Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights.
He’s also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for native advertising platforms, inPowered and AdHive.
A member of a Forbes Top 100 list, Chad authored “The Native Advertising Manifesto,” “The Content Promotion Manifesto” and “51 Things Your Mother Taught You About Inbound Marketing.”
He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He has been creating profitable online campaigns for over 16 years for some of the World's most recognizable brands.
All while delivering tens of millions of dollars of tracked return on SEO alone. In addition, he's driven over 100,000 leads and 24,000 marketing qualified leads in less than 10 years.
Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.
102 articles by Chad Pollitt
-
A Quick Guide to SEO for Non-Profits [Infographic]
Jan. 20, 2021 -
What Digital Marketers Need to Know About California's New CCPA Law
Jan. 14, 2020 -
New Study Seeks to Determine When Consumers are Most Open to CTAs and Ads in Content
Oct. 27, 2019 -
The Content Marketing 'K.I.S.S.' Principle in 4 Steps
June 21, 2019 -
Content Consumption Habits are Evolving - Which Means Strategies Need to Evolve In-Step
June 2, 2019 -
Quantity vs. Quality - What Content Marketers Need to Know
April 18, 2019 -
In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social
March 22, 2019 -
100 Significant Women in Native Advertising Recognized on International Women's Day
March 10, 2019 -
Which Types of Headlines Drive the Most Content Engagement Post-Click? [New Data]
March 5, 2019 -
Is Content Marketing Advertising?
March 2, 2019 -
Ten 2019 Digital Marketing Predictions You Should Probably Ignore
Dec. 16, 2018 -
7 Bold Predictions for Digital Marketing in 2019
Dec. 6, 2018 -
A Closer Look at Post-Click Engagement Rates in Platform Assessment [New Benchmark Data]
Sept. 15, 2018 -
11 Effective Content Marketing Tools to Demolish Your KPIs
Aug. 7, 2018 -
Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]
July 25, 2018 -
The Great Content Debate: Defining What Online Engagement Really Is
July 3, 2018 -
How AI is Helping to Reduce Waste in Digital Advertising
June 19, 2018 -
What Every Content Marketer Should Know About Artificial Intelligence
April 24, 2018 -
Everything You Need to Know About Influencer Marketing and Artificial Intelligence
March 27, 2018 -
11 of the Best Social Media Management and Reporting Tools to Consider
March 6, 2018 -
Shrinking Content Budgets Drive the Need for Content Intelligence
Feb. 27, 2018 -
11 Digital Marketing Predictions You Should Ignore for 2018
Jan. 3, 2018 -
7 Bold Predictions for Digital Marketing in 2018
Nov. 30, 2017 -
9 Tactics to Sharpen Your Headlines
Oct. 26, 2017 -
Content Marketing is Much More than Just Top-Funnel Content
Sept. 28, 2017