Social Media Updates: Page 327

  • Mistakes That a Social Media Marketer Should Avoid

    Social Media was once an unchartered territory for brands. However, when the marketers follow that billions of customers flocked in the platform like Twitter, Facebook, LinkedIn, Pinterest, and Instagram- the idea to tap their target audiences using such platforms click in their minds. Now, a sig...

    By • Sept. 5, 2014

  • How to Execute a Twitter Follower Strategy

    Among the biggest challenges when launching a new brand or channel on social media is building community. This is particularly true on Twitter where a new brand with a tiny following is as appealing as a restaurant with no guests. Thus the temptation is to try to add followers as quickly as poss...

    By • Sept. 3, 2014
  • SMT Expert

    13 Ways to Beat the Facebook Algorithm

    Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business's organic page posts - in March, it looked like organic reach on Facebook was rapidly approaching zero. So how do you beat the odds? In my article today, I'll cover 12 tacti...

    By • Sept. 3, 2014

  • How to Merge Duplicate Facebook Pages

    If you're the page manager of a Facebook page, especially one that's popular, you've likely encountered the issue of dealing with duplicates pages either from your own organization's mishaps, excited fan communities or even from copycats.The process of handling duplicate Facebook pages is probabl...

    By • Sept. 2, 2014

  • Facebook Clickbait... and Switch

    As the buzz around Facebook's clickbait crackdown begins to hit mass media, it's apparent that many content marketers are taking action and trying to salvage their clever headlines that have brought many pieces of content to reach viral levels for their brand. Facebook launched an update last Mon...

    By • Sept. 1, 2014

  • Facebook Cracks Down on Clickbait Headlines

    Fed up with seeing those blatant clickbait headlines in your Facebook news feed? You know, the "this cute kitten / starving puppy was attacked/ rescued / cuddled by a baby / chihuahua / alligator. You won't BELIEVE what happens next!!!" ones (if you're still not sure, spend a few happy minutes wi...

    By • Aug. 31, 2014

  • Twitter Tips and How Some Companies Are Killing It

    Twitter is the choice weapon for businesses. First off, when you use Twitter, there is virtually no overhead (except paying a recent college grad who is young, social-media savvy, hungry, driven and most importantly cheap labor, to man the account). Moreover, it is a viral, engaging platform for ...

    By • Aug. 30, 2014

  • 3 Quick Facebook Ad Tips You Can Implement Now

    Facebook ads aren't an exact science, and running successful campaigns is a continuous learning process. Today I'm sharing 3 Facebook ad tips that I've learned firsthand. The best part? They're super quick and easy to implement!Keep ad images crisp.Did you know that Facebook doesn't maintain the ...

    By • Aug. 29, 2014

  • Changing Landscape of Paid Social Media Ads

    Facebook news feeds and Twitter timelines are usually filled with typical things. You will either see the pictures of babies or the pets. Sometimes, for a change, you will come across vacation albums, work related grievances or political posts. But, the photos and links are joined by something el...

    By • Aug. 29, 2014

  • Could Facebook Lead the Way in Hunting Misinformation?

    I've written a number of posts over the summer about attempts being made to both understand and detect the way misinformation spreads through social networks. Many of these attempts have focused upon identifying influential nodes in a network, and indeed understanding whether those nodes are rea...

    By • Aug. 28, 2014

  • Getting the Most Out of Social Media's Big Four

    When it comes to social media marketing, there are dozens of platforms and websites to choose from including Facebook, Twitter, Pinterest, LinkedIn, YouTube, Vine, Instagram, Foursquare, Google Plus, Tumblr, and much more. There are 416 unique social media platforms that millions of users visit o...

    By • Aug. 28, 2014

  • 5 Rules for Super Effective Hashtags on Twitter

    Want to get noticed on Twitter? Use hashtags! Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats.How to use hashtags efficiently? How many is too many? Let's have a look ...

    By • Aug. 27, 2014
  • SMT Expert

    What Do You Get For $4,500 of Native Advertising?

    We scraped up a little budget and experimented with several native content distribution channels. The experiment focused on Facebook, Twitter, LinkedIn and Outbrain.The primary goal was to drive new subscribers for the site, but the secondary goal was to drive top of the funnel leads for the prem...

    By • Aug. 27, 2014

  • Facebook's Call to Action Buttons Are a Win-Win

    Facebook turned a lot of heads last month with the announcement it was testing a "Buy" button on sponsored ads and Pages updates. Positioned as a way for brands to sell their wares while keeping customers inside Facebook's social embrace, it's pretty much a win-win for retailers and Facebook comb...

    By • Aug. 27, 2014

  • 3 Painless Steps to Better Networking, Both Online and Off

    If you're like me the idea of a "networking event" sounds about as appealing as helping a friend move heavy furniture into a high-rise apartment.Networking might as well be a foreign country; a place where social superstars impress with small talk and witty banter. In our minds, Networking is a p...

    By • Aug. 27, 2014

  • How to Use Hootsuite to Manage Twitter More Intelligently

    As all social media marketers know, the value of Twitter goes well beyond tweets about dinner and selfies with your cat - and Hootsuite is a great tool to uncover the potential opportunities therein.As a social media marketer myself, I use Hootsuite to manage the Twitter account of Hallam Interne...

    By • Aug. 27, 2014

  • How to Increase YouTube Engagement [INFOGRAPHIC]

    Is YouTube marketing worth it?More than 1 billion unique users visit YouTube each month. It is the second most popular search engine and the third most popular site in the world. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Masteri...

    By • Aug. 26, 2014

  • How to Use Different Social Media Platforms for Your Business

    The most frequent question I receive from business entrepreneurs and corporate companies wanting to create brand awareness via the internet is, "What social media platform would be best for our company?"It's important to understand that social media refers to the interactions among people in virt...

    By • Aug. 25, 2014

  • To Blog or Not to Blog: Are Social Tools Ready Replace Them?

    Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already, taking their content, fans, and inspirations to Google+ and other social venues.Should you do the same? Before we answer...

    By • Aug. 25, 2014

  • How Starbucks Crushes It on Social Media

    Starbucks is known for lots of things: great coffee, friendly baristas, and a near-complete takeover of practically every street corner in America. Did you know it's also known for it's killer social media strategy? It's true! Take a look at some of these stats:● 37.32 million Facebook likes●...

    By • Aug. 23, 2014

  • 10 Google+ Tips

    Google+ is run by Google, the best search engine, and the key to success for your business. Isn't that reason enough to use it? Google are really committing themselves to this platform so it can be a meeting point for all of the services it has to offer - this will help your business grow, if it ...

    By • Aug. 22, 2014

  • A Guide to Growing Your Twitter Audience

    "How did you get all those followers?" is pretty much the digital age's equivalent of "What is the meaning of life?" Like everything in 2014, we want it all, we want it now and we want it online. The digital age has bred a new generation of amazing and intelligent young people who, due to the nat...

    By • Aug. 22, 2014

  • Marketing on Facebook Now Requires Cold Hard Cash

    In 2014, if your business does not have a Facebook page, you are already behind in an online marketing space that is only getting more competitive. Facebook launched 'Facebook Pages' in 2007 and immediately accrued 100, 000 businesses, before opening the function up to the public in 2009. By Nove...

    By • Aug. 22, 2014

  • Should Google Target Younger Audiences?

    Ask yourself this question: how young were you when you first started to use the Internet? I believe was around 7 or 8 years old when my parents allowed me to log onto America Online. To say that it was an archaic system would be an understatement, since it didn't bode well for phone calls. In an...

    By • Aug. 21, 2014

  • It Might Be Wise to Bundle Instagram and Twitter

    It's no secret that local social media marketing strategy is constantly changing. Instead of continually worrying about nuances found in different scenarios, it is more important to actually understand the why's and how's of the different strategies. Increasingly, users routinely engage with more...

    By • Aug. 21, 2014