about attending SAP's SAPPHIRENOW user conference this past May [disclosure: SAP has been a Social Media Group client since 2007] discussing the need for organizers of events-based programs to both consider and optimize their "digital layer". Not a n...

    By • June 25, 2012

  • Six Major Customer Trends from Customer Service author and speaker Micah Solomon

    Guest post by Micah Solomon Learning to treat individual customers as individuals is a key to business success. But being aware of underlying trends in the marketplace is also essential for the success of any business that relies on significant numbers of transactions and forward-looking planning...

    By • June 25, 2012

  • 10 Ways to Get Your Customers Talking

    Breaking the ice is tough. If you've ever attended a networking event or tried to strike up a conversation with an attractive stranger, you already know this. But while years of practice have hopefully honed your in-person people skills, creating connections online isn't always as easy. If you're...

    By • June 25, 2012

  • A 5-step methodology to sell creative ideas with Social Media

    When it comes to "creativity", some investors and clients can suddenly believe that they're facing intuitive people with beautiful and crazy tactics, but that it's not "real" marketing. This is probably the consequence of a century of client/advertising agency relationship: on one side, you had t...

    By • June 25, 2012

  • 7 Deadly Social Media Posting Sins You Need To Avoid

    A lot of businesses are posting day after day, with absolutely no idea that they are publishing the worst kinds of posts on their social pages. These posts make people cringe, drive fans away or worse - they bore people to death.If your business is guilty of one of these 7 deadly sins of social media posting, then you need to correct it now!#1: Lusting To Sell More To Your Fans

    By • June 24, 2012

  • The Marketer's Monologue is Dead and Gone

    "A brand is no longer what we tell consumers it is - it is what consumers tell each other it is."~ Scott D. Cook, Founder, Intuit & Board of Directors, P&GOld marketing die-hards may claim advertisers talk and consumers listen. It did indeed work that way for decades, but the mighty Amaz...

    By • June 24, 2012

  • So What if Facebook is a Fad?

    If The New York Times is asking, it must be serious. Is Facebook really just a fad?The NYT is just the latest to jump on the bandwagon of wondering whether Facebook's recent troubles spell an end to the share era. A couple recent surveys found Facebook user engagement was down (34 percent of user...

    By • June 23, 2012

  • How Do You Sound From Your Customer's Perspective?

    We all know how important it is to be a good listener. But I'm the lone voice in the wilderness talking about the vital importance of hearing. And I mean hearing from your customer's perspective. It's a grossly undeveloped sales skill in most sellers because no one has ever told them it's importa...

    By • June 23, 2012

  • Fifty Shades of Frustration: Why Women Hate Best Buy

    Women retain cortisol longer than men so this visual cacophony could have longer lasting effects.It is the Saturday before Father's Day and I'm sitting at the Cold Stone Creamery with my son. That's when I notice something strange-even eerie. Women are rushing into all of the other stores, but ...

    By • June 22, 2012

  • Social Selling: Finding The Decisonmaker(s)

    As salespeople, we are trained to ruthlessly seek out the decisionmakerand focus all our efforts on that individual. Whether it's to understand their needs, provide insight, pitch a solution, our focus is on finding the decisionmaker and locking in.We're trained to ask pointed questions like, "A...

    By • June 22, 2012

  • Gen Y - Harnessing The Power of the Loyalty Generation

    Generation We, Millennials, the Net Generation, whatever you want to call them, are your biggest potential ROI asset. They are tech savvy, they grew up on it, they rely on it to perform their jobs better, they are armed with their smart phone and tablets and are researching your products and serv...

    By • June 22, 2012

  • Today's Transformation: (New) Customer Service 3.0

    The new generations of informed and hyper-connected consumers is changing the parameters of interaction with companies. Social networks and mobile technologies are at center stage of these changes.Technological advances have totally reconfigured our daily communications. In less than two decad...

    By • June 21, 2012

  • Canadian Execs Divided on Value of Social Media, but Plan to Keep Spending

    The below study is provided by Queen's School of Business (@QueensMBA) and my friend @NeilBearseThe study provides insight into the level of social media understanding and focus of Canadian executives regarding it's value (realized, perceived, or imaginary) in business. Two things seemed especial...

    By • June 21, 2012

  • Help! I think I've done something stupid. What should I do?

    I was at a client meeting in London when the call came through. It was my wife Sarah."Phil, I'm on my way to work and I think I've done something stupid."Fearing that she had been involved in a car accident or similar occurrence, I quickly asked if everything was OK."I think I've put my Kindle i...

    By • June 21, 2012

  • Customer Service: Doing it Right

    Today's post comes from Bridgz Account Manager Andrew Galarneault.A lot of companies large and small talk about their "great" customer service. Businesses want to be known for going the extra mile for their customers. In reality, not that many companies follow through on that promise. It seems th...

    By • June 21, 2012

  • Facebook's Three-Step Formula for Social Marketing Success

    Lest there be any doubt, Facebook is still the number one social media platform for both B2C and B2B marketers. According to the comprehensive 2012 Social Media Marketing Industry Report put out by Social Media Examiner, 86% of B2B and 96% of B2C marketers use Facebook as a marketing tool for the...

    By • June 21, 2012

  • MIT Sloan/Deloitte Study: Managers See Importance of Social Business

    How are social networking and social software impacting businesses now and in the future? This is the main question asked in a new research report co-authored by MIT's Sloan Management Review and Deloitte entitled "Social Business: What Are Companies Really Doing?" The report surveyed nearly 3,50...

    By • June 21, 2012

  • Why Twitter Still Rules Customer Service

    A few months ago I wrote "Tweet now, Phone Later" about how Twitter customer support is often far superior to phone support. But, old habits die hard, so when I needed to get in touch with someone about my new Verizon phone order, I found myself on endless hold listening to recordings of the late...

    By • June 20, 2012

  • You're not in this alone

    No matter where you work, you have a peer group of thousands at your service. Are you the only sales manager at your company? Don't worry, there are hundreds others like you ready to help. Not sure how to build a new landing page for the next email campaign? Your peers (including several you didn...

    By • June 20, 2012