Social Media Updates: Page 401

  • Online Advocacy Tools: Twitter

    New Online Politics 101 chapter Twitter is the newest significant weapon in the online politics arsenal: while it was a very limited arena as recently as the 2008 elections (Barack Obama had all of 50,000 followers by Election Day!), it's exploded in popularity since. Though the two sites are of...

    By • Jan. 31, 2011

  • The Importance of Teaching Social Networking in Schools

    As many of you know I decided to go to university last year to get my degree and have written before about how shocked I've been about the apparent ignorance of new university students when it comes to their online presence. As a point of reference I classify new university students as those com...

    By • Jan. 30, 2011

  • Follow Rate - Twitter Follower and Friend Legitimacy

    You might have noticed that many Twitter users follow a lot more people than follow them back. An immediate thought that comes to mind is: "What are these people doing?" The answear is simple - they are exploiting Twitter user sentiment to follow people who follow them. Their thinking might be: "If I were to follow 1000 then 100 are bound to follow me back". That might be the case, but having people follow you that are not at all interested in your subject matter will not lead to any profits and might even hinder others' perception of your online profile.

    By • Jan. 29, 2011

  • History Being Made with Social Media: What a Social Web Week!

    As a follow up to my post earlier this week about Twitter critical role in the Tunisian revolution, here are some links to other article posts, videos and articles looking closely at the social web's role in the Egyptian uprising.

    By • Jan. 29, 2011

  • The Dark Side of Facebook

    No, I am not talking about Mark Zuckerberg's Facebook account being hacked... he'll get over it. And I'm also not talking about an embarassing, ill-conceivved post, like the the kind that cost you your job...

    By • Jan. 27, 2011

  • Social Media, Facebook & The Sputnik Moment

    For as long as I have paid attention to conversations about social media, the same topic seems to come up over and over.

    By • Jan. 26, 2011

  • The Pope Says to Keep It Real In Social Media

    Just last week Pam Moore and I hosted our first Twitter Chat called the Social Media Get Real Chat, using the Hashtag #GetRealChat. The chat focuses on the power of relationships & the need for authenticity in today's Social Media driven world. We had a tremendous turnout and we invite everyo...

    By • Jan. 24, 2011

  • Twitter Strategy For Brands Part 1: Your Profile

    As Cerebra expands its client base with big brands including the likes of Vodacom, Samsung and Toyota, we're learning valuable lessons about what works when it comes to engaging customers on Twitter. No two brands are exactly the same. Every brand has a different message, culture, strategy and ev...

    By • Jan. 24, 2011

  • How many social media managers does it take to run a Twitter profile?

    Different companies have different approaches to managing their presence in social spaces. Some entrust the accounts to a single person, others to a group of people, whilst some companies even have teams for single, specific account.

    By • Jan. 23, 2011

  • The History and Evolution of Social Media for Ad Agency New Business

    There are social media solutions for almost every need. These are exciting times for the advertising industry.

    By • Jan. 22, 2011

  • It's Not About Content; It's All About Communication

    Google is all about content; Facebook is all about communication.- Kailash Ambwani CEO of FaceTime Communications Today I want to share a few articles that I found over last month or so. All these articles talk about non-intuitive observation. They all point to importance of communication, and ...

    By • Jan. 22, 2011

  • How Can a Multinational Company Succeed in Social Media?

    I just finished a great article on Social Media Today by a fella named Ben Stroud. He talks about how very large companies, with 300k members in their social network cannot really engage people if they don't start to think of ways to diversify their message.I'd like to take Ben's concept a step f...

    By • Jan. 21, 2011

  • Can Facebook's BranchOut Bridge the Business/Consumer Divide?

    Image via CrunchBase When it comes to social media most people are schizophrenic - using specific tools for business and personal life. Generally this means your contacts on Facebook are different from those you interact with more formally on LinkedIn. Twitter can be either (dependent on the...

    By • Jan. 21, 2011

  • 10 Tips to Generate Business Leads with LinkedIn

    LinkedIn, the business professional's platform, is not always the first choice when we think about growing a business. Growing a business in social media we immediately think of Twitter and Facebook as they have the power of engagement. People interact more on Twitter and Facebook as we can send ...

    By • Jan. 20, 2011

  • What do your customers engage with in Facebook? Photos top the chart.

    At Conversocial, our main aim is to help you understand what drives engagement with your customers on Facebook and Twitter. Our unique engagement metric, IPM (interactions per thousand), gives you a clear picture of user interactions relative to your fan size, and can be compared across different...

    By • Jan. 20, 2011

  • Spot the difference - social media and Soho phoneboxes

    Image via Wikipedia Would you write down and leave your personal details in a public place where you knew they could easily be found? Excepting prostitutes putting their calling cards in phone boxes the answer for most of us would be a resounding no. But in the online world we simply don't a...

    By • Jan. 18, 2011

  • On Influence and Bad Blog Posts

    I like differing opinions, thoughts and comments. I think it's good to have a variety of thought. No one likes a yes man right? Except maybe in the social media world. Then sometimes it resembles a quid pro quo type of environment. I'll promote your stuff if you promote mine. The thinking is well...

    By • Jan. 18, 2011

  • How To Write a Blog That Others Will Want to Read

    For many of us, fortunate or cursed as we may be, writing is like breathing in that it's something we just can't do without. I believe that the truly great bloggers, like all writers, have a physical and emotional need to write - it's as simple and as complicated as that. However, even with the ...

    By • Jan. 17, 2011

  • Your company's single biggest mistake on Twitter

    Let's start this post with a little quiz. I've assembled a few Twitter avatars from my Twitter stream. Take a look at the line-up and think about which company you would most likely follow and relate to ... I've used this example in many of my classes and the answer is usually unanimous - Mega...

    By • Jan. 17, 2011

  • Top Techniques to Maximize Content Sharing

    If you're trying to get your content shared on social networks such as Twitter and Facebook, here's a list of tips to increase your chances of retweets and shares. And if you know others, please add them in the Comments! [Credit to Dan Zarrella for his many posts and webinars from which many of these best practices were derived.]Your Blog posts

    By • Jan. 17, 2011

  • Welcome to the Dark Side: When Social Media Turns Evil

    My "Hacker" makes his demands of me known to a concerned friend. He demands in an earlier e-mail that I contact him by a deadline otherwise I won't be able to live in peace. It all started with a strange e-mail with the subject line "Don't think you can ignore me." As a social media junkie, spa...

    By • Jan. 16, 2011

  • The Fallacy of Social Media Reciprocation

    You are not entitled to attention.You are not entitled to a follow-back on Twitter simply because you follow someone. You are not entitled to blog subscribers or comments simply because you publish stuff. You are not entitled to clicks to your junk or signups for your newsletter or any thing of the sort.In fact, you are not entitled to anything.

    By • Jan. 15, 2011

  • Do Pentagon shifts signal the mainstreaming of social media?

    Two back-to-back stories on Wired's Danger Room may well presage a change in the way organizations approach social media.Unfollowed: Pentagon Deletes Social Media Office:

    By • Jan. 15, 2011

  • Being Safe in the World of Social Media

    "Cowards falter, but the danger is often overcome by those who nobly dare." Elizabeth, Queen Mother. Social media and what it has done for human relationships is incredible. Of course, on the flipside of that is discretion. Safety is critical. People tend to think that connections that are made...

    By • Jan. 15, 2011

  • Your online presence: It's time to de-clutter and organise!

    The new year is the perfect time to get rid of all the clutter and organise yourself for the year ahead. I tried to do this last week before going on a road trip up the east coast by removing everything from my wardrobes at home and getting rid of stuff I don't use. Unfortunately it was really h...

    By • Jan. 15, 2011