YouTube Tests New Channel Content Personalization to Help Maximize Viewer Engagement

YouTube's looking to help improve channel engagement with personalized content displays.

By Andrew Hutchinson • Sept. 16, 2022

YouTube’s Looking to Provide Direct Monetization for Shorts, a Big Shift in the Short-Form Content Battle

Direct Shorts monetization could be a big blow for TikTok.

By Andrew Hutchinson • Sept. 16, 2022

Meta Scales Back NPE Team as it Looks to Strengthen its Short-Form Video Approach

The team has released a heap of experimental apps, as part of Meta's effort to get the jump on the next big thing.

By Andrew Hutchinson • Sept. 15, 2022

YouTube Adds New Option to Reply to Video Comments with Shorts

YouTube follows the lead of TikTok and YouTube with its latest Shorts addition.

By Andrew Hutchinson • Sept. 15, 2022

YouTube Adds New Vertical Video Conversion Elements as it Leans into Short Form Video

With short form video on the rise, YouTube's looking to incoorporate more options to align with the viewing shift.

By Andrew Hutchinson • Sept. 15, 2022

Latest Senate Hearing Raises More Questions About TikTok’s Future in the US

Could TikTok still be banned in the US? Questions continue to linger around the app.

By Andrew Hutchinson • Sept. 15, 2022

Snapchat Adds New Engagement Features, Announced Expanded Launch of Snapchat for Web

Snapchat's added some new tweaks, while the desktop version adds more connective opportunity.

By Andrew Hutchinson • Sept. 15, 2022

TikTok Copies BeReal with New ‘TikTok Now’ Feature

TikTok gets into the social media copycat flow.

By Andrew Hutchinson • Sept. 15, 2022

Instagram’s Developing a New Media Kit Option to Help Creators Showcase Their Value to Brands

The new option would help IG creators maximize their brand collaboration appeal.

By Andrew Hutchinson • Sept. 14, 2022

TikTok Announces New Events for Latin Heritage Month

TikTok has a range of events planned to celebrate Latin creators and businesses.

By Andrew Hutchinson • Sept. 14, 2022

Meta Moves to the Next Stage of its Full Messaging Integration Plan

Soon, you'll be able to access any of your WhatsApp, IG or Messenger chats in a single, unified inbox.

By Andrew Hutchinson • Sept. 13, 2022

Twitter Publishes New Strategy Guide for Businesses and Professionals

Make sure you've checked off all the key Twitter elements with this new guide.

By Andrew Hutchinson • Sept. 13, 2022

Meta Adds ‘Community Chats’ on Messenger as it Searches for New Ways to Prop Up Falling Engagement

Meta seems to be trying everything to boost in-app engagement.

By Andrew Hutchinson • Sept. 13, 2022

Twitter Whistleblower Appears Before US Senate, Reiterates Security Concerns at the App

Peiter Zatko has re-stated his concerns about Twitter's major security flaws, which could lead to new regulatory approaches.

By Andrew Hutchinson • Sept. 13, 2022

Elon Musk Continues to Seek a Way Out of his $44 Billion Twitter Takeover Deal

Musk's legal team is testing every avenue to extricate Musk from the deal.

By Andrew Hutchinson • Sept. 12, 2022

New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment

Facebook has spent years getting you to build your social graph, but people don't care about content from their immediate connections so much anymore.

By Andrew Hutchinson • Sept. 12, 2022

Twitter Shares New Insights into the Role that Tweets Play in the Broader News Ecosystem

Twitter plays a bigger role in the information ecosystem than is user counts might suggest.

By Andrew Hutchinson • Sept. 12, 2022

Pinterest Launches New Campaign to Highlight Freedom of Expression in the App

The campaign looks to differentiate Pinterest from 'other' social media apps.

By Andrew Hutchinson • Sept. 12, 2022

TikTok Announces New Programming and Creative Effects for Fashion Month

TikTok's running a range of live-streams and creator showcase events.

By Andrew Hutchinson • Sept. 9, 2022

Twitter Adds WhatsApp and LinkedIn Sharing Buttons to Facilitate Broader Tweet Engagement

The options may help Twitter better track tweet engagement off-platform.

By Andrew Hutchinson • Sept. 8, 2022

Twitter Announces New Business Marketing Workshop Series to Help Improve Your Tweet Strategy

Looking to tweak your tweet strategy ahead of the holiday shopping rush?

By Andrew Hutchinson • Sept. 8, 2022

Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed

Instagram has long-held that re-posts would not be a beneficial addition for the app.

By Andrew Hutchinson • Sept. 8, 2022

Snapchat Provides New Voter Registration and Awareness Tools Ahead of US Midterms

Snapchat can play a big role in encouraging younger voters, in particular, to the polls.

By Andrew Hutchinson • Sept. 8, 2022

Pinterest Outlines Latest Efforts to Combat Political Misinformation Ahead of the US Midterms

Pinterest has outlined how it’s ramping up its efforts to combat political misinformation. 

By Andrew Hutchinson • Sept. 8, 2022

YouTube Provides New, Ad-Free Player for Classrooms, New In-Stream Courses for Educational Creators

YouTube says that 93% of its users report using the app to gather information.

By Andrew Hutchinson • Sept. 8, 2022