53% of Brands Won’t Pay for Verification on Twitter, Survey Suggests

Brands are also monitoring the situation due to brand safety concerns.

By Andrew Hutchinson • Dec. 12, 2022

Twitter Shares Mock-Ups of Longer Tweets and How They Would Look In-Stream

Longer tweets could be truncated in-stream, with users able to expand out the remaining characters.

By Andrew Hutchinson • Dec. 12, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

New App Tracks the Status of Twitter Handles So You Can Snap Up the Profile Name You’ve Always Wanted

Now, you can track the availability of that Twitter handle you want.

By Andrew Hutchinson • Dec. 12, 2022

Twitter Makes ‘Community Notes’ Visible to All Users Globally

Crowdsourced moderation could be a way to reduce the decision-making pressure on Twitter's internal teams.

By Andrew Hutchinson • Dec. 10, 2022

Twitter Announces the Re-Launch of its Paid Verification Plan, with a Price Increase on iOS

The program will now cost $11 on iOS to offset Apple's in-app purchase fees.

By Andrew Hutchinson • Dec. 10, 2022

Twitter’s Adding New Ad Placement Controls as it Works to Ease Concerns About Account Reinstatements

As Twitter works to bring back previously banned users, it's also looking to help advertisers avoid unwanted content associations.

By Andrew Hutchinson • Dec. 9, 2022

Twitter’s Set to Free-Up Unused Twitter Handles, Add Up-Front View Counts to Tweets

The latest from Elon's 'Twitter 2.0' project.

By Andrew Hutchinson • Dec. 9, 2022

Twitter Plans to Re-Launch its Controversial $8 Verification Program as Early as This Week

Also, if you pay on iOS, you're going to have to pay more.

By Andrew Hutchinson • Dec. 8, 2022

Twitter Removes the Option to Create Moments, Effectively Shutting Down the Feature

It lasted for more than a moment, but finally, the time for Twitter Moments is up.

By Andrew Hutchinson • Dec. 7, 2022

Twitter’s Developing a New ‘Human’ Test for Accounts to Combat Bots in the App

A test of human-ness? How would that work?

By Andrew Hutchinson • Dec. 5, 2022

Twitter Will Start Displaying Tweet Reach Metrics Up-Front on Tweets

Twitter chief Elon Musk is exploring new ways to incentivize engagement.

By Andrew Hutchinson • Dec. 1, 2022

Twitter Expands Content Recommendations, Showing Users More Tweets from Profiles They Don’t Follow

Seeing a lot more tweets from people you don’t follow in your feed?

By Andrew Hutchinson • Nov. 30, 2022

Twitter Says That its Moderation Policies Have Not Changed in Light of Musk Takeover

Elon Musk has committed to adhering to updated EU rules around user safety and moderation.

By Andrew Hutchinson • Nov. 30, 2022

Twitter’s Rules Around Speech are Focused on Avoiding Harm, Not Maintaining Control

As Elon Musk looks to stoke the fires of cultural division, it’s important that the key elements of online regulations are not overlooked. 

By Andrew Hutchinson • Nov. 29, 2022

Should You Pause Your Twitter Ad Campaigns? A Look at the Most Recent Concerns at the App

With Christmas fast approaching, many are looking to ramp up social ad spend.

By Andrew Hutchinson • Nov. 29, 2022

Twitter Provides New Stats on 2022 World Cup Engagement [Infographic]

The 2022 FIFA World Cup is dominating online discussion.

By Andrew Hutchinson • Nov. 28, 2022

Elon Musk Picks a Fight with Apple Over App Store Policies and Reduction in Twitter Ad Spend

Elon’s taking Apple to task over its App Store policies, which could have impacts for the app.

By Andrew Hutchinson • Nov. 28, 2022

Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Elon’s plan for Twitter is slowly taking shape.

By Andrew Hutchinson • Nov. 27, 2022

Elon Musk Outlines New, Alternate Color Checkmarks to Clarify Verification

Get ready for some pretty new checkmarks to be hitting your Twitter streams.

By Andrew Hutchinson • Nov. 25, 2022

Twitter Launches New Ad Targeting Options, Including Advanced Website Conversion Optimization

Twitter’s been working on these new ad options for months.

By Andrew Hutchinson • Nov. 25, 2022

Musk’s Plans Around Verification, Moderation, and Payments on Twitter are Slowly Becoming Clear

Here’s a look at the latest updates from Twitter HQ, as Elon Musk continues to re-shape the company.

By Andrew Hutchinson • Nov. 22, 2022

Will Twitter Crash? A Look at Current Issues at the App as a Result of Reduced Oversight

Some former staffers have suggested that the app will crash at some stage.

By Andrew Hutchinson • Nov. 21, 2022

Elon Musk Reinstates Trump, as Twitter Keeps Running Despite Reduced Staff

Trump is back, though he says that he won't be tweeting anytime soon.

By Andrew Hutchinson • Nov. 20, 2022

Twitter on Shaky Ground as More Staff Exit the App, Reducing the Platform to a Skeleton Crew

Staff had till 5pm Thursday to accept Musk's new 'extremely hardcore' work requirements. 

By Andrew Hutchinson • Nov. 18, 2022

Elon Says Revised $8 Twitter Blue ‘Verification’ Program Will Resume on November 29th

Twitter's paid checkmark program is coming back, with some new tweaks.

By Andrew Hutchinson • Nov. 15, 2022