X Plans To Launch AI Text-To-Video Option, New AI Companions

xAI is looking to integrate more features.

By Andrew Hutchinson • July 20, 2025

X Partners With AppsFlyer for Third-Party Ad Performance Measurement

A new performance measurement option for X campaigns. 

By Andrew Hutchinson • July 17, 2025

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Looks To Add Branding Markers to Screenshots of Posts

This could be an important branding opportunity for the app.

By Andrew Hutchinson • July 16, 2025

X Shares Key Data on Holiday Season Planning [Infographic]

Some key notes to keep in mind for H2 planning.

By Andrew Hutchinson • July 15, 2025

xAI Launches Companions That Can Engage in NSFW Chats

The companions are able to interact and chat with you in Grok voice mode.

By Andrew Hutchinson • July 15, 2025

xAI Announced Grok for Government To Secure AI Supply Contracts

With Trump and Elon still publicly feuding, will xAI be able to win new government deals?

By Andrew Hutchinson • July 14, 2025

xAI Struggles To Make Its Grok Bot Align With Elon Musk’s Personal Opinions

Elon is looking to combat logic in order to bend his AI bot to better align with his perspective.

By Andrew Hutchinson • July 13, 2025

xAI Launches Grok 4 Model, Which Has Achieved New Industry Benchmarks

xAIs latest model could be a big step up in AI development. 

By Andrew Hutchinson • July 10, 2025

xAI Rolls Back Changes To Grok After Controversial Responses

After its chatbot went on a series of offensive rants, X is revising its latest updates. 

By Andrew Hutchinson • July 9, 2025

X CEO Linda Yaccarino Steps Down After Two Years in the Role

Linda Yaccarino is vacating her role at Elon’s social media project. 

By Andrew Hutchinson • July 9, 2025

X Wins Free Speech Case in Australia

The case relates to criticism of a transgender person in the app.

By Andrew Hutchinson • July 2, 2025

X Will Enable AI Bots To Create Community Notes

A new program will enable developers to create Community Notes generation bots.

By Andrew Hutchinson • July 1, 2025

X Hires New Head of Product To Reignite Growth

Nikita Bier is best known for his understanding of viral growth dynamics.

By Andrew Hutchinson • June 30, 2025

X Will Soon Charge for Ads Based on the Size of Visuals

Another consideration for your X campaigns.

By Andrew Hutchinson • June 29, 2025

X Announces New Original Program From the NFL To Boost Sports Engagement

X has added its 18th Originals program as it continues its video push.

By Andrew Hutchinson • June 26, 2025

X Bans Hashtags in Promoted Posts

Elon doesn't like hashtags in ads, so X is banning them entirely.

By Andrew Hutchinson • June 26, 2025

X Touts Rise in Usage After Elon Splits With Trump

The Musk/Trump split brought more attention to X, boosting its overall usage.  

By Andrew Hutchinson • June 24, 2025

X Adds More Sports Engagement Options To Maintain Community Engagement

X is looking to ensure it doesn't lose sports discussion to Threads.

By Andrew Hutchinson • June 23, 2025

Elon Pledges To Retrain Grok Chatbot To Provide More Ideologically Aligned Answers

Elon says that Grok is currently too politically correct in its responses.

By Andrew Hutchinson • June 22, 2025

More Challenges for X as xAI Faces Mounting Costs

The merging of X and xAI seemed like a good way to secure X's future, but that may not be the case.

By Andrew Hutchinson • June 19, 2025

X Highlights Back-To-School Marketing Opportunities [Infographic]

New engagement insights from the X ads team. 

By Andrew Hutchinson • June 12, 2025

X Announces Partnership With Polymarket To Forecast Market Trends

The deal will see X share real-time market insights with Polymarket. 

By Andrew Hutchinson • June 10, 2025

Threads Continues To See Strong Download Momentum in May

Meta continues to dominate the social app top download charts.

By Andrew Hutchinson • June 9, 2025

X Reforms API Pricing as It Seeks More Revenue Options

X is shifting to a revenue share model for projects that use its API.

By Andrew Hutchinson • June 5, 2025

X Tests New Process To Reduce Political Division

The experiment will highlight posts that see cross-political agreement.

By Andrew Hutchinson • June 5, 2025