An analytics and social media industry leader, widely-read blogger and author of several books (latest one on Social Media Audit - http://SecURL.de/audit).
Urs provides training seminars on best practice for developing and implementing social media strategies that deliver actionable metrics and return on investment (ROI).
As Chief Technology Officer, Urs is responsible for further developing DrKPI.com, a web-based benchmarking software for corporate blogs which the Financial Times calls an industry Standard
12 ARTICLES BY Urs E Gattiker
- Aug. 9, 2012 London Games versus NASA: Who won?
- Feb. 7, 2012 Facebook: Why is Nobody Listening?
- Dec. 2, 2011 Google+ Ripples: The promise of shared intelligence
- Dec. 2, 2011 ComMetrics Poll: 2012 Social Media Marketing Trends
- May 23, 2011 LinkedIn: ROI quo vadis?
- April 25, 2011 Social Media in Crisis: 3 Steps to Turn the Tide
- Jan. 31, 2011 Gunfire in Cairo: 3 ways social networks failed protesters
- July 21, 2010 Social Media DOs and DON'Ts: 8 Pivotal Tips
- March 31, 2010 5 Reasons NOT to Seal Your Social Media Borders
- Feb. 3, 2010 Engaging comments: Where is the beef?
- Dec. 30, 2009 Social media marketing: Can I trust you?
- Nov. 19, 2009 Measuring Social Media ROI: Why it fails