Social Media Updates: Page 293
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6 Indispensable Social Tools for 2016
For the business owner, entrepreneur, author and other enterprising souls out there, social media and the sheer scope of managing it can be somewhat daunting.
By Kerry Butters • Dec. 30, 2015 -
Twitter Introduces New Measures to Combat On-Platform Harassment and Abuse
Online bullying and abuse is a major concern, and there are countless examples of the pain and suffering caused by such behaviors. As such, Twitter's taken another step towards tackling such behaviors on their platform, re-vamping the official 'Twitter Rules' to clarify what's considered to be abusive behavior and hateful conduct.
By Andrew Hutchinson • Dec. 30, 2015 -
5 Most Important Metrics For Determining Social Media ROI
Social media offers many pleasant returns for marketers. Perhaps the best feature of social media is not the reach but the huge numbers of ways that you can measure the success of your campaign.
By Benny Coen • Dec. 30, 2015 -
YouTube Marketing Made Simple: 5 Examples, 3 Tips, and 12 Tools
The bottom line is this: you need video, and You Tube video is your best marketing option. Here's a post walking you through everything you need to know to create a great channel.
By Ty Rothstein • Dec. 29, 2015 -
Pinterest Updates Privacy Policy to Cover Ad Targeting, Data Collection
Pinterest has taken the opportunity of the holiday season to unveil a new update to their Privacy Policy - and at first, my initial reaction was 'what have they got to hide?'
By Andrew Hutchinson • Dec. 29, 2015 -
'Zuckerberg's Giving Away $4.5m' and Other Tales from the Internet
Rumors that Facebook CEO Mark Zuckerberg is giving away money to random users are just that - rumors. Hoaxes. The general rule of "if it's too good to be true, it probably is" should always be applied to viral stories - worth keeping in mind before you press 'Share'.
By Andrew Hutchinson • Dec. 29, 2015 -
Google's Santa Tracker Lets You See St. Nick's Journey Around the World, in Real Time
As of this writing, Santa Claus is flying over Malaysia. He's slowly making his way across Southeast Asia, having already delivered more than 2.25 billion presents on his journey around the world. I know all this because of Google's Santa Tracker website.
By Aaron Miles • Dec. 24, 2015 -
New Patent Shows Twitter May be Looking to Take Selfies to the Next Level. Literally.
A patent filed earlier this year (but made available this week) outlines how Twitter's experimenting with a system in which users would be able to control drones via tweet, and those drones would be able to take photos and videos that could be streamed directly through people's Twitter accounts.
By Andrew Hutchinson • Dec. 24, 2015 -
Boost Your Stamina: Making Your Facebook Posts Relevant [Infographic]
With all the different types of content available online, now, more than ever, you need to do whatever you can stand out from the crowd and gain positive results. So how do you do that on Facebook? This infographic outlines a few ways to improve your facebook performance.
By Irfan Ahmad • Dec. 24, 2015 -
Facebook Showcases the Best 360 Video Content of 2015 - the Future of Online Video
So what's the next evolution of online video content? While many would say virtual reality, there's a middle step between where we are now and VR that'll take us to that next level. That next stage is 360 video, and it's going to be huge in 2016. Here are some of the best examples of how to use it.
By Andrew Hutchinson • Dec. 24, 2015 -
The Actionable Guide to Reddit Marketing for Your Business
Can you really use Reddit to market your business?
By Ty Rothstein • Dec. 22, 2015 -
How Brands Are Successfully Using Content on Social Media
Social media can be an incredibly powerful tool - it connects businesses directly with their audience, cutting out the middleman, and allows businesses and customers to develop ongoing and mutually beneficial relationships. However, there is a caveat: in order for social media to be of benefit to a business, the business must leverage it to publish, promote, and share quality content that will resonate with the target audience. Find out which brands are successfully using social media.
By Jessica Oaks • Dec. 21, 2015 -
4 Ways to Make Your Company Facebook Page More Successful
Find out what you can do to drive more engagement and overall success on your Facebook company page.
By Darrel Girardier • Dec. 21, 2015 -
5 of the Most Helpful Social Media Monitoring Tools
Social media marketing can, at times, seem like a never-ending task. You have to monitor mentions, stay across conversations, respond, where relevant - and this is before you even consider creating your own content. But you can get back some time through the use of monitoring tools - here are some of the best.
By Petra Lipfer • Dec. 21, 2015 -
Facebook Expands Live-Streaming to Verified Pages
Facebook has continued to expand their Live streaming offering, Live, first announcing that access would be provided to all users, and now, extending the option to Pages - starting with verified Pages to begin.
By Andrew Hutchinson • Dec. 17, 2015 -
Facebook Adding New Features to Messenger for the Holidays
There's only one week to go till Santa takes off on his annual flight, and Facebook's getting into the holiday spirit with the announcement of a range of festive-themed additions for Messenger to help spread the seasonal cheer, including improved photo-sharing functionality, customization options for Messenger threads and fun graphic overlays.
By Andrew Hutchinson • Dec. 17, 2015 -
Most Mentioned Topics on Facebook in 2015
It's the time of year when every social media network is releasing their own "Year in Review." Facebook's includes a list of the most posted about news items and the way that people used Facebook to engage with the global community around events like the U.S. presidential race and the attacks in Paris.
By Sarah Snow • Dec. 17, 2015 -
A Brazilian Judge Has Shut Down WhatsApp for 48 Hours, as Brazil's Congress Looks to Shutter the Whole Internet
A judge in Brazil has ordered WhatsApp to be shut down for 48 hours due to the company "not cooperating" with an investigation into the company prompted by its telcom rivals. Additionally, the Brazilian congress is preparing a number of draconian bills that could damage or shut down social media in Brazil.
By Aaron Miles • Dec. 17, 2015 -
A Marketer's Guide to Facebook Instant Articles
It's official.Facebook has officially become a potential competitor to Google when it comes to the information market. In addition to introducing the "buy now" feature which essentially transformed the social platform into an online marketplace, the social media giant also launched Instant Articles, which enabled users to view full-length content without leaving the app.
By Christopher Jan Benitez • Dec. 16, 2015 -
How to Reach Specific Shoppers on Facebook
Facebook is a social medium that allows retailers to find the right people to buy their stuff. More than two-thirds of shoppers are using social media and their smartphones to enhance their shopping experience.
By Charles Crawford • Dec. 15, 2015 -
Now You Can Embed Bigger Pins on Your Website - Here's How (and Why You Might Want to)
Pinterest has introduced some new size options for embedded Pins, enabling users to showcase their Pin images, in all their glory, on their websites. And the change could have some significant benefits for overall click-through rates.
By Andrew Hutchinson • Dec. 15, 2015 -
Blogging on Facebook: The Impact of Long-Form Notes
Facebook Notes recently got a face-lift. The enhanced feature now looks similar to Medium blogging but offers a more powerful way to reach a wider audience through access to Facebook's massive, built-in user base.
By Brian Honigman • Dec. 15, 2015 -
Facebook Releases Updated Video Player API Enabling Impressive Custom Overlays
Facebook has announced an update to their embedded video player API and oEmbed options to improve the capacity to share Facebook content off of the platform itself. And the new video player options present some intriguing opportunities.
By Andrew Hutchinson • Dec. 14, 2015 -
Wrapping Up 2015 in Social Media
Last year's predictions for social media trends mostly came true, but there were also some unexpected trends that took the Internet by storm. Here are some of the top trends we saw in social media in 2015, and which we expect to get even bigger in 2016!
By Alexandra Bohigian • Dec. 14, 2015 -
Could Facebook Influence How You Vote? The Rising Role of Social in the Electoral Process
We're always connected, we're constantly tuned in to the latest news and updates - information reaches us at a much faster rate than it has in generations past. But that connectivity, and our growing reliance on our social media feeds, could also be used against us.
By Andrew Hutchinson • Dec. 12, 2015