Rohit Bhargava

Founder, Influential Marketing Group |

Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and the author of five best selling business books on topics as wide ranging as the future of healthcare, how to build a brand with personality, and why leaders never eat cauliflower. He has advised hundreds of global brands on marketing strategy and is an Adjunct Professor of Marketing at Georgetown University. A two time TEDx speaker, Rohit has been invited to keynote events in 27 countries and is regularly quoted in media outlets including The New York Times, Fast Company, The Wall Street Journal, and NPR.

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261 articles by Rohit Bhargava

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Best and Worst of Super Bowl 2015 Marketing Strategy
Feb. 3, 2015
The One CES 2015 Trend Marketers Should Care About
Jan. 7, 2015
Why Facebook's War on Marketing Is a Good Thing
Nov. 20, 2014
Why Brands Should Stop Idolizing Oreo's Social Media Strategy
Nov. 3, 2014
The One Thing Every Brand Needs to Build Trust
Oct. 14, 2014
5 Signs Apple's Era of Dominance Is Over
Sept. 11, 2014
And the Best Marketing Strategy at SXSW Is ... Kindness
March 12, 2014
The Best (and Worst) of 2014 Sochi Olympics Marketing Strategy
Feb. 25, 2014
Rainbow Loom vs. Silly Bandz: Why One Marketing Fad Outlasts Another
Oct. 16, 2013
How to Position a Product Like Don Draper
Aug. 15, 2013
Three Strategic Ways to Use Hashtags for Marketing
July 23, 2013
An Ingenious New Nonprofit Proves That Maybe You CAN Buy Forgiveness
Dec. 26, 2012
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
Nov. 29, 2012
12 Powerful Ideas On Creativity and Business From The PSFK Conference
Nov. 2, 2012
How Much Time Does Creativity Really Take?
Oct. 19, 2012
The 5 Ways Media Will Cover The Facebook IPO & Why We Really Care Anyway
May 18, 2012
Why I Don't Want You To Buy Likeonomics (This isn't a marketing trick)
May 7, 2012
5 Insights from the 2012 Social Media Marketing Industry Report
April 4, 2012
How MindValley Is Building the Next TED (Only More Useful)
March 2, 2012
What Paulo Coelho Can Teach You About Storytelling & Writing
Feb. 16, 2012
FinnAir, Republic Day & Why Celebration Is the Best Marketing Strategy
Jan. 26, 2012
How "HateSurfing" Can Help Your Small Business
Jan. 20, 2012
2012 Edition: 15 Marketing and Business Trends That Matter
Jan. 9, 2012
I Like You, But Not That Way: How Retailers Lose & Win Back Customers
Jan. 9, 2012
Facebook, Cauliflower and How Liking Anything Just Became Important Again
Sept. 27, 2011
7 Ways to Revamp Your Online Registration Form
Aug. 19, 2011
The Wingtip Vortex
July 22, 2011
How Australia Uses Social Media to Celebrate Immigrant Experiences
June 28, 2011
10 Big Brand Lessons from the Corporate Social Media Summit
June 23, 2011
10 Big Brand Lessons from the Corporate Social Media Summit
June 22, 2011
Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?
May 4, 2011
The Best And Worst Of Super Bowl Marketing Strategy 2011
Feb. 7, 2011
The Publishing Industry Gets Its Own Social Network
Feb. 1, 2011
Social Media, Facebook & The Sputnik Moment
Jan. 26, 2011
5 Crowdsourced Consumer Trends To Watch In 2011
Dec. 20, 2010
The One Thing Every Social Media Site Is Failing At (Except LinkedIn)
Nov. 17, 2010
Why Your Business Needs Social Media Geeks As Customers
Oct. 30, 2010
How To Replace A Social Media Super Star
Sept. 28, 2010
How Algorithms Could Finally Revolutionize Social Media Marketing
Sept. 8, 2010
5 Ways to Find and Use Employees to Speak for your Brand
May 2, 2010
Building Trust: 6 Ways To Get People To Believe You Online
April 16, 2010
5 Crazy Social Media Ideas We'd Love To See (But Probably Won't)
April 5, 2010
How To Salvage Your Brand On Facebook: Lessons For Nestle
March 24, 2010
The 9 Types Of "Social Media Experts" - Which One Are You?
March 22, 2010
SBF: The Surprising Gender Difference In Customer Loyalty
March 12, 2010
Marketing In India: Do Celebrities Really Matter?
March 4, 2010
10 Ways To Improve Your Social Media Karma
March 2, 2010
Jobs That Will Be Replaced By Social Media
March 1, 2010
5 Terms That Signify The Future Of Mobile Marketing
Feb. 18, 2010
How The iPad Will Tranform Mainstream Media (And Won't Tranform The Web)
Feb. 15, 2010
Social Media & The Axe Murderer: How Privacy Is Evolving Online
Feb. 7, 2010
What Vegas Can Teach You About Marketing
Jan. 7, 2010
Are You Accidentally Sharing Your Secrets Online?
Dec. 14, 2009
5 Ways To Solve The Crisis Of Corporate Social Responsibility
Dec. 4, 2009
Don't Call Me A Social Media Guy
Nov. 18, 2009
100 Ideas To Save The Planet (And What They Can Teach You)
Nov. 11, 2009
Why Your Business Needs A Concierge
Nov. 4, 2009
Do You Know Someone Who Loves Your Brand?
Oct. 20, 2009
9 Fatal Flaws of Doing PR With Social Media: Exclusive Webinar!
Oct. 13, 2009
Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?
Oct. 9, 2009
The 5 Big Myths Of Social Media
Sept. 17, 2009
Jay Leno And The End Of The Mass Broadcasting Era
Sept. 9, 2009
Your Competition Isn't About What You Sell
Aug. 31, 2009
10 Basic Rules Of Twitter (And How To Avoid Being A Twanker)
Aug. 15, 2009
Newsflash: No One Cares About Your Blog
July 21, 2009
Unexpected Marketing Ideas That Could Transform Your Customer's 4th of July
July 3, 2009
4 Reasons Facebook Won Big Last Night
June 13, 2009
How Social Media Will Change History
June 1, 2009
The Greatly Exaggerated Death Of The "Who's Who" List?
May 17, 2009
How To Live Blog (Or Twitter) An Event Effectively
May 4, 2009
8 Marketing Lessons From "The Rescue"
April 28, 2009
5 Ways TurboTax Is Reinventing Tax Day With Social Media
April 13, 2009
Interview: Personal Branding For The Millennial Generation
April 10, 2009
Why I Didn't Buy An iPhone
March 29, 2009
Career Survival Week 1/5: What To Do When You Lose Your Job
March 2, 2009
7 Lessons Entrepreneurs Can Learn From Twitter's Success
Feb. 19, 2009
How To Create A Content Marketing Strategy
Feb. 12, 2009
6 Non-Salesy Ways To Ask Your Customers To Promote You
Jan. 26, 2009
3 Ways To Use "Resolution Marketing" In The New Year
Jan. 5, 2009
The 5 Stages Of Twitter Acceptance
Dec. 17, 2008
ImageStorming: How To Brainstorm Alone (When You Have To)
Dec. 10, 2008
SAJA Covering The Mumbai Tourist Attacks With Social Media Tonight
Nov. 27, 2008
4 Ways Social Media Could Save The Arts
Nov. 17, 2008
How Obama's Brand Helped Him To Win The Election
Nov. 5, 2008
6 Reasons Virtual Events Are Getting So Popular
Oct. 29, 2008
Blogwell: A Blog Conference Worth Attending
Oct. 21, 2008
Why Only Stupid Marketers Use Age As A Demographic
Oct. 20, 2008
The Softer Side Of Measuring Social Media
Oct. 19, 2008
Saving the Personality Project: How I Avoided Killing My Blog
Oct. 19, 2008
The Do NOT Vote Campaign
Oct. 5, 2008
European PR Congress: Managing Brand Reputation Presentation
Oct. 3, 2008
How To Avoid Being A Bozo When Presenting
Sept. 25, 2008
Lessons on Building "Brand You" From Tim Ferris & Mike Shinoda
Sept. 23, 2008
How To Build You, Inc. - A Blogworld Discussion With Tim Ferriss & Mike Shinoda
Sept. 20, 2008
Visa's Exclusive Olympic Sponsorship Backfires
Aug. 19, 2008
Secret Things Only An Olympic Athlete In Beijing Would Know
Aug. 16, 2008
An Inside Look At Beijing During The Olympics
Aug. 11, 2008
A Beijing Experiment: How To Feature Olympic Content On Your Blog
Aug. 6, 2008
Social media smackdown...37signals & Freshbooks Disagree On Customer Service 2.0
July 28, 2008
4 Unexpected Observations From BlogHer
July 21, 2008
How To Get Your Event Marketing To Go Viral
July 15, 2008
The 4 Big Problems With Blog Metrics And How To Solve Them
July 14, 2008
Brazlian Author Paulo Coelho Takes Marketers To School
July 7, 2008
Don't Be A Password Nazi: Rethinking Your Approach To Passwords
July 2, 2008
How to Avoid Social Media Espionage
June 30, 2008
Is "PGC" The Next Big Opportunity In Online Advertising?
June 19, 2008
An Exclusive Download And The Real Secret Of WOM
June 16, 2008
Inbox Overload? Two Videos You Need To Watch ...
June 14, 2008
Why People Buy Sunglasses On The Street
June 11, 2008
How to Speak at a Conference Without Getting Skewered on Twitter
June 2, 2008
Get Your Name On The Back Cover Of PNI!
May 19, 2008
A Simple Marketing Lesson From The "Lingo Kid"
May 16, 2008
Addictomatic Offers The Ultimate Ego Search
May 15, 2008
The 3 Philosophies of Word of Mouth Marketing
May 13, 2008
10 Questions About "Accidental Branding" With David Vinjamuri
May 7, 2008
The Future of Marketing at New Comm Forum
April 24, 2008
6 Secrets of Successful Book Marketing
April 21, 2008
Launch Announcement: The Personality Project
April 18, 2008
Marketing In The Age Of Disposable Email
April 8, 2008
Inside Lenovo's Olympic Blogging Program
April 3, 2008
Be Part Of The Personality Not Included Book Launch On March 28th
March 25, 2008
My 500th Blog Post - A Big Thank You
March 24, 2008
The Blogstar Delusion: We're Not As Famous As We Think We Are
March 17, 2008
10 Easy Ways to Piss Off A Blogger (from SXSW)
March 12, 2008
Johnny Bunko And The Anatomy Of A Great Business Book
March 12, 2008
SXSW Swag: 25 Marketing Ideas From The Big Bags
March 8, 2008
The New Truth of "Circular Public Relations"
March 4, 2008
Trained Messengers at the Wharton Business Tech Conference
March 3, 2008
IdeaBar: Adline - Priceline for Online Advertising
Feb. 27, 2008
6 Lessons on Creating A Great Learning Event from OMS
Feb. 25, 2008
Zero Sum Marketing
Feb. 18, 2008
Blog Marketing Skill #1: Master the Ego
Feb. 13, 2008
IdeaBar: Statlicious & Quotelicious
Feb. 12, 2008
Trendspot: Peripheral Marketing
Feb. 11, 2008
9 Ways to Stand Out As A Conference or Tradeshow Speaker
Feb. 7, 2008
Notes From the Twitterbowl: The Top 3 Strategic Super Bowl Ads
Feb. 4, 2008
MicroSharing: Inside the One Trend Most Marketers Are Ignoring
Jan. 23, 2008
What You Can Learn From Guy Kawasaki's Model for Blog ROI
Jan. 19, 2008
Product Review: ThinkCube and Fostering Creativity in the New Year
Jan. 18, 2008
The 4 Elements of Getting Videos to go Viral
Jan. 15, 2008
Inside the 5 Badges of the Conference Caste System
Jan. 14, 2008
7 Ways to Stand Out At A Tradeshow: Marketing Lessons From CES
Jan. 11, 2008
CES Extreme Event: Notes From the Vomit Comet
Jan. 10, 2008
It Won't Stay in Vegas (Especially If You're A Blogger)
Jan. 8, 2008
Blogger Social 2008 and the Art of Personalized Outreach
Jan. 5, 2008
My 3 Social Media New Year's Resolutions
Jan. 1, 2008
The Shortest 2008 Trend Prediction Ever ... Two Words
Dec. 31, 2007
The PR Revolution Amazon's Kindle May Be Bringing
Dec. 20, 2007
The Top 10 Most Underappreciated Metrics To Track in 2008 - Part II
Dec. 18, 2007
The Top 10 Most Overused Metrics of 2007 - Part I
Dec. 17, 2007
How Much Does Online Privacy Matter To You?
Dec. 11, 2007
The Dilbert Blog and the Danger of Blog Dissonance
Dec. 11, 2007
A Revolutionary Idea: Branding Tap Water
Dec. 7, 2007
17 Unpublished Posts And A Blogging Lesson
Dec. 5, 2007
Announcing The Ultimate Marketing Bookstore
Dec. 4, 2007
12 Things I Learned Reading My Own Blog
Dec. 3, 2007
Guest Post: Ten Golden Rules for Building Your Personal Brand
Dec. 3, 2007
Guest Post: Facebook Jumping the Shark
Nov. 29, 2007
Guest Post: What's In a Name?
Nov. 27, 2007
Why the Future of Online Advertising is About Identity
Nov. 26, 2007
Guest Post: Is Word of Mouth a Discipline or Just a Channel?
Nov. 26, 2007
Guest Post: Outdoor Advertising - Eye Sore or Art Form?
Nov. 21, 2007
Guest Post: Understanding blogging is about understanding community
Nov. 20, 2007
Guest Post: Creativity 2.E
Nov. 19, 2007
Guest Post: Top 10 Social Network and Blog Rankings: 3 Interesting Points
Nov. 19, 2007
Guest Post: Five questions for social computing strategy
Nov. 19, 2007
Handing Over the Keys to Influential Marketing (and Having a Baby)
Nov. 12, 2007
Spamments and Spamversations: How Do You Stay Out of Unwanted Conversations?
Nov. 10, 2007
The Great Recycling Myth and Your Marketing Data
Nov. 7, 2007
Idea Bar: The Uber Business Card
Nov. 6, 2007
Media Sunday - 3 Interviews and an Award
Nov. 5, 2007
Lufthansa Proves Sweden Is Full of Gorgeous Blondes
Oct. 30, 2007
The Best Marketing Book You've Never Read
Oct. 17, 2007
10 Truths of Marketing in a Web2.0 World
Oct. 11, 2007
The Future of PR Means Dumping The Inferiority Complex
Oct. 8, 2007
Can LitLiberation Raise $1 Million For Public Schools in 4 Weeks?
Oct. 4, 2007
Thinking Outside the Demographic - Why Customer Passion Matters More
Oct. 3, 2007
Behind the Pages Of My Upcoming Book: Personality Not Included
Oct. 1, 2007
Influential Marketing Blog Featured in Wall Street Journal
Sept. 26, 2007
8 Unique Reasons People Like Twitter (And Why Microblogging Matters)
Sept. 24, 2007
Idea Bar: Self Destructing Emails
Sept. 21, 2007
Idea Bar: The Universal Invite/Connect/Poke/Follow/Subscribe Button
Sept. 18, 2007
The Great Twitter Experiment
Sept. 17, 2007
Why 10 Asinine Trends Might Still Matter
Sept. 14, 2007
IdeaBar: Still Seeking The Great Semacode Marketing Idea
Sept. 12, 2007
VibeAgent, Travel Reviews and An Idea For TripCellar.com
Sept. 10, 2007
The Ogilvy Blogger Outreach Code of Ethics (Beta Version)
Sept. 7, 2007
Measurement: Creating A Social Media Impact Factor
Sept. 6, 2007
5 Web2.0 Sites That Don't Forget About Usability
Sept. 4, 2007
Hell Hath No Fury ... Like A Pissed Search Engine Marketer
Aug. 29, 2007
Why Everyone Hates To Love Technorati (But Does Anyway)
Aug. 27, 2007
Tapping Dayparting For More Than Online Ads
Aug. 14, 2007
What If Consumers Could Generate Ads They Want To See?
Aug. 13, 2007
How To Find Sites Faster Online Without Using Google
Aug. 7, 2007
What Most Social Networks Do That People Hate ...
Aug. 6, 2007
How To Find Time To Blog (When It's Not Your Day Job)
July 31, 2007
1 Million Impressions In A Week: 5 Lessons In Getting Quoted, Linked & Discussed
July 30, 2007
5 Ways To Improve Your Blog
July 25, 2007
Viral Video: What if Microsoft Packaged The iPod?
July 25, 2007
A Call to Keyboards: Save Business2.0 Magazine!
July 20, 2007
IdeaBar: Fedex HyperLocal Delivery
July 17, 2007
Librarians Blogging And The Birth Of Library 2.0
July 16, 2007
A Basic Lesson On Marketing To The "Wego" (Web Ego)
July 12, 2007
3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing
July 2, 2007
One Hour No Power Campaign - And Other Ways to Save The World
July 1, 2007
MSNBC Skips Social News Trend, Focuses on Visual News
June 28, 2007
Hellmann's Takes Search For "Real Food" Into Blogosphere
June 28, 2007
6 Useful Social Media Tools and Sites For Women
June 26, 2007
500 Things You Can Learn From A Supermodel
June 19, 2007
Shell Has Eureka Moment, But Sends Wrong Message
June 14, 2007
The Complete Guide to Short Term Blogging
June 12, 2007
Rebranding And Announcing A New Book Deal
June 7, 2007
Is Keeping Your "Classic" Version a Necessity?
June 4, 2007
Newsflash for Ask.com: The Algorithm is Dying
May 30, 2007
US Government Uses Blog Summit to Foster Discussion on Pandemic Flu
May 28, 2007
Rohit Bhargava: Social Media Today Podcast Just Launched!
May 26, 2007
Blogging Live at Green Power Corporate Climate Response This Week
May 26, 2007
The Last Place You Want To See Marketing
May 24, 2007
Boeing Quietly Masterminds First Ever Corporate Blog Spinoff
May 24, 2007
A Manifesto for Microsponsorships
May 24, 2007
Intel Launches Chinese Language Technology Blog
May 23, 2007
6 Dream Features Of The Ideal Social Network For Your Family
May 21, 2007
Trendspot: Using Social Media to Tell the Inside Story of a Book
May 17, 2007
Westin Offers Widgets For Renewal In New Website to Launch Tuesday
May 14, 2007
How to Completely Screw Up Interactive Media Planning
May 7, 2007
How to Create a Social Media Bio in Typepad (without HTML)
May 4, 2007
Lessons From WuFoo on Making a Fun User Interface
May 1, 2007
4 Trends That Signal the Future of Online Retail
April 30, 2007
The Real Secret of Relevance in Marketing
April 27, 2007
A Few Non-boring Ways to Use Twitter For Marketing
April 26, 2007
Streakers, Gunmen and The Death of Network News
April 20, 2007
2 Recaps of The Millennials Conference
April 20, 2007
How 7 Basic Human Needs are Driving the New Social Web2.0
April 18, 2007
Marketing Ideas from Web 2.0 Expo
April 18, 2007
My Social Media Bio: A Template Concept
April 18, 2007
Making "Fusion" a Greater Part of Your Marketing
April 11, 2007
Corporate Bloggers and the Rise of the Accidental Spokesperson
March 28, 2007
10 Ways to Improve Your Blog Karma
March 26, 2007
Marketing Ideas From Under the Radar 2007
March 23, 2007
The ROI of Blogging: Share Your Top 5 Stories
March 22, 2007
The Death of the Invisible Agency
March 20, 2007
The Blog Screen Size Paradox
March 19, 2007
5 Brilliant Marketing Ideas from SxSW
March 17, 2007
KLM Redefines How an Airline Can Use Social Networks
March 8, 2007
Product (RED): Smart Social Marketing or Meaningless Celebrity?
March 4, 2007
Yahoo! Pipes Offers The Next Evolution of Marketing with RSS
Feb. 28, 2007
Learning from Blackberry's Social Media Marketing Mistakes
Feb. 27, 2007
Understanding The 12 Main Sources of Blog Traffic
Feb. 27, 2007
Jaman and The New Global Niche
Feb. 22, 2007
Blockbuster Poaches Netflix Customers with "President's Day Pardon"
Feb. 19, 2007
Read This Before Sending Free Stuff to Bloggers ...
Feb. 16, 2007
The Ultimate Social Network You Haven't Heard Of
Feb. 14, 2007
10 Secrets of Successful Online Community
Feb. 12, 2007
The Future of Online Communities: A Panel and a Poll
Feb. 6, 2007
Mahindra Uses Blogs to Sell Tractors - Now What's Your Excuse?
Feb. 1, 2007
IdeaBar: "Beaconvertising" And New Social Media Phones
Jan. 31, 2007
Google Celebrates Australia Day With An Aerial Maps Mashup
Jan. 28, 2007
The Aveeno Fountain of Youth
Jan. 25, 2007
What Do You Call Marketing with Social Media?
Jan. 24, 2007
Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS
Jan. 22, 2007
Sun's Schwartz: A Model for the Social Media CEO?
Jan. 20, 2007

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261 articles by Rohit Bhargava