Musk Plans Massive Staff Cuts at Twitter, Jokes About Merging with ‘Free Speech’ Social Networks

The saga continues...

By Andrew Hutchinson • Oct. 21, 2022

Twitter Provides New Insights into NBA/WNBA Engagement via Tweet [Infographic]

The NBA season is back, bringing with it new brand tie-in opportunities.

By Andrew Hutchinson • Oct. 18, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Data Suggests Twitter Blue Take-Up Hasn’t Significantly Increased Since the Addition of Tweet Editing

The arrival of tweet editing doesn't appear to have sparked a big jump in Twitter Blue sign-ups.

By Andrew Hutchinson • Oct. 14, 2022

Musk’s Twitter Offer Still Being Questioned as Equity Partners Look to Exit the Deal

We may not be done with the Elon Musk/Twitter drama just yet.

By Andrew Hutchinson • Oct. 13, 2022

Twitter’s Testing a New Option to Restrict Who Can Mention You in the App

The options would add to Twitter's growing list of experience control tools.

By Andrew Hutchinson • Oct. 13, 2022

Twitter Launches New ‘Link Spotlight’ CTA Button for Professional Accounts

The new Link Spotlight could help drive more referral traffic - though there are some restrictions on its use.

By Andrew Hutchinson • Oct. 12, 2022

Twitter Shares Tips for Brands Looking to Tap into the World Cup 2022 Discussion

The World Cup will spark a flood of event-related tweets and trends.

By Andrew Hutchinson • Oct. 12, 2022

Twitter Launches Initial Test of Audio Chats Within Communities

Twitter's trying another way to enhance community engagement, and Spaces discovery.

By Andrew Hutchinson • Oct. 12, 2022

How Will Twitter Change Under Elon Musk?

Here are three elements that are likely to see immediate change in the Musk era at the app.

By Andrew Hutchinson • Oct. 11, 2022

Twitter Shares Insights into Music Engagement Trends in the App [Infographic]

Music is a key culture driver, and Twitter sees huge engagement around the latest music trends.

By Andrew Hutchinson • Oct. 10, 2022

Twitter Launches Updated Professional Account Analytics Tab

The updated display makes it easier to view all of your Pro account options in one section. 

By Andrew Hutchinson • Oct. 9, 2022

Twitter’s Updated ‘Twemoji’ Spark New Creative Trends in the App

The new 3D Twemoji have sparked a creative collage art trend. 

By Andrew Hutchinson • Oct. 9, 2022

Twitter Tests New Product Display Cards within Tweets as Part of Broader Shopping Push

Twitter's developing new product display elements that can be attached to tweets.

By Andrew Hutchinson • Oct. 9, 2022

Twitter Tests New Pop-Up Prompts to Dissuade Screenshots of Tweets

Twitter's trying to keep as much tweet engagement in-app as possible.

By Andrew Hutchinson • Oct. 8, 2022

3 Tips on How to Maximize Twitter Video for Marketing

Twitter has provided some new tips to help marketers maximize their tweeted video efforts.

By Andrew Hutchinson • Oct. 7, 2022

Musk Reissues Original Twitter Offer in Bid to Avoid Court Battle

It looks like Elon has had a change of heart - again.

By Andrew Hutchinson • Oct. 4, 2022

Twitter Moves to Next Stage of Testing for its New ‘Status’ Indicators

Twitter's status indicators could add more quick context to your tweets.

By Andrew Hutchinson • Oct. 3, 2022

Twitter Launches First Stage of the Live Roll Out of Tweet Editing

The most anticipated social media feature, maybe ever, is now live for some users.

By Andrew Hutchinson • Oct. 3, 2022

Twitter Tests New Tweet View Count Display to Better Highlight Content Reach

The up front view counts would provide more context on actual tweet reach.

By Andrew Hutchinson • Sept. 30, 2022

Elon Musk’s Text Messages Provide Insight into How His Twitter Takeover Plan Took Shape

Some interesting insights into the internal machinations of tech's big players.

By Andrew Hutchinson • Sept. 30, 2022

Twitter Leans into Emerging Video Trends with New Video Showcase Elements

Twitter's not going 'full TikTok' like Meta, but it is trying to lean into the latest video consumption trends.

By Andrew Hutchinson • Sept. 29, 2022

Twitter Faces Advertiser Boycott Due to Failures to Police Child Abuse Material

Twitter's failures in detecting and removing child abuse and exploitative material look set to hurt its bottom line.

By Andrew Hutchinson • Sept. 28, 2022

Twitter’s Testing a New Way to Showcase Brand Communities in the App

A new way to enhance your Twitter community efforts?

By Andrew Hutchinson • Sept. 26, 2022

Musk’s Legal Team Will Be Allowed to Use Zatko Payout as Part of Case Against Twitter Deal

Musk's team is looking to build the case that Twitter has acted in violation of its original agreement.

By Andrew Hutchinson • Sept. 22, 2022

Twitter Invites Researchers to Join State-Based Misinformation Consortium

The expanded program will enable more researchers to study Twitter data sets.

By Andrew Hutchinson • Sept. 22, 2022