X Publishes 2026 Marketing Calendar

An overview of all the key events happening throughout the year. 

By Andrew Hutchinson • Dec. 22, 2025

X Adds New Creator Studio Hub on Mobile

A new way to keep tabs on your growth and monetization potential.

By Andrew Hutchinson • Dec. 21, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Shares Most Discussed Topics of 2025

Some insights into the most discussed topics in the app this year.

By Andrew Hutchinson • Dec. 21, 2025

X Shares Holiday Marketing Insights and Tips

X says that a lot of popular topics see more conversation post-Christmas.

By Andrew Hutchinson • Dec. 21, 2025

X Tests Watch History Tab

An easier way to find that one video you saw one time.

By Andrew Hutchinson • Dec. 18, 2025

The Most ‘Ratioed’ Users on X Can Now Be Viewed

A listing of the most disagreed with users along with samples of their posts.

By Andrew Hutchinson • Dec. 18, 2025

X Launches Standalone Chat App on Desktop

Another step toward Elon's 'everything app' vision?

By Andrew Hutchinson • Dec. 17, 2025

X Updates Terms to Counter Operation Bluebird Twitter Replica

Elon Musk's X has moved to end an effort to revive the Twitter branding. 

By Andrew Hutchinson • Dec. 17, 2025

X Launches New Lock Screen Widgets for iOS Devices

More ways to stay up to date with the latest info from X.

By Andrew Hutchinson • Dec. 14, 2025

X Posts Higher Revenue Result in Q3

X's prospects are improving, though it's still well below pre-Elon revenue levels.

By Andrew Hutchinson • Dec. 14, 2025

Musk Goes To War With EU Over Latest X DSA Penalty

X has been hit with a big fine in Europe over DSA violations.

By Andrew Hutchinson • Dec. 7, 2025

X Now Algorithmically Ranks Posts in Following Feed

So no matter which feed you choose it won't be ranked chronologically.

By Andrew Hutchinson • Nov. 30, 2025

X Clarifies Details About Its New Location Sharing Feature

X says that some of the location info is not correct as yet. 

By Andrew Hutchinson • Nov. 24, 2025

X Info Exposes Foreign Based Agitator Accounts

Many MAGA profiles with big followers may not be what they appear.

By Andrew Hutchinson • Nov. 23, 2025

X Will Soon Indicate if a Profile Is Using a VPN

This could help to highlight foreign-based agitators in the app. 

By Andrew Hutchinson • Nov. 17, 2025

X Shares Tips for Holiday Marketing

Some key pointers to help guide your X strategy.

By Andrew Hutchinson • Nov. 16, 2025

X Launches Updated DM Architecture to All Users

X's new system has improved encryption to protect messages.

By Andrew Hutchinson • Nov. 16, 2025

X Adds New Parameters for Buying Handles

You can acquire a new handle, but if you don't post engaging content, X might take it back.

By Andrew Hutchinson • Nov. 13, 2025

X Awards First Set of ‘Certified Banger’ Posts

But there are some issues with the judgment criteria here...

By Andrew Hutchinson • Nov. 11, 2025

X Launches ‘Bangers’ Account To Highlight Top Posts

Will this help to drive exposure for the best-performing X posts?

By Andrew Hutchinson • Nov. 9, 2025

Musk Outlines Future X Developments

Including improved algorithmic recommendations, a separate XChat app and more.

By Andrew Hutchinson • Nov. 2, 2025

X Reports Higher Usage in EU in Latest DSA Report

X usage had been in decline, but saw a recovery in the most recent period.

By Andrew Hutchinson • Oct. 29, 2025

Australia Launches Ads for Coming Teen Social Media Restrictions

Australia's under 16 social media restrictions will come into effect in December.

By Andrew Hutchinson • Oct. 28, 2025

X Adds Another Anime-Inspired AI Chatbot

So now, X users have another AI bot to develop feelings for.

By Andrew Hutchinson • Oct. 27, 2025

X Prompts Users To Update Security Info Ahead of Twitter.com Retirement

Consumers who use security keys on X will need to take note.

By Andrew Hutchinson • Oct. 27, 2025