Social Media Updates: Page 395

  • Talking Right on Twitter: How to Optimize Your Content

    So you are present on multiple social media platforms and have a select group of people who you talk to. Likewise your Linkedin account also doles out great deals of advice on your industry and about opportunities at your firm, but then what is Twitter doing for you?

    By • May 28, 2011

  • I Clicked LIKE, Don't Blow it! - 23 Tips to Engage Me After Facebook Like

    So you got me to click the "like" button. I may have been excited, simply curious or half asleep when I clicked like. I may or may not virtually run to my Facebook wall to remove the automated Facebook post that tells the world I clicked LIKE on your page. If you're lucky I will leave it there. I...

    By • May 27, 2011

  • LinkedIn Creates Connection Timeline

    The developers at LinkedIn were at it again on Hackday and have created a new way to view your career path over time via your connections. Through your career you have certainly met some pretty memorable folks whom you may have lost touch with. The Connection Timeline is a good kickstart to go an...

    By • May 27, 2011

  • TIE Score - A New Influencer Score From Beyond

    Announcing a new metric: the Topical Impact Estimation (TIE) Score. The TIE score estimates the reach and impact of a content producer (twitter handle or blogger) for a particular topic. It factors in a content producer's immediate audience, as well as its topic-related viral audience. When app...

    By • May 26, 2011

  • Tweetdeck Silence Speaks Volumes

    I've been watching the news very closely about the Tweetdeck / Twitter deal. As a 3rd party app CEO it's my business to know what's going on in this crazy social media world. But I find Tweetdeck's own silence on their blog pretty telling. Multiple sources have now reported the deal is done, ...

    By • May 25, 2011

  • Are you spittering (=spamming) or truly engaging on Twitter?

    While my highly scientific poll on what to call Twitter spam may not have yielded statistically significant results, the topic is still very relevant for everyone trying to figure out how to effectively use Twitter these days. A couple of weeks ago a controversial, and not so nice, tweet from an ...

    By • May 24, 2011

  • Facebook For Business

    Many of us have our own personal profiles on Facebook - we keep in touch with friends and relatives, upload, get tagged and tag people in pictures. These are all the basic functions of your average Facebook profile. When speaking about Facebook for Business, we are often asked, "What is the dif...

    By • May 23, 2011

  • LinkedIn: ROI quo vadis?

    On the continuing path to the next internet bubble, last week saw LinkedIn's float live up to the hype, even though shares dipped on profit-taking last Friday. Not long ago, Microsoft took over Skype at a horrendous price that raised some questions I outlined here: Microsoft's Skype deal - costs ...

    By • May 23, 2011

  • By the Numbers: How Facebook Says Likes & Social Plugins Help Websites

    May 22, 2011 at 8:30am ET by Danny SullivanEarlier this month, I wrote about how the promise of Facebook traffic has enticed millions of sites to use Facebook Like buttons and other Facebook social plugins. But does following Facebook's socialist agenda really pay off? How about some numbers, cou...

    By • May 22, 2011

  • 5 LinkedIn Necessities for Your ROI

    You may have heard all the news about LinkedIn going public. Their stock reached its zenith of $122.70 before closing at $93.86, valuing the company at just under $8.9 billion. All this for a professional social network with 100 million users that made profit of $15.4 million in 2010 on sales of...

    By • May 22, 2011

  • Facebook Success Beyond the 'Like'

    Having a branded Facebook page has become near-essential for many businesses. As such, companies should give as much thought and energy into planning and managing their Facebook page as they do a traditional website.

    By • May 22, 2011

  • What Is the Best Time to Tweet?

    A big - if not THE biggest question right now in social media is, "what time is the best time to tweet?" Here are a few ideas from Tool Tuesday :: Guy Kawasaki mentioned in his blog post, "Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter" Tip :: Repeat your tweets. Try this experi...

    By • May 21, 2011

  • Live from the Lithium Party: Building the Enterprise Social Practice, Part I

    Not "lithium" as in the periodic table of elements, but Lithium being one of the largest and leading providers of social services to enterprise clients. This is their annual home conference in San Francisco, near their headquarters, and the attendees include clients and prospective clients. At on...

    By • May 19, 2011

  • Should Facebook 'Likes' Have an Expiration Date?

    A couple of weeks ago I wrote about how brands are getting preoccupied with generating high numbers of Facebook 'Likes' rather than building deep engagement and this got me thinking - if "Likes" are going to be used as measure of engagement should they have an expiration date? Why don't fans o...

    By • May 19, 2011

  • News Feed Optimization on Facebook - Working with EdgeRank

    Did you know that Facebook has an algorithm in place for what you see in your News Feed? No...? Well I didn't either, until today. It is called EdgeRank. You may have not recognized it, but Facebook's News Feed only displays a portion of the posts generated by your friends. (I always had my snea...

    By • May 18, 2011

  • 5 LinkedIn 'Must-Haves'

    With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold. While not one of the most visible sites, it is definitely one of the most powerful. With millions of people from all over the globe taking part in the conversation on LinkedIn, it is definitely a place online where your audience thrives.

    By • May 14, 2011

  • Smartphones, Tablets Change How We Use Social

    What did you do this morning after your alarm went off - other than hit the snooze button? If you've got a smartphone, a new study says, there's about a one-in-three chance that you switched on your phone and loaded up an app. And if you're in that group, chances are also pretty good that you che...

    By • May 13, 2011

  • Facebook's Strategy for Global Domination: Shame Google

    Social networking giant Facebook was caught playing dirty. It is revealed by Don Lyons that Facebook has engaged top PR firm, Burson-Marsteller, to plant negative news about Google. Facebook confirmed this and stated the following reasons for the engagement: First, because it believes Google is d...

    By • May 12, 2011

  • Understanding the Potential Difference between Non-Fans & Facebook Fans

    It truly mesmerizes me when I think of the value of social media and how brands can use it to cash in on the real-time business opportunities it offers. Whether you are looking to market your products online or provide a superior customer service to your target audience, maturing online platforms...

    By • May 11, 2011

  • Why Groupon has Legs

    With Facebook Deals and Google Offers launching the exact same service as Groupon (and having been tagged "Groupon Killers"), pundits are questioning Groupon's sustainability and market share. Deals have become commodities, and Groupon will certainly lose market share simply due to the growing vo...

    By • May 10, 2011

  • Famous LinkedIn Profiles - Social Media vs. Social Networking

    Seems like everyone has "social media" in their profile these days, or at least about 600,000 on LinkedIn do (search for social media on LinkedIn to see). This got me wondering about the difference between two terms we all use a lot to describe Internet-based applications: Social Media and Socia...

    By • May 10, 2011

  • Facebook Playing Growing Role In Driving Traffic To News Sites

    That was one of the key findings in a study issued by the Pew Research Center's Project for Excellence in Journalism. The study, an in-depth study of detailed audience statistics from the Nielsen Company, examines the top 25 news websites in popularity in the United States, delving deeply into four main areas of audience behavior: how users get to the top news sites; how long they stay during each visit; how deep they go into a site; and where they go when they leave.

    By • May 9, 2011

  • UK Agency to Regulate Tweets

    The Guardian's report on plans by the Press Complaints Commission (PCC), the UK's mainstream print-media regulator, to include tweets made by journalists in its regulatory remit shouldn't be a surprise to any observer of the contemporary and rapidly-evolving media landscape. As the Guardian repo...

    By • May 8, 2011

  • Facebook vs. Google in the Fight for Skype

    On May 5th, Reuters uncovered a skirmish for Skype. The contenders: Facebook and Google. Considerations for the tie-up came after the web video conferencing service's CEO, Tony Bates, postponed the company's initial public offering to the latter half of 2011. Reuter's unnamed sources said the d...

    By • May 5, 2011

  • Changes in Store for Facebook Groups

    Anyone who says the days of Facebook Groups are over might want to check their inbox - chances are, they'll find at least a few emails from the last day or two with a subject line of "Someone-or-other updated the group Blah Blah."So what's all that about? Right now, it looks like the tail end of ...

    By • May 5, 2011