An analytics and social media industry leader, widely-read blogger and author of several books (latest one on Social Media Audit - http://SecURL.de/audit).

Urs provides training seminars on best practice for developing and implementing social media strategies that deliver actionable metrics and return on investment (ROI).

As Chief Technology Officer, Urs is responsible for further developing DrKPI.com, a web-based benchmarking software for corporate blogs which the Financial Times calls an industry Standard