2026 Social Media Benchmarks [Infographic]

The report looks at the latest engagement trends across the major social apps.

By Andrew Hutchinson • Feb. 2, 2026

xAI Releases Updated Video Generation Process in Grok

X's latest video generator sees improvements in various aspects. 

By Andrew Hutchinson • Feb. 2, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

How the Merger of SpaceX and xAI Will Impact X

Elon Musk is reportedly exploring a merger of his AI and space exploration projects. 

By Andrew Hutchinson • Feb. 2, 2026

Grok Reinstated in Indonesia After Recent Nudification Controversy

Musk’s AI bot is now back in action in South East Asia after updates to restrict its use.

By Andrew Hutchinson • Feb. 1, 2026

X Announces Partnership With Warner Bros. Discovery for Winter Olympics

The deal will provide new opportunities for tie-in campaigns. 

By Andrew Hutchinson • Jan. 29, 2026

US Attorneys General Call on X To Address Sexualized Deep Fakes

X will come under more scrutiny as regulators call for increased action from Musk.

By Andrew Hutchinson • Jan. 27, 2026

X Launches ‘Brand Ranx’ To Measure Super Bowl Ad Response

X is tracking all the Super Bowl ad discussion and engagement. 

By Andrew Hutchinson • Jan. 27, 2026

Are Social Platform Subscriptions Becoming More Accepted?

Platforms are putting more emphasis on their paid offerings, but would they ever charge all users?

By Andrew Hutchinson • Jan. 26, 2026

EU Launches Investigation Into X Over Grok-Generated Images

The EU Commission will examine whether X breached DSA rules with its Grok image generation tools.

By Andrew Hutchinson • Jan. 26, 2026

X Experiments With Paid Promotion Tags

The tags would bring X more into line with other social app disclosure features. 

By Andrew Hutchinson • Jan. 22, 2026

X Adds Starter Packs To Help Users Find Relevant Creators

This is a similar feature to ones found on Bluesky and Threads.

By Andrew Hutchinson • Jan. 21, 2026

X Publishes AI-Powered Algorithm Code

X has tried to simplify its algorithm ranking, with mixed results.

By Andrew Hutchinson • Jan. 20, 2026

Threads Continues To Add Users as X Sees Ongoing Declines

Is Threads actually now beating X in daily active users?

By Andrew Hutchinson • Jan. 19, 2026

X Announces $1M Prize for Top Article This Month

X is making a splashy push to get more journalists posting to the app.

By Andrew Hutchinson • Jan. 17, 2026

X Bans InfoFi Projects From Mass Posting

Another effort to reduce the amount of spam posting in the app.

By Andrew Hutchinson • Jan. 15, 2026

X Updates Grok Code To Address Backlash Over Non-Consensual Images

For some reason, X is pushing back against restrictions on the generation of non-consensual images.

By Andrew Hutchinson • Jan. 14, 2026

X Provides Tips on How To Maximize Ad Campaigns

Despite an advertiser exodus, many may feel the platform still has value. 

By Andrew Hutchinson • Jan. 13, 2026

X Launches Antitrust Lawsuit Against Music Industry

Musk is not keen to pay for music licensing.

By Andrew Hutchinson • Jan. 12, 2026

X Pledges To Publish Latest Algorithm Code This Week

Elon Musk says that the code will be updated every four weeks. 

By Andrew Hutchinson • Jan. 11, 2026

X Adds New Features, Claims Record User Engagement

X continues to roll out new tweaks, though its user growth claims seem questionable.

By Andrew Hutchinson • Jan. 11, 2026

X Faces Bans in Several Regions Over Grok-Produced Images

Grok is reportedly producing over 6,500 sexualized images every day.

By Andrew Hutchinson • Jan. 8, 2026

X Looks To Win Back Journalists

Elon Musk knows that xAI needs journalist content to improve its AI outputs.

By Andrew Hutchinson • Jan. 7, 2026

xAI Raises an Additional $20B

The parent company of X faces an uphill battle to meet its lofty revenue goals.

By Andrew Hutchinson • Jan. 6, 2026

X Faces Regulatory Scrutiny Over Grok-Generated Images

The AI chatbot has been generating offensive, potentially illegal content, based on user prompts.

By Andrew Hutchinson • Jan. 5, 2026

X Publishes 2026 Marketing Calendar

An overview of all the key events happening throughout the year. 

By Andrew Hutchinson • Dec. 22, 2025