Twitter Makes its Pitch to Advertisers Ahead of Super Bowl LVII

Looking to tap into the surrounding discussion this year? These tips could help.

By Andrew Hutchinson • Jan. 31, 2023

Twitter Tests Expanded Emoji Reaction Options in DMs

The update could give you a customizable display of DM reactions.

By Andrew Hutchinson • Jan. 30, 2023

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Twitter Outlines New Platform Rules Which Emphasize Reduced Reach, as Opposed to Suspensions

Twitter's looking to keep more content, and users, active, despite rule violations.

By Andrew Hutchinson • Jan. 30, 2023

Twitter Applies for US Licenses to Facilitate In-App Payments

Payments could be a big revenue driver for the platform, if it can get it right.

By Andrew Hutchinson • Jan. 30, 2023

Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Twitter's also shared an update on its total active user count.

By Andrew Hutchinson • Jan. 27, 2023

Planning for 2023: What Social Media Marketers Need to Win in 2023

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy.  

By Emma Wiltshire • Jan. 27, 2023

Twitter Works to Update Code Amid Complaints of Reduced Reach and Engagement

Are your tweets getting a lot less engagement of late?

By Andrew Hutchinson • Jan. 26, 2023

Twitter Tests Out ‘Verified Views’ as it Continues to Push Twitter Blue Take-Up

Another cog in Twitter's ongoing subscription push.

By Andrew Hutchinson • Jan. 26, 2023

Twitter Provides More Assurance on Ad Placement via Third Party Verification

The new partnerships will provide oversight of how Twitter ads are placed alongside tweet content.

By Andrew Hutchinson • Jan. 25, 2023

Twitter Updates Paid Partnerships Policy to Ensure More Transparency in Brand Deals

Twitter's looking to ensure more transparency for paid partnerships within tweets.

By Andrew Hutchinson • Jan. 25, 2023

Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App

The option is similar to Twitter's existing Keyword Targeting, but specific to search queries and results.

By Andrew Hutchinson • Jan. 24, 2023

Twitter Launches Default ‘Following’ Feed Option on Web, with Mobile Coming Soon

Twitter users will now default to the last feed option they had open in the app.

By Andrew Hutchinson • Jan. 24, 2023

Can Elon Right the Twitter Ship?

Twitter has no shortage of challenges before it - here's a look at the current state of the app.

By Andrew Hutchinson • Jan. 23, 2023

Twitter Expands Community Notes to More Regions

Now, Community Notes will accept contributors from the UK, Ireland, Australia and New Zealand.

By Andrew Hutchinson • Jan. 22, 2023

Twitter Updates Bookmarks UI, Counts Bookmarks as Partial Likes

Elon Musk believes that Bookmarks is an underutilized function, which could help improve tweet engagement.

By Andrew Hutchinson • Jan. 20, 2023

Twitter Expands Display of Community Notes, Flags Coming Improvements

Community Notes has emerged as key element in Elon Musk's push to enable users to moderate debates in the app.

By Andrew Hutchinson • Jan. 19, 2023

Twitter Scales Back Recommended Tweets in the Main Feed due to Engagement Impacts

Twitter's trying to build a more effective recommendation and discovery system - but it has its work cut out for it.

By Andrew Hutchinson • Jan. 18, 2023

Twitter Adds Annual Payment Option for Twitter Blue

Now, you can pay for a year in advance to keep your check mark - if you want.

By Andrew Hutchinson • Jan. 18, 2023

Challenges Continue at Twitter, with Revenue Down 40% Year-Over-Year

Twitter continues to cut costs in order to offset its losses.

By Andrew Hutchinson • Jan. 18, 2023

Twitter Launches Updated Tweet View Count Display

The new format better aligns with Twitter's existing metrics, which is an improvement on the display.

By Andrew Hutchinson • Jan. 17, 2023

Musk Indicates that Twitter Feeds May Show a Broader Spectrum of Political Content

The idea is that by exposing users to a broader range of political opinions, that will facilitate more discussion and debate.

By Andrew Hutchinson • Jan. 16, 2023

Planning for 2023: Twitter Posting Tips

Looking to get more out of Twitter in 2023? Here are some tips.

By Andrew Hutchinson • Jan. 15, 2023

Twitter Cuts Off Access to Some Third-Party Tweet Management Tools

Twitter appears to have deliberately cut access for some popular third party apps.

By Andrew Hutchinson • Jan. 15, 2023

Twitter Invites Businesses to Sign-Up for ‘Verification for Organizations’

You'll soon be able to get your own gold tick for your business.

By Andrew Hutchinson • Jan. 13, 2023

Twitter’s Looking to Update its Search Feature to Account for Spelling Mistakes and Mistypes

How annoying is it when you mistype something in Twitter search?

By Andrew Hutchinson • Jan. 13, 2023