The Best Time to Post in 2025, Based on 30K Brands and Creators

New insights to help guide your social posting strategy.

By Andrew Hutchinson • March 31, 2025

Trump Says TikTok US Sell-Off Deal Will Be Finalized This Week

Despite many complexities, Trump is confident a deal will be announced soon. 

By Andrew Hutchinson • March 31, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Is Expanding Its In-Stream Shopping Push in Europe

TikTok is looking to expand its shopping options to more regions.

By Andrew Hutchinson • March 27, 2025

TikTok Shares Data on EU Enforcement Actions in H2 2024

The report covers content removals, AI manipulation, coordinated activity and more.

By Andrew Hutchinson • March 25, 2025

Senators Urge Trump To Officially Extend TikTok Deadline as Negotiations Continue

With just days to go before TikTok's U.S. sell-off deadline expires, here's an overview of the latest developments.

By Andrew Hutchinson • March 25, 2025

TikTok Outlines Updates To In-Stream Shopping Ads and Options

Some new updates for TikTok's in-stream sales tools.

By Andrew Hutchinson • March 25, 2025

TikTok Adds Simplified Mobile Camera Connection for Livestreams

An easier way to connect a second camera for streaming.

By Andrew Hutchinson • March 24, 2025

TikTok Launches AMBER Alerts to US Users

TikTok's massive reach will help to raise awareness of missing children.

By Andrew Hutchinson • March 20, 2025

Oracle Advances as TikTok’s Likely Partner in US

Oracle seems to be the US government's preferred partner, though the details remain incomplete.

By Andrew Hutchinson • March 18, 2025

Data Shows That Longer Clips Are Gaining Traction on TikTok

It seems that "longer short" videos are now gaining more traction. 

By Andrew Hutchinson • March 17, 2025

US Government Says TikTok Deal Is Getting Close

After months of speculation, the U.S. government says that TikTok will be sold to an American partner.

By Andrew Hutchinson • March 17, 2025

TikTok Adds Simplified Account Security Overview

A simplified overview for managing your TikTok account security settings. 

By Andrew Hutchinson • March 17, 2025

Oracle Emerges as Most Likely Partner for US TikTok Deal

The U.S. government is closing in on a deal to keep TikTok in operation for Americans.

By Andrew Hutchinson • March 13, 2025

TikTok Shares Insights Into How Marketers Can Tap Into Major Events

Some tips to help you boost your topical promotions.

By Andrew Hutchinson • March 12, 2025

TikTok Adds More Flexible Options for Sellers

Some new options for managing your sales through the app. 

By Andrew Hutchinson • March 11, 2025

TikTok Rolls Out More Teen Safety Elements

Some additional parental control options on TikTok.

By Andrew Hutchinson • March 11, 2025

TikTok Shares New Report on Its Impact on the US Economy

New info from TikTok as it fights for its life in the U.S.

By Andrew Hutchinson • March 11, 2025

TikTok Publishes 2025 Ramadan Marketing Guide

Some tips for brands looking to tap into the broader celebration this month. 

By Andrew Hutchinson • March 10, 2025

Trump Says TikTok Deal ‘Coming Soon’

Trump says that four groups are vying for the U.S. operations of the app.

By Andrew Hutchinson • March 10, 2025

TikTok Provides Tips on Creating Engaging Photo Posts

Some tips for your still image posts on TikTok. 

By Andrew Hutchinson • March 9, 2025

TikTok Announces Activations for International Women’s Day

TikTok will showcase a range of female creators for the event.

By Andrew Hutchinson • March 9, 2025

US TikTok Negotiations Stall With Only a Month Left To Arrange a Deal

TikTok may or may not be banned in the U.S. officially next month. 

By Andrew Hutchinson • March 6, 2025

TikTok Looks To Move Into Services To Expand In-App Spending

The Chinese version of the app already hosts an active services marketplace.

By Andrew Hutchinson • March 5, 2025

E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

"Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. 

By Jessica Hammers • March 4, 2025

TikTok Shares Latest Data on EU Content Removals and User Numbers

The latest insights into TikTok's content removals and user counts in Europe.

By Andrew Hutchinson • March 1, 2025