How the TikTok Algorithm Works [Infographic]

Some insights to help you improve your TikTok marketing performance.

By Andrew Hutchinson • Oct. 17, 2024

TikTok Partners With British Beauty Council To Boost Live Sales

TikTok continues to push its in-app shopping options.

By Andrew Hutchinson • Oct. 16, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Offers Improved In-Store Sales Tracking

More ways to measure the performance of your TikTok promotions.

By Andrew Hutchinson • Oct. 14, 2024

Instagram and TikTok Remain the Most Popular Social Apps Among Teens

New insights into teen social media usage habits.

By Andrew Hutchinson • Oct. 10, 2024

TikTok Launches New In-Stream Shopping Push

TikTok continues to push its in-stream shopping elements.

By Andrew Hutchinson • Oct. 10, 2024

TikTok Offers Free Access to Mental Health Support for Creators

Some important new programs from TikTok.

By Andrew Hutchinson • Oct. 10, 2024

US States Launch Legal Action Against TikTok Over Teen Harm

Another legal challenge for the app.

By Andrew Hutchinson • Oct. 8, 2024

TikTok Rolls Out Automated Ad Targeting Options for the Holidays

Some big TikTok ad updates for the holiday push.

By Andrew Hutchinson • Oct. 7, 2024

TikTok Partners With WHO to Combat Medical Misinformation

A new initiative to combat harmful health trends.

By Andrew Hutchinson • Sept. 26, 2024

TikTok Announces Shutdown of Separate TikTok Music App

TikTok’s own music streaming service has failed to catch on with users.

By Andrew Hutchinson • Sept. 24, 2024

TikTok Bans Russian State Media From Its App

Meta banned the same outlets earlier in the month.

By Andrew Hutchinson • Sept. 24, 2024

TikTok Updates Search Ads Campaigns with Keyword Targeting

According to TikTok, 23% of users search for something within 30 seconds of opening the app. 

By Andrew Hutchinson • Sept. 24, 2024

TikTok Calls for Brands To Be Featured in Its 2024 Holiday Gift Guide

TikTok will promote selected brands in its gift guide.

By Andrew Hutchinson • Sept. 23, 2024

TikTok Offers New Misinformation Measurement To Reassure Ad Partners

A new option to ensure that your ads are not being shown alongside misinformation.

By Andrew Hutchinson • Sept. 23, 2024

TikTok Expands Subscriptions for Creators

Now, more creators will be able to build a paying audience in the app.

By Andrew Hutchinson • Sept. 23, 2024

Support for US TikTok Sell-off Is Waning [Infographic]

The TikTok sell off push could see the app removed from the US early next year.

By Andrew Hutchinson • Sept. 19, 2024

TikTok Announces Events for Latin Heritage Month

TikTok’s announced a range of events to highlight Latin creators.

By Andrew Hutchinson • Sept. 17, 2024

TikTok Begins Legal Defense Against US Sell-off Bill

It‘s unclear, at this stage, what the chances are of TikTok avoiding the enforced sell-off.

By Andrew Hutchinson • Sept. 16, 2024

TikTok Adds ‘Delete and Re-Edit’ Option for Uploaded Clips

A handy update for those who primarily capture and edit in-app.

By Andrew Hutchinson • Sept. 15, 2024

TikTok Announces Marketing Tips Webinar for SMBs

Some tips for your TikTok marketing efforts.

By Andrew Hutchinson • Sept. 15, 2024

Meta, Snapchat and TikTok Team Up To Address Self-Harm Related Content

The new program will expand efforts to combat harmful material.

By Andrew Hutchinson • Sept. 12, 2024

TikTok Signs on to Sponsor Washington Sports Teams

TikTok continues to broaden its sports content push.

By Andrew Hutchinson • Sept. 9, 2024

Transcripts Reveal New Notes on TikTok’s US Security Risk

New insights reveal what senators were told about the security risks of the app.

By Andrew Hutchinson • Sept. 9, 2024

TikTok Announces Activations for the Toronto International Film Festival

The app will host a range of themed activations for the event.

By Andrew Hutchinson • Sept. 8, 2024

TikTok Adds Instagram Notes-Like Feature to Inboxes

It's IG Notes, but on TikTok.

By Andrew Hutchinson • Sept. 5, 2024