Twitter Pauses New $8 Checkmark Offering as Musk Warns of Possible Bankruptcy at the App

Chaos and confusion continues at Elon Musk's Twitter.

By Andrew Hutchinson • Nov. 11, 2022

Twitter Loses More Execs Amid Concerns that Musk May be Putting Users at Risk

Elon's rapid changes at the app clearly haven't been thought through. 

By Andrew Hutchinson • Nov. 10, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Elon Meets with Advertisers to Calm Concerns, as his Twitter Reformation Continues to Unfold

Elon Musk continues to push ahead with new experiments at Twitter, which seems like it's going to become normal process.

By Andrew Hutchinson • Nov. 9, 2022

Twitter Previews New ‘Official’ Gray Checkmark as it Prepares to Launch its $8 Verification Plan

Get ready for 'double verified' to be the new benchmark of Twitter supremacy.

By Andrew Hutchinson • Nov. 8, 2022

Musk Says Twitter Usage is at All-Time Highs as He Continues to Throw Around New Ideas for the App

A round-up of the latest in Elon's push to quickly reform the blue bird app.

By Andrew Hutchinson • Nov. 8, 2022

Elon Musk’s Early Twitter Missteps Could Spark a Larger Trend Away from the App

Elon Musk's new Twitter verification plan won't work - though it could spark a migration of users to other platforms. 

By Andrew Hutchinson • Nov. 6, 2022

Twitter Culls Around 50% of its Staff as Part of Elon Musk’s Reformation Plan

Many long-serving experienced staff are leaving the company as Musk looks to re-shape the app.

By Andrew Hutchinson • Nov. 4, 2022

There Will be Ways to Generate More Revenue from Twitter, But $8 Verification Isn’t It

Elon Musk's subscription plan won't offer the value that he thinks.

By Andrew Hutchinson • Nov. 2, 2022

Monetizing Long-Form Video? Paid DMs? The Latest on Musk’s Twitter Reformation Plans

Musk continues to push Twitter's remaining team to explore new money-making opportunities.

By Andrew Hutchinson • Nov. 2, 2022

The Complete Elon Musk–Twitter Saga

For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.

By Andrew Hutchinson , Emma Wiltshire • Nov. 2, 2022

Musk Outlines New $8 Per Month Twitter Blue Package, Including Verification Ticks For All

Elon seems convinced that charging users a monthly fee is the best way forward for the app.

By Andrew Hutchinson • Nov. 1, 2022

Will Twitter be a New World of Pain for Elon Musk? [Infographic]

Elon Musk could be confronted with a range of business conflicts in his new role as 'Chief Twit'

By Andrew Hutchinson • Oct. 31, 2022

Musk Looks to Revamp Subscriptions, Considers Bringing Back Vine in First Twitter Moves

The Musk era at Twitter is now underway, with a range of projects being considered to re-form the app.

By Andrew Hutchinson • Oct. 31, 2022

32 Predictions for Social Media Marketing in 2023

What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.

By Andrew Hutchinson • Oct. 31, 2022

Musk Tasks Twitter Staff with Creating a New, $19.99 Twitter Blue Offering Which Includes Verification

How much would you pay for your own verified tick?

By Andrew Hutchinson • Oct. 30, 2022

Musk Cuts Staff, De-Lists Twitter from the Stock Exchange on Day 1 as Chief

Musk has moved into Twitter HQ, and is already making moves.

By Andrew Hutchinson • Oct. 28, 2022

Elon Musk Takes Control of Twitter, Cuts Several Execs

The Musk era at Twitter has begun...

By Andrew Hutchinson • Oct. 27, 2022

Twitter Tests Out New Link Preview Display for NFT Artworks

The new link preview display would provide another ay to showcase NFT art in the app.

By Andrew Hutchinson • Oct. 27, 2022

Musk Looks to Reassure Advertisers Ahead of Twitter Takeover, Outlines Elements of His Plan

As he moves a step closer to acquiring the platform, Musk is re-thinking his past statements.

By Andrew Hutchinson • Oct. 27, 2022

Twitter Provides More Insights on Projected Ad Performance with Expansion of ‘Campaign Planner’

Campaign Planner provides estimates on pojected campaign performance.

By Andrew Hutchinson • Oct. 25, 2022

Twitter Adds New ‘Communities’ Module for Professional Profiles

There are now a range of Spotlight module options for Professional Profiles in the app.

By Andrew Hutchinson • Oct. 25, 2022

Elon Musk Plans to Close Twitter Deal by Friday, According to New Report

The Elon Era at Twitter could be about to begin...

By Andrew Hutchinson • Oct. 25, 2022

Twitter Provides Advice on Utilizing the App in Times of Crisis

Amid increasingly uncertain global conditions, Twitter could be a key lifeline to real time updates.

By Andrew Hutchinson • Oct. 25, 2022

Twitter Shares New Insights into the Rising Hype Around the 2022 FIFA World Cup

The 2022 World Cup will be one of the biggest - if not the biggest - cultural events of 2022.

By Andrew Hutchinson • Oct. 24, 2022

The Ultimate Guide to Social Media Engagement

Vanity metrics look nice but ignore the goal of gaining brand loyal customers. Learn how to improve social media engagement, no matter what platform you’re using.

Oct. 24, 2022