Musk Looks to Reassure Advertisers Ahead of Twitter Takeover, Outlines Elements of His Plan

As he moves a step closer to acquiring the platform, Musk is re-thinking his past statements.

By Andrew Hutchinson • Oct. 27, 2022

Twitter Provides More Insights on Projected Ad Performance with Expansion of ‘Campaign Planner’

Campaign Planner provides estimates on pojected campaign performance.

By Andrew Hutchinson • Oct. 25, 2022

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Twitter Adds New ‘Communities’ Module for Professional Profiles

There are now a range of Spotlight module options for Professional Profiles in the app.

By Andrew Hutchinson • Oct. 25, 2022

Elon Musk Plans to Close Twitter Deal by Friday, According to New Report

The Elon Era at Twitter could be about to begin...

By Andrew Hutchinson • Oct. 25, 2022

Twitter Provides Advice on Utilizing the App in Times of Crisis

Amid increasingly uncertain global conditions, Twitter could be a key lifeline to real time updates.

By Andrew Hutchinson • Oct. 25, 2022

Twitter Shares New Insights into the Rising Hype Around the 2022 FIFA World Cup

The 2022 World Cup will be one of the biggest - if not the biggest - cultural events of 2022.

By Andrew Hutchinson • Oct. 24, 2022

The Ultimate Guide to Social Media Engagement

Vanity metrics look nice but ignore the goal of gaining brand loyal customers. Learn how to improve social media engagement, no matter what platform you’re using.

Oct. 24, 2022

Musk Plans Massive Staff Cuts at Twitter, Jokes About Merging with ‘Free Speech’ Social Networks

The saga continues...

By Andrew Hutchinson • Oct. 21, 2022

Twitter Provides New Insights into NBA/WNBA Engagement via Tweet [Infographic]

The NBA season is back, bringing with it new brand tie-in opportunities.

By Andrew Hutchinson • Oct. 18, 2022

Data Suggests Twitter Blue Take-Up Hasn’t Significantly Increased Since the Addition of Tweet Editing

The arrival of tweet editing doesn't appear to have sparked a big jump in Twitter Blue sign-ups.

By Andrew Hutchinson • Oct. 14, 2022

Musk’s Twitter Offer Still Being Questioned as Equity Partners Look to Exit the Deal

We may not be done with the Elon Musk/Twitter drama just yet.

By Andrew Hutchinson • Oct. 13, 2022

Twitter’s Testing a New Option to Restrict Who Can Mention You in the App

The options would add to Twitter's growing list of experience control tools.

By Andrew Hutchinson • Oct. 13, 2022

Twitter Launches New ‘Link Spotlight’ CTA Button for Professional Accounts

The new Link Spotlight could help drive more referral traffic - though there are some restrictions on its use.

By Andrew Hutchinson • Oct. 12, 2022

Twitter Shares Tips for Brands Looking to Tap into the World Cup 2022 Discussion

The World Cup will spark a flood of event-related tweets and trends.

By Andrew Hutchinson • Oct. 12, 2022

Twitter Launches Initial Test of Audio Chats Within Communities

Twitter's trying another way to enhance community engagement, and Spaces discovery.

By Andrew Hutchinson • Oct. 12, 2022

How Will Twitter Change Under Elon Musk?

Here are three elements that are likely to see immediate change in the Musk era at the app.

By Andrew Hutchinson • Oct. 11, 2022

Twitter Shares Insights into Music Engagement Trends in the App [Infographic]

Music is a key culture driver, and Twitter sees huge engagement around the latest music trends.

By Andrew Hutchinson • Oct. 10, 2022

Twitter Launches Updated Professional Account Analytics Tab

The updated display makes it easier to view all of your Pro account options in one section. 

By Andrew Hutchinson • Oct. 9, 2022

Twitter’s Updated ‘Twemoji’ Spark New Creative Trends in the App

The new 3D Twemoji have sparked a creative collage art trend. 

By Andrew Hutchinson • Oct. 9, 2022

Twitter Tests New Product Display Cards within Tweets as Part of Broader Shopping Push

Twitter's developing new product display elements that can be attached to tweets.

By Andrew Hutchinson • Oct. 9, 2022

Twitter Tests New Pop-Up Prompts to Dissuade Screenshots of Tweets

Twitter's trying to keep as much tweet engagement in-app as possible.

By Andrew Hutchinson • Oct. 8, 2022

3 Tips on How to Maximize Twitter Video for Marketing

Twitter has provided some new tips to help marketers maximize their tweeted video efforts.

By Andrew Hutchinson • Oct. 7, 2022

Musk Reissues Original Twitter Offer in Bid to Avoid Court Battle

It looks like Elon has had a change of heart - again.

By Andrew Hutchinson • Oct. 4, 2022

Twitter Moves to Next Stage of Testing for its New ‘Status’ Indicators

Twitter's status indicators could add more quick context to your tweets.

By Andrew Hutchinson • Oct. 3, 2022

Twitter Launches First Stage of the Live Roll Out of Tweet Editing

The most anticipated social media feature, maybe ever, is now live for some users.

By Andrew Hutchinson • Oct. 3, 2022