Social Media Updates: Page 305

  • Facebook Algorithm Change (2015): Did Your Brand Benefit?

    Back in April, when Facebook updated its algorithm back in April (2015), rather than simply post what changed, I decided to break down what each change in the latest Facebook algorithm meant for brand pages. I stated at the time that "(f)or some brands, this latest Facebook algorithm change will be a major benefit" that (b)rand pages who post good content, drive interaction and engagement with their fan base and are truly social will see big gains."

    By • July 19, 2015

  • What Are the Best Times to Post on Facebook? [Infographic]

    We all post great content on Facebook, but with Facebook's consistent algorithm changes, how can we make sure that we're hitting as much of our target audience as possible? Check out the best times to post on Facebook to make sure you're getting the most engagement out of your posts.

    By • July 19, 2015

  • Teens Are Licking Donuts to Show Support for Ariana Grande

    In case you missed it, Ariana Grande made headlines recently when she licked donuts on the counter of a Los Angeles-based donut shop. After seeing all of the criticism she received for her actions, the pop star's fans are backing her via social media.

    By • July 18, 2015

  • Social Media Superstars: What Every Business Can Learn from YouTube Celebrities

    It's no secret that some of the biggest up and coming celebrities today aren't known for their movies or music - but for the videos they post on YouTube documenting their daily lives. YouTubers have managed to take a totally digital consumer experience and showcase the best modern examples of client retention and brand loyalty - with their 'product' being consumed entirely through a screen. Where these social media celebrities have the upper hand is how they can acutely define and adapt to their current and ideal consumer demographics. After all, the business of YouTube is not producing videos - it's straight up advertising.

    By • July 17, 2015

  • 5 Ways to Increase Your Twitter Engagement

    With more than 140 million users and over 340 million tweets a day, Twitter has established itself as a key player in the competitive social space. Here are a few basic tactics you can use to increase your Twitter engagement two-fold.

    By • July 17, 2015

  • 8 Ways You Can Become More Social Media Savvy Today

    Richard Branson once said "If you're an entrepreneur and you don't have a social media presence, your company is at a competitive disadvantage." While he speaks the truth, social media can be intimidating if you're not familiar with the techniques, tools, and platforms. But, if you follow these eight tips, you'll be able to become more social media savvy in no time.

    By • July 16, 2015

  • #TrumpYourCat: Funny and Viral Political Commentary

    Have images of your friend's cats with Donald Trump's hair-do shown up in your Twitter feed? How about you Instagram feed? I thought so. #TrumpYourCat is trending on social media. Is it political commentary? Maybe. Is it funny? Definitely.

    By • July 16, 2015

  • How to Create the Perfect, Socially Savvy Email Signature

    There's been a lot of talk about the importance of your email signature recently. The question is, how can you turn your email signature into a successful social marketing tool, without driving yourself, or the people that you are emailing crazy in the process?

    By • July 16, 2015

  • Twitter Adds New Data Dashboard and Tweet Image Presentation Option

    Twitter continues to add new features and functions at a rapid pace - and while most of their recent additions are only small tweaks or updates, their cumulative impact is growing, advancing the Twitter eco-system towards the next phase of the network's progression.

    By • July 15, 2015

  • Yik Yak Adds Ability to Add Photos to Yaks - Growing Opportunity in "the Yak"

    Whether you use it or not, whether you know it or not, Yik Yak is a social app that's on the rise. Anyone marketing to younger consumers needs to be aware of Yik Yak - and now the app has added a new photo functionality, enabling users to share images to accompany their yaks - so long as those photos don't contain anyone's faces. But how will Yik Yak possibly be able to enforce such a restriction? Now that's an interesting challenge.

    By • July 15, 2015

  • What Photographer Emily Blincoe Can Teach Us About Instagram

    Emily Blincoe is a freelance photographer based out of Austin whose photos of the warm life in Austin have gained her an Instagram following of nearly 400k people. Her shots are compositionally interesting--arrangements of colorful tomatoes, feathers, lip balm tins against plain backgrounds--but taken together, they paint a picture of a life well-lived.

    By • July 15, 2015

  • The A-to-Z Guide to SlideShare [Infographic]

    There's a greater than 4-to-1 chance you're missing out on a gigantic opportunity to put your content in the path of your prospects. According to the new Social Media Marketing Industry Report, 85% of marketers don't use SlideShare. In this post, Barry Feldman outlines why you should consider getting started with the presentation platform.

    By • July 15, 2015

  • United States-Iran Nuclear Agreement: Social Media Reactions

    News from the past few days has been dominated by the landmark deal between the United States and Iran over the latter country's nuclear program. As is typical when large news stories break, everyone took to social media, especially Twitter, to broadcast their reactions to the world. And, as is also typical for a major new story, those reactions range from jubilation to harsh disapproval.

    By • July 15, 2015

  • How Much of the Internet's Potential are You Wasting?

    There's an interesting dichotomy floating around on the Internet. On the one hand, the web is supposed to be fostering creativity and individual expression. On the other hand, the partisan and anonymous nature of the Internet is fuelling a stronger and stronger herd mentality, a distance that causes people to act as they were wearing a mask.

    By • July 15, 2015

  • More Americans Now Getting News Content from Twitter and Facebook [Report]

    A new study by Pew Research has found that the share of Americans who now use social media as a source of news has risen by more than 13% overall since 2013. The survey of more than 2,000 US adults found that 63% now use Facebook and Twitter as "a source for news about events and issues outside the realm of friends and family".

    By • July 14, 2015

  • Refresh How You Write Facebook Updates and Tweets

    Ever find yourself a little tapped out when it comes to ideas for what to say in a social media post? Me, too. Especially if you are a social media professional who writes them day in and day out, it can become difficult to think of new ways of approaching the same old Facebook update or tweet.

    By • July 14, 2015

  • DSK Case Study: How to Influence Journalists and Opinion Leaders in Less Than Two Tweets

    Dominique Strauss-Kahn, the former IMF director who hit the headlines for all the wrong reasons in the Sofitel sexual assault case, made a big comeback on Twitter recently. Basically, within the space of two tweets, Strauss-Kahn set himself up for a political return in the near future.

    By • July 14, 2015

  • Instagram Strategies for Brands: Dope Dealers or Naive Believers?

    The recent Facebook announcements for brands regarding what can be done on Instagram (finally!) are still pretty disappointing. The story is very similar to Tumblr; Instagram promises marketers a sort of kiosk of relevant ads that will be presented to its growing user base. These ads would appear in the flow of pictures on Instagram, which could be clickable. We already know it won't necessarily work that way.

    By • July 14, 2015

  • The Revolt at Reddit - What Can We Learn from the Departure of Ellen Pao?

    Last week, Reddit CEO Ellen Pao resigned from her position, the latest in the ongoing turmoil seemingly eating the social networking site alive. Pao's mandate was to build Reddit's commercial appeal in an effort to better monetize Reddit's audience. But as Pao discovered, it's not that easy. The uproar at Reddit serves as a reminder of the fragile relationship between audience and social platforms, and why social networks must tread carefully when seeking to implement change.

    By • July 13, 2015

  • How to Write Better Content for Social Media

    What qualities does good writing have? Whether you are reading a book or a Facebook post, good writing is easy to understand and it grabs you with an idea or an emotion. Sadly, there's a lot of bad writing out there, especially on social media. There are several qualities that good writing has and when you're creating content, you should consider them.

    By • July 13, 2015

  • A Quick and Dirty Guide to 10 Social Media Platforms for the Newbie

    ​So you say you want to use social media, but you don't know where to start. Here's a quick and dirty guide to the major platforms, including a few new-ish ones: everything you need to know about how they work, how you should use them, and why you might avoid them. Keep this bookmarked should you ever need to make your social media case to the C-Suite or convince a social media virgin to adopt.

    By • July 10, 2015

  • LinkedIn Publishing Platform Hits 1 Million Users - The Pros and Cons of LI Publishing

    There are now more than 1 million users publishing long-form content on LinkedIn. The professional social network made the announcement on their official blog, trumpeting the success of their blogging functionality, which they launched around 17 months ago. And while the LinkedIn blogging platform has been a big success, there have been some issues and queries over LinkedIn published content - in particular, over changes to how content is shared and distributed throughout the extended LinkedIn network.

    By • July 9, 2015

  • The Parable of Reddit or How Traditional Business Models Fail Communities

    If you work in the community or digital space, it's been impossible not to follow the turmoil at Reddit over the last week. It's been cause for a lot of anxiety because until this turmoil hit, Reddit was viewed as a community success story - if Reddit can't make community work, than who can?

    By • July 9, 2015

  • Facebook Updates News Feed Controls, Gives Users More Say in What Content They See

    Facebook has today unveiled a new way for users to have more say over what content gets priority in their News Feeds, enabling them to ensure they never miss any updates from friends or Pages they want to hear from. It's a more user-friendly, and potentially powerful, way for users to re-take control over their Facebook experience, and goes some way towards reconciling one of the major pain points for users in recent times - the issue of being told by Facebook what's important to them.

    By • July 9, 2015
  • SMT Expert

    No More Paying for Facebook Likes on Ads, But Here's Why You Still Can't Ignore Them

    This week, Facebook updated the way CPC is calculated to discount any impact from likes, shares and comments. From now on, only clicks to websites and apps and on the Shop Now button will factor into the CPC calculation. And you know what? It's about damn time!

    By • July 9, 2015