X partners with Genius Sports on NFL data

The deal will let app users access real-time statistics and insights via X’s NFL Gametime feed.

By Andrew Hutchinson • Oct. 15, 2026

X launches unified subscription packages

The platform is offering five versions of its integrated plan, including a free option that includes limited chat and agent requests.

By Andrew Hutchinson • Oct. 13, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X rebuilds its third-party usage showcase

The platform’s relaunched exhibit website lists official partners, agentic use cases and more in an effort to inspire developers to integrate X data into their apps.

By Andrew Hutchinson • Oct. 11, 2026

Social media platforms have not ruled out execution livestream

U.S. Secretary of Defense Pete Hegseth proposed that a December military execution be livestreamed, and many platforms haven’t yet weighed in.

By Andrew Hutchinson • Oct. 11, 2026

There is no viable case for widespread generative AI access

Despite the push to incorporate artificial intelligence into every aspect of social media and online life, the risks far outweigh AI’s narrow use case.

By Andrew Hutchinson • Oct. 11, 2026

X launches MLB Gametime experience

Similar to its NFL hub, the dedicated space will feature real-time scores and conversations designed to enhance engagement among the platform’s sports fans.

By Andrew Hutchinson • Oct. 8, 2026

X’s Grok bots get analytic search capabilities

The bots will be able to respond to conversational queries and search in-app posts and brand mentions, offering trend insights to marketers.

By Andrew Hutchinson • Oct. 8, 2026

X adds liveness check to counter bots

The app’s new bot profile detection tool is designed to test whether suspect profiles are run by human users.

By Andrew Hutchinson • Oct. 8, 2026

X launches AI-powered ad creation option

X Lift can automatically convert a business URL to a promotional campaign, according to the company.

By Andrew Hutchinson • Oct. 6, 2026

Social media platforms resist UK safety disclosures

Meta, TikTok and X are challenging requests from digital regulator Ofcom asking for detailed ​content moderation metrics, per Reuters.

By Andrew Hutchinson • Oct. 5, 2026

X launches updated video composer

The new editor features an improved captioning process and a more intuitive layout.

By Andrew Hutchinson • Oct. 4, 2026

X launches Grok Bot rewards program to showcase AI utility

The program will provide cash rewards to users who suggest valuable use cases for its artificial intelligence-powered Grok bot.

By Andrew Hutchinson • Sept. 27, 2026

X updates third-party livestream support

The company said its new API has been rebuilt from the ground up and features expanded scheduling and moderating capabilities.

By Andrew Hutchinson • Sept. 23, 2026

X Numbers officially launch

The limited-access numeric codes for XChat enable users to message each other even if they’re not connected on the platform.

By Andrew Hutchinson • Sept. 22, 2026

X shares more insight into penalties impacting post reach

The platform updated its Under the Hood performance report to allow users to better understand potential restrictions.

By Andrew Hutchinson • Sept. 21, 2026

XChat disappears from app stores

The standalone messaging app was quietly removed from Apple and Google Play, according to 9 to 5 Mac.

By Andrew Hutchinson • Sept. 21, 2026

X shares guidance on effective promotions in the app

The refreshed playbooks feature overviews on best ad practices and key events worth tapping into.

By Andrew Hutchinson • Sept. 20, 2026

X adds in-stream stock trading

Users in the U.S. can now tap through Cashtag partner listings to buy or trade stocks in-stream, furthering the platform’s ambitions to provide financial services.

By Andrew Hutchinson • Sept. 16, 2026

X continues to host CSAM content

A new report from the Canadian Center for Child Protection found that the platform’s Grok chatbot continues to generate banned content, per the New York Times.

By Andrew Hutchinson • Sept. 14, 2026

X rolls out number code access for DMs

Users can generate unique, private 10-digit contact numbers to facilitate DMs with users they’re not connected to.

By Andrew Hutchinson • Sept. 10, 2026

X adds new anti-lawsuit provision to terms of service

The platform’s user responsibility agreement now requires waivers for class action and jury trials, even as the app faces a current court case.

By Andrew Hutchinson • Sept. 9, 2026

X Money will be the only payout option for US creators

Creators taking part in the app’s Original Content Rewards and subscriptions programs will no longer be able to accept alternative cashout methods.

By Andrew Hutchinson • Sept. 2, 2026

X continues to lose EU users

The app’s user base has once again declined, according to its most recent EU Digital Services Act disclosures.

By Andrew Hutchinson • Sept. 1, 2026

X offers free API credits for its Grok Bot

The app is giving users free X API credits so they can try out its latest artificial intelligence-powered tool to gain account performance insights.

By Andrew Hutchinson • Aug. 30, 2026

X offers updated NFL Gametime display

The platform tweaked the design and renamed its NFL portal ahead of the upcoming season as a way to engage more fans and maximize community interaction.

By Andrew Hutchinson • Aug. 27, 2026