The latest xAI updates highlight major development push

New API enhancements are designed to make the company more profitable, but it’s hard to keep pace with the massive cost of artificial intelligence development. 

By Andrew Hutchinson • April 19, 2026

X launches new Cashtags format on iOS in the US and Canada

The feature gives users embedded market information with real-time prices and is another step toward creating a fully functional banking experience in the app.

By Andrew Hutchinson • April 16, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Grok faced potential removal from the App Store

A new report from NBC said Apple privately threatened to take the artificial intelligence app off its platform in January due to deepfake nudification concerns.

By Andrew Hutchinson • April 15, 2026

NiemanLab offers advice for posting news on X

In addition, X’s Head of Product Nikita Bier offered advice on how publications can better engage with the app’s user base.

By Andrew Hutchinson • April 13, 2026

X boosts incentives for original content creators

The platform wants to update its revenue share scheme in order to direct more money to users who author a post, rather than aggregator accounts.

By Andrew Hutchinson • April 12, 2026

X eliminates thousands of accounts in new bot purge

Head of Product Nikita Bier said on the app that the company was “identifying and suspending 208 bots per minute.”

By Andrew Hutchinson • April 9, 2026

X brings back DM voice replies

The feature was added to Twitter in 2020 but was removed in 2025 as part of a larger platform reconstruction.

By Andrew Hutchinson • April 9, 2026

X expands AI translations and adds in-stream photo editing

The app also updated reply settings, allowing paying users to give second-degree connections the ability to comment on posts.

By Andrew Hutchinson • April 7, 2026

Questions linger about the long-term viability of X

Despite its merger with xAI and the upcoming SpaceX initial public offering in June, running the app is costing Elon Musk more money than it’s bringing in.

By Andrew Hutchinson • April 6, 2026

Elon Musk pressures potential SpaceX investors to advertise on X

Musk told banks, law firms and other advisors they need to buy subscriptions to AI chatbot Grok before the June initial public offering, per the New York Times. 

By Andrew Hutchinson • April 5, 2026

EU regulators propose banning AI nudification apps

The legislation would prohibit any artificial image and video generation platform, including X’s Grok, from generating unauthorized, sexually explicit images.

By Andrew Hutchinson • March 29, 2026

X limits access to X Pro management app

The move limits use of the platform formerly known as TweetDeck to users paying for the company’s Premium+ tier.

By Andrew Hutchinson • March 29, 2026

X loses lawsuit alleging advertisers’ boycott was politically motivated

A judge in Texas dismissed the case and ruled that the app failed to prove its case against the World Federation of Advertisers.

By Andrew Hutchinson • March 26, 2026

X announces, then retracts, updated revenue share incentives

The company first said it would give more weight to impressions from a user’s home region before owner Elon Musk canceled the plan following user dissent.

By Andrew Hutchinson • March 25, 2026

Elon Musk held liable for misleading investors ahead of Twitter acquisition

A federal jury in California has ordered the X owner to pay as much as $2.6 billion after ruling that he intentionally manipulated the platform’s share price.

By Andrew Hutchinson • March 22, 2026

X adds AI article summaries in-stream

Users will be able to press a button to get an AI-generated summary of the key points of any long-form article posted in the app. 

By Andrew Hutchinson • March 19, 2026

X adds comment downvotes to improve algorithmic ranking

The downvotes, which will only be available on post replies, will help X train its ranking algorithms.

By Andrew Hutchinson • March 19, 2026

X experiments with pre-share alerts for AI content

In-stream pop-ups could have a significant impact on reducing the spread of AI-generated misinformation. 

By Andrew Hutchinson • March 16, 2026

Teenagers sue X over AI-generated naked images

The lawsuit could lead to another potential penalty over X's controversial AI chatbot.

By Andrew Hutchinson • March 16, 2026

X adds simplified AI video generation from multiple images

Grok users will be able to generate video that incorporates up to seven input images. 

By Andrew Hutchinson • March 15, 2026

X commits to altering its verification program in EU

EU regulators have threatened X with penalties if it fails to provide clarity to users on its revised checkmark program. 

By Andrew Hutchinson • March 15, 2026

X shares data on women’s usage trends

In honor of International Women’s Day, the company shared the topics women were most engaged in, including an evolving interest in women’s sports.

By Andrew Hutchinson • March 9, 2026

More scrutiny for xAI’s Grok following racist remarks

The AI chatbot is under new regulatory investigation in the U.K. after users prompted it to roast certain people and groups using "unhinged mode.”

By Andrew Hutchinson • March 9, 2026

Instagram, LinkedIn and Threads engagement declined in 2025

Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

By Andrew Hutchinson • March 8, 2026

X quietly adds option to block Grok from editing uploaded media

Available in post composer, the new toggle enables users to prevent the xAI tool from reimagining material added to the app.

By Andrew Hutchinson • March 8, 2026