TikTok Publishes New Guide to Post-Christmas Marketing

Key tips and insights to help you maximize your holiday sales.

By Andrew Hutchinson • Nov. 6, 2024

TikTok Launches Updated ‘TikTok Academy’ Marketing Education Platform

Improved courses to help you up your TikTok marketing approach. 

By Andrew Hutchinson • Oct. 31, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Shares Update on Its Efforts To Separate EU User Data

TikTok's looking to reassure EU officials on data separation.

By Andrew Hutchinson • Oct. 31, 2024

TikTok Announces Activations for Cybersecurity Awareness Month

Cybersecurity tips from some of TikTok's top voices on the topic.

By Andrew Hutchinson • Oct. 28, 2024

TikTok Reports EU User and Moderation Staff Numbers

The latest insights into TikTok's EU operations and usage.

By Andrew Hutchinson • Oct. 24, 2024

TikTok Establishes New Deal with UnitedMasters To Promote Independent Musicians

The new partnership will help promote UnitedMasters artists in the app.

By Andrew Hutchinson • Oct. 24, 2024

TikTok Expands STEM Feed to All Users in the US, UK and Ireland

More access to educational content on TikTok.

By Andrew Hutchinson • Oct. 23, 2024

TikTok Partners With MLS on Exclusive Live Stream Event

The live stream will focus on star player Lionel Messi.

By Andrew Hutchinson • Oct. 21, 2024

TikTok Announces Electronic Music Hub

TikTok has become a key platform for music promotion and engagement.

By Andrew Hutchinson • Oct. 20, 2024

How the TikTok Algorithm Works [Infographic]

Some insights to help you improve your TikTok marketing performance.

By Andrew Hutchinson • Oct. 17, 2024

TikTok Partners With British Beauty Council To Boost Live Sales

TikTok continues to push its in-app shopping options.

By Andrew Hutchinson • Oct. 16, 2024

TikTok Offers Improved In-Store Sales Tracking

More ways to measure the performance of your TikTok promotions.

By Andrew Hutchinson • Oct. 14, 2024

Instagram and TikTok Remain the Most Popular Social Apps Among Teens

New insights into teen social media usage habits.

By Andrew Hutchinson • Oct. 10, 2024

TikTok Launches New In-Stream Shopping Push

TikTok continues to push its in-stream shopping elements.

By Andrew Hutchinson • Oct. 10, 2024

TikTok Offers Free Access to Mental Health Support for Creators

Some important new programs from TikTok.

By Andrew Hutchinson • Oct. 10, 2024

US States Launch Legal Action Against TikTok Over Teen Harm

Another legal challenge for the app.

By Andrew Hutchinson • Oct. 8, 2024

TikTok Rolls Out Automated Ad Targeting Options for the Holidays

Some big TikTok ad updates for the holiday push.

By Andrew Hutchinson • Oct. 7, 2024

TikTok Partners With WHO to Combat Medical Misinformation

A new initiative to combat harmful health trends.

By Andrew Hutchinson • Sept. 26, 2024

TikTok Announces Shutdown of Separate TikTok Music App

TikTok’s own music streaming service has failed to catch on with users.

By Andrew Hutchinson • Sept. 24, 2024

TikTok Bans Russian State Media From Its App

Meta banned the same outlets earlier in the month.

By Andrew Hutchinson • Sept. 24, 2024

TikTok Updates Search Ads Campaigns with Keyword Targeting

According to TikTok, 23% of users search for something within 30 seconds of opening the app. 

By Andrew Hutchinson • Sept. 24, 2024

TikTok Calls for Brands To Be Featured in Its 2024 Holiday Gift Guide

TikTok will promote selected brands in its gift guide.

By Andrew Hutchinson • Sept. 23, 2024

TikTok Offers New Misinformation Measurement To Reassure Ad Partners

A new option to ensure that your ads are not being shown alongside misinformation.

By Andrew Hutchinson • Sept. 23, 2024

TikTok Expands Subscriptions for Creators

Now, more creators will be able to build a paying audience in the app.

By Andrew Hutchinson • Sept. 23, 2024

Support for US TikTok Sell-off Is Waning [Infographic]

The TikTok sell off push could see the app removed from the US early next year.

By Andrew Hutchinson • Sept. 19, 2024