Social Media Updates: Page 382

  • Why Google+ Pages Will Have a Huge Impact on the Way Brands Approach Social Media & Search

    After much anticipation, Google finally opened up its Google+ social network to brands yesterday evening with the launch of Google+ Pages. With ever-growing pre-launch speculation as to features, functionality and the impact Google+ Pages for brands could have on search, many brands will surely be only too ready to hit the 'go' button and make their mark on the latest social media platform this week.

    By • Nov. 8, 2011

  • How To Write A Follow-Worthy Twitter Bio In 4 Easy Steps

    It only takes 10 seconds. Your bio will be the determining factor, oftentimes, as to whether a user will want to follow you or not. It's make or break.We want to help your business use social media to improve your reputation and gain loyal followers. Among the bio do's and dont's, we have accumu...

    By • Nov. 8, 2011

  • How to Make the Latest Facebook Updates Work for Your Brand

    The past two months have been busy at Facebook.In September, it unveiled the largest set of new features since it launched the Facebook API platform in 2007, introducing a new ticker and new personal profiles among other features. In October it extended the Facebook Platform to allow social medi...

    By • Nov. 7, 2011

  • 5 Ways to Amplify Your Social Media Message

    The life of a social post isn't particularly long, so it's imperative you find ways to amplify your message. Here are 5 tools to you should not be without. Simply put, they will increase the number of eyeballs to your message and to your business.1. MarketMeSuite: Social Marketing Management2. B...

    By • Nov. 7, 2011

  • NYSE Social Media Day Got Occupied

    Today's the official Social Media Day for the New York Stock Exchange. It's a day designed to teach corporations how to be more "user-friendly." Yet, despite all the political leaders and social experts at this event, it seems nobody had the foresight to realize the event's #NYSESMD hashtag is ...

    By • Nov. 4, 2011

  • Will Google Plus Updates Benefit Recruiters?

    The web is oddly quiet given the news that Google Plus is now available to Google Apps for Business users. Google posted the update on their blog last Thursday and has otherwise been pretty hush-hush about the release. For now, Google Apps users are accessing Google Plus with corporate email addr...

    By • Nov. 4, 2011

  • Facebook's Subscribe: The Death of Fan Pages, or is it?

    Facebook's introduction of the "subscription" feature for profile pages has blurred certain lines between profile and fan pages for many individuals seeking to leverage social media to build their own personal brand and on-line presence. This is particularly true for many sales people, agents, e...

    By • Nov. 2, 2011

  • Effective Media vs. Obvious Media

    I decided to put ink to Mac today and throw out some thoughts about interactive media and a situation that I often see and hear that is specific to online media planning and execution.Traditional Media is more obviously visibleWith Traditional Media, every placement chosen whether it be in TV, ra...

    By • Nov. 2, 2011

  • Phil Simon and the Age of the Platform

    Social Media Today had the opportunity to speak with author/speaker Phil Simon about his new book, The Age of the Platform...so we took it and it got us thinking. SMT: I'm intrigued by your book. I've watched the evolution of what "platform" might be defined as. Platforms have end-to-end soluti...

    By • Nov. 1, 2011

  • Four Ways Social Media has Changed in Five Years

    Five years ago, social media was just beginning its meteoric rise. As a business owner, you were probably on social media personally, but perhaps there was little ROI you could see in creating a presence for your business. As a user, social media was a way for you to connect with old classmates, ...

    By • Oct. 31, 2011

  • How the NFL Has Embraced Social Media

    Some people call it the No Fun League, and considering some of the National Football League's rules, it has earned this nickname. The powers-that-be in the NFL have banned end zone celebrations, laid out 15-yard penalties for "taunting," and blacked out TV broadcasts of home games that don't sell...

    By • Oct. 31, 2011
  • SMT Expert

    Ill with the Twitter Bug: 3 Reasons You Need to Bite

    I'll be the first to admit the Twitter wasn't always my cup of tea. Like a lot of the people, Twitter left me more confused and overwhelmed than engaged.

    By • Oct. 31, 2011

  • Establishing the Brand of YOU

    You are a brand. What you put out as your persona creates perception from others of what you are to them, or, in other words your "perceived value". We choose friends that way, but more importantly for job seekers, companies seek the best employees by assessing your brand.There is a real opportun...

    By • Oct. 30, 2011

  • Facebook Is Looking to Increase Its Mobile Traffic

    Facebook has 800 million monthly active users. Of these, more than 350 million people access Facebook through their mobile devices, which make for nearly 44% of its user-base.When looked at from the aspect of getting the traffic, then mobile devices again are traffic generating platform for Facebook with 33%.Seeing this fact, Facebook has decided to get more serious about paying more attention to extracting the most from its service's users from mobiles.

    By • Oct. 28, 2011

  • 'Naming' Your Facebook Page for Facebook Search

    How your 'Name' appears on your Facebook business page is important! And we're not talking about your 'Username' often referred to as your distinct URL - although this is obviously important too.The Name is what appears at the top of your Facebook page (beside the 'like' button) and your User...

    By • Oct. 28, 2011

  • Twitter Trending Topics? Childish, Irrelevant Spam and a Place for the Dead

    Twitter allows users to see "topics" about people, bands, films, anything at all in actual fact, are most Tweeted about at any given time. You can decide to see what is "trending" world wide or narrow the search closer to home by selecting a countries top trends instead. According to Twitter's o...

    By • Oct. 28, 2011

  • How Chapstick Responded to Criticism on Facebook

    http://www.facebook.com/pages/Butt-seriously-Chapstick/209382635798407 Oh dear. I'll bet that in the scale of things, innocuous (though popular) consumer brand Chapstick didn't expect to find itself in the centre of a social media firestorm this week. I mean, it's Chapstick, right? A useful, trus...

    By • Oct. 28, 2011

  • How to use Social Media at Meetings

    Recent analytics reveal that over 65% of MDs use social media. There remains much controversy about using SM in patient communications. However, SM offers many functionality for socializing online at meetings, and broadcasting events in your area. (meet me at Starbucks, where you are now, confere...

    By • Oct. 28, 2011

  • Is Facebook Taking Over the World?

    It seems as if Facebook is on a monumental mission to become 'all things to all men'. After incorporating the online music platform Spotify into its interface (and angering a lot of people in the process) while simultaneously extending the ability of its business pages to a level that almost elim...

    By • Oct. 25, 2011

  • What Will Get Your Facebook Page Banned

    Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook. Facebook has its own rules and guidelines...

    By • Oct. 24, 2011

  • Just In Time for Halloween, Take this Lollipop - A Frightening Look Into the Dangers of Facebook Stalkers

    Earlier this month actress Patricia Arquette announced she was deleting her Facebook account after what she deemed as a "social experiment" resulted in an alleged case of cyber-stalking or Facebook stalking. Now, a new interactive website provides a very real and very startling example of what it...

    By • Oct. 24, 2011

  • How and When You Should Use Direct Messages in Twitter

    Direct messages on Twitter can sometimes be a topic of controversy. Some people love them as they offer a means to inform and connect with others. Some people hate them as they are often considered spammy and inappropriate. DM's are usually sent when you get a new follower. A way of saying thank...

    By • Oct. 24, 2011

  • Photos Make a Difference: Improving Fan Engagement on Facebook

    For many small businesses sharing photos of the products and services they sell and/or develop plays an important part in building and solidifying their base of fans, potential and existing customers, on Facebook. Photos alone won't build your fan base but they will help, especially if they accom...

    By • Oct. 23, 2011

  • 10 Ways to Get More Fans on Facebook

    Have you created a Fan Page, but now you're wondering - "How Do I Get People to 'Like' my Page? If so, you're not alone. Many people struggle with getting Fans. Here are 10 ways to get more Fans.Create A Customized Welcome Page - Creating a Customized Welcome Page is an excellent way to increase your number of fans. Statistics show that it will help you turn 72% of your visitors into fans.

    By • Oct. 23, 2011

  • Who Am I: A Social Media Consultant Or a Social Media User?

    It's getting harder and harder to remain objective as I struggle to balance my usage of Social Media sites as a professional, and that of a user. As a user, I LOVE Twitter. It is, by far, my favorite platform. I am also really getting to like Google+. I like Facebook's new profile replacement...

    By • Oct. 21, 2011