5 Trends Shaping Social Media Marketing So Far in 2025

The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push.

By Andrew Hutchinson • Aug. 21, 2025

xAI Is Planning To Release Various Concerning Bot Personas

Backend code entries point to additional xAI companion bots coming soon. 

By Andrew Hutchinson • Aug. 18, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Expands Grok Translation on Posts In-Stream

The platform began phasing out Google Translate in June, with all U.S. users now able to access Grok translations for posts.

By Andrew Hutchinson • Aug. 13, 2025

New Insight Suggests That xAI Is Seeing Solid Revenue Increases

Elon Musk’s xAI project is generating more revenue, though significant challenges remain.

By Andrew Hutchinson • Aug. 12, 2025

Elon Musk Threatens Legal Action Over Apple’s App Store Rankings

The tech mogul insists Apple is deliberately restricting promotion of both X and xAI.

By Andrew Hutchinson • Aug. 12, 2025

X Makes Grok 4 Free to All Users To Boost Interest in Its AI Offerings

Grok 4 is the latest version of xAI’s model, using the power of xAI’s expanding processing stack to power its rapid responses.

By Andrew Hutchinson • Aug. 11, 2025

X Makes Big Push on Text-To-Video Functionality, New AI Options

Elon’s hoping that X’s new vAI video generation options will spark a new wave of interest in the app.

By Andrew Hutchinson • Aug. 10, 2025

Elon Outlines the Future of X Ads, Including AI Targeting, Ads in Grok Answers and More

The latest on how X is evolving its ad platform with AI.

By Andrew Hutchinson • Aug. 7, 2025

X Looks To Use Grok To Verify User Ages

Age checking is set to become a legal requirement in various regions.

By Andrew Hutchinson • Aug. 6, 2025

No, Vine Isn’t Coming Back

Elon says that Vine is coming back in AI form, but that’s not entirely accurate. 

By Andrew Hutchinson • Aug. 4, 2025

Meta, X and Snapchat Offer Discounts on Paid Subscription Packages for Summer

The new wave of paid add-on options is bringing in more income, but remains a subsidiary revenue element.

By Andrew Hutchinson • Aug. 3, 2025

X Touts Better Looking Ad Formats and Improved Targeting Systems

X hasn’t provided any actual data to support its claims.

By Andrew Hutchinson • July 30, 2025

X Premium Users Can Now Sign up for Its Coming Text-To-Video Option

xAI’s text-to-video tool is very close to live deployment.

By Andrew Hutchinson • July 28, 2025

X Adds More Functionality to Its Updated DM System

X is building out its revised DM system. 

By Andrew Hutchinson • July 28, 2025

Elon Musk Says He Is Bringing Back Vine in AI Form

Could Vine be set for a comeback?

By Andrew Hutchinson • July 24, 2025

xAI Partners With Kalshi To Offer Stock Insights for Investors

This seems like a risky proposition for X to be undertaking.

By Andrew Hutchinson • July 24, 2025

X Implements Age Checking Measures To Align With New Laws

X has announced a range of approaches to confirm user ages.

By Andrew Hutchinson • July 24, 2025

Elon Outlines Plan to Significantly Expand xAI and Support X’s Operations

xAI could become the key funding element of X, alleviating the pressure for it to sell ads.

By Andrew Hutchinson • July 22, 2025

X Restricts Emoji Use in Promoted Posts

X is informing advertisers that they can now only include one emoji in their ad copy. 

By Andrew Hutchinson • July 21, 2025

Social Media Giants Hoping Trump Will Back Them in Opposing EU Penalties

Social platforms are taking a stronger stand in defiance of the latest EU penalties.

By Andrew Hutchinson • July 21, 2025

X Sees Revenue Boost After Launch of Latest AI Tools

Can X realign its revenue models around AI instead of ads?

By Andrew Hutchinson • July 21, 2025

X Plans To Launch AI Text-To-Video Option, New AI Companions

xAI is looking to integrate more features.

By Andrew Hutchinson • July 20, 2025

X Partners With AppsFlyer for Third-Party Ad Performance Measurement

A new performance measurement option for X campaigns. 

By Andrew Hutchinson • July 17, 2025

X Looks To Add Branding Markers to Screenshots of Posts

This could be an important branding opportunity for the app.

By Andrew Hutchinson • July 16, 2025

X Shares Key Data on Holiday Season Planning [Infographic]

Some key notes to keep in mind for H2 planning.

By Andrew Hutchinson • July 15, 2025