TikTok Publishes Guide to Father’s Day Promotions

New insights from TikTok to assist in your Father’s Day campaign planning. 

By Andrew Hutchinson • June 3, 2024

TikTok Announces Programming for Pride Month 2024

A range of activations to help TikTok users celebrate Pride Month 2024.

By Andrew Hutchinson • June 2, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Is Exploring a US Only Version of Its Feed Algorithm

Would a watered-down version of TikTok’s algorithm be as effective?

By Andrew Hutchinson • May 30, 2024

TikTok’s Testing DM Streaks to Prompt More Engagement

I mean, it already works on Snap...

By Andrew Hutchinson • May 30, 2024

TikTok Publishes New Guide to Its Ad Manager Platform

Some handy tips on how to maximize your TikTok promotions.

By Andrew Hutchinson • May 30, 2024

US Appeals Court Fast-Tracks Hearing Over TikTok Sell-Off

But will it help TikTok avoid an effective ban in the U.S.?

By Andrew Hutchinson • May 28, 2024

TikTok Publishes Guide on Olympics and Euro 2024 Tie-In Campaigns

Some handy tips from the TikTok team.

By Andrew Hutchinson • May 27, 2024

TikTok Launches Management Platform for Creators

The new management platform brings together a range of tools into one place.

By Andrew Hutchinson • May 27, 2024

TikTok Updates Disclosures Around State-Based Influence Efforts

TikTok's updating its policies to provide more insight into detected influence operations.

By Andrew Hutchinson • May 23, 2024

TikTok Adds Floating Player on Desktop To Facilitate Expanded Viewing

Now, you can keep watching TikTok clips as you switch between tabs.

By Andrew Hutchinson • May 22, 2024

TikTok Announces New Ad Tools at World Event

TikTok's bringing all of its ad tools into a centralized creation platform. 

By Andrew Hutchinson • May 22, 2024

Report Highlights the Best Times to Post to Social Platforms in 2024

Some research-backed notes to help guide your posting process.

By Andrew Hutchinson • May 21, 2024

TikTok Launches Program To Highlight Creators Making Positive Change

The program will highlight 50 creators seeking to highlight social causes.

By Andrew Hutchinson • May 21, 2024

TikTok Launches New Media Buying Certification

A new way to showcase your TikTok ads expertise.

By Andrew Hutchinson • May 20, 2024

TikTok Launches Fan Spotlight To Boost Music Promotions

The new feature comes just as Billie Eilish drops a new album. 

By Andrew Hutchinson • May 20, 2024

TikTok Announces New Strategy Summit for SMBs

Looking for ways to improve your TikTok marketing approach?

By Andrew Hutchinson • May 16, 2024

TikTok Shares Insight Into the Rise of #FinTok

Financial advice on TikTok? Check out these notes.

By Andrew Hutchinson • May 16, 2024

TikTok Tests 60-Minute Video Uploads

Would you watch an hour-long video on TikTok?

By Andrew Hutchinson • May 16, 2024

TikTok Continues to Oppose US Sell-Off Bill

TikTok is still trying to find a way to fight back against the U.S. sell-off bill.

By Andrew Hutchinson • May 14, 2024

TikTok Publishes Guide for Beauty Brands

New insights for beauty brands on TikTok.

By Andrew Hutchinson • May 14, 2024

TikTok Is Testing a Collaboration Feature for Posts

A new way to expand your reach on TikTok.

By Andrew Hutchinson • May 13, 2024

TikTok Will Now Label Content Created by External AI Tools

The new labels will be automatically attached to content created via AI.

By Andrew Hutchinson • May 9, 2024

TikTok Announces Campaign and Creative Optimization Webinar

The webinar will feature TikTok experts sharing key creative and campaign tips. 

By Andrew Hutchinson • May 8, 2024

TikTok Launches Legal Challenge Against US Sell-Off Bill

TikTok says that the bill is based on speculative concerns and nothing more.

By Andrew Hutchinson • May 7, 2024

TikTok Shares Insights Into the Role It Plays in Product Discovery

TikTok says that users are more likely to discover new brands and products on the platform.

By Andrew Hutchinson • May 6, 2024