TikTok Shares Insights Into the Role It Plays in Product Discovery

TikTok says that users are more likely to discover new brands and products on the platform.

By Andrew Hutchinson • May 6, 2024

TikTok Announces Expanded Premium Ad Placement Options

New placements for TikTok Pulse campaigns. 

By Andrew Hutchinson • May 2, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Establishes New Licensing Agreement With Universal Music

UMG artists are returning to TikTok. 

By Andrew Hutchinson • May 2, 2024

TikTok Announces Programming for AANHPI Heritage Month

TikTok will highlight various creators and brands from within AANHPI communities.

By Andrew Hutchinson • May 1, 2024

TikTok Announces Ticket Sales Partnership With CTS Eventim

TikTok has become a critical avenue for music promotion.

By Andrew Hutchinson • April 30, 2024

TikTok Shares Insights into the Growth of Shops

Insights into the growth of TikTok's in-stream shopping push. 

By Andrew Hutchinson • April 30, 2024

TikTok Tests New AI-Moji Digital Avatars

TikTok's working to integrate more AI tools.

By Andrew Hutchinson • April 28, 2024

TikTok Reports EU User and Moderation Staff Numbers

The latest insights into TikTok's European business.

By Andrew Hutchinson • April 25, 2024

TikTok Shuts Down Lite Rewards Program

EU officials recently launched an investigation into TikTok over the initiative.

By Andrew Hutchinson • April 25, 2024

Chinese Officials Vow to Oppose TikTok Sell Off

The battle for TikTok has begun, and could carry on for some time.

By Andrew Hutchinson • April 25, 2024

What Comes Next for TikTok Following Approval of US Sell-off Bill?

Now that the TikTok sell-off bid has been approved, what happens next?

By Andrew Hutchinson • April 24, 2024

US Senate Approves TikTok Sell-off Proposal

The bill stipulating the platform be banned or sold now goes to President Joe Biden, who has indicated he will sign it.

By Andrew Hutchinson • April 23, 2024

EU Investigators Launch Probe Into TikTok’s Latest Growth Initiative

TikTok's latest program rewards users for spending more time in the app.

By Andrew Hutchinson • April 22, 2024

TikTok Launches STEM Content Competition to Encourage Education

TikTok's looking to encourage more educational, informative content.

By Andrew Hutchinson • April 22, 2024

TikTok Ban Bill Moves a Step Closer With Upcoming Senate Vote

The bill has been pushed ahead, which could see a Senate vote as early as this week.

By Andrew Hutchinson • April 22, 2024

TikTok Shares Insights Into the Usage Behaviors of Canadians

Canadian TikTokers see the platform as a place for joyful expression and being their true self.

By Andrew Hutchinson • April 18, 2024

US Senate Looks to Advance TikTok Ban Proposal

The TikTok ban bill could come before the Senate sooner than expected.

By Andrew Hutchinson • April 18, 2024

TikTok Provides Guidance Elements for Creators To Ensure Rules Compliance

More guidance for TikTok creators. 

By Andrew Hutchinson • April 17, 2024

TikTok Announces Ticket Sales Partnership With AXS

The partnership will provide more promotional opportunities for artists in the app. 

By Andrew Hutchinson • April 16, 2024

TikTok May Enable Brands To Generate AI Bots to Pitch Products

The process would enable brands to create AI characters that sell their products in the app.

By Andrew Hutchinson • April 11, 2024

Some Taylor Swift Tracks Return to TikTok, Despite Ongoing Dispute With UMG

TikTok hasn't been able to reach a new licensing deal with UMG.

By Andrew Hutchinson • April 11, 2024

TikTok Announces New Brand Safety Controls and Expanded Ad Verification Partnerships

Some new options to manage your TikTok ad placement.

By Andrew Hutchinson • April 11, 2024

TikTok Could Remain Available, Even if Sell-off Bid Is Approved

A proposed amendment would see ByteDance given a year to organize a sell off if the bill is approved.

By Andrew Hutchinson • April 10, 2024

TikTok Shares Research on the Benefits of Creating Multilingual Ads

With the multilingual population growing, creating ads that address these audiences may be a valuable consideration. 

By Andrew Hutchinson • April 10, 2024

TikTok Publishes New Guide on How To Maximize Its Promote Ad Option

Some handy pointers for your TikTok ads.

By Andrew Hutchinson • April 9, 2024